Compare Bloomreach and Segment 
At a Glance
Market Segments
Mid-Market (49.3% of reviews)
Mid-Market (47.2% of reviews)
Entry-Level Pricing
Contact Us
$120 Per month
Bloomreach
Star Rating
(646)4.6 out of 5
Market Segments
Mid-Market (49.3% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSegment
Star Rating
(555)4.5 out of 5
Market Segments
Mid-Market (47.2% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in "Ease of Setup" with a score of 8.5, making it a preferred choice for teams looking for a quick implementation. In contrast, Bloomreach's setup is rated lower at 7.7, which some users find cumbersome.
- Reviewers mention that Bloomreach offers superior "Quality of Support" with a score of 9.3, highlighting their responsive customer service. Segment, while still strong at 8.6, does not match the level of support that Bloomreach provides.
- G2 users indicate that Segment shines in "Email Marketing" features, particularly in "Building and Personalizing Emails" with a score of 9.1, which users find intuitive and effective. Bloomreach, while competent, does not reach the same level of user satisfaction in this area.
- Users on G2 report that Bloomreach's "Content Authoring" capabilities are robust, scoring 8.2, which allows for a seamless content creation process. Segment, however, falls short with a score of 8.0, leading to some frustration among users who require more advanced content management tools.
- Reviewers mention that Segment's "Analytics" features, particularly "Campaign Tracking" at 8.8, provide valuable insights that help in optimizing marketing strategies. Bloomreach's analytics capabilities, while solid, do not offer the same depth of reporting, scoring 8.0.
- Users say that Segment's "Segmentation" feature is highly rated at 9.2, allowing for precise targeting in campaigns. In comparison, Bloomreach's segmentation capabilities, while effective, are rated slightly lower at 8.8, which some users feel limits their targeting options.
Featured Products
Sponsored
Kontent.ai
(148)
E-Merchandising
Visit Website
Sponsored
Vandra
(0)
E-Merchandising
Visit Website
Sponsored
Squirro
(8)
E-Merchandising
Visit Website
Pricing
Entry-Level Pricing
Bloomreach
Bloomreach Engagement
Contact Us
Data-driven marketing automation to grow revenue and brand loyalty
- Email marketing
- SMS and mobile marketing
- Ad optimization
Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Bloomreach
Free Trial is available
Segment
Free Trial is available
Ratings
Meets Requirements
8.9
535
8.9
420
Ease of Use
8.3
543
8.8
421
Ease of Setup
7.7
261
8.5
239
Ease of Admin
8.4
244
9.0
234
Quality of Support
9.3
532
8.6
361
Has the product been a good partner in doing business?
9.1
246
8.8
223
Product Direction (% positive)
9.2
509
8.3
380
Features by Category
Email Marketing
9.1
312
|
Verified
Not enough data
9.2
291
|
Verified
Not enough data
8.9
287
|
Verified
Not enough data
8.8
269
|
Verified
Not enough data
Online Marketing
7.6
206
|
Verified
Not enough data
8.6
268
|
Verified
Not enough data
8.9
295
|
Verified
Not enough data
8.4
269
|
Verified
Not enough data
7.9
164
Not enough data
Lead Management
8.8
229
|
Verified
Not enough data
8.5
250
|
Verified
Not enough data
9.2
290
|
Verified
Not enough data
8.2
184
|
Verified
Not enough data
8.4
196
|
Verified
Not enough data
8.8
258
|
Verified
Not enough data
8.2
206
|
Verified
Not enough data
8.5
205
|
Verified
Not enough data
Campaign Management
8.3
212
|
Verified
Not enough data
7.7
141
Not enough data
7.6
149
|
Verified
Not enough data
7.1
131
Not enough data
Social
7.2
114
Not enough data
7.4
120
Not enough data
7.4
135
|
Verified
Not enough data
7.2
119
|
Verified
Not enough data
7.6
149
|
Verified
Not enough data
Reporting & Analytics
8.7
297
|
Verified
Not enough data
8.4
249
|
Verified
Not enough data
8.2
220
|
Verified
Not enough data
8.2
228
|
Verified
Not enough data
7.0
123
Not enough data
Platform
8.7
204
|
Verified
Not enough data
8.6
183
|
Verified
Not enough data
8.6
214
|
Verified
Not enough data
8.4
155
|
Verified
