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Compare Braze and Zeta Marketing Platform 
Featured Products
At a Glance
Market Segments
Mid-Market (56.6% of reviews)
Mid-Market (43.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,491)4.5 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeZeta Marketing Platform
Star Rating
(93)4.1 out of 5
Market Segments
Mid-Market (43.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Zeta Marketing PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in user satisfaction, with a significantly higher overall score compared to Zeta Marketing Platform. Users appreciate Braze's intuitive features, particularly highlighting the segmentation capabilities that allow for targeted email communications, ensuring the right messages reach the right audience.
- According to verified reviews, Zeta Marketing Platform is praised for its broad range of features and the efficiency of its support team. Users have noted the impressive turnaround time for assistance, which can be a crucial factor for businesses needing quick resolutions.
- Reviewers mention that while Zeta Marketing Platform offers a variety of functionalities, it sometimes struggles with user experience, particularly in terms of setup and ease of use. In contrast, Braze is recognized for its user-friendly interface, making it easier for teams to navigate and utilize effectively.
- Users say that Braze's integration capabilities, especially through its RestApi, are a game-changer, allowing seamless data management across platforms. This feature has been described as a "lifesaver" for users needing to pull or send data efficiently.
- According to recent feedback, Zeta Marketing Platform's email deliverability management is well-received, with users noting its effectiveness. However, Braze matches this with strong performance in automated email responses and overall campaign performance, which users find enhances their marketing efforts.
- G2 reviewers highlight that while both platforms serve the mid-market segment well, Braze's higher ratings in areas like customer support quality and product direction suggest a more robust partnership experience for users, making it a preferred choice for many.
Pricing
Entry-Level Pricing
Braze
No pricing availableZeta Marketing Platform
No pricing availableFree Trial
Braze
Free Trial is available
Zeta Marketing Platform
No trial information availableRatings
Meets Requirements
8.5
971
7.9
85
Ease of Use
8.3
1,179
7.6
85
Ease of Setup
7.6
658
7.5
69
Ease of Admin
8.5
362
7.5
42
Quality of Support
8.5
921
8.1
85
Has the product been a good partner in doing business?
8.9
370
8.0
43
Product Direction (% positive)
9.2
934
8.5
84
Features by Category
Email Marketing
8.8
567
8.5
28
|
Verified
8.8
537
8.6
27
8.4
539
8.8
27
8.3
450
8.1
25
|
Verified
Online Marketing
6.9
356
7.5
25
|
Verified
8.4
479
7.6
28
|
Verified
8.7
521
7.8
27
|
Verified
8.4
493
8.0
25
7.2
371
7.3
22
Lead Management
7.5
391
7.8
21
7.5
397
7.5
23
8.6
536
7.8
25
|
Verified
6.8
324
7.8
20
|
Verified
7.4
353
7.9
21
|
Verified
7.5
381
7.8
23
|
Verified
Feature Not Available
7.9
21
7.8
383
7.6
23
|
Verified
Campaign Management
Feature Not Available
7.9
20
Feature Not Available
6.8
16
Feature Not Available
7.5
19
Feature Not Available
6.9
18
Social
Feature Not Available
7.1
19
6.7
326
7.0
19
|
Verified
Feature Not Available
7.6
18
Feature Not Available
7.6
18
6.6
330
8.0
16
Reporting & Analytics
7.7
533
7.9
25
|
Verified
Feature Not Available
7.8
25
|
Verified
Feature Not Available
7.3
18
|
Verified
6.6
399
7.0
17
Feature Not Available
7.3
18
Platform
8.3
449
7.4
23
|
Verified
Feature Not Available
7.7
22
|
Verified
8.5
445
7.8
23
|
Verified
7.7
350
7.4
21
|
Verified
7.7
401
7.1
22
|
Verified
8.5
431
7.5
23
|
Verified
Feature Not Available
7.7
22
|
Verified
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
451
7.1
23
|
Verified
8.1
433
7.7
23
|
Verified
7.9
393
6.9
21
|
Verified
Channel Functionality
Not enough data
8.8
21
Platform Interoperability
Not enough data
8.1
8
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
24
Not enough data
8.4
26
Not enough data
8.7
23
Not enough data
8.1
19
Not enough data
7.6
18
Not enough data
8.3
21
Not enough data
8.3
19
Not enough data
8.4
20
Not enough data
8.0
22
Not enough data
8.0
18
Not enough data
8.7
20
Not enough data
7.5
17
Not enough data
7.8
16
Targeting
Not enough data
8.9
25
Not enough data
8.7
25
Not enough data
8.9
21
Not enough data
8.4
22
Platform
Not enough data
7.5
20
Not enough data
7.9
21
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
8.2
19
Not enough data
8.3
19
Not enough data
8.6
19
Not enough data
8.1
16
Not enough data
7.6
20
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
469
Not enough data
Analytics
8.2
490
6.7
6
7.7
452
Not enough data
Optimization
8.7
472
Not enough data
8.8
482
6.3
5
8.3
393
Not enough data
8.1
391
Not enough data
Agentic AI - Push Notification
6.4
40
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
211
8.6
7
8.5
199
8.8
7
Targeting
8.6
193
