Compare Braze and Insider 
At a Glance
Market Segments
Mid-Market (57.3% of reviews)
Mid-Market (44.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,141)4.5 out of 5
Market Segments
Mid-Market (57.3% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeInsider
Star Rating
(1,090)4.8 out of 5
Market Segments
Mid-Market (44.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderFeatured Products
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Marketing Automation
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Spoki
(4)
Marketing Automation
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Croct
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Marketing Automation
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Braze vs Insider
When assessing the two solutions, reviewers found Insider easier to use, set up, and administer. Reviewers also preferred doing business with Insider overall.
- Reviewers felt that Insider meets the needs of their business better than Braze.
- When comparing quality of ongoing product support, reviewers felt that Insider is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Insider over Braze.
Pricing
Entry-Level Pricing
Braze
No pricing availableInsider
No pricing availableFree Trial
Braze
Free Trial is available
Insider
Free Trial is available
Ratings
Meets Requirements
8.5
808
9.5
979
Ease of Use
8.4
883
9.5
984
Ease of Setup
7.5
414
9.1
441
Ease of Admin
8.5
313
9.2
246
Quality of Support
8.5
781
9.6
979
Has the product been a good partner in doing business?
9.0
321
9.5
247
Product Direction (% positive)
9.2
770
9.7
932
Features by Category
Email Marketing
8.8
475
9.7
434
8.8
448
9.7
412
8.4
453
9.7
414
8.4
366
9.7
357
Online Marketing
6.8
278
Feature Not Available
8.4
397
9.6
448
8.7
434
9.6
463
8.5
411
9.6
453
7.3
291
Feature Not Available
Lead Management
7.5
313
9.6
430
7.4
320
9.5
430
8.6
449
9.6
463
6.8
246
Feature Not Available
7.4
271
9.6
406
7.5
304
9.6
370
Feature Not Available
9.6
414
7.8
304
9.6
401
Campaign Management
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.5
249
9.4
372
Feature Not Available
9.5
381
Feature Not Available
Feature Not Available
6.6
254
Feature Not Available
Reporting & Analytics
7.8
449
9.5
456
Feature Not Available
9.5
455
Feature Not Available
9.5
449
6.6
322
9.5
448
Feature Not Available
9.3
354
Platform
8.3
358
9.6
443
Feature Not Available
Feature Not Available
8.5
360
9.6
428
7.7
269
9.6
367
7.7
316
9.5
377
8.5
345
9.6
411
Feature Not Available
9.5
353
Integration
7.8
364
9.4
413
8.1
347
9.4
414
7.9
309
9.5
386
Visitor Behavior
Not enough data
9.5
531
Not enough data
9.6
549
Not enough data
9.5
500
Templates
Not enough data
9.5
510
Not enough data
9.6
553
Not enough data
9.6
548
Personalization
Not enough data
9.6
535
Not enough data
9.6
526
Not enough data
9.6
539
Not enough data
9.5
475
Not enough data
9.6
522
Not enough data
9.6
522
Not enough data
9.6
551
Not enough data
9.6
539
Multichannel
Not enough data
9.7
541
Not enough data
9.5
479
Not enough data
9.6
542
Administration
Not enough data
9.6
540
Not enough data
9.4
555
Not enough data
9.5
534
Not enough data
9.4
534
Campaigns
8.6
376
Not enough data
9.1
415
Not enough data
8.6
375
Not enough data
8.8
423
Not enough data
9.0
400
Not enough data
Analytics
8.3
420
Not enough data
7.7
386
Not enough data
Optimization
8.8
407
Not enough data
8.8
416
Not enough data
8.3
330
Not enough data
8.2
331
Not enough data
Segmentation
8.8
192
9.7
568
8.5
180
9.6
546
Targeting
8.6
173
9.7
562
8.5
159
9.6
537
Triggered Content
7.9
98
9.5
476
9.1
180
9.6
471
9.2
177
9.7
524
Personalized Content
7.4
99
9.7
513
7.1
93
9.7
493
7.1
90
9.6
549
Templates
7.8
69
Not enough data
Feature Not Available
Not enough data
7.5
67
Not enough data
8.1
70
Not enough data
Edit
7.1
67
Not enough data
8.4
67
Not enough data
8.0
68
Not enough data
Logistics
7.2
69
Not enough data
7.2
66
Not enough data
7.9
67
Not enough data
