Compare Braze and Leanplum 
At a Glance
Market Segments
Mid-Market (57.2% of reviews)
Mid-Market (52.2% of reviews)
Entry-Level Pricing
No pricing available
sales@leanplum.com
Braze
Star Rating
(1,126)4.5 out of 5
Market Segments
Mid-Market (57.2% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeLeanplum
Star Rating
(96)4.3 out of 5
Market Segments
Mid-Market (52.2% of reviews)
Entry-Level Pricing
sales@leanplum.com
Learn more about LeanplumSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Leanplum excels in building and personalizing emails with a score of 8.8, while Braze also performs well but slightly lower at 8.9. Reviewers mention that Leanplum's email customization features are intuitive and user-friendly.
- Reviewers mention that Braze shines in triggered notifications, scoring 9.0 compared to Leanplum's 8.6. Users on G2 appreciate Braze's ability to send timely and relevant notifications, enhancing user engagement.
- G2 users highlight that Leanplum has a better score in two-way text messaging at 8.8, while Braze falls short with a score of 6.4. Reviewers say that Leanplum's SMS capabilities allow for more interactive communication with customers.
- Users say that Braze outperforms Leanplum in push notifications, with a score of 9.1 versus Leanplum's 8.8. Reviewers mention that Braze's push notification system is robust and effective in driving user re-engagement.
- Reviewers mention that Leanplum's dynamic content feature scores 8.4, which is competitive, but Braze leads with a score of 8.8. Users report that Braze's dynamic content capabilities allow for highly personalized user experiences.
- Users on G2 report that both platforms have similar scores in campaign analysis, with Leanplum at 8.3 and Braze at 7.7. However, reviewers say that Leanplum's reporting tools are more comprehensive, providing deeper insights into campaign performance.
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Pricing
Entry-Level Pricing
Braze
No pricing availableLeanplum
Enterprise Plans
sales@leanplum.com
We customize plans for each of our enterprise customers, depending on their needs.
If you’re ready to learn about our enterprise plans, we’d love to explain how leading brands use Leanplum to build meaningful relationships with their customers.
Free Trial
Braze
Free Trial is available
Leanplum
No trial information availableRatings
Meets Requirements
8.5
794
8.3
73
Ease of Use
8.4
869
7.9
74
Ease of Setup
7.5
403
7.7
27
Ease of Admin
8.5
309
8.6
27
Quality of Support
8.5
771
8.4
74
Has the product been a good partner in doing business?
9.0
317
8.3
28
Product Direction (% positive)
9.2
756
7.8
64
Features by Category
Email Marketing
8.8
466
Not enough data
8.8
439
Not enough data
8.4
445
Not enough data
8.3
358
Not enough data
Online Marketing
6.8
270
Not enough data
8.4
389
Not enough data
8.7
426
Not enough data
8.4
403
Not enough data
7.2
284
Not enough data
Lead Management
7.5
306
Not enough data
7.4
313
Not enough data
8.6
441
Not enough data
6.7
239
Not enough data
7.3
263
Not enough data
7.5
296
Not enough data
Feature Not Available
Not enough data
7.8
297
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.5
242
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
247
Not enough data
Reporting & Analytics
7.8
442
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
315
Not enough data
Feature Not Available
Not enough data
Platform
8.3
349
Not enough data
Feature Not Available
Not enough data
8.5
351
Not enough data
7.6
261
Not enough data
7.7
307
Not enough data
8.4
336
Not enough data
Feature Not Available
Not enough data
Integration
7.8
356
Not enough data
8.1
338
Not enough data
7.9
300
Not enough data
Campaigns
8.6
370
8.9
40
9.1
409
8.9
41
8.6
369
8.8
35
8.8
417
8.7
41
9.0
394
8.6
41
Analytics
8.2
414
8.2
41
7.6
380
8.3
38
Optimization
8.8
401
8.4
38
8.8
410
8.0
39
8.3
324
8.3
37
8.1
325
7.9
30
Segmentation
8.8
191
Not enough data
8.5
179
Not enough data
Targeting
8.6
172
Not enough data
8.5
158
Not enough data
Triggered Content
7.8
97
Not enough data
9.1
179
Not enough data
9.2
176
Not enough data
Personalized Content
7.3
98
Not enough data
7.1
92
Not enough data
7.0
89
Not enough data
Templates
7.8
63
Not enough data
Feature Not Available
Not enough data
7.3
61
Not enough data
8.0
64
Not enough data
Edit
7.2
61
Not enough data
8.3
61
Not enough data
8.0
62
Not enough data
Logistics
7.1
63
Not enough data
7.1
60
Not enough data
7.8
61
Not enough data
