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Compare Branch and Braze 
Featured Products
At a Glance
Market Segments
Small-Business (42.0% of reviews)
Mid-Market (56.7% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Branch
Star Rating
(449)4.4 out of 5
Market Segments
Small-Business (42.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansBraze
Star Rating
(1,447)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in delivering a powerful and flexible CRM platform, enabling teams to execute highly personalized customer journeys at scale. Users appreciate its robust segmentation and event-based triggering capabilities, which enhance the overall marketing experience.
- Users say that Branch is particularly effective for creating deep links that direct users to specific app pages, saving valuable time in marketing efforts. Reviewers highlight its ease of use and straightforward integration process, making it a favorite among developers.
- According to verified reviews, Braze's quality of support stands out, with users noting the platform's comprehensive documentation and ease of understanding. This support helps teams efficiently navigate the complexities of multi-channel orchestration.
- Reviewers mention that while Branch offers a user-friendly SDK and simple configuration, it may not always meet the specific workflow needs of larger organizations, which could limit its appeal in more complex environments.
- G2 reviewers highlight that both platforms have similar scores for ease of use, but Branch edges out slightly with a score of 8.4. Users appreciate its intuitive design, which allows for daily use and access to overall reports based on key metrics.
- Users report that while Braze has a strong focus on email campaigns and audience segmentation, Branch's strengths lie in application attribution and campaign analysis, making it a solid choice for businesses focused on mobile marketing strategies.
Pricing
Entry-Level Pricing
Branch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
Braze
No pricing availableFree Trial
Branch
Free Trial is available
Braze
Free Trial is available
Ratings
Meets Requirements
8.5
350
8.5
953
Ease of Use
8.4
354
8.3
1,161
Ease of Setup
7.9
185
7.6
645
Ease of Admin
8.5
171
8.5
354
Quality of Support
8.1
334
8.5
906
Has the product been a good partner in doing business?
8.5
170
8.9
362
Product Direction (% positive)
8.5
332
9.2
918
Features by Category
Email Marketing
Not enough data
8.8
564
Not enough data
8.8
536
Not enough data
8.4
539
Not enough data
8.3
449
Online Marketing
Not enough data
6.9
356
Not enough data
8.4
478
Not enough data
8.7
519
Not enough data
8.4
493
Not enough data
7.3
371
Lead Management
Not enough data
7.5
390
Not enough data
7.5
397
Not enough data
8.6
533
Not enough data
6.8
324
Not enough data
7.4
352
Not enough data
7.5
380
Not enough data
Feature Not Available
Not enough data
7.8
381
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Reporting & Analytics
Not enough data
7.8
530
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
399
Not enough data
Feature Not Available
Platform
Not enough data
8.3
445
Not enough data
Feature Not Available
Not enough data
8.5
442
Not enough data
7.7
349
Not enough data
7.7
400
Not enough data
8.5
430
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Integration
Not enough data
7.8
447
Not enough data
8.1
430
Not enough data
7.9
391
User Identification
7.4
117
Not enough data
7.8
149
Not enough data
7.8
115
Not enough data
Tracking & Reporting
8.2
163
Not enough data
8.1
157
Not enough data
8.7
165
Not enough data
8.1
165
Not enough data
7.8
150
Not enough data
7.4
149
Not enough data
Metrics
8.2
139
Not enough data
7.6
127
Not enough data
8.1
132
Not enough data
8.1
130
Not enough data
8.6
147
Not enough data
Campaigns
Not enough data
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
468
Analytics
Not enough data
8.2
490
Not enough data
7.7
452
Optimization
Not enough data
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Agentic AI - Push Notification
Not enough data
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Segmentation
Not enough data
8.8
210
Not enough data
8.5
198
Targeting
Not enough data
8.6
192
Not enough data
8.5
177
Triggered Content
Not enough data
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Personalized Content
Not enough data
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Agentic AI - Personalization Engines
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Templates
Not enough data
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Edit
Not enough data
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Logistics
Not enough data
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Generative AI
Not enough data
6.7
85
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
5.5
30
Not enough data
5.5
30
Text Messaging
Not enough data
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
SMS Platform
Not enough data
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Agentic AI - SMS Marketing
Not enough data
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Platform Basics
8.3
173
Not enough data
8.0
166
Not enough data
7.8
142
Not enough data
8.3
164
Not enough data
7.0
143
Not enough data
6.8
137
Not enough data
Platform Data
Feature Not Available
Not enough data
7.6
154
Not enough data
7.8
177
Not enough data
7.8
159
Not enough data
7.5
158
Not enough data
7.5
157
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
110
Not enough data
8.5
106
Platform Data
Not enough data
7.6
108
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Platform Additional Functionality
Not enough data
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Agentic AI - Personalization
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.4
183
7.5
384
8.4
186
|
Verified
7.7
473
|
Verified
Feature Not Available
7.0
342
|
Verified
7.6
148
6.9
370
|
Verified
Campaigns
7.6
135
|
Verified
7.5
329
|
Verified
7.0
121
9.0
462
|
Verified
6.6
105
7.6
311
6.2
98
6.6
232
7.2
116
8.9
441
|
Verified
7.4
130
8.7
454
|
Verified
Engagement
6.8
110
7.4
267
Platform
8.2
157
8.3
391
8.4
164
|
Verified
8.2
363
|
Verified
7.0
110
7.9
320
Agentic AI - Mobile Marketing
Not enough data
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Metrics
8.2
139
Not enough data
7.6
127
Not enough data
8.1
132
Not enough data
8.1
130
Not enough data
8.6
147
Not enough data
Categories
Categories
Shared Categories
Branch and Braze are categorized as Mobile Marketing
Unique Categories
Branch is categorized as Mobile App Analytics and Mobile Attribution
Reviews
Reviewers' Company Size
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
10.6%
Marketing and Advertising
10.4%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.5%
Other
56.6%
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Discussions
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
Braze has no more discussions with answers
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