Leanplum Features
What are the features of Leanplum?
Variation Testing
- A/B Testing
- Conversion Goal
Analysis
- Application Attribution
- Campaign Analysis
Campaigns
- Push Notifications
- Audience Segmentation
- Customize
- Scheduling
- Segmentation
- Triggered Notifications
Platform
- Optimization
Analytics
- Campaign Performance
- Audience Insights
Optimization
- A/B Testing
- Personalization
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Filter for Features
Variation Testing
A/B Testing | As reported in 37 Leanplum reviews. Test changes to a screen by administering the change to a portion of visitors and measuring conversion. | 86% (Based on 37 reviews) | |
WYSIWYG Editor | Quickly create variant web pages with an easy-to-use WYSIWYG editor. 29 reviewers of Leanplum have provided feedback on this feature. | 76% (Based on 29 reviews) | |
Conversion Goal | Able to set any user action as the conversion goal of the test. 38 reviewers of Leanplum have provided feedback on this feature. | 85% (Based on 38 reviews) | |
Percentage of Traffic | Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. This feature was mentioned in 34 Leanplum reviews. | 84% (Based on 34 reviews) | |
Confidence Level | Able to view or adjust the necessary confidence level of your test. 36 reviewers of Leanplum have provided feedback on this feature. | 85% (Based on 36 reviews) | |
Multivariant Testing | Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. 22 reviewers of Leanplum have provided feedback on this feature. | 84% (Based on 22 reviews) |
Reporting
Segmentation | Based on 35 Leanplum reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments. | 81% (Based on 35 reviews) | |
Reports and Dashboards | Access pre-built and custom reports and dashboards. This feature was mentioned in 35 Leanplum reviews. | 80% (Based on 35 reviews) |
Personalization
Standard Targeting | Based on 33 Leanplum reviews. Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration. | 84% (Based on 33 reviews) | |
Custom Targeting | Show different versions based on any variable set up to be tracked on the app's back end. This feature was mentioned in 31 Leanplum reviews. | 88% (Based on 31 reviews) | |
Data Segmentation | Based on 28 Leanplum reviews. Segment data by various user demographics to find deeper trends within specific user groups. | 88% (Based on 28 reviews) |
Administration
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. This feature was mentioned in 30 Leanplum reviews. | 78% (Based on 30 reviews) | |
QA Testing | See feature definition | As reported in 32 Leanplum reviews. Able to test that event and variable setup are reporting data accurately. | 83% (Based on 32 reviews) |
Performance and Reliability | Based on 35 Leanplum reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | 82% (Based on 35 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 32 Leanplum reviews. | 86% (Based on 32 reviews) |
Analysis
Application Attribution | Attributes app installs to the marketing campaigns and media sources that drove it. This feature was mentioned in 42 Leanplum reviews. | 82% (Based on 42 reviews) | |
Campaign Analysis | Based on 42 Leanplum reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns. | 83% (Based on 42 reviews) | |
Uninstall Tracking | Measures user-level uninstall insights. 34 reviewers of Leanplum have provided feedback on this feature. | 83% (Based on 34 reviews) | |
Custom Dashboards | Based on 36 Leanplum reviews. Creates custom data views to suit every team member's needs. | 79% (Based on 36 reviews) |
Campaigns
Proximity Marketing | Based on 33 Leanplum reviews and verified by the G2 Product R&D team. Collects geo-location data on mobile users to customize relevant campaigns. | 81% (Based on 33 reviews) | |
Push Notifications | Based on 42 Leanplum reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices | 88% (Based on 42 reviews) | |
Bulk SMS | Provides templates for mass mobile messaging campaigns This feature was mentioned in 32 Leanplum reviews. | 86% (Based on 32 reviews) | |
Two-Way Text Messaging | Facilitates two-way text messaging to encourage consumer engagement and loyalty This feature was mentioned in 27 Leanplum reviews. | 88% (Based on 27 reviews) | |
Email Campaigns | As reported in 36 Leanplum reviews. Personalizes and optimizes email mobile marketing campaigns. | 85% (Based on 36 reviews) | |
Audience Segmentation | Based on 39 Leanplum reviews. Identifies the most granular audience segments based on actions, inactions, and user properties. | 88% (Based on 39 reviews) | |
Customize | Allow users to customize their messages. 40 reviewers of Leanplum have provided feedback on this feature. | 89% (Based on 40 reviews) | |
Scheduling | Based on 41 Leanplum reviews. Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages | 89% (Based on 41 reviews) | |
Retarget | Based on 35 Leanplum reviews. Retarget your messages based on previous user engagement. | 88% (Based on 35 reviews) | |
Segmentation | As reported in 41 Leanplum reviews. Segment audience based on device type, location, demographics, customer behavior, etc. | 87% (Based on 41 reviews) | |
Triggered Notifications | Automate notifications based on user behavior This feature was mentioned in 41 Leanplum reviews. | 86% (Based on 41 reviews) |
Engagement
Coupons and Promotions | Sends out coupons and promotions to reward and entice mobile device users. This feature was mentioned in 27 Leanplum reviews. | 88% (Based on 27 reviews) |
Platform
Optimization | Optimizes marketing campaigns for mobile devices. This feature was mentioned in 41 Leanplum reviews. | 86% (Based on 41 reviews) | |
Integrations - Mobile Marketing | Based on 31 Leanplum reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers. | 83% (Based on 31 reviews) | |
Internationalization | Facilitates global text message and mobile marketing campaigns. 33 reviewers of Leanplum have provided feedback on this feature. | 88% (Based on 33 reviews) |
Analytics
Campaign Performance | Based on 41 Leanplum reviews. Track and report on performance metrics and conversions | 82% (Based on 41 reviews) | |
Audience Insights | Report on audience demographics and engagement 38 reviewers of Leanplum have provided feedback on this feature. | 83% (Based on 38 reviews) |
Optimization
A/B Testing | Test variations of a push notification on a portion of users and track conversions This feature was mentioned in 38 Leanplum reviews. | 84% (Based on 38 reviews) | |
Personalization | Personalize messages with contextual data such as customer names or product recommendations This feature was mentioned in 39 Leanplum reviews. | 80% (Based on 39 reviews) | |
Rich Notifications | Based on 37 Leanplum reviews. Enhance messages with images, emojis, animated gifs, or videos | 83% (Based on 37 reviews) | |
Integrations | Integrate with third-party marketing or e-commerce software This feature was mentioned in 30 Leanplum reviews. | 79% (Based on 30 reviews) |
