Compare Blueshift and Braze 
At a Glance
Market Segments
Mid-Market (53.9% of reviews)
Mid-Market (57.2% of reviews)
Entry-Level Pricing
Free Trial
No pricing available
Blueshift
Star Rating
(278)4.4 out of 5
Market Segments
Mid-Market (53.9% of reviews)
Entry-Level Pricing
Free Trial
Browse all 5 pricing plansBraze
Star Rating
(1,126)4.5 out of 5
Market Segments
Mid-Market (57.2% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Blueshift excels in email deliverability management with a score of 8.3, while Braze slightly outperforms with a score of 8.4, indicating that users find Braze's tools more effective for ensuring emails reach their intended recipients.
- Reviewers mention that Blueshift's automated email responses feature scores 8.8, which is higher than Braze's 8.3, suggesting that users appreciate Blueshift's capabilities in setting up automated replies to customer inquiries.
- G2 users highlight that Blueshift's campaign scheduling feature scores an impressive 9.1, while Braze's score is also strong at 8.6, indicating that both platforms are effective, but Blueshift may offer a more user-friendly experience in this area.
- Users on G2 report that Blueshift's audience segmentation feature scores 9.1, outperforming Braze's 8.7, which suggests that Blueshift provides more robust tools for targeting specific customer groups.
- Reviewers mention that while both platforms offer push notifications, Blueshift scores 9.0 and Braze scores 9.1, indicating that Braze may have a slight edge in delivering effective push notification campaigns.
- Users say that Blueshift's data enrichment capabilities score 8.9, which is higher than Braze's 7.4, suggesting that Blueshift provides superior tools for enhancing customer data, a critical feature for personalized marketing efforts.
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Pricing
Entry-Level Pricing
Blueshift
Cross-Channel Marketing Hub
Free Trial
Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.
- Supports channels such as e-Mail, SMS/MMS, Push notification, In-app messages, Paid media, Website, WhatsApp, Cloudapps
- Hundreds of pre-built integration so it works seamlessly with your MarTech stack
- Enhanced by Customer AI so your campaigns are personalized to each customer on a 1:1 basis
Braze
No pricing availableFree Trial
Blueshift
Free Trial is available
Braze
Free Trial is available
Ratings
Meets Requirements
8.7
231
8.5
794
Ease of Use
7.9
236
8.4
869
Ease of Setup
7.6
119
7.5
403
Ease of Admin
8.3
111
8.5
309
Quality of Support
9.0
228
8.5
771
Has the product been a good partner in doing business?
9.2
113
9.0
317
Product Direction (% positive)
9.1
225
9.2
756
Features by Category
Email Marketing
8.8
177
|
Verified
8.8
466
9.0
176
|
Verified
8.8
439
8.3
167
|
Verified
8.4
445
8.8
155
|
Verified
8.3
358
Online Marketing
7.7
76
6.8
270
8.4
134
|
Verified
8.4
389
8.3
150
|
Verified
8.7
426
8.6
135
|
Verified
8.4
403
Feature Not Available
7.2
284
Lead Management
8.4
106
|
Verified
7.5
306
8.3
115
|
Verified
7.4
313
9.1
157
|
Verified
8.6
441
8.3
90
6.7
239
8.6
96
|
Verified
7.3
263
8.5
118
|
Verified
7.5
296
8.4
95
|
Verified
Feature Not Available
8.6
96
|
Verified
7.8
297
Campaign Management
8.6
104
|
Verified
Feature Not Available
8.0
68
Feature Not Available
7.7
75
|
Verified
Feature Not Available
7.3
61
Feature Not Available
Social
Feature Not Available
Feature Not Available
Feature Not Available
6.5
242
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
6.6
247
Reporting & Analytics
8.3
163
|
Verified
7.8
442
8.1
103
|
Verified
Feature Not Available
7.7
91
|
Verified
Feature Not Available
7.7
98
|
Verified
6.6
315
Feature Not Available
Feature Not Available
Platform
8.4
99
|
Verified
8.3
349
8.2
89
|
Verified
Feature Not Available
8.7
103
|
Verified
8.5
351
8.2
57
7.6
261
8.6
89
|
Verified
7.7
307
8.7
104
|
Verified
8.4
336
8.0
61
|
Verified
Feature Not Available
Integration
8.3
100
|
Verified
7.8
356
8.5
102
|
Verified
8.1
338
7.9
77
|
Verified
7.9
300
Campaigns
Not enough data
8.6
370
Not enough data
9.1
409
Not enough data
8.6
369
Not enough data
8.8
417
Not enough data
9.0
394
Analytics
Not enough data
8.2
414
Not enough data
7.6
380
Optimization
Not enough data
8.8
401
Not enough data
8.8
410
Not enough data
8.3
324
Not enough data
8.1
325
Segmentation
Not enough data
8.8
191
Not enough data
8.5
179
Targeting
Not enough data
8.6
172
Not enough data
8.5
158
Triggered Content
Not enough data
7.8
97
Not enough data
9.1
179
Not enough data
9.2
176
Personalized Content
Not enough data
7.3
98
Not enough data
7.1
92
Not enough data
7.0
89
Templates
Not enough data
7.8
63
Not enough data
Feature Not Available
Not enough data
7.3
61
Not enough data
8.0
64
Edit
Not enough data