Not enough data
8.3
174
|
Verified
Not enough data
8.8
204
|
Verified
Not enough data
8.0
140
|
Verified
Not enough data
Integration
8.5
213
|
Verified
Not enough data
8.4
205
|
Verified
Not enough data
7.8
166
|
Verified
Not enough data
Content
8.2
47
Not enough data
8.3
47
Not enough data
8.1
46
Not enough data
8.0
42
Not enough data
7.8
43
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
8.3
45
Not enough data
8.3
42
Not enough data
Design
7.6
42
Not enough data
7.8
47
Not enough data
8.1
43
Not enough data
8.7
46
Not enough data
Platform
7.7
41
Not enough data
7.2
36
Not enough data
7.9
38
Not enough data
8.6
45
Not enough data
8.4
40
Not enough data
8.0
35
Not enough data
8.1
48
Not enough data
8.3
49
Not enough data
Analytics
8.3
72
Not enough data
8.8
77
Not enough data
8.4
73
Not enough data
8.5
78
Not enough data
8.7
77
Not enough data
8.9
74
Not enough data
Content Management
8.3
69
Not enough data
8.0
70
Not enough data
7.7
47
Not enough data
Design & Development
Feature Not Available
Not enough data
7.3
52
Not enough data
8.2
60
Not enough data
Visitor Behavior
8.0
71
Not enough data
8.8
70
Not enough data
7.3
55
Not enough data
Templates
7.3
66
Not enough data
8.2
79
Not enough data
8.1
73
Not enough data
Personalization
8.3
71
Not enough data
8.0
69
Not enough data
8.5
69
Not enough data
7.1
56
Not enough data
8.0
68
Not enough data
8.2
68
Not enough data
8.6
79
Not enough data
8.5
70
Not enough data
Multichannel
8.1
71
Not enough data
9.0
80
Not enough data
8.5
74
Not enough data
Administration
9.1
81
Not enough data
8.3
87
Not enough data
8.8
76
Not enough data
8.2
75
Not enough data
Campaigns
8.9
64
Not enough data
9.1
67
Not enough data
8.9
62
Not enough data
9.1
73
Not enough data
9.1
67
Not enough data
Analytics
8.6
72
Not enough data
8.4
67
Not enough data
Optimization
9.1
73
Not enough data
8.8
71
Not enough data
8.5
57
Not enough data
8.5
62
Not enough data
Administration
Not enough data
8.6
85
Not enough data
8.2
67
Not enough data
8.7
76
Not enough data
8.0
84
Management
Not enough data
8.2
42
Not enough data
8.5
51
Not enough data
8.6
48
Not enough data
8.0
47
Not enough data
8.6
45
Compliance
Not enough data
8.9
95
Not enough data
8.7
79
Not enough data
8.8
84
Not enough data
8.7
82
Security
Not enough data
9.0
55
Not enough data
8.4
53
Not enough data
8.9
49
Data Quality
Not enough data
8.7
98
Not enough data
9.1
97
Not enough data
9.3
97
Maintainence
Not enough data
9.0
52
Not enough data
8.7
45
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Segmentation
9.3
48
Not enough data
9.4
48
Not enough data
Targeting
9.3
44
Not enough data
9.0
44
Not enough data
Triggered Content
8.3
30
Not enough data
9.6
49
Not enough data
9.3
42
Not enough data
Personalized Content
8.7
43
Not enough data
8.8
32
Not enough data
8.9
42
Not enough data
Text Messaging
8.7
37
Not enough data
7.3
27
Not enough data
8.6
30
Not enough data
8.1
27
Not enough data
8.5
35
Not enough data
7.6
26
Not enough data
8.9
38
Not enough data
7.6
30
Not enough data
SMS Platform
8.3
43
Not enough data
9.0
40
Not enough data
7.4
29
Not enough data
7.0
22
Not enough data
7.7
25
Not enough data
8.7
38
Not enough data
Data Sourcing
8.6
192
|
Verified
8.6
137
|
Verified
8.7
184
|
Verified
8.8
140
|
Verified
Feature Not Available
Feature Not Available
8.6
182
|
Verified
8.8
132
|
Verified
Intelligence
8.5
197
|
Verified
8.1
119
|
Verified
7.8
155
|
Verified
7.0
81
|
Verified
8.1
159
|
Verified
Feature Not Available
Merchandising
8.7
20
Not enough data
8.5
21
Not enough data
9.0
20
Not enough data
9.1
17
Not enough data
9.1
18
Not enough data
Analytics
8.9
21
Not enough data
8.9
19
Not enough data
Administration
8.9
21
Not enough data
9.1
25
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
20
Not enough data
8.6
20
Not enough data
9.1
23
Not enough data
8.3
20
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
8.6
19
Not enough data
8.2
14
Not enough data
8.6
17
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
SEO Content & Rankings
Feature Not Available
