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Mobile Marketing Software
Braze
Customer.io
Braze-vs-Customer.io

Compare Braze and Customer.io

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At a Glance
Pricing
Ratings
Features
Reviews
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By Braze

Optimized for quick response

By Customer.io

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At a Glance

Star Rating

(1,127)4.5 out of 5

(454)4.5 out of 5

Market Segments

Mid-Market (57.2% of reviews)

Small-Business (62.6% of reviews)

Entry-Level Pricing

No pricing available

Starting at $100.00 Per Month

Braze

Star Rating

(1,127)4.5 out of 5

Market Segments

Mid-Market (57.2% of reviews)

Entry-Level Pricing

No pricing available

Free Trial is available

Learn more about Braze

Customer.io

Star Rating

(454)4.5 out of 5

Market Segments

Small-Business (62.6% of reviews)

Entry-Level Pricing

Starting at $100.00 Per Month

Free Trial is available

Browse all 3 pricing plans

Summary

AI Generated Summary

AI-generated. Powered by real user reviews.

Users report that Customer.io excels in Email Campaigns, with a score of 9.6, while Braze scores lower at 8.9. Reviewers mention that Customer.io's email customization features allow for more tailored messaging, enhancing user engagement.
Reviewers mention that Braze shines in Push Notifications, scoring 9.1 compared to Customer.io's 8.0. Users on G2 appreciate Braze's robust targeting capabilities, which help in delivering timely and relevant notifications to users.
G2 users highlight Customer.io's superior Email Segmentation capabilities, scoring 9.1, while Braze follows closely with 8.8. Reviewers say that the detailed segmentation options in Customer.io allow for more precise targeting of campaigns, leading to better conversion rates.
Users say that Braze offers a more comprehensive Scheduling feature, scoring 9.1 against Customer.io's 8.7. Reviewers mention that Braze's scheduling tools are intuitive and allow for better planning of marketing campaigns.
Reviewers mention that Customer.io has a slight edge in Automated Email Responses, with a score of 8.4 compared to Braze's 8.3. Users report that the automation features in Customer.io are user-friendly and help streamline communication with customers.
Users on G2 report that Braze's Dynamic Content capabilities are impressive, scoring 8.4, while Customer.io scores 8.1. Reviewers say that Braze's ability to personalize content in real-time significantly enhances user experience and engagement.

Sponsored

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Marketing Automation

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Pricing

Entry-Level Pricing

Braze

No pricing available

Customer.io

Essentials

Starting at $100.00

Per Month

For small companies who are gaining momentum.

Send emails, push, in-app, SMS, webhooks
Track custom events and attributes
Visual workflow builder

Browse all 3 pricing plans

Free Trial

Braze

Free Trial is available

Customer.io

Free Trial is available

Ratings

Meets Requirements

8.5

794

8.8

388

Ease of Use

8.4

869

8.5

390

Ease of Setup

7.5

403

8.2

224

Ease of Admin

8.5

309

8.8

176

Quality of Support

8.5

771

8.9

344

Has the product been a good partner in doing business?

9.0

317

9.2

176

Product Direction (% positive)

9.2

756

9.2

380

Features by Category

Marketing AutomationHide 41 FeaturesShow 41 Features

7.8

9,479

7.9

6,543

Email Marketing

Building and Personalizing Emails

8.8

466

9.1(won by 0.3)

243

Verified

Sending Outbound Emails

8.8

439

9.0(won by 0.2)

232

Verified

Manage Email Deliverability

8.4

445

8.7(won by 0.3)

225

Verified

Automated Email Responses

8.3

358

8.5(won by 0.2)

210

Verified

Online Marketing

Landing Pages and Forms

6.8(won by 0.5)

270

6.3

184

Dynamic Content

8.4(won by 0.2)

389

8.2

203

Verified

A/B Testing

8.7(won by 0.1)

426

8.6

223

Verified

Mobile Optimized

8.4(won by 0.5)

403

7.9

208

Verified

Search Tracking and Optimization

7.2(won by default)

284

Feature Not Available

Lead Management

Marketing Lead Database

7.5

306

7.7(won by 0.2)

188

Verified

Data Quality Management

7.4

313

7.8(won by 0.4)

190

Segmentation

8.6

441

8.9(won by 0.3)