8.6
7
8.5
178
8.3
6
Triggered Content
7.7
117
8.1
7
9.1
200
9.0
8
9.1
196
8.8
7
Personalized Content
7.4
117
8.3
6
7.1
111
8.1
6
7.0
108
8.3
7
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
125
Not enough data
7.9
131
Not enough data
Edit
7.1
125
Not enough data
8.3
129
Not enough data
7.9
128
Not enough data
Logistics
7.3
128
Not enough data
7.0
123
Not enough data
7.6
123
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
86
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
68
Not enough data
7.9
67
Not enough data
8.7
68
Not enough data
8.2
65
Not enough data
8.1
64
Not enough data
8.1
65
Not enough data
8.7
67
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Data Sourcing
Not enough data
7.5
22
|
Verified
Not enough data
7.5
23
|
Verified
Not enough data
7.4
23
|
Verified
Not enough data
7.0
22
|
Verified
Intelligence
Not enough data
7.3
22
Not enough data
6.9
21
|
Verified
Not enough data
6.5
20
|
Verified
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
8.6
12
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
24
Not enough data
8.4
26
Not enough data
8.7
23
Not enough data
8.1
19
Not enough data
7.6
18
Not enough data
8.3
21
Not enough data
8.3
19
Not enough data
8.4
20
Not enough data
8.0
22
Not enough data
8.0
18
Not enough data
8.7
20
Not enough data
7.5
17
Not enough data
7.8
16
Targeting
Not enough data
8.9
25
Not enough data
8.7
25
Not enough data
8.9
21
Not enough data
8.4
22
Mobile
Not enough data
8.0
11
Not enough data
7.5
17
Not enough data
7.8
16
Platform
Not enough data
7.5
20
Not enough data
7.9
21
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
8.2
19
Not enough data
8.3
19
Not enough data
8.6
19
Not enough data
8.1
16
Not enough data
7.6
20
Platform Interoperability
Not enough data
8.0
5
Video Functionality
Not enough data
8.1
14
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
24
Not enough data
8.4
26
Not enough data
8.7
23
Not enough data
8.1
19
Not enough data
7.6
18
Not enough data
8.3
21
Not enough data
8.3
19
Not enough data
8.4
20
Not enough data
8.0
22
Not enough data
8.0
18
Not enough data
8.7
20
Not enough data
7.5
17
Not enough data
7.8
16
Targeting
Not enough data
8.9
25
Not enough data
8.7
25
Not enough data
8.9
21
Not enough data
8.4
22
Platform
Not enough data
7.5
20
Not enough data
7.9
21
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
8.2
19
Not enough data
8.3
19
Not enough data
8.6
19
Not enough data
8.1
16
Not enough data
7.6
20
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
24
Not enough data
8.4
26
Not enough data
8.7
23
Not enough data
8.1
19
Not enough data
7.6
18
Not enough data
8.3
21
Not enough data
8.3
19
Not enough data
8.4
20
Not enough data
8.0
22
Not enough data
8.0
18
Not enough data
8.7
20
Not enough data
7.5
17
Not enough data
7.8
16
Targeting
Not enough data
8.9
25
Not enough data
8.7
25
Not enough data
8.9
21
Not enough data
8.4
22
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
7.5
20
Not enough data
7.9
21
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
8.2
19
Not enough data
8.3
19
Not enough data
8.6
19
Not enough data
8.1
16
Not enough data
7.6
20
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
385
Not enough data
7.7
475
|
Verified
Not enough data
7.1
343
|
Verified
Not enough data
6.9
371
|
Verified
Not enough data
Campaigns
7.6
330
|
Verified
Not enough data
9.0
465
|
Verified
Not enough data
7.6
312
Not enough data
6.6
233
Not enough data
8.9
444
|
Verified
Not enough data
8.7
461
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.2
391
Not enough data
8.2
367
|
Verified
Not enough data
7.9
323
Not enough data
Agentic AI - Mobile Marketing
6.5
41
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Marketing Operations
Not enough data
8.6
16
Not enough data
8.3
16
Not enough data
8.1
16
Not enough data
8.9
18
Not enough data
7.9
15
Not enough data
8.1
15
Campaign Activity
Not enough data
9.1
18
Not enough data
8.5
18
Not enough data
8.5
17
Not enough data
9.0
16
Not enough data
8.4
15
Not enough data
7.7
15
Agentic AI - Marketing Analytics
Not enough data
6.7
7
Not enough data
6.9
7
Not enough data
6.9
7
Categories
Categories
Shared Categories
Braze and Zeta Marketing Platform are categorized as Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, Marketing Automation, and SMS Marketing
Unique Categories
Zeta Marketing Platform is categorized as Customer Data Platform (CDP), Marketing Analytics, Cross-Channel Advertising, Data Management Platform (DMP), Demand Side Platform (DSP), Video Advertising, Mobile Advertising, Display Advertising, Location-Based Marketing, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zeta Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.2%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.4%
Marketing and Advertising
37.1%
Automotive
11.2%
Retail
10.1%
Consumer Goods
4.5%
Financial Services
3.4%
Other
33.7%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Zeta Marketing Platform has no discussions with answers
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