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
Publishing
8.3
20
Not enough data
8.5
20
Not enough data
7.1
16
Not enough data
Development
8.1
19
Not enough data
8.3
23
Not enough data
8.2
19
Not enough data
7.9
18
Not enough data
Analytics
8.7
20
Not enough data
8.2
21
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Search Setup
8.8
28
Not enough data
8.9
29
Not enough data
9.0
29
Not enough data
8.9
28
Not enough data
Product Discovery
8.5
26
Not enough data
9.0
29
Not enough data
8.9
28
Not enough data
8.7
32
Not enough data
8.9
31
Not enough data
Integration
9.1
29
Not enough data
8.5
25
Not enough data
9.0
28
Not enough data
Development
7.4
34
8.9
47
7.4
31
8.1
39
Management
8.1
39
8.0
46
8.5
38
8.6
43
Integration Options
6.5
34
8.4
23
6.0
32
8.4
23
8.5
39
8.8
39
6.8
29
8.5
20
Computing
7.5
73
Not enough data
6.9
78
Not enough data
7.0
85
Not enough data
Experimental Design
8.2
79
Not enough data
8.2
73
Not enough data
7.5
76
Not enough data
Analytics
8.3
95
Not enough data
7.5
78
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Analysis
7.4
29
Not enough data
8.0
35
Not enough data
7.0
23
Not enough data
7.8
27
Not enough data
Campaigns
7.1
25
Not enough data
8.3
29
Not enough data
7.5
27
Not enough data
7.4
21
Not enough data
9.3
28
Not enough data
8.7
29
Not enough data
Engagement
8.0
25
Not enough data
Platform
7.8
23
Not enough data
7.7
22
Not enough data
7.7
22
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Bloomreach and Segment are categorized as Customer Data Platform (CDP) and E-Commerce Data Integration
Unique Categories
Bloomreach is categorized as SAP Store, E-Commerce Search, WebOps Platforms, SMS Marketing, Personalization, Personalization Engines, Push Notification, E-Commerce Personalization, Digital Experience Platforms (DXP), Headless CMS, A/B Testing, E-Merchandising, E-Commerce Tools, Cross-Channel Advertising, SEO Tools, Enterprise Search Software, Mobile Marketing, Web Content Management, and Marketing Automation
Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, and Reverse ETL
Reviews
Reviewers' Company Size
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.7%
Marketing and Advertising
8.7%
Apparel & Fashion
8.5%
Financial Services
5.5%
Leisure, Travel & Tourism
4.7%
Other
52.9%
Computer Software
21.7%
Information Technology and Services
12.9%
Financial Services
8.8%
Internet
7.4%
Marketing and Advertising
5.3%
Other
43.9%
Most Helpful Reviews
Bloomreach
Most Helpful Favorable Review
Marian G.
Verified User in Internet
Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.
Most Helpful Critical Review
Verified User in Online Media
BigQuery integration a bit dodgy & limited. Can't specify date partition for example.
Segment
Most Helpful Favorable Review
Bradley H.
Verified User in Internet
I think segment is best for early stage companies who want to test out lots of other services... One integration allows you to pipe your data pretty much anywhere you want. It keeps the codebase organized and uncluttered and lets developers focus on...
Most Helpful Critical Review
Verified User in Supermarkets
There are competitors that are more cheaper and efficient
Marian G.
Verified User in Internet
Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.
Bradley H.
Verified User in Internet
I think segment is best for early stage companies who want to test out lots of other services... One integration allows you to pipe your data pretty much anywhere you want. It keeps the codebase organized and uncluttered and lets developers focus on...
Verified User in Online Media
BigQuery integration a bit dodgy & limited. Can't specify date partition for example.
Verified User in Supermarkets
There are competitors that are more cheaper and efficient
Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
What is the best way to do QA of tracking implementation?
1 comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
Gmail.com addresses not permitted. A business domain using Google is allowed.
By proceeding, you agree to our Terms of Use and Privacy Policy
