Compare Affinity and HubSpot Sales Hub 
At a Glance
Market Segments
Small-Business (76.7% of reviews)
Small-Business (61.9% of reviews)
Entry-Level Pricing
No pricing available
$0.00
Affinity
Star Rating
(66)4.4 out of 5
Market Segments
Small-Business (76.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about AffinityHubSpot Sales Hub
Star Rating
(12,212)4.4 out of 5
Market Segments
Small-Business (61.9% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
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Affinity vs HubSpot Sales Hub
When assessing the two solutions, reviewers found HubSpot Sales Hub easier to use, set up, and administer. Reviewers also preferred doing business with HubSpot Sales Hub overall.
- Reviewers felt that HubSpot Sales Hub meets the needs of their business better than Affinity.
- When comparing quality of ongoing product support, reviewers felt that Affinity is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Affinity over HubSpot Sales Hub.
Pricing
Entry-Level Pricing
Affinity
No pricing availableHubSpot Sales Hub
Free HubSpot CRM
$0.00
A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.
- Contact management
- Contact website activity
- Companies
Free Trial
Affinity
Free Trial is available
HubSpot Sales Hub
Free Trial is available
Ratings
Meets Requirements
8.4
46
8.6
9,180
Ease of Use
8.6
47
8.7
9,601
Ease of Setup
7.9
18
8.4
3,656
Ease of Admin
7.6
19
8.6
2,925
Quality of Support
8.9
46
8.6
8,276
Has the product been a good partner in doing business?
8.2
19
8.8
2,881
Product Direction (% positive)
9.2
44
8.7
8,763
Features by Category
Sales Force Automation
Not enough data
8.7
5655
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
5507
|
Verified
Not enough data
8.6
5705
|
Verified
Not enough data
7.8
3828
|
Verified
Not enough data
8.5
4679
|
Verified
Not enough data
7.8
2890
|
Verified
Not enough data
7.9
2799
|
Verified
Not enough data
8.2
2094
Marketing Automation
Not enough data
8.7
5020
|
Verified
Not enough data
8.5
4696
|
Verified
Not enough data
8.8
4826
|
Verified
Not enough data
8.2
4092
|
Verified
Customer Support
Not enough data
8.3
3286
|
Verified
Not enough data
8.2
2120
Not enough data
8.5
2950
|
Verified
Not enough data
8.1
2942
|
Verified
Not enough data
8.3
3178
|
Verified
Reporting & Analytics
Not enough data
8.2
5411
|
Verified
Not enough data
8.4
5767
|
Verified
Not enough data
8.0
3952
|
Verified
Mobile & Social
Not enough data
8.0
3484
|
Verified
Not enough data
8.2
2138
|
Verified
Not enough data
7.7
3803
|
Verified
Platform
Not enough data
8.0
2559
|
Verified
Not enough data
8.3
2173
|
Verified
Not enough data
8.5
2635
|
Verified
Not enough data
8.2
1953
|
Verified
Not enough data
7.6
1652
Not enough data
8.0
2250
|
Verified
Not enough data
8.7
2643
|
Verified
Not enough data
8.1
1350
Integration
Not enough data
8.4
1988
|
Verified
Not enough data
8.2
2094
|
Verified
Not enough data
8.2
1959
|
Verified
Generative AI
Not enough data
Feature Not Available
Configuration
Not enough data
9.2
64
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.1
65
Not enough data
9.1
65
Not enough data
9.1
70
Pricing
Not enough data
8.9
60
Not enough data
8.7
63
Not enough data
Feature Not Available
Not enough data
9.0
61
Not enough data
9.0
67
Not enough data
Feature Not Available
Quoting
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
64
Not enough data
9.1
64
Not enough data
9.1
62
Not enough data
9.2
64
Admin
Not enough data
Feature Not Available
Not enough data
7.9
198
Not enough data
8.5
266
Not enough data
8.3
238
Channels
Not enough data
8.8
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform
Not enough data
8.6
284
Not enough data
8.3
227
Not enough data
8.4
199
Not enough data
8.7
285
Not enough data
8.6
274
Not enough data
Feature Not Available
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.4
483
Not enough data
8.6
579
Not enough data
8.9
606
Not enough data
8.9
613
Organization
Not enough data
9.0
635
Not enough data
8.8
621
Not enough data
8.7
559
Performance Analysis
Not enough data
8.4
513
