Best Software for 2025 is now live!
Save to My Lists
Claimed
Claimed

Top Rated Leanplum Alternatives

Leanplum Reviews & Product Details

Leanplum Overview

What is Leanplum?

For app-first companies, Leanplum, a CleverTap company is the only solution that helps personalize and optimize all customer touch points, both inside and outside the app. Leanplum combines multi-channel Lifecycle Marketing with the ability to A/B test the Product Experience for a complete, end-to-end personalization of the mobile journey. Break down organizational silos and eliminate point solutions to enable rapid growth. Founded in San Francisco, Leanplum a CleverTap company has offices across North America, Europe, and Asia, and has received more than $125 Million in funding from leading Silicon Valley venture capital firms. Leanplum a CleverTap company has also been recognized as one of Fortune's Best Companies to Work For and Entrepreneur's Best Entrepreneurial Companies in America.

Leanplum Details
Languages Supported
English
Show LessShow More
Product Description

Leanplum is a fully integrated optimization solution for mobile apps. The company enables developers, product managers and marketers to unleash the value of customer data by easily optimizing mobile content and messaging via flexible A/B testing, marketing automation and powerful analytics.

How do you position yourself against your competitors?

We are the only solution that combines Lifecycle Marketing and Product A/B Testing into a complete growth platform to personalize the entire mobile journey. Break down organizational silos and eliminate point solutions to enable rapid growth. Our focus on mobile and, in particular, mobile gaming, subscription apps, on-demand & mobile retail makes us unique in the market.

Unlike other solutions in the space, we offer a complete product tour for you to explore on your own: https://www.leanplum.com/see-demo/.


Seller Details
Seller
Leanplum
Year Founded
2012
HQ Location
San Francisco, CA
Twitter
@leanplum
20,599 Twitter followers
LinkedIn® Page
www.linkedin.com
5 employees on LinkedIn®
Description

Leanplum is a fully integrated optimization solution for mobile apps. The company enables developers, product managers and marketers to unleash the value of customer data by easily optimizing mobile content and messaging via flexible A/B testing, marketing automation and powerful analytics.


MM
Overview Provided by:

Recent Leanplum Reviews

Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
0.5 out of 5
"Terrible support and average tool"
The tool is excellent for the company's basic needs - send visually appealing emails, analyze the basic metrics, and work with filters to get the a...
Pratyush R.
PR
Pratyush R.Mid-Market (51-1000 emp.)
5.0 out of 5
"my expirence is awesome, showing the accurate datas for use. thanks leanplum!!"
its data accuracy as well as varity of specification to check locations, sending instant pushup notification to people in bulk.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Good one"
You can make changes in the running campaigns and publish which is very practical.
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Leanplum Media

Leanplum Demo - Multi-Channel Campaigns
Campaigns are the main unit of work in Leanplum. It’s a unified interface where you can compose messages across different types and channels. Orchestrate across push notifications, in-app messages, email, app inbox, SMS, and webhook calls to any API (e.g. direct mail, etc). Leanplum offers fu...
Leanplum Demo - Powerful Audiences
Audiences is where you manage all your users and segmentation in one place, including imported audiences from Amplitude, Mixpanel, etc. Leanplum’s inherent data advantage is rooted in our Spark infrastructure, which enables tremendous flexibility and speed of querying, up to 4x faster than compet...
Leanplum Demo - Realtime User Profile
Segmentation is centered around our realtime user profile. Data here is populated via our SDKs or a REST API. Our SDKs include iOS, Android, Javascript (Web), React Native, etc. The API can be called directly or via our integrations with Segment, mParticle, etc. Unlike other platforms where th...
Leanplum Demo - Behavioral Triggers and Drag & Drop Composition
Leanplum offers ultimate flexibility for triggering in-app messages. The SDK keeps a realtime count of events, e.g. showing the coupon message on the 2nd purchase in a month, to encourage 3 purchases a month. Alternatively, you can also target users with declining usage as a really powerful re-en...
Leanplum Demo - Messaging + Product A/B Testing
Variables can control any aspect of your app, including onboarding and checkout flow, ad monetization, and gradual feature rollout — you can integrate as far as you need. For example, you can pair your coupon message with a carousel banner on the home screen, e.g. scheduled for 7 days and targeti...
Leanplum Demo - Industry-Leading A/B Test Analytics
Interpret A/B results at ease using configurable confidence intervals. Understand the downstream impact of A/B tests on hundreds of KPIs tracked in Leanplum. Retroactively analyze tests across hundreds of available metrics. Leanplum will proactively highlight the metrics with the most statistical...
Answer a few questions to help the Leanplum community
Have you used Leanplum before?
Yes