224

Verified

Lead Scoring and Grading

6.7

239

7.0(won by 0.3)

174

Lead Nurturing

7.3

263

7.8(won by 0.5)

190

Verified

Online Behavior Tracking

7.5(tied score)

296

7.5(tied score)

186

Verified

Automated Alerts and Tasks

Feature Not Available

7.5(won by default)

179

CRM Lead Integration

7.8(won by 0.3)

297

7.5

184

Verified

Campaign Management

Program Management

Feature Not Available

7.7(won by default)

197

Event / Webinar Marketing

Feature Not Available

7.0(won by default)

183

Calendaring

Feature Not Available

Budgeting

Feature Not Available

Social

Social Listening

Feature Not Available

Social Sharing

6.5(won by 0.1)

242

6.4

173

Social Campaigns

Feature Not Available

Social Media Engagement

Feature Not Available

Social Media Advertising

6.6(won by default)

247

Feature Not Available

Reporting & Analytics

Basic Reporting

7.8

442

8.0(won by 0.2)

226

Verified

Web Analytics

Feature Not Available

7.0(won by default)

197

Verified

ROI Analytics

Feature Not Available

6.7(won by default)

188

Revenue Analytics

6.6(won by 0.1)

315

6.5

179

SEO / Keyword Analytics

Feature Not Available

Platform

Customization

8.3

349

8.5(won by 0.2)

206

Verified

Workflow Capability

Feature Not Available

8.7(won by default)

203

Verified

User, Role, and Access Management

8.5

351

8.8(won by 0.3)

201

Verified

Internationalization

7.6

261

7.7(won by 0.1)

179

Verified

Sandbox / Test Environments

7.7

307

7.8(won by 0.1)

195

Verified

Performance and Reliability

8.4

336

8.9(won by 0.5)

200

Verified

Output Document Generation

Feature Not Available

7.2(won by default)

165

Verified

Integration

Data Import & Export Tools

7.8

356

8.6(won by 0.8)

212

Verified

Integration APIs

8.1

338

8.6(won by 0.5)

209

Verified

Breadth of Partner Applications

7.9(won by 0.1)

300

7.8

187

Verified

Transactional EmailHide 18 FeaturesShow 18 Features

Not enough data

8.3

2,564

Administration

Template Creation

Not enough data

8.1(won by default)

177

Preset Template Availability

Not enough data

7.4(won by default)

147

Custom Unsubscribe

Not enough data

8.2(won by default)

161

Email Segmentation

Not enough data

9.1(won by default)

176

Detailed Server Logs

Not enough data

8.1(won by default)

152

Notifications

Not enough data

8.2(won by default)

155

Integrations

Webhooks

Not enough data

8.8(won by default)

149

Event Tracking API

Not enough data

8.7(won by default)

155

Mail Send API

Not enough data

8.6(won by default)

120

Spam Filter Testing

Not enough data

7.5(won by default)

Platform

Custom Tracking Domain

Not enough data

8.4(won by default)

123

Multiple Domains

Not enough data

8.4(won by default)

120

Dedicated IP

Not enough data

8.1(won by default)

119

Documentation

Not enough data

8.4(won by default)

151

Verified

Sender Reputation Management

Not enough data

8.1(won by default)

132

Tracking & Reporting

Not enough data

8.3(won by default)

151

Enterprise Scalability

Not enough data

8.2(won by default)

132

Performance and Reliability

Not enough data

9.0(won by default)

151

Push NotificationHide 11 FeaturesShow 11 Features

8.5

4,213

8.5

811

Campaigns

Customize

8.6(tied score)

370

8.6(tied score)

Scheduling

9.1(won by 0.4)

409

8.7

Retarget

8.6(won by 0.4)

369

8.2

Segmentation

8.8(tied score)

417

8.8(tied score)

Triggered Notifications

9.0(won by 0.1)

394

8.9

Analytics

Campaign Performance

8.2

414

8.6(won by 0.4)

Audience Insights

7.6

380

7.9(won by 0.3)

Optimization

A/B Testing

8.8(won by 0.2)

401

8.6

Personalization

8.8

410

8.9(won by 0.1)

Rich Notifications

8.3(won by 0.3)

324

8.0

Integrations

8.1

325

8.6(won by 0.5)

