Compare Apple Search Ads and Google Ads 
- Users report that Google Ads excels in "Ad Creation and Editing" with a score of 8.2, allowing for more flexibility and creativity in crafting ads, while Apple Search Ads received a slightly higher score of 8.5, indicating a user-friendly interface that simplifies the ad creation process.
- Reviewers mention that Google Ads offers robust "Ad and Conversion Tracking" capabilities with a score of 8.4, which helps businesses effectively measure their campaign performance, whereas Apple Search Ads scored lower at 7.1, suggesting that users may find it less comprehensive in tracking conversions.
- G2 users highlight that Google Ads provides better "Budget Execution & Monitoring" with a score of 8.0, ensuring that users can efficiently manage their budgets, while Apple Search Ads matches this score but lacks some advanced features that Google Ads offers in this area.
- Users on G2 note that Google Ads has superior "Advanced Targeting Options" with a score of 8.2, allowing for more precise audience targeting, compared to Apple Search Ads, which scored 8.1, indicating a slight edge for Google in this critical area.
- Reviewers mention that Google Ads has a higher "Performance and Reliability" score of 8.6, which reflects its stability and effectiveness in delivering ads, while Apple Search Ads scored 8.2, suggesting it may not perform as consistently in all scenarios.
- Users say that Google Ads shines in "Internationalization" with a score of 8.4, making it a better choice for businesses looking to expand globally, while Apple Search Ads scored 8.6, indicating it also has strong international capabilities but may not be as versatile as Google Ads in this regard.
The dashboard shows KPI clearly. And setting up advanced keyword targeting was pretty easy. And the auto-optimization based on the bidding price is pretty strong. And the app installation quality seems pretty good. Uninstall ratio is pretty stable.
A bit tougher to figure out to optimize.
I've only used adwords for my personal small business projects, not for my full-time employer. That said, I've had a pretty easy time setting it up, managing my campaigns, and analyzing the data. Plus, it obviously dovetails perfectly with Google Analytics,...
I ran a small campaign about 4 months ago. Then, 2 weeks ago, out of nowhere, I got an email saying that I'm "circumventing systems," that I'm a "fraudster," and I'm banned from the platform. No explanation, no reason, just a ban. We follow best practices...
The dashboard shows KPI clearly. And setting up advanced keyword targeting was pretty easy. And the auto-optimization based on the bidding price is pretty strong. And the app installation quality seems pretty good. Uninstall ratio is pretty stable.
I've only used adwords for my personal small business projects, not for my full-time employer. That said, I've had a pretty easy time setting it up, managing my campaigns, and analyzing the data. Plus, it obviously dovetails perfectly with Google Analytics,...
A bit tougher to figure out to optimize.
I ran a small campaign about 4 months ago. Then, 2 weeks ago, out of nowhere, I got an email saying that I'm "circumventing systems," that I'm a "fraudster," and I'm banned from the platform. No explanation, no reason, just a ban. We follow best practices...