7.2
61
Not enough data
8.3
61
Not enough data
8.0
62
Logistics
Not enough data
7.1
63
Not enough data
7.1
60
Not enough data
7.8
61
Not enough data
Feature Not Available
Generative AI
Not enough data
6.9
24
Not enough data
Feature Not Available
Text Messaging
Not enough data
9.0
28
Not enough data
8.1
30
Not enough data
8.9
31
Not enough data
8.8
28
Not enough data
8.0
28
Not enough data
8.2
31
Not enough data
8.8
30
Not enough data
8.3
31
SMS Platform
Not enough data
8.3
27
Not enough data
8.6
28
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8
27
Not enough data
8.2
27
Data Sourcing
8.9
53
|
Verified
Not enough data
8.8
53
|
Verified
Not enough data
Feature Not Available
Not enough data
8.8
55
|
Verified
Not enough data
Intelligence
8.5
66
|
Verified
Not enough data
8.4
60
|
Verified
Not enough data
8.7
67
|
Verified
Not enough data
Platform Basics
Not enough data
8.1
42
Not enough data
8.4
40
Platform Data
Not enough data
7.0
42
Not enough data
6.9
40
Not enough data
7.2
40
Not enough data
7.3
40
Platform Additional Functionality
Not enough data
7.2
42
Not enough data
7.2
41
Not enough data
Feature Not Available
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Analysis
Not enough data
7.6
305
Not enough data
7.7
390
|
Verified
Not enough data
7.1
263
|
Verified
Not enough data
6.8
289
|
Verified
Campaigns
Not enough data
7.6
250
|
Verified
Not enough data
9.1
375
|
Verified
Not enough data
7.7
233
Not enough data
6.4
157
Not enough data
9.0
353
|
Verified
Not enough data
8.7
370
|
Verified
Engagement
Not enough data
7.4
191
Platform
Not enough data
8.3
313
Not enough data
8.3
288
|
Verified
Not enough data
8.0
246
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Blueshift and Braze are categorized as Marketing Automation
Unique Categories
Blueshift is categorized as Marketing Platforms, Customer Data Platform (CDP), and Marketing Analytics
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, SMS Marketing, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Blueshift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.9%
Marketing and Advertising
9.0%
E-Learning
7.9%
Internet
6.7%
Retail
6.4%
Other
56.2%
Financial Services
11.5%
Marketing and Advertising
6.9%
Information Technology and Services
6.8%
Health, Wellness and Fitness
6.7%
Food & Beverages
6.5%
Other
61.8%
Most Helpful Reviews
Blueshift
Most Helpful Favorable Review
Dóra G.
Verified User in E-Learning
user friendly great customer service fantastic documentation perfect for a small/medium size marketing team team always available timely response for all questions Interface easy to use Ability to add filters to the setup section in a campaign that...
Most Helpful Critical Review
Ziad A.
Verified User in Internet
Blueshift is can be very slow at times taking long to load certain queries. It's UI is also unfriendly as certain things tend to be unclear and hard to understand. Communication with the platform is slow and confusing given the long distance.
Braze
Most Helpful Favorable Review
Federico M.
Verified User in Real Estate
- Centralize the point of sending communications (email, push, etc.) in a single platform - Ease of integration with mobile applications and websites - Ease of testing and debugging - Possibility of creating advanced email templates without special...
Most Helpful Critical Review
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Dóra G.
Verified User in E-Learning
user friendly great customer service fantastic documentation perfect for a small/medium size marketing team team always available timely response for all questions Interface easy to use Ability to add filters to the setup section in a campaign that...
Federico M.
Verified User in Real Estate
- Centralize the point of sending communications (email, push, etc.) in a single platform - Ease of integration with mobile applications and websites - Ease of testing and debugging - Possibility of creating advanced email templates without special...
Ziad A.
Verified User in Internet
Blueshift is can be very slow at times taking long to load certain queries. It's UI is also unfriendly as certain things tend to be unclear and hard to understand. Communication with the platform is slow and confusing given the long distance.
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Discussions
Is there any way to save blocks created in the email editor to reuse them?
2 comments
DM
Yeah I always do that in the shared assets section.
code, save, re-use a bunch of times.Read more
Upcoming New Features for Integration with Blueshift
1 comment
CS
Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new...Read more
Braze has no more discussions with answers
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