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Compare Bloomreach and Twilio Segment 
At a Glance
Market Segments
Mid-Market (49.6% of reviews)
Mid-Market (47.4% of reviews)
Entry-Level Pricing
Contact Us
$120 Per month
Bloomreach
Star Rating
(658)4.6 out of 5
Market Segments
Mid-Market (49.6% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansTwilio Segment
Star Rating
(557)4.5 out of 5
Market Segments
Mid-Market (47.4% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in Ease of Setup with a score of 8.5, making it easier for teams to get started quickly compared to Bloomreach, which has a lower score of 7.7. Reviewers mention that Segment's intuitive interface simplifies the onboarding process.
- Reviewers mention that Bloomreach shines in Quality of Support, scoring 9.3, significantly higher than Segment's 8.6. Users on G2 highlight the responsiveness and helpfulness of Bloomreach's support team, often resolving issues promptly.
- Users say that Segment offers superior Email Marketing capabilities, particularly in Building and Personalizing Emails with a score of 9.1, while Bloomreach's features in this area are less robust, leading to a score of 8.6. Reviewers appreciate Segment's flexibility in creating tailored email campaigns.
- G2 users report that Bloomreach outperforms Segment in Content Management, particularly in Web Content Management with a score of 9.1 compared to Segment's 8.0. Users mention that Bloomreach's tools for managing web content are more comprehensive and user-friendly.
- Users on G2 highlight Segment's strength in Data Management, particularly in Data Modeling with a score of 9.0, which is crucial for businesses needing to manage complex data structures. In contrast, Bloomreach's score of 8.6 indicates it may not be as robust in this area.
- Reviewers mention that Segment's Analytics capabilities, especially in Campaign Tracking with a score of 8.8, provide deeper insights into marketing performance compared to Bloomreach's 8.0. Users appreciate the detailed reporting features that help optimize campaigns effectively.
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Pricing
Entry-Level Pricing
Bloomreach
Bloomreach Engagement
Contact Us
Data-driven marketing automation to grow revenue and brand loyalty
- Email marketing
- SMS and mobile marketing
- Ad optimization
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Bloomreach
Free Trial is available
Twilio Segment
Free Trial is available
Ratings
Meets Requirements
8.9
549
8.9
422
Ease of Use
8.3
557
8.8
423
Ease of Setup
7.7
270
8.5
240
Ease of Admin
8.4
252
9.0
234
Quality of Support
9.3
546
8.6
363
Has the product been a good partner in doing business?
9.1
253
8.8
223
Product Direction (% positive)
9.1
523
8.3
382
Features by Category
Email Marketing
9.1
321
|
Verified
Not enough data
9.2
301
|
Verified
Not enough data
8.9
297
|
Verified
Not enough data
8.8
278
|
Verified
Not enough data
Online Marketing
7.6
214
|
Verified
Not enough data
8.6
276
|
Verified
Not enough data
8.9
303
|
Verified
Not enough data
8.4
277
|
Verified
Not enough data
7.9
171
Not enough data
Lead Management
8.8
237
|
Verified
Not enough data
8.5
257
|
Verified
Not enough data
9.2
297
|
Verified
Not enough data
8.2
191
|
Verified
Not enough data
8.4
203
|
Verified
Not enough data
8.8
266
|
Verified
Not enough data
8.2
214
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
Campaign Management
8.3
219
|
Verified
Not enough data
7.7
147
Not enough data
7.6
155
|
Verified
Not enough data
7.1
137
Not enough data
Social
7.2
120
Not enough data
7.4
126
Not enough data
7.5
141
|
Verified
Not enough data
7.2
126
|
Verified
Not enough data
7.6
156
|
Verified
Not enough data
Reporting & Analytics
8.7
304
|
Verified
Not enough data
8.4
257
|
Verified
Not enough data
8.2
226
|
Verified
Not enough data
8.2
234
|
Verified
Not enough data
7.1
129
Not enough data
Platform
8.7
213
|
Verified
Not enough data
8.6
192
|
Verified
Not enough data
8.6
223
|
Verified
Not enough data
8.4
164
|
Verified
Not enough data
8.3
183
|
Verified
Not enough data
8.8
213
|
Verified
Not enough data