Feature Not Available
Not enough data
Generative AI
6.9
24
Not enough data
Feature Not Available
Not enough data
Text Messaging
9.0
28
Not enough data
8.1
30
Not enough data
8.9
31
Not enough data
8.8
28
Not enough data
8.0
28
Not enough data
8.2
31
Not enough data
8.8
30
Not enough data
8.3
31
Not enough data
SMS Platform
8.3
27
Not enough data
8.6
28
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8
27
Not enough data
8.2
27
Not enough data
Platform Basics
8.1
42
Not enough data
8.4
40
Not enough data
Platform Data
7.0
42
Not enough data
6.9
40
Not enough data
7.2
40
Not enough data
7.3
40
Not enough data
Platform Additional Functionality
7.2
42
Not enough data
7.2
41
Not enough data
Feature Not Available
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Analysis
7.6
305
8.2
42
7.7
390
|
Verified
8.3
42
|
Verified
7.1
263
|
Verified
8.3
34
6.8
289
|
Verified
7.9
36
Campaigns
7.6
250
|
Verified
8.1
33
|
Verified
9.1
375
|
Verified
8.8
42
|
Verified
7.7
233
8.6
32
6.4
157
8.8
27
9.0
353
|
Verified
8.5
36
8.7
370
|
Verified
8.8
39
Engagement
7.4
191
8.8
27
Platform
8.3
313
8.6
41
8.3
288
|
Verified
8.3
31
|
Verified
8.0
246
8.8
33
Variation Testing
Not enough data
8.6
37
Not enough data
7.6
29
Not enough data
8.5
38
Not enough data
8.4
34
Not enough data
8.5
36
Not enough data
8.4
22
Reporting
Not enough data
8.1
35
Not enough data
8.0
35
Personalization
Not enough data
8.4
33
Not enough data
8.8
31
Not enough data
8.8
28
Administration
Not enough data
7.8
30
Not enough data
8.3
32
Not enough data
8.2
35
Not enough data
8.6
32
Categories
Categories
Shared Categories
Braze and Leanplum are categorized as Push Notification and Mobile Marketing
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Customer Journey Analytics, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Leanplum is categorized as Mobile App Optimization
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Leanplum
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.5%
Marketing and Advertising
6.9%
Information Technology and Services
6.8%
Health, Wellness and Fitness
6.7%
Food & Beverages
6.5%
Other
61.8%
Internet
16.3%
Information Technology and Services
7.6%
Financial Services
7.6%
Computer Games
7.6%
Marketing and Advertising
6.5%
Other
54.3%
Most Helpful Reviews
Braze
Most Helpful Favorable Review
Federico M.
Verified User in Real Estate
- Centralize the point of sending communications (email, push, etc.) in a single platform - Ease of integration with mobile applications and websites - Ease of testing and debugging - Possibility of creating advanced email templates without special...
Most Helpful Critical Review
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Leanplum
Most Helpful Favorable Review
Verified User in Music
Leanplum is great for mobile app engagement. Unlike other tools that are more Email- or Web-centric, Leanplum is just built for mobile. While they do have a solid email offering, it's meant to be a complementary channel in a mobile-first multi-channel...
Most Helpful Critical Review
Verified User in Computer Software
First of all, I feel that Sales reps tricked us into buying the tool while promising aspects that do not exist and cannot be developed. After confronting this situation with proof - LeanPlum representatives were just sad but even did not say sorry. The...
Federico M.
Verified User in Real Estate
- Centralize the point of sending communications (email, push, etc.) in a single platform - Ease of integration with mobile applications and websites - Ease of testing and debugging - Possibility of creating advanced email templates without special...
Verified User in Music
Leanplum is great for mobile app engagement. Unlike other tools that are more Email- or Web-centric, Leanplum is just built for mobile. While they do have a solid email offering, it's meant to be a complementary channel in a mobile-first multi-channel...
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Verified User in Computer Software
First of all, I feel that Sales reps tricked us into buying the tool while promising aspects that do not exist and cannot be developed. After confronting this situation with proof - LeanPlum representatives were just sad but even did not say sorry. The...
Discussions
What is Braze used for?
4 comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
Leanplum has no more discussions with answers
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