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At a Glance
Market Segments
Small-Business (56.8% of reviews)
Small-Business (60.8% of reviews)
Entry-Level Pricing
Free 2 Users
$0.00
Asana
Star Rating
(12,822)4.4 out of 5
Market Segments
Small-Business (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free 2 Users
Free Trial is available
Browse all 5 pricing plansHubSpot Sales Hub
Star Rating
(13,384)4.4 out of 5
Market Segments
Small-Business (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that both Asana and HubSpot Sales Hub have a strong ease of use, with Asana scoring 8.6 and HubSpot Sales Hub slightly higher at 8.7. Reviewers mention that Asana's intuitive interface makes task management straightforward, while HubSpot's user-friendly design enhances the sales process.
- Reviewers mention that Asana excels in project management features, particularly with its timeline and task dependencies, which help teams stay organized. In contrast, users say HubSpot Sales Hub shines in customer interaction automation, scoring 8.8, thanks to its robust email tracking and follow-up capabilities.
- G2 users highlight that Asana offers a free entry-level price, making it accessible for small businesses, while HubSpot Sales Hub also has a $0.00 entry-level price but includes more sales-specific tools, which users find beneficial for lead generation, scoring 8.3 compared to Asana's 7.2.
- Users on G2 report that both products have a similar star rating of 4.4, but HubSpot Sales Hub has a slight edge in total number of reviews (12,626) compared to Asana (12,184), indicating a broader user base and potentially more feedback on its features.
- Reviewers mention that while both products have a good quality of support, HubSpot Sales Hub scores slightly higher at 8.6 compared to Asana's 8.5. Users say that HubSpot's support team is particularly responsive when it comes to sales-related inquiries.
- Users report that Asana's product direction is rated at 8.6, while HubSpot Sales Hub is at 8.7, indicating that HubSpot is perceived to be more proactive in evolving its features, particularly in AI text generation and summarization, both scoring 8.8, which users find valuable for streamlining communication.
Pricing
Entry-Level Pricing
Asana
Personal
Free
2 Users
For one to two people managing personal projects.
- Unlimited tasks
- Unlimited projects
- Unlimited messages
HubSpot Sales Hub
Free HubSpot CRM
$0.00
A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.
- Contact management
- Contact website activity
- Companies
Free Trial
Asana
Free Trial is available
HubSpot Sales Hub
Free Trial is available
Ratings
Meets Requirements
8.7
10,926
8.6
9,752
Ease of Use
8.6
11,030
8.7
10,638
Ease of Setup
8.6
4,645
8.3
4,616
Ease of Admin
8.7
3,381
8.6
3,112
Quality of Support
8.5
7,518
8.6
8,780
Has the product been a good partner in doing business?
8.7
2,969
8.7
3,066
Product Direction (% positive)
8.6
10,653
8.7
9,332
Features by Category
Sales Force Automation
Not enough data
8.7
6035
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
5886
|
Verified
Not enough data
8.5
6078
|
Verified
Not enough data
7.8
4184
|
Verified
Not enough data
8.5
5045
|
Verified
Not enough data
7.8
3240
|
Verified
Not enough data
7.8
3146
|
Verified
Not enough data
8.2
2439
Marketing Automation
Not enough data
8.7
5368
|
Verified
Not enough data
8.5
5035
|
Verified
Not enough data
8.7
5177
|
Verified
Not enough data
8.1
4425
|
Verified
Customer Support
Not enough data
8.3
3618
|
Verified
Not enough data
8.2
2448
Not enough data
8.4
3281
|
Verified
Not enough data
8.0
3263
|
Verified
Not enough data
8.3
3496
|
Verified
Reporting & Analytics
Not enough data
8.2
5743
|
Verified
Not enough data
8.4
6096
|
Verified
Not enough data
7.9
4270
|
Verified
Mobile & Social
Not enough data
8.0
3791
|
Verified
Not enough data
8.1
2443
|
Verified
Not enough data
7.7
4111
|
Verified
Platform
Not enough data
8.1
2899
|
Verified
Not enough data
8.3
2515
|
Verified
Not enough data
8.5
2971
|
Verified
Not enough data
8.1
2274
|
Verified
Not enough data
7.5
1968
Not enough data
8.0
2568
|
Verified
Not enough data
8.6
2971
|
Verified
Not enough data
8.0
1657
Integration
