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Compare BrightLocal and Google My Business 
Featured Products
At a Glance
Market Segments
Small-Business (86.6% of reviews)
Small-Business (72.7% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
No pricing available
BrightLocal
Star Rating
(228)4.6 out of 5
Market Segments
Small-Business (86.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansGoogle My Business
Star Rating
(378)4.6 out of 5
Market Segments
Small-Business (72.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google My BusinessBrightLocal vs Google My Business
When assessing the two solutions, reviewers found Google My Business easier to use and set up. However, BrightLocal is easier to administer. Reviewers also preferred doing business with BrightLocal overall.
- Reviewers felt that Google My Business meets the needs of their business better than BrightLocal.
- When comparing quality of ongoing product support, reviewers felt that BrightLocal is the preferred option.
- When assessing product direction, BrightLocal and Google My Business received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Google My Business
No pricing availableFree Trial
BrightLocal
Free Trial is available
Google My Business
No trial information availableRatings
Meets Requirements
8.9
170
9.0
248
Ease of Use
8.7
172
9.0
249
Ease of Setup
8.7
125
8.8
132
Ease of Admin
8.8
116
8.7
125
Quality of Support
9.2
164
7.2
216
Has the product been a good partner in doing business?
9.1
112
8.2
112
Product Direction (% positive)
8.8
152
8.8
231
Features by Category
Listing Management
8.9
44
|
Verified
Not enough data
8.7
47
|
Verified
Not enough data
8.8
48
|
Verified
Not enough data
8.7
40
Not enough data
Performance
8.4
45
|
Verified
Not enough data
8.7
50
|
Verified
Not enough data
Local Search Optimization
9.3
58
|
Verified
8.4
154
9.3
56
Feature Not Available
9.3
49
9.3
173
|
Verified
9.1
48
|
Verified
8.9
170
8.0
35
8.1
160
9.2
58
|
Verified
8.9
174
|
Verified
Consumer Intelligence
9.6
21
|
Verified
Not enough data
9.5
25
|
Verified
Not enough data
9.3
20
|
Verified
Not enough data
Reporting
7.1
13
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
9.3
32
|
Verified
Not enough data
Media Monitoring
8.6
20
Not enough data
8.7
14
Not enough data
9.0
13
Not enough data
In-House Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and Google My Business are categorized as Local SEO
Unique Categories
BrightLocal is categorized as Local Listing Management, Online Reputation Management, and Multi-Location Marketing Platforms
Google My Business has no unique categories
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google My Business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
55.8%
Internet
5.5%
Consumer Services
3.2%
Health, Wellness and Fitness
2.8%
Construction
2.3%
Other
30.4%
Marketing and Advertising
26.8%
Computer Software
4.8%
Information Technology and Services
4.6%
Logistics and Supply Chain
3.7%
Hospital & Health Care
3.4%
Other
56.7%
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 Comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 Comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 Comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
No way I would say a bad word about Google
5 Comments
СT
SASIT BG "Translations Varna, Translation OfficeRead more
Why too much issues in adding two business from a single gmail
2 Comments
PB
Use another Gmail account and make sure you have cleaned the browser Cach & Cookies before creating the listing. Don't try to scam with Google, add only the...Read more
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