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Compare Brandwatch Consumer Intelligence and Zignal Labs 
At a Glance
Market Segments
Enterprise (35.8% of reviews)
Enterprise (40.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Brandwatch Consumer Intelligence
Star Rating
(624)4.4 out of 5
Market Segments
Enterprise (35.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceZignal Labs
Star Rating
(40)4.0 out of 5
Market Segments
Enterprise (40.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Zignal LabsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Brandwatch Consumer Intelligence excels in Online Media analytics with a score of 8.6, while Zignal Labs shines in Print Media with a higher score of 8.3. Reviewers mention that Brandwatch's comprehensive online tracking capabilities provide deeper insights into digital engagement.
- Reviewers mention that Brandwatch's Social Measurement feature scores 8.5, outperforming Zignal Labs at 7.5. Users say that Brandwatch offers more robust metrics for tracking social media performance, making it a preferred choice for brands focused on social engagement.
- Users on G2 highlight that Zignal Labs has superior Report Exporting capabilities, scoring 8.5 compared to Brandwatch's 8.1. Reviewers mention that Zignal's flexibility in report formats allows for easier sharing and presentation of data.
- G2 users report that Brandwatch's Brand Monitoring feature scores an impressive 8.7, while Zignal Labs does not have a comparable feature. Users say that Brandwatch's monitoring tools provide real-time alerts and comprehensive brand health insights.
- Reviewers mention that Brandwatch's Competitor Analysis feature scores 8.4, indicating a strong capability in benchmarking against competitors, while Zignal Labs scores lower at 7.6. Users report that Brandwatch's detailed competitor insights help in strategic planning.
- Users say that Zignal Labs excels in Quality of Support with a score of 9.1, compared to Brandwatch's 8.6. Reviewers mention that Zignal's customer service is responsive and helpful, which is crucial for users needing timely assistance.
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Pricing
Entry-Level Pricing
Brandwatch Consumer Intelligence
No pricing availableZignal Labs
No pricing availableFree Trial
Brandwatch Consumer Intelligence
No trial information availableZignal Labs
No trial information availableRatings
Meets Requirements
8.4
502
7.6
37
Ease of Use
8.2
504
7.2
37
Ease of Setup
7.9
311
7.4
16
Ease of Admin
8.3
294
8.2
16
Quality of Support
8.6
478
9.1
37
Has the product been a good partner in doing business?
8.8
291
9.1
16
Product Direction (% positive)
9.1
479
7.9
34
Features by Category
Social Analytics
8.5(won by 0.9)
214
7.6
12
7.7(won by default)
201
Feature Not Available
7.7(won by default)
209
Feature Not Available
6.7(won by default)
129
Feature Not Available
6.9(won by default)
148
Feature Not Available
8.0(won by default)
125
Not enough data
7.4(won by default)
137
Not enough data
Reports & Dashboards
8.0
213
8.1(won by 0.1)
18
8.1
217
8.5(won by 0.4)
18
8.3(won by default)
194
Feature Not Available
7.2(won by default)
82
Not enough data
Media Channels
6.9
82
Not enough data
6.5
80
Not enough data
8.6
109
Not enough data
Geographic Coverage
7.8
95
Not enough data
8.2
100
Not enough data
8.3
94
Not enough data
Reporting
8.5
112
Not enough data
8.3
104
Not enough data
7.8
99
Not enough data
8.9
112
Not enough data
Generative AI
7.2
30
Not enough data
7.7
31
Not enough data
Audiences
8.4
103
Not enough data
7.8
90
Not enough data
6.8
72
Not enough data
7.7
85
Not enough data
Data Analysis
7.8
79
Not enough data
8.9
105
Not enough data
8.7
101
Not enough data
8.8
101
Not enough data
Administration
7.3
63
Not enough data
6.9
59
Not enough data
8.3
89
Not enough data
Monitoring & Listening
8.5
323
7.5
20
7.6
303
6.8
19
8.7
153
Not enough data
8.6
151
Not enough data
8.6
154
Not enough data
8.4
146
Not enough data
Data Management & Analysis
7.1
325
6.5
21
8.2
318
8.1
21
8.1
125
Not enough data
8.2
140
Not enough data
Threat Identification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Threat Assessment
Not enough data
Not enough data
Not enough data
Not enough data
Threat Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Brand Signals
8.2
69
Not enough data
7.1
68
Not enough data
8.5
70
Not enough data
Brand Analytics
8.4
78
Not enough data
8.3
76
Not enough data
Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Information
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Lead Intelligence
8.8
73
Not enough data
8.3
65
Not enough data
7.9
62
Not enough data
Lead Management
8.4
63
Not enough data
7.5
53
Not enough data
7.9
54
Not enough data
Marketing Campaigns
7.7
55
Not enough data
7.0
44
Not enough data
7.6
51
Not enough data
7.7
49
Not enough data
8.3
58
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Categories
Categories
Shared Categories
Brandwatch Consumer Intelligence and Zignal Labs are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Brandwatch Consumer Intelligence is categorized as Audience Intelligence Platforms, Marketing Account Intelligence, Media Monitoring, and Brand Intelligence
Zignal Labs is categorized as Protective Intelligence Platforms and Threat Intelligence
Reviews
Reviewers' Company Size
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zignal Labs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.8%
Public Relations and Communications
7.8%
Market Research
7.1%
Information Technology and Services
5.6%
Management Consulting
2.7%
Other
45.9%
Public Relations and Communications
45.0%
Computer Software
10.0%
Marketing and Advertising
7.5%
Information Technology and Services
5.0%
Supermarkets
2.5%
Other
30.0%
Most Helpful Reviews
Brandwatch Consumer Intelligence
Most Helpful Favorable Review
Benjamin D.
Verified User in Marketing and Advertising
As a strategist, the ability to "train" the tool to recognize sentiment and filter out spam makes Forsight an automatic leader in the social listening category. Another thing that Crimson Hexagon does well is present conversations in a very visually...
Most Helpful Critical Review
Verified User in Consulting
onboarding is difficult- takes a bit of learning
Zignal Labs
Most Helpful Favorable Review
Verified User in Computer Software
The ability to set up individual dashboards so that we can track events separately, for example.
Most Helpful Critical Review
Verified User in Computer Software
The tool is not intuitive & truly not robust enough for true social listening or analytics. To create dashboards & listening streams, I have to contact my representative & create a ticket, rather than create it myself. That is time-consuming & inhibits the...
Benjamin D.
Verified User in Marketing and Advertising
As a strategist, the ability to "train" the tool to recognize sentiment and filter out spam makes Forsight an automatic leader in the social listening category. Another thing that Crimson Hexagon does well is present conversations in a very visually...
Verified User in Computer Software
The ability to set up individual dashboards so that we can track events separately, for example.
Verified User in Consulting
onboarding is difficult- takes a bit of learning
Verified User in Computer Software
The tool is not intuitive & truly not robust enough for true social listening or analytics. To create dashboards & listening streams, I have to contact my representative & create a ticket, rather than create it myself. That is time-consuming & inhibits the...
Discussions
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 comments
DV
a mention is a single tweet, comment, retweet and so in any site.
a query is a string of keywords that you can use to search for mentions.
In...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 comments
ZH
Thank you for your help it helped me a lot in solving my issue
https://thenewsaddicts.com/15-best-universities-in-europe/Read more
What is brandwatch used for?
2 comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
What sources does Zignal cover?
1 comment
Official Response from Zignal Labs
Zignal Labs covers the full media spectrum — Social & Digital Media, Online Media, Print Media and Broadcast — to offer the most complete list of sources and...Read more
Zignal Labs has no more discussions with answers
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