Personalization EnginesHide 10 FeaturesShow 10 Features

8.2

1,431

Not enough data

Segmentation

A/B Testing

8.8(won by default)

191

Not enough data

Customer Profiles

8.5(won by default)

179

Not enough data

Targeting

Behavioral Targeting

8.6(won by default)

172

Not enough data

Contextual Targeting

8.5(won by default)

158

Not enough data

Triggered Content

Geofencing

7.8(won by default)

Not enough data

Triggered Emails

9.1(won by default)

179

Not enough data

Triggered Messages

9.2(won by default)

176

Not enough data

Personalized Content

Recommendation Engine

7.3(won by default)

Not enough data

Personalized Discounts

7.1(won by default)

Not enough data

Website Personalization

7.0(won by default)

Not enough data

Email Template BuilderHide 13 FeaturesShow 13 Features

7.6

580

Not enough data

Templates

Text and Themes

7.8(won by default)

Not enough data

Stock Images

Feature Not Available

Not enough data

Proofing

7.3(won by default)

Not enough data

Mobile Responsive

8.0(won by default)

Not enough data

Edit

Pre-Made

7.2(won by default)

Not enough data

Build

8.3(won by default)

Not enough data

HTML

8.0(won by default)

Not enough data

Logistics

Analytics

7.1(won by default)

Not enough data

Issues

7.1(won by default)

Not enough data

Integrations

7.8(won by default)

Not enough data

Shareable Link

Feature Not Available

Not enough data

Generative AI

AI Text Generation

6.9(won by default)

Not enough data

AI Text Summarization

Feature Not Available

Not enough data

SMS MarketingHide 14 FeaturesShow 14 Features

8.5

346

7.8

487

Text Messaging

Bulk SMS

9.0(won by 0.2)

8.8

Two-Way Text Messaging

8.1(won by default)

Feature Not Available

Text Scheduler

8.9(won by 0.5)

8.4

Automatic Replies

8.8(won by default)

Feature Not Available

Automatic URL Shortening

8.0(won by 1.8)

6.2

MMS Marketing

8.2(won by 1.8)

6.4

Personalization

8.8

9.0(won by 0.2)

Transactional SMS

8.3

8.7(won by 0.4)

SMS Platform

Reporting

8.3(won by 0.3)

8.0

Automation

8.6

8.9(won by 0.3)

White Label

Feature Not Available

7.0(won by default)

Text-to-Landline

Feature Not Available

5.9(won by default)

Short Codes

8.8(won by 1.9)

6.9

API Integration

8.2

8.8(won by 0.6)

Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features

Not enough data

7.1

428

Data Sourcing

Data Enrichment

Not enough data

7.4(won by default)

Expandability

Not enough data

7.8(won by default)

Content Marketing

Not enough data

7.4(won by default)

Multiple Devices

Not enough data

8.0(won by default)

Intelligence

Marketing Metrics

Not enough data

7.3(won by default)

Predictive Modeling

Not enough data

5.8(won by default)

Recommendation Engine

Not enough data

5.7(won by default)

Customer Journey AnalyticsHide 9 FeaturesShow 9 Features

7.4

327

Not enough data

Platform Basics

Dynamic Segmentation

8.1(won by default)

Not enough data

Journey Optimization

8.4(won by default)

Not enough data

Platform Data

Journey Reporting

7.0(won by default)

Not enough data

Trends Reporting

6.9(won by default)

Not enough data

Dashboards

7.2(won by default)

Not enough data

Advanced Data Filtering

7.3(won by default)

Not enough data

Platform Additional Functionality

Journey Mapping

7.2(won by default)

Not enough data

Integrations

7.2(won by default)

Not enough data

Automated Alerts

Feature Not Available

Not enough data

WhatsApp MarketingHide 10 FeaturesShow 10 Features

Not enough data

WhatsApp Messaging - WhatsApp Marketing

Transactional Messages

Not enough data

Bulk WhatsApp Messaging

Not enough data

Conversational Messaging

Not enough data

Personalization

Not enough data

Promotional Messages

Not enough data

Automated Replies

Not enough data

WhatsApp Business Platform - WhatsApp Marketing

Segmentation

Not enough data

API Integration

Not enough data

WhatsApp Commerce

Feature Not Available

Not enough data

Analytics

Not enough data

Mobile MarketingHide 14 FeaturesShow 14 Features

7.8

4,023

7.8

387

Analysis

Application Attribution

7.6(won by default)

