Compare Braze and Leanplum

Save
    Log in to your account
    to save comparisons,
    products and more.
At a Glance
Braze
Braze
Star Rating
(1,161)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Information
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Braze
Leanplum
Leanplum
Star Rating
(96)4.3 out of 5
Market Segments
Mid-Market (52.2% of reviews)
Information
Entry-Level Pricing
sales@leanplum.com
Learn more about Leanplum
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Leanplum excels in building and personalizing emails with a score of 8.8, while Braze also performs well but slightly better at 8.9, indicating that both platforms offer robust email marketing capabilities, but Braze may provide a more refined experience.
  • Reviewers mention that Leanplum's dynamic content feature scores 8.4, which is competitive, but Braze's score of 8.8 suggests a more advanced capability in personalizing user experiences across campaigns.
  • G2 users highlight that Leanplum's two-way text messaging feature scores 8.8, which is significantly higher than Braze's 6.4, indicating that Leanplum may be the better choice for businesses prioritizing interactive SMS communication.
  • Users on G2 report that Braze shines in push notifications with a score of 9.1, compared to Leanplum's 8.8, suggesting that Braze offers more effective tools for engaging users through mobile notifications.
  • Reviewers say that Leanplum's campaign analysis feature scores 8.3, while Braze's is slightly lower at 7.7, indicating that Leanplum may provide better insights into campaign performance, which is crucial for optimizing marketing strategies.
  • Users report that both platforms have strong customer support, with Leanplum scoring 8.4 and Braze at 8.5, but reviewers mention that Braze's support is often highlighted as being more responsive and helpful, which can be a deciding factor for users needing assistance.
Featured Products
Pricing
Entry-Level Pricing
Braze
No pricing available
Leanplum
Enterprise Plans
sales@leanplum.com
Learn more about Leanplum
Free Trial
Braze
Free Trial is available
Leanplum
No trial information available
Ratings
Meets Requirements
8.5
828
8.3
73
Ease of Use
8.4
903
7.9
74
Ease of Setup
7.6
433
7.7
27
Ease of Admin
8.5
319
8.6
27
Quality of Support
8.5
799
8.4
74
Has the product been a good partner in doing business?
9.0
326
8.3
28
Product Direction (% positive)
9.2
788
7.8
64
Features by Category
7.8
551
Not enough data
Email Marketing
8.8
489
Not enough data
8.8
460
Not enough data
8.4
465
Not enough data
8.4
378
Not enough data
Online Marketing
6.8
290
Not enough data
8.5
410
Not enough data
8.7
447
Not enough data
8.5
424
Not enough data
7.2
304
Not enough data
Lead Management
7.5
326
Not enough data
7.4
333
Not enough data
8.6
462
Not enough data
6.8
259
Not enough data
7.4
284
Not enough data
7.6
316
Not enough data
Feature Not Available
Not enough data
7.8
316
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.6
261
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
266
Not enough data
Reporting & Analytics
7.9
462
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
335
Not enough data
Feature Not Available
Not enough data
Platform
8.3
372
Not enough data
Feature Not Available
Not enough data
8.5
374
Not enough data
7.7
282
Not enough data
7.7
330
Not enough data
8.5
359
Not enough data
Feature Not Available
Not enough data
Integration
7.9
378
Not enough data
8.1
361
Not enough data
7.9
323
Not enough data
8.5
469
8.5
44
Campaigns
8.6
386
8.9
40
9.1
425
8.9
41
8.6
385
8.8
35
8.8
433
8.7
41
9.0
410
8.6
41
Analytics
8.3
430
8.2
41
7.7
396
8.3
38
Optimization
8.8
417
8.4
38
8.8
426
8.0
39
8.4
340
8.3
37
8.2
340
7.9
30
Personalization EnginesHide 10 FeaturesShow 10 Features
8.2
208
Not enough data
Segmentation
8.8
195
Not enough data
8.5
183
Not enough data
Targeting
8.6
176
Not enough data
8.5
162
Not enough data
Triggered Content
7.9
101
Not enough data
9.1
183
Not enough data
9.2
180
Not enough data
Personalized Content
7.4
102
Not enough data
7.1
96
Not enough data
7.1
93
Not enough data
Email Template BuilderHide 13 FeaturesShow 13 Features
7.5
89
Not enough data
Templates
7.9
79
Not enough data
Feature Not Available
Not enough data
7.6
77
Not enough data
8.1
81
Not enough data
Edit
7.3
78
Not enough data
8.4
78
Not enough data
8.1
79
Not enough data
Logistics
7.4
80
Not enough data
7.2
77
Not enough data
7.9
78
Not enough data
Feature Not Available
Not enough data
Generative AI
7.0
41
Not enough data
Feature Not Available
Not enough data
8.5
43
Not enough data
Text Messaging
9.0
35
Not enough data
8.2
37
Not enough data
8.9
38
Not enough data
8.5
35
Not enough data
8.1
35
Not enough data
8.3
38
Not enough data
8.9
37
Not enough data
8.4
38
Not enough data
SMS Platform
8.3
34
Not enough data
8.7
35
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
34
Not enough data
8.2
34
Not enough data
Customer Journey AnalyticsHide 9 FeaturesShow 9 Features
7.5
62
Not enough data
Platform Basics
8.4
60
Not enough data
8.6
58
Not enough data
Platform Data
7.4
59
Not enough data
7.3
57
Not enough data
7.7
58
Not enough data
7.6
58
Not enough data
Platform Additional Functionality
7.5
60
Not enough data
7.6
59
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.7
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
7.8
436
8.5
46
Analysis
7.7
316
8.2
42
7.8
401
|
Verified
8.3
42
|
Verified
7.1
274
|
Verified
8.3
34
6.8
300
|
Verified
7.9
36
Campaigns
7.6
261
|
Verified
8.1
33
|
Verified
9.1
386
|
Verified
8.8
42
|
Verified
7.7
244
8.6
32
6.6
168
8.8
27
9.0
364
|
Verified
8.5
36
8.7
381
|
Verified
8.8
39
Engagement
7.5
202
8.8
27
Platform
8.3
324
8.6
41
8.3
299
|
Verified
8.3
31
|
Verified
8.0
257
8.8
33
Mobile App OptimizationHide 15 FeaturesShow 15 Features
Not enough data
8.3
40
Variation Testing
Not enough data
8.6
37
Not enough data
7.6
29
Not enough data
8.5
38
Not enough data
8.4
34
Not enough data
8.5
36
Not enough data
8.4
22
Reporting
Not enough data
8.1
35
Not enough data
8.0
35
Personalization
Not enough data
8.4
33
Not enough data
8.8
31
Not enough data
8.8
28
Administration
Not enough data
7.8
30
Not enough data
8.3
32
Not enough data
8.2
35
Not enough data
8.6
32
Categories
Categories
Shared Categories
Braze
Braze
Leanplum
Leanplum
Braze and Leanplum are categorized as Push Notification and Mobile Marketing
Reviews
Reviewers' Company Size
Braze
Braze
Small-Business(50 or fewer emp.)
18.6%
Mid-Market(51-1000 emp.)
56.8%
Enterprise(> 1000 emp.)
24.6%
Leanplum
Leanplum
Small-Business(50 or fewer emp.)
31.5%
Mid-Market(51-1000 emp.)
52.2%
Enterprise(> 1000 emp.)
16.3%
Reviewers' Industry
Braze
Braze
Financial Services
11.3%
Marketing and Advertising
7.0%
Information Technology and Services
6.9%
Health, Wellness and Fitness
6.7%
Food & Beverages
6.3%
Other
61.8%
Leanplum
Leanplum
Internet
16.3%
Information Technology and Services
7.6%
Financial Services
7.6%
Computer Games
7.6%
Marketing and Advertising
6.5%
Other
54.3%
Most Helpful Reviews
Braze
Braze
Most Helpful Favorable Review
JG
Jarred G.
Verified User in Music

