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Compare AWeber and ActiveCampaign 
Featured Products
At a Glance
Market Segments
Small-Business (82.5% of reviews)
Small-Business (92.1% of reviews)
Entry-Level Pricing
Starting at $30.00 Per Month
Starting at $15.00 Per Month
AWeber
Star Rating
(642)4.2 out of 5
Market Segments
Small-Business (82.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $30.00 Per Month
Browse all 3 pricing plansActiveCampaign
Star Rating
(14,492)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in overall user satisfaction, boasting a significantly higher G2 Score compared to AWeber. Users appreciate its robust features and strong automations, which help streamline marketing efforts and maintain organized communication.
- Users say that AWeber provides reliable email delivery and user-friendly tools, particularly for email marketing automation. Many find its setup process straightforward, making it a solid choice for those who prioritize ease of use in their email campaigns.
- According to verified reviews, ActiveCampaign shines in its integration capabilities, allowing users to connect seamlessly with other tools once set up. This flexibility is highlighted by users who mention it helps in tracking sales and managing customer relationships effectively.
- Reviewers mention that while AWeber has a strong focus on email marketing, it may not offer the same depth of features as ActiveCampaign. Users appreciate AWeber's automation setup but note that it lacks some of the advanced functionalities that ActiveCampaign provides.
- G2 reviewers highlight that ActiveCampaign has a much larger volume of recent reviews, indicating a more active user base and up-to-date feedback. This suggests that potential users can expect ongoing improvements and support based on current user experiences.
- Users report that while AWeber has a slightly higher score for quality of support, ActiveCampaign's customer service is noted for being responsive and helpful, particularly when users encounter challenges during setup or integration.
Pricing
Entry-Level Pricing
AWeber
Done For You
Starting at $30.00
Per Month
AWeber offers a done-for-you setup service that builds your email marketing system in 7 days, including emails, landing pages, automations, and integrations. The service also includes 30 days of unlimited edits after launch, allowing users to refine their setup while staying focused on running their business.
One-time $79 setup fee, then starting at $30/month for your email service.
- Send 12x subscriber max each month
- Unlimited email lists
- Unlimited email automations
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Free Trial
AWeber
Free Trial is available
ActiveCampaign
Free Trial is available
Ratings
Meets Requirements
8.5
544
8.8
11,023
Ease of Use
8.3
548
8.2
11,138
Ease of Setup
8.3
227
8.0
7,075
Ease of Admin
8.5
216
8.4
6,285
Quality of Support
8.8
499
8.5
10,202
Has the product been a good partner in doing business?
8.9
211
8.8
6,144
Product Direction (% positive)
7.7
537
8.2
10,431
Features by Category
Sales Force Automation
Not enough data
8.2
2088
|
Verified
Not enough data
7.0
1015
Not enough data
7.9
1754
|
Verified
Not enough data
7.7
1671
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1426
|
Verified
Not enough data
7.0
1204
|
Verified
Not enough data
6.9
1137
|
Verified
Not enough data
7.3
1275
|
Verified
Marketing Automation
Not enough data
9.0
2298
|
Verified
Not enough data
8.8
2191
|
Verified
Not enough data
8.5
2142
|
Verified
Not enough data
7.8
1478
|
Verified
Customer Support
Not enough data
7.6
1467
|
Verified
Not enough data
7.7
1625
|
Verified
Not enough data
7.9
1757
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1446
|
Verified
Reporting & Analytics
Not enough data
7.7
1944
|
Verified
Not enough data
7.9
2138
|
Verified
Not enough data
7.1
1287
|
Verified
Mobile & Social
Not enough data
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Platform
Not enough data
7.8
1972
|
Verified
Not enough data
8.0
1922
|
Verified
Not enough data
8.1
2022
|
Verified
Not enough data
7.3
1449
|
Verified
Not enough data
7.0
1347
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2088
|
Verified
Not enough data
7.5
1473
|
Verified
Integration
Not enough data
8.1
1923
|
Verified
Not enough data
8.1
1931
|
Verified
Not enough data
7.8
1631
|
Verified
Generative AI
Not enough data
6.1
642
Agentic AI - CRM
Not enough data
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Email Marketing
8.5
401
|
Verified