Not enough data
8.8
622
Sales Analysis
Not enough data
8.5
519
Not enough data
8.8
574
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integrated Workflows
Not enough data
8.9
1364
Not enough data
9.0
1405
Not enough data
8.4
1180
Not enough data
8.3
1085
Not enough data
8.9
1257
Not enough data
8.8
1118
Not enough data
8.6
1049
Repeatability and Reportability
Not enough data
8.6
1220
Not enough data
8.8
1284
Not enough data
8.6
1260
Not enough data
8.2
1140
Not enough data
Feature Not Available
AI and Automation
Not enough data
8.4
994
Not enough data
8.3
963
Not enough data
8.3
952
Not enough data
7.9
835
Not enough data
7.8
782
Generative AI
Not enough data
Feature Not Available
Call Analytics
Not enough data
8.3
265
Not enough data
8.0
233
Not enough data
8.2
243
Not enough data
Feature Not Available
Agent Performance Management
Not enough data
Feature Not Available
Not enough data
7.7
208
Not enough data
7.9
218
Generative AI
Not enough data
Feature Not Available
Customer Requirements
Not enough data
8.7
182
Not enough data
8.8
173
Not enough data
8.5
174
Contracts
Not enough data
8.7
160
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Revenue
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Investment Management
8.0
10
Not enough data
7.5
10
Not enough data
7.9
12
Not enough data
5.2
7
Not enough data
Fund Management
8.7
13
Not enough data
7.9
8
Not enough data
7.5
6
Not enough data
Integrations
Not enough data
8.4
439
Not enough data
9.1
633
Not enough data
8.5
503
Not enough data
8.5
493
Not enough data
7.9
407
Branding & Customizatio
Not enough data
8.6
543
Not enough data
8.8
563
Not enough data
8.5
488
Automatic Rules & Configurations
Not enough data
8.8
539
Not enough data
8.9
547
Not enough data
8.5
505
Generative AI
Not enough data
Feature Not Available
Data Sourcing
Not enough data
8.4
1174
Not enough data
8.5
1245
Not enough data
8.3
1116
Not enough data
8.7
1371
Not enough data
8.4
1210
Predictive Analytics
Not enough data
8.2
1170
Not enough data
8.2
1131
Not enough data
7.9
962
Not enough data
8.0
1092
Sales Management
Not enough data
8.8
1386
Not enough data
8.0
1076
Not enough data
8.5
1237
Not enough data
8.9
1448
Content Management
Not enough data
8.4
692
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
704
Not enough data
8.4
691
Analytics
Not enough data
8.5
769
Not enough data
8.5
773
Not enough data
8.5
716
Not enough data
8.3
693
Presentation
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Calling
Not enough data
8.7
1094
Not enough data
8.2
888
Not enough data
8.6
1057
Not enough data
8.7
1086
Contacts
Not enough data
8.7
1161
Not enough data
8.5
1005
Not enough data
8.7
1066
Insights
Not enough data
9.1
1251
Not enough data
8.7
1093
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
998
Analytics
Not enough data
8.7
1894
Not enough data
8.8
1887
Not enough data
Feature Not Available
Customizations
Not enough data
8.9
1938
Not enough data
8.9
1938
Not enough data
8.8
2031
Not enough data
Feature Not Available
Not enough data
8.9
2016
Generative AI
Not enough data
Feature Not Available
Incentives
Not enough data
8.1
642
Not enough data
8.3
719
|
Verified
Not enough data
7.8
590
|
Verified
Not enough data
8.5
814
Personalization
Not enough data
8.5
836
Not enough data
8.6
964
|
Verified
Not enough data
8.9
1063
|
Verified
Not enough data
8.6
859
|
Verified
Administrative
Not enough data
8.7
894
|
Verified
Not enough data
8.5
774
|
Verified
Not enough data
8.4
733
Content
7.8
6
Not enough data
Platform Additional Functionality
4.3
5
Not enough data
6.4
6
Not enough data
6.3
5
Not enough data
4.0
5
Not enough data
2.7
5
Not enough data
Platform Reporting and Analytics
6.7
6
Not enough data
6.0
5
Not enough data
Customer Support
6.3
5
Not enough data
7.3
5
Not enough data
7.2
6
Not enough data
6.9
6
Not enough data
Marketing Automation
5.0
5
Not enough data
7.5
6
Not enough data
5.0
5
Not enough data
Sales Force Automation
8.1
6
Not enough data
6.4
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Affinity and HubSpot Sales Hub share no categories