Braze is a superior tool and company to other competitors in the market. Braze's feature set and capabilities are more advanced and are constantly being iterated upon and improved. The company also offers a wealth of knowledge on how to use the tool and...

Most Helpful Critical Review
BG
Bonni G.
Verified User in Marketing and Advertising

There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...

Leanplum
Leanplum
Most Helpful Favorable Review
Verified User
G
Verified User in Music

Leanplum is great for mobile app engagement. Unlike other tools that are more Email- or Web-centric, Leanplum is just built for mobile. While they do have a solid email offering, it's meant to be a complementary channel in a mobile-first multi-channel...

Most Helpful Critical Review
Verified User
G
Verified User in Computer Software

First of all, I feel that Sales reps tricked us into buying the tool while promising aspects that do not exist and cannot be developed. After confronting this situation with proof - LeanPlum representatives were just sad but even did not say sorry. The...

Alternatives
Braze
Braze Alternatives
MoEngage
MoEngage
Add MoEngage
Insider
Insider
Add Insider
WebEngage
WebEngage
Add WebEngage
Iterable
Iterable
Add Iterable
Leanplum
Leanplum Alternatives
CleverTap
CleverTap
Add CleverTap
Iterable
Iterable
Add Iterable
OneSignal
OneSignal
Add OneSignal
Airship
Airship
Add Airship
Discussions
Braze
Braze Discussions
What is Braze used for?
4 comments
NR
Marketing automation across various channels Read more
Monty the Mongoose crying
Braze has no more discussions with answers
Leanplum
Leanplum Discussions
What is Leanplum used for?
2 comments
AB
Email marketing campaignsRead more
When was Leanplum founded?
2 comments
AD
Monty the Mongoose crying
Leanplum has no more discussions with answers