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Compare Blueshift and HubSpot Marketing Hub 
Featured Products
At a Glance
Market Segments
Mid-Market (53.8% of reviews)
Small-Business (51.5% of reviews)
Entry-Level Pricing
Free Trial
$0.00
Blueshift
Star Rating
(285)4.4 out of 5
Market Segments
Mid-Market (53.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansHubSpot Marketing Hub
Star Rating
(14,447)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in user experience, with many praising its easy-to-use interface that facilitates quick campaign management. Users appreciate the automation tools that save time on follow-ups and repetitive tasks, making it a favorite for small businesses.
- Users say that Blueshift shines in its ability to unify customer data, leveraging AI features to enhance customer experience and loyalty. Reviewers highlight its robust data management capabilities, which are particularly beneficial for businesses with extensive product catalogs.
- According to verified reviews, HubSpot Marketing Hub has a significantly higher G2 Score, indicating greater overall satisfaction among users. This is reflected in the volume of recent reviews, with 377 for HubSpot compared to just 3 for Blueshift, suggesting a more active user base and feedback loop.
- Reviewers mention that while Blueshift offers strong customer support, HubSpot Marketing Hub's support quality is also highly rated, with users noting the effectiveness of its resources and community for troubleshooting and guidance.
- Users highlight that HubSpot Marketing Hub's integration capabilities are a strong point, with many tools that work seamlessly together to enhance marketing efforts. This interconnectedness is a key advantage for users looking to streamline their marketing processes.
- G2 reviewers note that while Blueshift is effective for mid-market companies, HubSpot Marketing Hub's features are particularly tailored for small businesses, making it a more suitable choice for those just starting out or with limited resources.
Pricing
Entry-Level Pricing
Blueshift
Customer Engagement Platform
Free Trial
Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.
- Unified Customer Profiles: A single place for all your customer data.
- Predictive Intelligence: AI-driven recommendations and targeting.
- Omnichannel Journeys: Coordinated campaigns across any channel.
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Blueshift
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.7
237
8.5
9,700
Ease of Use
8.0
242
8.6
11,383
Ease of Setup
7.7
124
8.1
7,095
Ease of Admin
8.3
111
8.5
4,987
Quality of Support
9.1
234
8.7
9,175
Has the product been a good partner in doing business?
9.2
114
8.7
4,904
Product Direction (% positive)
9.1
230
8.9
9,340
Features by Category
Email Marketing
8.8
180
|
Verified
8.8
5570
|
Verified
9.0
179
|
Verified
8.9
5422
|
Verified
8.3
170
|
Verified
8.6
5397
|
Verified
8.8
158
|
Verified
8.8
5116
|
Verified
Online Marketing
7.7
79
8.5
5267
|
Verified
8.4
137
|
Verified
8.2
4570
|
Verified
8.3
153
|
Verified
8.1
4293
|
Verified
8.6
138
|
Verified
8.1
4811
|
Verified
Feature Not Available
8.1
4454
|
Verified
Lead Management
8.4
109
|
Verified
8.5
5021
|
Verified
8.3
118
|
Verified
8.1
4737
|
Verified
9.1
160
|
Verified
8.4
4851
|
Verified
8.3
93
8.0
4359
|
Verified
8.6
99
|
Verified
8.4
4801
|
Verified
8.5
121
|
Verified
8.2
4522
|
Verified
8.4
98
|
Verified
8.4
4498
|
Verified
8.6
99
|
Verified
8.4
4523
|
Verified
Campaign Management
8.6
107
|
Verified
8.2
4100
|
Verified
8.0
71
7.9
3683
|
Verified
7.7
78
|
Verified
7.9
3629
|
Verified
7.3
64
7.2
2773
|
Verified
Social
Feature Not Available
7.7
3732
|
Verified
7.3
48
8.1
4136
|
Verified
Feature Not Available
8.1
4111
|
Verified
Feature Not Available
8.0
3984
|
Verified
8.0
49
7.7
3204
|
Verified
Reporting & Analytics
8.2
166
|
Verified
8.3
5186
|
Verified
8.1
106
|
Verified
8.0
4822
|
Verified
7.6
94
|
Verified
7.6
3973
|
Verified
7.6
101
|
Verified
7.5
3655
|
Verified
Feature Not Available
7.7
4068
|
Verified
Platform
8.4
102
|
Verified
7.9
3518
|
Verified
8.2
92
|
Verified
8.5
3549
|
Verified
8.7
106
|
Verified
8.7
3491
|
Verified
8.3
60
8.0
2468
|
Verified
8.6
92
|
Verified
7.4
2367
|
Verified
8.7
107
|
Verified
8.6
3325
|
Verified
8.0
64
|
Verified
7.9
2542
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.8
295
Not enough data
6.7
288
Not enough data
6.8
289
Not enough data
6.6
290
Not enough data
6.6
289
Not enough data
6.7
292
Integration
8.3
103
|
Verified
8.4
3515
|
Verified
8.5
105
|
Verified
8.0
3201
|
Verified
7.9
80
|
Verified
8.1
2986
|
Verified
Lead Intelligence
Not enough data
7.7
1154
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1240
Lead Management
Not enough data
8.3
1330
Not enough data
7.5
1155
Not enough data
8.0
1210
Marketing Campaigns
Not enough data
7.9
1175
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1266
Campaign Execution
Not enough data
7.8
1154
Not enough data
7.8
1089
Not enough data
7.7
1032
Not enough data
8.7
1404
Agentic AI - Account Data Management
Not enough data
6.3
90
Not enough data
6.7
90
Not enough data
6.6
89
Not enough data
6.7
90
Not enough data
6.4
90
Messenger
Not enough data
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Channels
Not enough data
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Customers
Not enough data
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Feature Not Available
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.7
56
|
Verified
Not enough data
8.8
56
|
Verified
Not enough data
