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Compare Buffer and Meltwater 
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At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (41.6% of reviews)
Entry-Level Pricing
Free
No pricing available
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansMeltwater
Star Rating
(2,488)4.1 out of 5
Market Segments
Small-Business (41.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MeltwaterSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Buffer excels in Ease of Use with a score of 9.2, making it a favorite among small businesses for its intuitive interface, while Meltwater's score of 7.9 indicates a steeper learning curve for new users.
- Reviewers mention that Buffer's Content Calendar feature, rated at 9.2, allows for seamless scheduling and planning of posts, whereas Meltwater's similar feature only scores 8.1, suggesting it may lack some of the user-friendly functionalities that Buffer offers.
- G2 users highlight Buffer's strong performance in Social Publishing with a score of 9.3, which is significantly higher than Meltwater's 8.0, indicating that Buffer provides a more robust platform for managing social media content effectively.
- Users on G2 report that Meltwater's Media Database feature, scoring 7.9, is beneficial for PR professionals looking for comprehensive media contacts, while Buffer does not offer a comparable feature, making Meltwater a better choice for media outreach.
- Reviewers say that Buffer's Campaign Planning feature, rated at 8.6, is particularly useful for strategizing social media efforts, while Meltwater's score of 7.4 suggests it may not provide the same level of support for campaign management.
- Users report that both platforms have similar scores for Quality of Support at 8.5, indicating that users can expect a comparable level of assistance when encountering issues, but Buffer's overall user satisfaction ratings suggest a more positive experience.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Meltwater
No pricing availableFree Trial
Buffer
Free Trial is available
Meltwater
No trial information availableRatings
Meets Requirements
8.6
900
7.9
2,134
Ease of Use
9.2
906
7.9
2,168
Ease of Setup
9.2
325
7.8
1,148
Ease of Admin
9.1
309
8.1
929
Quality of Support
8.5
644
8.6
2,059
Has the product been a good partner in doing business?
8.8
269
8.4
935
Product Direction (% positive)
8.2
880
8.0
2,117
Features by Category
Social Analytics
Not enough data
7.8(won by default)
524
Not enough data
7.7(won by default)
512
Not enough data
8.0(won by default)
517
Not enough data
6.8(won by default)
375
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
393
Not enough data
7.1(won by default)
424
Reports & Dashboards
Not enough data
7.7(won by default)
543
Not enough data
8.0(won by default)
563
Not enough data
7.9(won by default)
480
Not enough data
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content & Collaboration
9.0
142
8.1
237
8.6
125
7.4
210
8.2
105
7.3
201
8.6
106
7.5
202
8.8
115
8.0
227
8.5
99
7.6
211
Social Management
7.9
666
8.3
279
9.3
787
7.8
266
8.4
642
7.4
236
8.3
693
7.9
274
Feature Not Available
6.5
207
8.6
99
7.1
207
8.3
25
7.3
99
Agentic AI - Social Media Management
7.2
12
5.8
23
7.4
12
6.0
23
6.9
12
Feature Not Available
7.4
12
Feature Not Available
7.2
12
Feature Not Available
7.5
12
Feature Not Available
7.2
12
6.1
22
Media Channels
Not enough data
7.3
633
Not enough data
7.2
655
Not enough data
8.5
728
Geographic Coverage
Not enough data
7.8
701
Not enough data
8.2
709
Not enough data
7.6
635
Reporting
Not enough data
8.2
707
Not enough data
8.1
695
Not enough data
7.9
687
Not enough data
7.9
712
Agentic AI - Media Monitoring
Not enough data
6.3
82
Not enough data
6.3
80
Not enough data
6.2
79
Not enough data
6.3
80
Not enough data
Feature Not Available
Generative AI
Not enough data
6.5
287
Not enough data
6.6
282
Audiences
Not enough data
8.0
46
Not enough data
7.3
44
Not enough data
7.0
42
Not enough data
7.4
42
Data Analysis
Not enough data
7.5
42
Not enough data
8.1
45
Not enough data
8.1
43
Not enough data
7.9
43
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
43
Agentic AI - Audience Intelligence Platforms
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Monitoring & Listening
Not enough data
8.1
802
Not enough data
7.3
702
Not enough data
8.2
515
Not enough data
8.3
522
Not enough data
7.8
486
Not enough data
7.8
477
Agentic AI - Social Media Listening Tools
Not enough data
6.5
82
Not enough data
6.4
82
Not enough data
6.2
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Management & Analysis
Not enough data
6.9
779
Not enough data
8.0
788
Not enough data
8.0
482
Not enough data
7.8
462
Influencer Marketing
Not enough data
7.8
203
Not enough data
7.8
205
Not enough data
8.0
209
Not enough data
7.7
199
Not enough data
7.4
196
Not enough data
6.9
162
Not enough data
7.4
170
Not enough data
8.0
199
Not enough data
7.9
200
Not enough data
7.7
185
Not enough data
Feature Not Available
Not enough data
6.7
148
Not enough data
6.7
134
Not enough data
6.3
115
Agentic AI - Influencer Marketing Platforms
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.5
7
Not enough data
Feature Not Available
Not enough data
6.0
7
Not enough data
Feature Not Available
Generative AI
Not enough data
6.6
155
Not enough data
6.7
152
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
7.9
479
Not enough data
7.9
412
Not enough data
8.0
388
Outreach
Not enough data
8.1
425
Not enough data
7.5
146
Not enough data
7.7
349
Reporting
Not enough data
8.5
473
Not enough data
8.3
360
Not enough data
8.1
407
Agentic AI - Media and Influencer Targeting
Not enough data
5.8
20
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
User Rights/Roles
Not enough data
7.7
305
Not enough data
8.0
326
Categories
Categories
Shared Categories
Buffer and Meltwater are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Meltwater
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
15.7%
Public Relations and Communications
14.6%
Non-Profit Organization Management
6.6%
Higher Education
5.5%
Information Technology and Services
3.0%
Other
54.5%
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
How do I make Meltwater work for our organization?
3 Comments
AS
I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach.Read more
How soon will sysomos and meltwater fully be integrated?
2 Comments
FA
Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater...Read more
How much does meltwater cost?
2 Comments
GS
Basic modules, with 4 users and a maximum of 20 searches (imagine it as no more than 20 quieres saved at the same time), 12K a year. Twitter data, unlimited....Read more
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