Not enough data
8.4
2258
|
Verified
Not enough data
8.2
2362
|
Verified
Not enough data
8.1
2221
|
Verified
Generative AI
Not enough data
7.4
667
Agentic AI - CRM
Not enough data
7.1
206
Not enough data
7.1
204
Not enough data
7.3
202
Not enough data
7.1
205
Not enough data
7.0
204
Not enough data
7.0
204
Not enough data
7.1
204
Tasks
9.3
3184
|
Verified
Not enough data
9.1
3155
|
Verified
Not enough data
8.8
3130
|
Verified
Not enough data
9.0
3113
|
Verified
Not enough data
8.3
2991
|
Verified
Not enough data
7.9
2854
|
Verified
Not enough data
8.6
3060
|
Verified
Not enough data
8.5
2970
|
Verified
Not enough data
Projects
8.8
2966
|
Verified
Not enough data
8.4
2841
|
Verified
Not enough data
7.9
2632
|
Verified
Not enough data
8.5
2900
|
Verified
Not enough data
8.5
2857
|
Verified
Not enough data
7.2
1184
Not enough data
8.0
2706
|
Verified
Not enough data
8.3
2854
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
1177
Not enough data
8.0
2586
|
Verified
Not enough data
Resource Management
7.9
2570
|
Verified
Not enough data
8.0
2652
|
Verified
Not enough data
8.3
2695
|
Verified
Not enough data
Project Monitoring
8.1
2550
|
Verified
Not enough data
8.0
2565
|
Verified
Not enough data
8.4
2741
|
Verified
Not enough data
Generative AI
6.7
946
Not enough data
6.8
937
Not enough data
Agentic AI - Project Management
6.4
270
Not enough data
6.7
264
Not enough data
6.4
263
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.4
526
Not enough data
8.6
622
Not enough data
8.8
650
Not enough data
8.9
657
Organization
Not enough data
9.0
679
Not enough data
8.8
665
Not enough data
8.6
603
Performance Analysis
Not enough data
8.3
557
Not enough data
8.8
666
Sales Analysis
Not enough data
8.5
561
Not enough data
8.7
617
Generative AI
Not enough data
8.1
156
Not enough data
8.3
156
Agentic AI - AI Sales Assistant
Not enough data
7.8
20
Not enough data
7.9
19
Not enough data
7.9
20
Not enough data
7.9
20
Not enough data
8.1
20
Not enough data
8.0
20
Not enough data
8.3
20
Integrated Workflows
Not enough data
8.8
1627
Not enough data
9.0
1671
Not enough data
8.3
1434
Not enough data
8.2
1334
Not enough data
8.8
1517
Not enough data
8.7
1380
Not enough data
8.6
1301
Repeatability and Reportability
Not enough data
8.6
1475
Not enough data
8.7
1543
Not enough data
8.6
1515
Not enough data
8.1
1391
Not enough data
Feature Not Available
AI and Automation
Not enough data
8.2
1241
Not enough data
8.1
1208
Not enough data
8.2
1200
Not enough data
7.8
1080
Not enough data
7.7
1026
Generative AI
Not enough data
7.3
491
Agentic AI - Sales Engagement
Not enough data
7.0
175
Not enough data
7.2
176
Not enough data
7.2
177
Not enough data
7.3
176
Not enough data
7.1
177
Not enough data
7.2
177
Not enough data
7.1
178
Call Analytics
Not enough data
8.2
299
Not enough data
7.9
267
Not enough data
8.0
276
Not enough data
Feature Not Available
Agent Performance Management
Not enough data
Feature Not Available
Not enough data
7.5
241
Not enough data
7.7
251
Generative AI
Not enough data
7.6
110
Agentic AI - Conversation Intelligence
Not enough data
7.4
24
Not enough data
7.4
24
Not enough data
7.6
24
Not enough data
7.2
24
Not enough data
7.6
23
Not enough data
7.2
23
Not enough data
7.2
23
Setup
8.6
1821
Not enough data
8.6
1828
Not enough data
8.4
1788
Not enough data
8.6
1863
Not enough data
Management
8.5
1783
Not enough data
8.2
1678
Not enough data
7.9
1630
Not enough data
Generative AI
6.8
688
Not enough data
Agentic AI - Workflow Management
6.2
184
Not enough data
6.4
184
Not enough data
6.3
183
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.7
567
Not enough data
8.5
551
Not enough data
8.2
565
Not enough data
8.5
551
Not enough data
Goal Creation
8.6
548
Not enough data
8.6
547
Not enough data
7.7
519
Not enough data
8.8
549
Not enough data
Agentic AI - Objectives and Key Results (OKR)
6.9
48
Not enough data
Feature Not Available
Not enough data
Platform Basics
8.7
1016
Not enough data
9.1
1060
Not enough data
8.7
1030
Not enough data
7.7
881
Not enough data
8.7
1002
Not enough data
8.6
1046
Not enough data
Content Planning
8.8
1044
Not enough data
9.3
1072
Not enough data
8.8
1014
Not enough data
Marketing Campaign Performance