Video Reviews

96 Leanplum Reviews

4.3 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
96 Leanplum Reviews
4.3 out of 5
96 Leanplum Reviews
4.3 out of 5

Overall Review Sentiment for LeanplumQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Caleb S.
CS
Product Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Leanplum?

The tool is excellent for the company's basic needs - send visually appealing emails, analyze the basic metrics, and work with filters to get the audiences you wish. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

First of all, I feel that Sales reps tricked us into buying the tool while promising aspects that do not exist and cannot be developed. After confronting this situation with proof - LeanPlum representatives were just sad but even did not say sorry.

The support is really terrible - no attention to your problem; you always will get a bunch of links to read, which even do not solve the issue. Asking to jump on a call or show around the solution is not helping. They avoid and usually ignore this request.

The tool is missing a folding system for the campaigns and audiences, it can get very messy, you need to think about taxonomy.

Also, simple campaigns are not possible to do, as they have minimum triggers developed, and if you want something at least a bit smarter - you need get your developers.

In general, if you do not have a dev team eager to help you - do not buy this tool. Review collected by and hosted on G2.com.

What problems is Leanplum solving and how is that benefiting you?

Only basic needs of email sending, just to get the newsletters out. Review collected by and hosted on G2.com.

Hunter B.
HB
Senior Product Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Leanplum?

Leanplum gives power to the product team to manipulate the game as they wish. You can communicate and change your player experience at the drop of a hat in an easy-to-use customer experience. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

Leanplum right now needs to work on its response time. Segmentation can take an additional launch of the game to become active, which presents a problem when trying for something that must be instant. The UI/UX for the campaigns must also be improved. Review collected by and hosted on G2.com.

What problems is Leanplum solving and how is that benefiting you?

I'm solving the problem of requiring a build to update my game. I push out content and limited time events via a series of adjustable variables from the server, on top of AB testing to find the best scenarios and messaging to inform my players of changes. Review collected by and hosted on G2.com.

Pratyush R.
PR
search engine optimization
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Leanplum?

its data accuracy as well as varity of specification to check locations, sending instant pushup notification to people in bulk. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

it won't be able to capture duplicate data, and shows error, while searching for particular device locations. Review collected by and hosted on G2.com.

What problems is Leanplum solving and how is that benefiting you?

location capturing which helps me out to compare out the device for duplicacy Review collected by and hosted on G2.com.

RJ
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Leanplum?

The ability to create custom messages with incredible flexibility and target them to customer behavior. Our business partners are lining up to have campaigns for their products within the app since we have rolled it out. We have run a number of awareness campaigns to help with Voice of the Customer concerns for mobile deposit as well as targeted messages informing customers who use specific products about how to avoid problems with their accounts. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

It is a little awkward to figure out how to target a test device. Setting up rules takes a bit of work to know that you are targeting the correct group. It is a little difficult to work with nested campaigns. Review collected by and hosted on G2.com.

What problems is Leanplum solving and how is that benefiting you?

We are trying to increase customer engagement with our features and preemptively inform customers of issues within our platform to reduce call volume and make it easier for them to self service issues. Review collected by and hosted on G2.com.

AR
Senior CRM Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Leanplum?

We use Leanplum to address our customers on all channels: In-App Messages, Web Pop-Ups, Push and E-Mail. The tool is potent with many great functionalities that help you orchestrate your marketing activities from one platform. It is pretty easy to set up multi-channel campaigns and edit e-mail templates.

Moreover, the analytics section, in this case, is excellent and very useful for deep dive into data. Email functionalities are good, especially the content management for templating is straightforward and flexible. I love it!

