Compare Awario and Brand24 
At a Glance
Market Segments
Small-Business (68.4% of reviews)
Small-Business (66.6% of reviews)
Entry-Level Pricing
$39.00
$149.00 Per Month
Awario
Star Rating
(40)3.9 out of 5
Market Segments
Small-Business (68.4% of reviews)
Entry-Level Pricing
$39.00
Browse all 3 pricing plansBrand24
Star Rating
(294)4.6 out of 5
Market Segments
Small-Business (66.6% of reviews)
Entry-Level Pricing
$149.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Brand24 excels in its "Quality of Support," with a score of 9.5, while Awario, although still strong, has a slightly lower score of 9.1. Reviewers mention that Brand24's support team is responsive and helpful, making it a reliable partner for businesses.
- Reviewers mention that Brand24 offers superior "Social Analytics" features, particularly in "Hashtag Analytics" with a score of 9.0, compared to Awario's lack of a specific score in this area. Users say that Brand24 provides deeper insights into hashtag performance, which is crucial for social media campaigns.
- Users on G2 highlight Brand24's "Ease of Use" with a score of 9.2, indicating a more user-friendly interface compared to Awario's score of 8.4. Reviewers say that Brand24's intuitive design allows for quicker onboarding and less time spent on training.
- G2 users report that Awario shines in "Ease of Admin" with a score of 9.5, outperforming Brand24's score of 8.9. Users mention that Awario's administrative features are straightforward, making it easier to manage user permissions and settings.
- Reviewers mention that Brand24's "Report Exporting" feature scores 9.0, which is highly praised for its flexibility and ease of use. In contrast, Awario's reporting capabilities, while solid, do not match the customizability that Brand24 offers, leading some users to feel limited in their reporting options.
- Users say that Brand24's "Competitor Analysis" feature, scoring 8.8, provides more comprehensive insights compared to Awario's offerings. Reviewers mention that Brand24 allows for a more detailed comparison of social media performance against competitors, which is essential for strategic planning.
Featured Products
Sponsored
Cloud Campaign
(131)
Media Monitoring
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Pricing
Entry-Level Pricing
Awario
Starter
$39.00
Best for small business owners and marketers monitoring their own brand and up to 2 competitors. Yearly discount available.
- 3 alerts
- 30,000 new mentions/mo
- 5,000 stored mentions/alert
Brand24
Individual
$149.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Free Trial
Awario
Free Trial is available
Brand24
Free Trial is available
Ratings
Meets Requirements
8.0
32
8.9
272
Ease of Use
8.4
32
9.2
277
Ease of Setup
8.8
11
8.8
152
Ease of Admin
9.5
10
8.9
148
Quality of Support
9.1
29
9.5
255
Has the product been a good partner in doing business?
9.8
8
9.3
140
Product Direction (% positive)
8.0
29
9.1
275
Features by Category
Social Analytics
Not enough data
8.8(won by default)
106
Not enough data
8.7(won by default)
106
Not enough data
8.9(won by default)
110
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
96
Not enough data
9.0(won by default)
38
Not enough data
8.6(won by default)
36
Reports & Dashboards
Not enough data
8.4(won by default)
107
Not enough data
9.0(won by default)
110
Not enough data
9.0(won by default)
47
Not enough data
8.5(won by default)
36
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.1
72
Geographic Coverage
Not enough data
8.3
67
Not enough data
8.7
68
Not enough data
8.9
63
Reporting
Not enough data
8.7
71
Not enough data
8.7
72
Not enough data
8.8
64
Not enough data
9.2
69
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
8.3
38
Monitoring & Listening
8.6
18
8.7
200
8.3
17
8.4
197
Not enough data
9.3
63
Not enough data
8.9
64
Not enough data
8.6
60
Not enough data
8.5
58
Data Management & Analysis
8.2
18
7.9
199
8.5
17
8.7
197
Not enough data
9.0
59
Not enough data
8.5
54
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Process
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Awario and Brand24 are categorized as Social Media Listening Tools and Media Monitoring
Unique Categories
Awario is categorized as Social Customer Service
Brand24 is categorized as Social Media Analytics
Reviews
Reviewers' Company Size
Awario
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.8%
Market Research
10.5%
E-Learning
7.9%
Computer Software
7.9%
Information Technology and Services
5.3%
Other
52.6%
Marketing and Advertising
23.2%
Information Technology and Services
8.9%
Internet
8.2%
Computer Software
7.5%
Public Relations and Communications
3.8%
Other
48.5%
Most Helpful Reviews
Awario
Most Helpful Favorable Review
Rommel C.
Verified User in Marketing and Advertising
Easy setup and the boolean search, definitely, are its best features. In-app previews and Interacting with social mentions within the app are also a plus.
Most Helpful Critical Review
Verified User in Computer Software
Most of the basic features that the product boasts don't work. The sentiment analysis is few and far between. They claim to offer historical data, but it took over 5 hours for the product to generate one week of tweets on a single keyword, so you're looking...
Brand24
Most Helpful Favorable Review
Jakub R.
Verified User in E-Learning
Ease of use It improves our other activities - e.g. controlling the reach of our campaigns
Most Helpful Critical Review
Verified User in Media Production
It had trouble detecting online media in some countries, which hurt the user experience.
Rommel C.
Verified User in Marketing and Advertising
Easy setup and the boolean search, definitely, are its best features. In-app previews and Interacting with social mentions within the app are also a plus.
Jakub R.
Verified User in E-Learning
Ease of use It improves our other activities - e.g. controlling the reach of our campaigns
Verified User in Computer Software
Most of the basic features that the product boasts don't work. The sentiment analysis is few and far between. They claim to offer historical data, but it took over 5 hours for the product to generate one week of tweets on a single keyword, so you're looking...
Verified User in Media Production
It had trouble detecting online media in some countries, which hurt the user experience.
Alternatives
Discussions
How do I use Awario?
1 comment
PD
Hi there, thanks for your question. Take a look here https://youtu.be/_yiLf8G6WIs, we gathered the most frequently asked questions about Awario, yours is...Read more
Awario has no more discussions with answers
What is Brand24 tool used for?
1 comment
Official Response from Brand24
Keep your online reputation safe — Follow positive comments from brand ambassadors and reply to dissatisfied customers before the story overtakes...Read more
Who will benefit from using Brand24 tool?
1 comment
Official Response from Brand24
Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for...Read more
What are the key differentiators of Brand24 from the competition?
1 comment
Official Response from Brand24
Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than...Read more
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