7.8
724
Not enough data
8.5
797
Not enough data
Agentic AI - Marketing Calendar
6.0
52
Not enough data
6.2
50
Not enough data
6.2
50
Not enough data
Feature Not Available
Not enough data
Other Features
8.3
966
Not enough data
8.0
803
Not enough data
Task Creation
9.2
2625
Not enough data
9.2
2618
Not enough data
8.8
2498
Not enough data
8.0
2314
Not enough data
Task Management
8.8
2524
Not enough data
9.1
2568
Not enough data
8.4
2374
Not enough data
8.6
2403
Not enough data
Generative AI
6.8
977
Not enough data
6.9
974
Not enough data
Automation
8.6
1714
Not enough data
8.5
1701
Not enough data
8.1
1572
Not enough data
Administration
8.4
1676
Not enough data
8.3
1598
Not enough data
9.1
1705
Not enough data
Project management
9.0
1796
Not enough data
8.6
1700
Not enough data
8.9
1743
Not enough data
8.7
1682
Not enough data
8.7
1670
Not enough data
8.2
1531
Not enough data
8.5
1679
Not enough data
Workload
8.3
1582
Not enough data
8.6
1638
Not enough data
8.5
1588
Not enough data
8.3
1547
Not enough data
Communication & Collaboration
8.5
1626
Not enough data
8.4
1657
Not enough data
8.9
1718
Not enough data
Cost Management
7.9
1450
Not enough data
7.9
1488
Not enough data
7.7
1422
Not enough data
Integration
7.8
1411
Not enough data
7.8
1415
Not enough data
7.7
1399
Not enough data
Generative AI
6.8
630
Not enough data
6.8
625
Not enough data
Agentic AI - Work Management
6.3
176
Not enough data
6.5
175
Not enough data
6.4
174
Not enough data
6.5
173
Not enough data
Communication
7.7
2103
Not enough data
8.2
2248
Not enough data
7.7
2035
Not enough data
8.0
2107
Not enough data
7.8
2052
Not enough data
Content & Documents
8.6
2342
Not enough data
8.7
2347
Not enough data
8.4
2338
Not enough data
7.9
2062
Not enough data
Controls
8.4
2200
Not enough data
8.2
2113
Not enough data
8.5
2233
Not enough data
8.4
2220
Not enough data
7.9
2041
Not enough data
Project Management
9.2
2422
Not enough data
9.0
2366
Not enough data
8.9
2373
Not enough data
8.4
2153
Not enough data
Remote Collaboration
8.7
2257
Not enough data
8.9
2316
Not enough data
8.8
2241
Not enough data
7.8
1912
Not enough data
Generative AI
6.9
862
Not enough data
7.0
866
Not enough data
Agentic AI - Project Collaboration
6.6
288
Not enough data
6.6
287
Not enough data
Responses
Feature Not Available
7.9
8
Feature Not Available
8.1
8
Feature Not Available
7.1
8
Automation - AI Agents
9.0
14
8.6
7
9.2
14
8.8
7
8.6
14
8.3
7
9.0
14
8.3
7
8.8
14
8.3
6
Platform
Feature Not Available
7.7
8
Feature Not Available
7.9
8
Feature Not Available
8.6
7
Autonomy - AI Agents
Feature Not Available
7.4
7
Feature Not Available
7.1
7
Feature Not Available
7.6
7
Feature Not Available
7.1
7
Generative AI
9.3
15
8.8
7
9.3
14
8.8
7
Integrations
Not enough data
8.3
521
Not enough data
9.0
717
Not enough data
8.3
586
Not enough data
8.4
575
Not enough data
7.7
486
Branding & Customizatio
Not enough data
8.6
626
Not enough data
8.7
646
Not enough data
8.4
568
Automatic Rules & Configurations
Not enough data
8.7
620
Not enough data
8.9
629
Not enough data
8.5
586
Agentic AI - Business Scheduling
Not enough data
7.6
45
Not enough data
7.6
45
Customization - AI Agent Builders
8.6
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
Functionality - AI Agent Builders
8.8
7
Not enough data
8.8
7
Not enough data
8.9
6
Not enough data
Feature Not Available
Not enough data
Data and Analytics - AI Agent Builders
Feature Not Available
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
Integration - AI Agent Builders
9.0
7
Not enough data
9.3
7
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
Agentic AI - Visitor Identification
Not enough data
5.7
16
Agentic AI - Sales Performance Management
Not enough data
6.6
77
Not enough data
6.8
77
Not enough data
6.6
77
Incentives
Not enough data
7.9
767
Not enough data
8.1
844
|
Verified
Not enough data
7.6
715
|
Verified
Not enough data
8.3
940
Personalization
Not enough data
8.4
965
Not enough data
8.5
1095
|
Verified
Not enough data
8.8
1193
|
Verified
Not enough data
8.5
985
|
Verified
Administrative
Not enough data
8.6
1019
|
Verified
Not enough data
8.4
899
|
Verified
Not enough data
8.3
855
Agentic AI - Email Tracking
Not enough data
