
It is a very great opportunity - low-hangning fruit - to leverage SEO and easily reach clients and generate brand awareness. It's a great central point to promote your business and for clients to see your business' performance. This is a free tool so the ROI is an easy win when it is just your time to invest. Easy to integrate with other marketing tools/channels for collecting reviews from clients. Monitoring business performance in relevance to Google is very easy using GMB. This is something I ALWAYS recommend for people to have and actively use. Review collected by and hosted on G2.com.
It would be really nice to customize the metrics more and go a bit more in depth on GMB specifically. Also, would be great to have an easier process to appeal fake reviews left on GMB profiles. Review collected by and hosted on G2.com.