Feature Not Available
Not enough data
Generative AI
7.0
30
Not enough data
Feature Not Available
Not enough data
Text Messaging
9.1
33
9.8
47
8.3
35
9.6
46
8.9
36
9.7
45
8.6
33
9.7
45
8.2
33
9.7
47
8.4
36
9.6
46
9.0
35
9.8
45
8.5
36
9.6
46
SMS Platform
8.4
32
9.6
46
8.7
33
9.6
46
Feature Not Available
9.8
44
Feature Not Available
Feature Not Available
8.7
32
9.6
49
8.3
32
9.5
48
Data Sourcing
Not enough data
9.5
542
|
Verified
Not enough data
9.5
531
|
Verified
Not enough data
9.6
335
Not enough data
9.6
559
|
Verified
Intelligence
Not enough data
9.5
564
|
Verified
Not enough data
9.5
538
|
Verified
Not enough data
9.6
530
|
Verified
Platform Basics
8.2
47
9.5
589
|
Verified
8.4
45
9.5
589
|
Verified
Platform Data
7.2
47
9.5
574
|
Verified
7.0
45
9.5
557
|
Verified
7.3
45
9.4
590
|
Verified
7.4
45
9.4
560
Platform Additional Functionality
7.2
47
9.5
564
|
Verified
7.4
46
9.5
562
|
Verified
Feature Not Available
9.5
549
Search Setup
Not enough data
9.7
39
Not enough data
9.8
40
Not enough data
9.7
39
Not enough data
9.9
37
Product Discovery
Not enough data
9.8
42
Not enough data
9.8
41
Not enough data
9.8
41
Not enough data
9.9
36
Not enough data
9.8
39
Integration
Not enough data
9.7
41
Not enough data
9.9
37
Not enough data
9.7
39
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
14
Not enough data
9.3
15
Not enough data
9.2
13
Not enough data
9.2
13
Not enough data
9.6
13
Not enough data
9.6
13
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.7
13
Not enough data
9.7
13
Feature Not Available
9.7
12
Not enough data
9.7
12
Analysis
7.6
309
9.3
561
7.7
394
|
Verified
9.5
625
7.1
267
|
Verified
9.3
495
|
Verified
6.8
293
|
Verified
9.5
535
|
Verified
Campaigns
7.6
254
|
Verified
9.4
519
|
Verified
9.1
379
|
Verified
9.7
628
|
Verified
7.7
237
9.5
425
6.5
161
9.3
428
9.0
357
|
Verified
9.6
503
|
Verified
8.7
374
|
Verified
9.6
589
|
Verified
Engagement
7.4
195
9.6
565
Platform
8.3
317
9.6
606
8.3
292
|
Verified
9.5
561
|
Verified
8.0
250
9.5
481
Categories
Categories
Shared Categories
Braze and Insider are categorized as Personalization, Personalization Engines, Customer Journey Analytics, Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Unique Categories
Braze is categorized as Email Template Builder and Push Notification
Insider is categorized as E-Commerce Search, E-Commerce Personalization, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.4%
Marketing and Advertising
6.9%
Information Technology and Services
6.9%
Health, Wellness and Fitness
6.7%
Food & Beverages
6.4%
Other
61.7%
Retail
26.9%
Apparel & Fashion
10.0%
Marketing and Advertising
3.9%
Cosmetics
3.9%
Food & Beverages
3.7%
Other
51.6%
Most Helpful Reviews
Braze
Most Helpful Favorable Review
Moran C.
Verified User in Information Technology and Services
One of the best in the category after working on other platforms such as Hubspot, Pardot, IBM Marketing Cloud, and Mailchimp. Oracle Responsys Straightforward and intuitive UI Excellent ability to create segments and filters, combine them and use them...
Most Helpful Critical Review
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Verified User in Luxury Goods & Jewelry
A lot of the experiences are not suitable for luxury brands due to them being very promotional.
Moran C.
Verified User in Information Technology and Services
One of the best in the category after working on other platforms such as Hubspot, Pardot, IBM Marketing Cloud, and Mailchimp. Oracle Responsys Straightforward and intuitive UI Excellent ability to create segments and filters, combine them and use them...
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Verified User in Luxury Goods & Jewelry
A lot of the experiences are not suitable for luxury brands due to them being very promotional.
Alternatives
Discussions
What is Braze used for?
4 comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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