305

Feature Not Available

Campaign Analysis

7.7

390

Verified

8.2(won by 0.5)

Uninstall Tracking

7.1(won by 1.2)

263

Verified

5.9

Custom Dashboards

6.8(won by default)

289

Verified

Feature Not Available

Campaigns

Proximity Marketing

7.6(tied score)

250

Verified

7.6(tied score)

Push Notifications

9.1(won by 1.2)

375

Verified

7.9

Bulk SMS

7.7(won by 0.4)

233

7.3

Two-Way Text Messaging

6.4(won by default)

157

Feature Not Available

Email Campaigns

9.0

353

Verified

9.5(won by 0.5)

Audience Segmentation

8.7

370

Verified

9.4(won by 0.7)

Engagement

Coupons and Promotions

7.4(won by 0.8)

191

6.6

Platform

Optimization

8.3(won by 0.3)

313

8.0

Integrations - Mobile Marketing

8.3(won by default)

288

Verified

Feature Not Available

Internationalization

8.0(won by 0.2)

246

7.8

Categories

Shared Categories

Braze

Customer.io

Braze and Customer.io are categorized as Personalization, Push Notification, Mobile Marketing, Marketing Automation, and SMS Marketing

Unique Categories

Braze is categorized as Email Template Builder, Personalization Engines, Customer Journey Analytics, and WhatsApp Marketing

Customer.io is categorized as Transactional Email and Customer Data Platform (CDP)

Reviews

Reviewers' Company Size

Braze

Small-Business(50 or fewer emp.)

18.6%

Mid-Market(51-1000 emp.)

57.2%

Enterprise(> 1000 emp.)

24.3%

Customer.io

Small-Business(50 or fewer emp.)

62.6%

Mid-Market(51-1000 emp.)

34.3%

Enterprise(> 1000 emp.)

3.1%

Small-Business

(50 or fewer emp.)

18.6%

62.6%

Mid-Market

(51-1000 emp.)

57.2%

34.3%

Enterprise

(> 1000 emp.)

24.3%

3.1%

Reviewers' Industry

Braze

Financial Services

11.5%

Marketing and Advertising

6.9%

Information Technology and Services

6.8%

Health, Wellness and Fitness

6.7%

Food & Beverages

6.5%

Other

61.8%

Customer.io

Computer Software

14.5%

Financial Services

13.8%

Information Technology and Services

9.4%

Marketing and Advertising

6.8%

Internet

3.9%

Other

51.7%

Most Helpful Reviews

Braze

Most Helpful Favorable Review

Federico M.

Verified User in Real Estate

- Centralize the point of sending communications (email, push, etc.) in a single platform - Ease of integration with mobile applications and websites - Ease of testing and debugging - Possibility of creating advanced email templates without special...

Most Helpful Critical Review

Bonni G.

Verified User in Marketing and Advertising

There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...

Customer.io

Most Helpful Favorable Review

Verified User in Computer Software

The ability to send emails in the timezone of the user is super important when you have customers globally like us. The UI is modern, fast, and intuitive (compared to other tools), I find it similar to Intercom in terms of user experience, but with more...

Most Helpful Critical Review

Robert C.

Verified User in Translation and Localization

Lack of support from the so-called customer success reps. The fact they insist on being an email-only communication platform.

Federico M.

Verified User in Real Estate

Verified User in Computer Software

Bonni G.

Verified User in Marketing and Advertising

Robert C.

Verified User in Translation and Localization

Lack of support from the so-called customer success reps. The fact they insist on being an email-only communication platform.

Alternatives

Braze Alternatives

Customer.io Alternatives

Discussions

Braze Discussions

What is Braze used for?

4 comments

Marketing automation across various channels Read more

Braze has no more discussions with answers

See all discussions

Customer.io Discussions

how is this site for mails?

1 comment

I don't knowRead more

What is the best way to make automations a smoother process?

1 comment

Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more

Is it available in Bangladesh?

1 comment

How much money do you benefit this per monthRead more

See all discussions

Ask Braze a Question Contact Braze

Ask Customer.io a Question Contact Customer.io

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