Compare Brand24 and Keyhole 
At a Glance
Market Segments
Small-Business (66.9% of reviews)
Small-Business (59.1% of reviews)
Entry-Level Pricing
$199.00 Per Month
No pricing available
Brand24
Star Rating
(297)4.6 out of 5
Market Segments
Small-Business (66.9% of reviews)
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 4 pricing plansKeyhole
Star Rating
(69)4.3 out of 5
Market Segments
Small-Business (59.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about KeyholeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Keyhole excels in its "Attribution" feature, scoring a high 9.3, which allows for effective tracking of social media campaigns and their impact on business outcomes. In contrast, Brand24's "Attribution" feature received a lower score of 8.4, indicating that users may find it less effective in this area.
- Reviewers mention that Brand24 shines in "Quality of Support," achieving an impressive score of 9.5, which users appreciate for its responsiveness and helpfulness. Keyhole, while still decent, scored lower at 8.4, suggesting that users may experience longer wait times or less comprehensive support.
- G2 users highlight Brand24's superior "Ease of Use," with a score of 9.2, making it more user-friendly for those new to social media analytics. Keyhole, with a score of 8.9, is still user-friendly but may require a slightly steeper learning curve for some users.
- Users on G2 report that Keyhole's "Hashtag Analytics" feature is particularly robust, scoring 9.2, which helps users track the performance of specific hashtags effectively. Brand24's similar feature scored slightly lower at 9.0, indicating that while it is effective, it may not offer the same depth of analysis.
- Reviewers mention that Brand24's "Report Exporting" feature is highly customizable, scoring 9.0, which allows users to tailor reports to their specific needs. Keyhole's score of 8.8 suggests it offers good options but may lack some of the flexibility that Brand24 provides.
- Users say that Keyhole's "Trend Analysis" feature, with a score of 8.6, is beneficial for identifying emerging trends in social media conversations. However, Brand24's score of 8.7 indicates it may offer slightly better insights in this area, making it a more attractive option for users focused on trend tracking.
Featured Products
Sponsored
CreatorDB
(0)
Social Media Listening Tools
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Sponsored
Social Status
(70)
Social Media Listening Tools
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Sponsored
Ainfluencer
(12)
Social Media Listening Tools
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Pricing
Entry-Level Pricing
Brand24
Individual
$199.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Keyhole
No pricing availableFree Trial
Brand24
Free Trial is available
Keyhole
No trial information availableRatings
Meets Requirements
8.9
275
8.5
57
Ease of Use
9.2
280
8.9
58
Ease of Setup
8.8
155
8.7
46
Ease of Admin
8.9
150
8.7
45
Quality of Support
9.6
258
8.4
51
Has the product been a good partner in doing business?
9.3
142
8.6
44
Product Direction (% positive)
9.1
278
7.1
56
Features by Category
Social Analytics
8.8(won by 0.9)
107
7.9
16
8.7(won by 0.5)
107
8.2
19
8.9(won by 0.2)
111
8.7
22
Feature Not Available
7.5(won by default)
8
8.4(won by default)
97
Feature Not Available
9.0
39
9.2(won by 0.2)
6
8.6(tied score)
37
8.6(tied score)
6
Reports & Dashboards
8.4(won by default)
108
Feature Not Available
9.0(won by 0.2)
111
8.8
20
9.0(won by 0.9)
48
8.1
15
8.5(won by default)
37
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.1
74
Not enough data
Geographic Coverage
8.3
69
Not enough data
8.7
70
Not enough data
8.9
65
Not enough data
Reporting
8.7
73
Not enough data
8.7
74
Not enough data
8.8
66
Not enough data
9.2
71
Not enough data
Generative AI
Feature Not Available
Not enough data
8.4
40
Not enough data
Monitoring & Listening
8.7
201
8.3
32
8.4
198
8.2
25
9.3
64
Not enough data
8.9
65
Not enough data
8.6
60
Not enough data
8.6
59
Not enough data
Data Management & Analysis
7.9
200
7.8
24
8.8
198
8.2
31
9.0
60
Not enough data
8.5
55
Not enough data
Influencer Marketing
Not enough data
Not enough data
Not enough data
8.3
6
|
Verified
Not enough data
8.3
8
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
8
|
Verified
Not enough data
8.8
8
|
Verified
Not enough data
8.6
7
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Brand24 and Keyhole are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Brand24 is categorized as Media Monitoring
Keyhole is categorized as Influencer Marketing Platforms
Reviews
Reviewers' Company Size
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Keyhole
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.0%
Information Technology and Services
8.8%
Internet
8.1%
Computer Software
7.8%
Public Relations and Communications
3.7%
Other
48.6%
Marketing and Advertising
30.3%
Non-Profit Organization Management
10.6%
Entertainment
10.6%
Public Relations and Communications
7.6%
Media Production
4.5%
Other
36.4%
Most Helpful Reviews
Brand24
Most Helpful Favorable Review
Jakub R.
Verified User in E-Learning
Ease of use It improves our other activities - e.g. controlling the reach of our campaigns
Most Helpful Critical Review
Verified User in Public Relations and Communications
I didn’t dislike anything per say but there nothing unique from competition to draw me away from my current software.
Keyhole
Most Helpful Favorable Review
Annelise L.
Verified User in Entertainment
I've been using Keyhole almost since the beginning and what I love best is the flexibility in the data that can be tracked and captured. It has made evaluating ROI of different campaigns and tactics much easier.
Most Helpful Critical Review
Verified User in Marketing and Advertising
I don't have any complaints per say. It is just not something that is all encompassing. I would still need to use another service.
Jakub R.
Verified User in E-Learning
Ease of use It improves our other activities - e.g. controlling the reach of our campaigns
Annelise L.
Verified User in Entertainment
I've been using Keyhole almost since the beginning and what I love best is the flexibility in the data that can be tracked and captured. It has made evaluating ROI of different campaigns and tactics much easier.
Verified User in Public Relations and Communications
I didn’t dislike anything per say but there nothing unique from competition to draw me away from my current software.
Verified User in Marketing and Advertising
I don't have any complaints per say. It is just not something that is all encompassing. I would still need to use another service.
Alternatives
Discussions
What is Brand24 tool used for?
1 comment
Official Response from Brand24
Keep your online reputation safe — Follow positive comments from brand ambassadors and reply to dissatisfied customers before the story overtakes...Read more
Who will benefit from using Brand24 tool?
1 comment
Official Response from Brand24
Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for...Read more
What are the key differentiators of Brand24 from the competition?
1 comment
Official Response from Brand24
Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than...Read more
Speed of hashtag monitoring?
1 comment
DB
In a few seconds for a refresh. Keyhole is able to monitor hashtags quickly. But it's important to know exactly what you want to monitor to build the right...Read more
Keyhole has no more discussions with answers
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