Feature Not Available
Not enough data
8.7
57
|
Verified
Not enough data
Intelligence
8.4
68
|
Verified
Not enough data
8.4
62
|
Verified
Not enough data
8.7
69
|
Verified
Not enough data
Design and Customization
Not enough data
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Integrations
Not enough data
8.0
80
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
283
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
254
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
287
Reporting
Not enough data
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Platform Basics
Not enough data
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
235
Not enough data
7.9
231
Platform Additional Functionality
Not enough data
8.3
256
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.9
24
Not enough data
7.4
24
Platform Basics
Not enough data
8.2
558
Not enough data
8.5
640
Platform Reporting
Not enough data
8.4
656
Not enough data
8.6
699
Content & Collaboration
Not enough data
8.3(won by default)
1276
Not enough data
8.3(won by default)
1330
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1407
Not enough data
8.3(won by default)
968
Social Management
Not enough data
8.2(won by default)
2194
Not enough data
8.6(won by default)
2370
Not enough data
8.4(won by default)
2105
Not enough data
8.3(won by default)
2253
Not enough data
8.0(won by default)
1672
Not enough data
8.2(won by default)
953
Not enough data
7.3(won by default)
326
Agentic AI - Social Media Management
Not enough data
6.7(won by default)
74
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Platform Basics
Not enough data
8.1
430
Not enough data
8.0
440
Platform Data
Not enough data
8.0
437
Not enough data
7.9
434
Not enough data
8.5
484
Not enough data
8.2
438
Platform Additional Functionality
Not enough data
8.0
424
Not enough data
8.2
444
Not enough data
8.2
439
Agentic AI - Customer Journey Analytics
Not enough data
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Platform Interoperability
Not enough data
8.0
594
Agentic AI - Social Media Advertising
Not enough data
7.0
63
Not enough data
7.2
62
Not enough data
7.0
59
Not enough data
7.0
62
Not enough data
7.0
63
Not enough data
7.4
69
Social Functionality
Not enough data
8.1
1312
Campaign Management
Not enough data
8.3
1329
Not enough data
8.2
1266
Not enough data
8.2
1191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1086
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1118
Not enough data
8.0
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1193
Not enough data
8.2
1111
Not enough data
8.0
1007
Not enough data
8.0
984
Platform
Not enough data
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1337
Not enough data
8.7
1360
Not enough data
8.6
1184
Not enough data
8.3
1310
Not enough data
8.6
1349
Not enough data
8.4
1055
Not enough data
8.4
1249
Responses
Not enough data
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Automation - AI Agents
Not enough data
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Platform
Not enough data
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
24
Not enough data
7.9
24
Page Customization
Not enough data
8.4
1359
|
Verified
Not enough data
7.9
1398
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Page Optimization
Not enough data
8.1
1186
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.1
1332
|
Verified
Not enough data
7.8
1221
|
Verified
Integrations
Not enough data
7.4
756
|
Verified
Not enough data
8.7
1248
|
Verified
Not enough data
8.5
1245
|
Verified
Generative AI
Not enough data
7.1
350
Agentic AI - Landing Page Builders
Not enough data
6.5
85
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
6.9
77
Not enough data
7.1
76
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Lead Intelligence
Not enough data
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Lead Management
Not enough data
8.4
909
Not enough data
7.7
781
Not enough data
8.1
851
Marketing Campaigns
Not enough data
8.0
814
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
887
Not enough data
8.1
830
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.7
2237
|
Verified
Not enough data
8.3
2678
|
Verified
Not enough data
8.0
2448
|
Verified
Not enough data
8.5
2475
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2875
|
Verified
Not enough data
8.3
3119
|
Verified
Not enough data
7.8
2375
|
Verified
Not enough data
8.1
2562
|
Verified
Not enough data
8.0
2392
|
Verified
Not enough data
7.5
536
Agentic AI - Marketing Analytics
Not enough data
6.6
170
Not enough data
6.8
164
Not enough data
6.6
166
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Blueshift and HubSpot Marketing Hub are categorized as Customer Journey Analytics and Marketing Automation
Unique Categories
Blueshift is categorized as Personalization Engines, E-Commerce Personalization, Personalization, and Customer Data Platform (CDP)
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Blueshift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.6%
Marketing and Advertising
8.8%
E-Learning
7.7%
Internet
6.6%
Retail
6.2%
Other
57.1%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
Is there any way to save blocks created in the email editor to reuse them?
2 Comments
DM
Yeah I always do that in the shared assets section.
code, save, re-use a bunch of times.Read more
Upcoming New Features for Integration with Blueshift
1 Comment
CS
Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new...Read more
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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