8.1
149
|
Verified
Not enough data
Integration
8.5
222
|
Verified
Not enough data
8.4
214
|
Verified
Not enough data
7.8
175
|
Verified
Not enough data
Content
8.2
47
Not enough data
8.3
47
Not enough data
8.0
47
Not enough data
8.0
42
Not enough data
7.8
44
Not enough data
8.6
49
Not enough data
8.5
48
Not enough data
8.3
46
Not enough data
8.3
42
Not enough data
Design
7.6
42
Not enough data
7.8
47
Not enough data
8.1
43
Not enough data
8.7
46
Not enough data
Platform
7.7
41
Not enough data
7.3
37
Not enough data
7.9
38
Not enough data
8.6
45
Not enough data
8.4
40
Not enough data
8.0
35
Not enough data
8.1
48
Not enough data
8.3
49
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
73
Not enough data
8.7
78
Not enough data
8.4
74
Not enough data
8.4
79
Not enough data
8.6
78
Not enough data
8.8
75
Not enough data
Content Management
8.2
70
Not enough data
8.0
71
Not enough data
7.6
48
Not enough data
Design & Development
Feature Not Available
Not enough data
7.3
53
Not enough data
8.1
61
Not enough data
Visitor Behavior
8.1
75
Not enough data
8.8
74
Not enough data
7.3
59
Not enough data
Templates
7.4
70
Not enough data
8.2
83
Not enough data
8.1
77
Not enough data
Personalization
8.2
75
Not enough data
8.0
73
Not enough data
8.5
72
Not enough data
7.2
59
Not enough data
8.1
71
Not enough data
8.2
71
Not enough data
8.7
82
Not enough data
8.6
73
Not enough data
Multichannel
8.2
74
Not enough data
9.0
83
Not enough data
8.5
77
Not enough data
Administration
9.1
84
Not enough data
8.3
90
Not enough data
8.8
79
Not enough data
8.3
78
Not enough data
Campaigns
8.9
65
Not enough data
9.1
69
Not enough data
8.9
64
Not enough data
9.1
74
Not enough data
9.2
69
Not enough data
Analytics
8.6
74
Not enough data
8.4
69
Not enough data
Optimization
9.1
74
Not enough data
8.8
72
Not enough data
8.5
58
Not enough data
8.6
63
Not enough data
Administration
Not enough data
8.6
85
Not enough data
8.2
67
Not enough data
8.7
76
Not enough data
8.0
84
Management
Not enough data
8.2
42
Not enough data
8.5
51
Not enough data
8.6
48
Not enough data
8.0
47
Not enough data
8.6
45
Compliance
Not enough data
8.9
95
Not enough data
8.7
79
Not enough data
8.8
84
Not enough data
8.7
82
Security
Not enough data
9.0
55
Not enough data
8.4
53
Not enough data
8.9
49
Data Quality
Not enough data
8.7
98
Not enough data
9.1
97
Not enough data
9.3
97
Maintainence
Not enough data
9.0
52
Not enough data
8.7
45
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Segmentation
9.3
50
Not enough data
9.4
50
Not enough data
Targeting
9.2
46
Not enough data
8.9
46
Not enough data
Triggered Content
8.3
32
Not enough data
9.6
51
Not enough data
9.3
44
Not enough data
Personalized Content
8.8
44
Not enough data
8.7
33
Not enough data
8.9
43
Not enough data
Text Messaging
8.7
39
Not enough data
7.4
28
Not enough data
8.6
32
Not enough data
8.2
29
Not enough data
8.5
36
Not enough data
7.6
27
Not enough data
9.0
39
Not enough data
7.6
31
Not enough data
SMS Platform
8.4
44
Not enough data
9.0
41
Not enough data
7.4
30
Not enough data
7.2
23
Not enough data
7.8
26
Not enough data
8.7
39
Not enough data
Data Sourcing
8.6
201
|
Verified
8.6
139
|
Verified
8.7
193
|
Verified
8.8
142
|
Verified
Feature Not Available
Feature Not Available
8.6
191
|
Verified
8.7
134
|
Verified
Intelligence
8.5
205
|
Verified
8.1
120
|
Verified
7.8
162
|
Verified
7.0
82
|
Verified
8.1
166
|
Verified
Feature Not Available
Merchandising
8.6
21
Not enough data
8.4
22
Not enough data
8.9
21
Not enough data
9.0
18
Not enough data
8.9
19
Not enough data
Analytics
8.9
22
Not enough data
9.0
20
Not enough data
Administration
8.8
22
Not enough data
9.2
26
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
20
Not enough data
8.6
20
Not enough data
9.1
23
Not enough data
8.3
20
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
8.6
19
Not enough data
8.2
14
Not enough data
8.6
17
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
SEO Content & Rankings
Feature Not Available
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
Publishing
8.3
20
Not enough data
8.5
20
Not enough data
7.1
16