Not enough data
8.5
426
|
Verified
Not enough data
8.7
368
|
Verified
Not enough data
8.6
418
|
Verified
Not enough data
8.8
419
|
Verified
Not enough data
8.6
413
|
Verified
Not enough data
8.7
403
|
Verified
Not enough data
8.2
77
|
Verified
Not enough data
7.9
69
Not enough data
Reporting & Analytics
7.8
183
|
Verified
Not enough data
8.4
397
|
Verified
Not enough data
Generative AI
6.9
13
Not enough data
7.3
13
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
146
|
Verified
Not enough data
8.0
119
|
Verified
Not enough data
8.0
114
|
Verified
Not enough data
8.1
26
|
Verified
Not enough data
8.5
33
|
Verified
Not enough data
8.3
31
|
Verified
Not enough data
Email Marketing
Not enough data
8.7
6450
|
Verified
Not enough data
8.9
6275
|
Verified
Not enough data
8.5
6128
|
Verified
Not enough data
8.8
5732
|
Verified
Online Marketing
Not enough data
7.4
4370
|
Verified
Not enough data
7.9
4076
|
Verified
Not enough data
7.8
3531
|
Verified
Not enough data
8.1
4863
|
Verified
Not enough data
7.8
3466
|
Verified
Lead Management
Not enough data
8.3
4351
|
Verified
Not enough data
8.0
3958
|
Verified
Not enough data
8.5
5077
|
Verified
Not enough data
7.9
3484
|
Verified
Not enough data
8.5
4336
|
Verified
Not enough data
8.0
3984
|
Verified
Not enough data
8.2
3790
|
Verified
Not enough data
8.0
3561
|
Verified
Campaign Management
Not enough data
8.0
3485
|
Verified
Not enough data
7.7
3103
|
Verified
Not enough data
7.2
2634
Not enough data
6.8
2333
|
Verified
Social
Not enough data
6.9
2321
|
Verified
Not enough data
7.3
2674
|
Verified
Not enough data
7.3
2546
|
Verified
Not enough data
7.1
2439
|
Verified
Not enough data
7.0
2396
|
Verified
Reporting & Analytics
Not enough data
8.1
5168
|
Verified
Not enough data
7.6
3584
|
Verified
Not enough data
7.2
2915
|
Verified
Not enough data
7.1
2721
|
Verified
Not enough data
6.9
2440
|
Verified
Platform
Not enough data
7.9
3718
|
Verified
Not enough data
8.1
3497
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2402
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3703
|
Verified
Not enough data
7.5
2423
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.3
216
Not enough data
6.4
220
Not enough data
6.5
219
Not enough data
6.4
216
Not enough data
6.2
218
Not enough data
6.4
219
Integration
Not enough data
8.1
3753
|
Verified
Not enough data
8.1
3645
|
Verified
Not enough data
7.8
3123
|
Verified
Messenger
Not enough data
7.4
1124
Not enough data
5.9
976
Not enough data
6.5
1002
Not enough data
6.9
1044
Channels
Not enough data
6.4
988
Not enough data
7.3
1173
Not enough data
5.9
914
Not enough data
5.5
832
Not enough data
5.9
839
Customers
Not enough data
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Agentic AI - Conversational Marketing
Not enough data
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Repeatability and Reportability
Not enough data
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
AI and Automation
Not enough data
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Generative AI
Not enough data
6.1
414
Agentic AI - Sales Engagement
Not enough data
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Visitor Behavior
Not enough data
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Templates
Not enough data
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Personalization
Not enough data
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Multichannel
Not enough data
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Administration
Not enough data
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Agentic AI - E-Commerce Personalization
Not enough data
7.6
13
Not enough data
7.6
13
Campaigns
9.3
7
Not enough data
9.3
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analytics
9.8
7
Not enough data
9.5
7
Not enough data
Optimization
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
7
Not enough data
Feature Not Available
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
94
|
Verified
7.7
2017
8.3
83
|
Verified
6.3
1513
8.8
83
|
Verified
7.0
1613
8.8
14
7.5
1677
Edit
8.5
86
|
Verified
7.4
1751
8.6
92
|
Verified
8.0
1964
8.8
86
|
Verified
7.4
1659
Logistics
8.9
93
|
Verified
7.8
1811
8.0
84
|
Verified
7.0
1578
8.7
83
|
Verified
7.8
1769
8.2
13
7.7
1542
Generative AI
Not enough data
5.9
836
Not enough data
6.1
674
Agentic AI - Email Template Builder
Not enough data
6.1
109
Not enough data
6.2
108
Text Messaging
Not enough data
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
SMS Platform
Not enough data
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Agentic AI - SMS Marketing