Unique Categories
Affinity is categorized as Venture Capital Management and Financial Services CRM
HubSpot Sales Hub is categorized as Sales Acceleration Platforms, Sales Platforms, Quote-to-Cash, Conversation Intelligence, Sales Engagement, AI Sales Assistant, Sales Enablement, Outbound Call Tracking, Sales Analytics, Visitor Identification, Email Tracking, Sales Performance Management, CRM, CPQ, and Business Scheduling
Reviews
Reviewers' Company Size
Affinity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Sales Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Venture Capital & Private Equity
51.7%
Financial Services
11.7%
Computer Software
10.0%
Investment Management
3.3%
Investment Banking
3.3%
Other
20.0%
Computer Software
16.1%
Information Technology and Services
12.0%
Marketing and Advertising
10.0%
Financial Services
4.3%
Education Management
3.2%
Other
54.4%
Most Helpful Reviews
Affinity
Most Helpful Favorable Review
Blake W.
Verified User in Commercial Real Estate
Affinity helps our team stay organized with all of our prospects and spearheads our team's collaboration with new business efforts. In addition to prospect organization, Affinity allows us to stay organized with our network of influencers and champions.
Most Helpful Critical Review
Trevor H.
Verified User in Management Consulting
EVERYTHING can be inputted as a free text option and sales teams often have free reign in filling fields. This makes it absolutely impossible to generate any substantial reporting, let alone have normalised data void of simple spelling errors.
HubSpot Sales Hub
Most Helpful Favorable Review
Calandria A.
Verified User in Insurance
HubSpot CRM is one of the best CRM tools of market and serve any kinds of sales business perfectly. It work as single place where user can keep product information and contact lists of customers. User can stay in touch with customer and contact with anytime...
Most Helpful Critical Review
Verified User in Events Services
The manner in which you interact with this crm is confusing, and it seems like a giant upsell to Hubspot's other services. During the set up process and when using it, you are bombarded with upgrade suggestions. Further, it also seems like it is solely for...
Blake W.
Verified User in Commercial Real Estate
Affinity helps our team stay organized with all of our prospects and spearheads our team's collaboration with new business efforts. In addition to prospect organization, Affinity allows us to stay organized with our network of influencers and champions.
Calandria A.
Verified User in Insurance
HubSpot CRM is one of the best CRM tools of market and serve any kinds of sales business perfectly. It work as single place where user can keep product information and contact lists of customers. User can stay in touch with customer and contact with anytime...
Trevor H.
Verified User in Management Consulting
EVERYTHING can be inputted as a free text option and sales teams often have free reign in filling fields. This makes it absolutely impossible to generate any substantial reporting, let alone have normalised data void of simple spelling errors.
Verified User in Events Services
The manner in which you interact with this crm is confusing, and it seems like a giant upsell to Hubspot's other services. During the set up process and when using it, you are bombarded with upgrade suggestions. Further, it also seems like it is solely for...
Discussions
Affinity has no discussions with answers
Can I automate multiple scheduled sales email sends based on the suggested optimized send times?
6 comments
JF
Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences.Read more
Will Hubspot connect well with variety of accounting softwares?
5 comments
CM
There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant...Read more
Is there any way to email and add a call task on the same day in sequences?
4 comments
KH
yes you can use sequences for email and then make a workflow for adding task same day .Read more
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