Not enough data
Development
8.1
19
Not enough data
8.3
23
Not enough data
8.2
19
Not enough data
7.9
18
Not enough data
Analytics
8.7
20
Not enough data
8.2
21
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Search Setup
8.8
28
Not enough data
8.9
29
Not enough data
9.0
29
Not enough data
8.9
28
Not enough data
Product Discovery
8.5
26
Not enough data
9.0
29
Not enough data
8.9
28
Not enough data
8.7
32
Not enough data
8.9
31
Not enough data
Integration
9.1
29
Not enough data
8.5
25
Not enough data
9.0
28
Not enough data
Development
7.5
36
8.9
47
7.6
33
8.1
39
Management
8.2
41
8.0
46
8.6
40
8.6
43
Integration Options
6.7
36
8.4
23
6.3
34
8.4
23
8.6
41
8.8
39
7.0
31
8.5
20
Computing
7.5
76
Not enough data
7.0
81
Not enough data
7.1
88
Not enough data
Experimental Design
8.2
82
Not enough data
8.2
76
Not enough data
7.5
79
Not enough data
Analytics
8.3
98
Not enough data
7.5
81
Not enough data
Data Management
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.3
5
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Analysis
7.5
30
Not enough data
8.2
37
Not enough data
7.1
24
Not enough data
8.0
29
Not enough data
Campaigns
7.3
27
Not enough data
8.4
31
Not enough data
7.6
29
Not enough data
7.5
22
Not enough data
9.4
30
Not enough data
8.8
31
Not enough data
Engagement
8.2
28
Not enough data
Platform
7.9
25
Not enough data
7.9
25
Not enough data
7.8
24
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Bloomreach and Twilio Segment are categorized as Customer Data Platform (CDP) and E-Commerce Data Integration
Unique Categories
Bloomreach is categorized as SAP Store, E-Commerce Search, WebOps Platforms, SMS Marketing, Personalization, Personalization Engines, Push Notification, E-Commerce Personalization, Digital Experience Platforms (DXP), Headless CMS, A/B Testing, E-Merchandising, E-Commerce Tools, Cross-Channel Advertising, SEO Tools, Enterprise Search Software, Mobile Marketing, Web Content Management, Marketing Automation, and Conversational Marketing
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, and Reverse ETL
Reviews
Reviewers' Company Size
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.7%
Apparel & Fashion
8.8%
Marketing and Advertising
8.6%
Financial Services
5.5%
Leisure, Travel & Tourism
4.6%
Other
52.7%
Computer Software
21.6%
Information Technology and Services
12.8%
Financial Services
9.0%
Internet
7.3%
Marketing and Advertising
5.3%
Other
44.0%
Most Helpful Reviews
Bloomreach
Most Helpful Favorable Review
Marian G.
Verified User in Internet
Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.
Most Helpful Critical Review
Verified User in Retail
The navigation. It it way too cumbersome to copy paste or newly create elements due to the navigation
Twilio Segment
Most Helpful Favorable Review
Alejandro M.
Verified User in Maritime
Twilio Segment It is a pretty straightforward software, that can help a business avoid complications when dealing with large teams handling customers along a complex logistical, operational, service, and aftercare route. It is very simple to work with, once...
Most Helpful Critical Review
Verified User in Information Technology and Services
Segment isn't great for scalability and will become expensive over time
Marian G.
Verified User in Internet
Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.
Alejandro M.
Verified User in Maritime
Twilio Segment It is a pretty straightforward software, that can help a business avoid complications when dealing with large teams handling customers along a complex logistical, operational, service, and aftercare route. It is very simple to work with, once...
Verified User in Retail
The navigation. It it way too cumbersome to copy paste or newly create elements due to the navigation
Verified User in Information Technology and Services
Segment isn't great for scalability and will become expensive over time
Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
What is the best way to do QA of tracking implementation?
1 comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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