Not enough data
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Platform Basics
8.9
19
Not enough data
9.2
20
Not enough data
9.1
20
Not enough data
9.1
16
Not enough data
9.1
18
Not enough data
Platform Data
9.2
19
Not enough data
9.2
20
Not enough data
9.4
20
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
7.7
201
Not enough data
7.6
196
Not enough data
8.1
178
Not enough data
8.0
188
Campaigns
Not enough data
7.9
167
Not enough data
8.3
178
Not enough data
7.9
145
Not enough data
7.7
179
Integrations
Not enough data
8.1
171
Not enough data
6.7
114
Not enough data
7.9
129
Not enough data
7.3
142
Generative AI
Not enough data
6.0
64
Agentic AI - Vulnerability Scanner
Not enough data
6.4
15
Not enough data
6.7
15
Attribution Modeling
Not enough data
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Agentic AI - Attribution
Not enough data
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Marketing
Not enough data
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Reporting
Not enough data
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Platform Interoperability
Not enough data
7.8(won by default)
202
Agentic AI - Social Media Advertising
Not enough data
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Social Functionality
Not enough data
7.9(won by default)
301
Campaign Management
Not enough data
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Targeting
Not enough data
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Platform
Not enough data
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Page Customization
9.4
17
|
Verified
8.2
585
9.1
17
|
Verified
7.9
611
9.3
17
|
Verified
7.8
529
9.0
16
|
Verified
7.6
551
Page Optimization
Feature Not Available
7.6
424
9.4
16
|
Verified
7.8
528
8.9
15
|
Verified
7.5
471
9.2
14
|
Verified
7.2
412
Integrations
8.6
12
|
Verified
7.5
404
8.9
16
|
Verified
8.5
541
9.1
16
|
Verified
8.2
514
Generative AI
Not enough data
6.2
166
Agentic AI - Landing Page Builders
Not enough data
6.7
22
Lead Monitoring
8.9
25
|
Verified
Not enough data
9.3
25
|
Verified
Not enough data
8.8
24
|
Verified
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
8.4
21
|
Verified
Not enough data
9.0
21
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
8.8
24
|
Verified
Not enough data
Analytics
8.9
23
Not enough data
9.0
24
|
Verified
Not enough data
Customization
8.8
24
|
Verified
Not enough data
9.3
25
|
Verified
Not enough data
9.1
24
|
Verified
Not enough data
8.9
21
|
Verified
Not enough data
Customization
Not enough data
8.0
657
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Additional Functionality
Not enough data
7.9
668
Not enough data
5.7
422
Not enough data
7.4
528
Not enough data
6.2
431
Not enough data
7.0
506
Generative AI
Not enough data
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Communication
Not enough data
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Internal Use
Not enough data
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Agentic AI - Lead Scoring
Not enough data
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Attribution
Not enough data
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Discovery
Not enough data
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Management
Not enough data
7.9
383
Not enough data
8.3
425
Platform
Not enough data
8.1
404
Not enough data
8.0
433
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Data Sourcing
Not enough data
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Predictive Analytics
Not enough data
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Sales Management
Not enough data
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AWeber and ActiveCampaign are categorized as Landing Page Builders and Email Template Builder
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, CRM, WhatsApp Marketing, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
AWeber
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.0%
Health, Wellness and Fitness
8.6%
Internet
6.6%
Professional Training & Coaching
4.8%
Information Technology and Services
4.5%
Other
55.6%
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Alternatives
Discussions
Are you planing to have a free plan
3 Comments
JW
AWeber has had a free plan for a year or so now.Read more
Is there any plannings to launch FREE forever plan?
3 Comments
JW
AWeber has had a free plan for a year or so now.Read more
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
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