6.9
114
Not enough data
6.8
114
Not enough data
6.9
114
Not enough data
6.9
114
Not enough data
6.9
113
Not enough data
6.8
114
Not enough data
6.9
115
Analytics
Not enough data
8.7
2088
Not enough data
8.8
2077
Not enough data
Feature Not Available
Customizations
Not enough data
8.8
2129
Not enough data
8.9
2128
Not enough data
8.8
2221
Not enough data
Feature Not Available
Not enough data
8.9
2201
Generative AI
Not enough data
7.5
481
Agentic AI - Sales Analytics
Not enough data
6.9
100
Not enough data
7.1
99
Not enough data
7.2
97
Not enough data
7.3
99
Not enough data
7.1
98
Data Sourcing
Not enough data
8.3
1349
Not enough data
8.4
1418
Not enough data
8.2
1286
Not enough data
8.6
1536
Not enough data
8.4
1380
Predictive Analytics
Not enough data
8.1
1337
Not enough data
8.2
1297
Not enough data
7.7
1124
Not enough data
7.9
1256
Sales Management
Not enough data
8.7
1545
Not enough data
7.9
1238
Not enough data
8.4
1400
Not enough data
8.9
1610
Agentic AI - Outbound Call Tracking
Not enough data
7.5
63
Not enough data
7.1
61
Calling
Not enough data
8.6
1191
Not enough data
8.1
983
Not enough data
8.6
1150
Not enough data
8.7
1182
Not enough data
7.9
70
Contacts
Not enough data
8.7
1257
Not enough data
8.4
1099
Not enough data
8.6
1159
Insights
Not enough data
9.0
1346
Not enough data
8.7
1187
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
1091
Not enough data
7.5
66
Agentic AI - Sales Enablement
Not enough data
7.0
63
Not enough data
7.0
62
Not enough data
6.9
61
Content Management
Not enough data
8.4
803
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
812
Not enough data
8.4
798
Analytics
Not enough data
8.4
881
Not enough data
8.4
882
Not enough data
8.4
827
Not enough data
8.3
801
Learning Management - Sales Enablement
Not enough data
7.4
38
Not enough data
7.3
37
Not enough data
7.7
39
Revenue Enablement - Sales Enablement
Not enough data
7.2
37
Not enough data
7.1
37
Not enough data
7.4
38
Agentic AI - Marketing Resource Management
6.7
35
Not enough data
6.8
35
Not enough data
6.8
35
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Communication
8.0
1093
Not enough data
Feature Not Available
Not enough data
8.2
1111
Not enough data
Planning
8.6
1189
Not enough data
8.8
1213
Not enough data
8.5
1122
Not enough data
8.7
1158
Not enough data
8.2
1074
Not enough data
Workflow Management
8.4
1141
Not enough data
8.8
1201
Not enough data
8.0
1062
Not enough data
Feature Not Available
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Asana and HubSpot Sales Hub are categorized as AI Agents For Business Operations
Unique Categories
HubSpot Sales Hub is categorized as Conversation Intelligence, Business Scheduling, Sales Engagement, AI Sales Assistant, Sales Enablement, Outbound Call Tracking, Sales Analytics, Visitor Identification, Email Tracking, Sales Performance Management, CRM, and Insurance CRM
Reviews
Reviewers' Company Size
Asana
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Sales Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.4%
Information Technology and Services
9.3%
Computer Software
9.2%
Non-Profit Organization Management
5.9%
Internet
3.1%
Other
59.1%
Computer Software
15.9%
Information Technology and Services
12.2%
Marketing and Advertising
9.9%
Financial Services
4.3%
Education Management
3.2%
Other
54.6%
Alternatives
Discussions
Can you use asana for free?
9 Comments
EU
Yes. But with limited feature for only 3 projects.Read more
What software did you find useful outside of work?
7 Comments
FB
<p>I've found password managers to be really helpful in personal and work life. For example: 1password</p>Read more
Can I automate multiple scheduled sales email sends based on the suggested optimized send times?
6 Comments
JF
Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences.Read more
Will Hubspot connect well with variety of accounting softwares?
5 Comments
CM
There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant...Read more
Is there any way to email and add a call task on the same day in sequences?
4 Comments
KH
yes you can use sequences for email and then make a workflow for adding task same day .Read more
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