The support service is outstanding! You will always have very well-trained customer support on our site that answers very specifically to your questions. There is nothing such as pre-written general answers to your concern. It always feels like you are working in a team on a specific issue. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

If you are very focused on e-mail marketing, Leanplum has some debts that they need to work on, such as state of the art "subject-line testing" or "deliverability reports on one-click", "or some centralized content editing."

The reporting section in certain aspects is not helpful for our specific reporting aspects. I guess for the "general" customers with everyday needs it works well. Review collected by and hosted on G2.com.

What problems is Leanplum solving and how is that benefiting you?

We are communicating very specifically over all channels with our customers. Thanks to the real-time data processes, we can address our customers with messages in particular situations on our website or in our apps which helps to make our content more relevant to our customers. Moreover, we have drawn a lot of benefits from our data-driven life-cycle campaigns. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Leanplum?

Email builder is pretty similar to other similar tools and email builders I've used in the past. Pretty easy to send emails and push notifications out. Their customer support is easy to reach, quick to respond, and very helpful. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

It lacks some functionality like static audience lists, clear email performance reports (for example, no unsubscribe rate data), and most importantly, conversion attribution. Review collected by and hosted on G2.com.

What problems is Leanplum solving and how is that benefiting you?

We're able to send emails, push notifications, and in-app messages to our app users. Our marketing team is able to drive engagement to our app using these features. Review collected by and hosted on G2.com.

Akina E.
AE
Sales And Marketing Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Leanplum?

This software is adept at handling consumer data and personalization. The event setup method in Leanplum is efficient and straightforward. Leanplum provides a range of measures to assess how incidents impact consumer cooperation with the product. If you fully integrate with SDK submit point-by-point affiliation and product buy instances, Leanplum will give you remarkable client and financial data. Leanplum's crusade preparation practice is both normal and creative. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

The cloud-based version is difficult to use, the interface functionality is limited. It is helpful but not much user-friendly. Before using the app, Leanplum must be learned and understood. When one lies of code is incorrect, the program constantly crashes. Review collected by and hosted on G2.com.

What problems is Leanplum solving and how is that benefiting you?

Leanplum is excellent at handling customer details and integration. You may portion on a variety of platform and custom areas. The domain style and section nearby administrator support are genuinely best in class, allowing you to split the summaries or details is whatever manner you need. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Leanplum?

With Leanplum we are managing our entire user lifecycle — from onboarding and activation to re-engagement of dormant users. We use a full breath of channels like push notifications, email, in-app messaging, and app inbox, which allows us to coordinate and orchestrate our communication without spamming our users with the same message across different channels. When launching new features, we also tend to set up feature flags in Leanplum and do coordinated rollouts with messaging. Leanplum truly is an all-in-one engagement platform. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

Judging from the latest updates, Leanplum is definitely doubling down on the mobile channels. However, I was pleasantly surprised to see that their Web SDK now supports Google Tag Manager. Leanplum can do a lot more there — automatic event tracking, more web templates, etc. Review collected by and hosted on G2.com.

What problems is Leanplum solving and how is that benefiting you?

What benefits have you realized? We’ve experimented with our boarding experience and seen an increase in D1 retention. We’ve also set up a multi-channel re-engagement drip campaign with 50+ actions, which is one of our most successful campaigns to date. Review collected by and hosted on G2.com.

YY
Lead Optimisation Capabilities and Implementation Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Leanplum?

The platform offers powerful AB testing capabilities along with marketing messaging campaigns. It is simple to use yet very comprehensive, proving helpful even for the not very tech-savvy marketers as well as for your developers. Customer service is prompt, very professional and helpful. They never disappoint. The product evolves constantly. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

Product changes sometimes seem to be slow, not affecting the use of the service, but for the keen technical user, it is apparent. Review collected by and hosted on G2.com.

What problems is Leanplum solving and how is that benefiting you?

We are AB testing all features we introduce in our mobile apps. Every hypothesis is put to the test. We also leverage the powerful, zero development effort, in-app messages and Push notifications to keep users aware of news and changes. Review collected by and hosted on G2.com.