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Affinity Reviews & Product Details

Affinity Overview

What is Affinity?

Affinity is the next-generation relationship intelligence platform built for relationship-driven industries - financial services, professional services, real estate, and more. Using patented technology, Affinity enables teams to leverage their network and source their next big opportunity. Affinity’s CRM integrates billions of data points from the data every organization is sitting on, but not utilizing: data inside our email, calendar streams, and other disparate systems. By bringing this data together, Affinity supercharges how teams manage relationships by automating away their data entry, never dropping the ball on key leads, and unlocking warm introductions to key decision-makers. Got no time for manually filling your CRM? Making decisions about your deals using guesswork? If this is the case, Affinity is built for you so you can stay focused on doing what you do best: build strategic, long-term relationships. If you’re already using a CRM, you can still Affinity by integrating the relationship intelligence into it with Affinity’s 100s of integrations. Join 10,000+ users in 60+ countries who are using Affinity to better leverage their network.

Affinity Details
Languages Supported
English
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Product Description

Affinity is a relationship intelligence platform built to expand and evolve the traditional CRM. Affinity helps your team curate and grow its network by unlocking introductions to decision makers and auto-populating your pipeline to increase deal flow using AI and natural language processing, .

How do you position yourself against your competitors?

Unlike typical CRMs, Affinity leverages machine learning and natural language processing to not only automatically populate your pipeline, but also to map out your team's relationships including a score based relationship strength.


Seller Details
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@Affinity
1,608 Twitter followers
LinkedIn® Page
www.linkedin.com
302 employees on LinkedIn®

Emilie B.
EB
Overview Provided by:

Recent Affinity Reviews

Verified User
E
Verified UserSmall-Business (50 or fewer emp.)
0.0 out of 5
"Terrible CRM; better off going w/ Streak or Hubspot"
Candidly, it wasn't very useful, compounded by the price point.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Gold standard of VC CRM"
Highly intuitive tool for CRM management, in particular for VCs. Excellent Gmail integration, allowing your users to gain access to the wider team ...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great CRM for VC"
Solid user experience and does everything I need it do when it comes to managing deal flow. I use the platform daily for deal sourcing, taking note...
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Affinity Media

Affinity Demo -  Scale. Enrich. Learn.
Automatically gather new information on organizations in your network with enriched data fields. Learn all about your prospects with information ranging from where they’re located to the industries they serve, funding data, and more.
Affinity Demo - Visualize your workflow
Kanban board views make your weekly meetings easier than ever. Drag and drop to seamlessly move deals along your pipeline and create distinct funnel stages to keep all of your stakeholders on track.
Affinity Demo - Track company-level data
Tap into comprehensive contact history at a company level with company profiles. Log ad-hoc notes and review all of your previously captured communications–including emails, phone calls, and relevant events–from all deals related to that client.
Affinity Demo -  Connect faster and easier
Tap into your network and find new warm introductions through existing relationships. Alliances are rated based on a number of factors including frequency and rate of communication so you can always see which of your allies might be able to get you in the door.
Affinity Demo - Your network on-the-go
Take your connections and data with you anywhere on the internet. Pathfinder allows you to uncover potential connections at any company by tapping into your alliances in real-time. Browse the web for potential deals and automatically discover your best point of contact.
Affinity Demo - Affinity's dashboard
View all your lists, organizations, and network all in one place.
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66 Affinity Reviews

4.4 out of 5
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66 Affinity Reviews
4.4 out of 5
66 Affinity Reviews
4.4 out of 5

Overall Review Sentiment for AffinityQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Financial Services
EF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Affinity?

Candidly, it wasn't very useful, compounded by the price point. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

NOT customer friendly, ginormous pain in Review collected by and hosted on G2.com.

What problems is Affinity solving and how is that benefiting you?

Definitely did NOT solve anything, very weak source of truth Review collected by and hosted on G2.com.

Verified User in Investment Banking
AI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Affinity?

We procured Affinity when our M&A advisory team moved to a larger platform and we needed a much more robust platform than our generic CRM for tracking all of our collective relationships as a group, and especially so as we added members to our team. All of us have the platform open nearly our entire day, whether to maintain BD worklists, track deal outreach, take meeting / market intel notes, plan marketing campaigns, maintain coverage universes, or quickly refresh ourselves on our past interaction history with a given company / person, among others. Affinity is an unbelievably easy to use platform and has a lot of automation to remove a lot of the manual data entry tasks we used to have to allocate time to. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

We occasionally stumble upon small workflow painpoints, but the Affinity team has always been very responsive to feature ideas / requests, up to and including the CEO. Review collected by and hosted on G2.com.

What problems is Affinity solving and how is that benefiting you?

Business development organization and coverage management. Review collected by and hosted on G2.com.

Verified User in Venture Capital & Private Equity
AV
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Affinity?

Highly intuitive tool for CRM management, in particular for VCs. Excellent Gmail integration, allowing your users to gain access to the wider team effort. Their customer support is fast and delivers on most queries. When we implemented Affinity it was our third major CRM, and the one we have stuck with the longest. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

Affinity is fairly pricey and some of the privacy settings could be more granular. Review collected by and hosted on G2.com.

What problems is Affinity solving and how is that benefiting you?

Dealflow management, LP management, portfolio management, networking Review collected by and hosted on G2.com.

Verified User in Venture Capital & Private Equity
UV
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Affinity?

Solid user experience and does everything I need it do when it comes to managing deal flow. I use the platform daily for deal sourcing, taking notes, keeping reminders, and updating our deal pipeline. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

Nothing major to dislike. Sometimes the chrome add-in has some issues connecting or will ask me to log-in and then I get an error message. Support has always been quite helpful. Review collected by and hosted on G2.com.

What problems is Affinity solving and how is that benefiting you?

Affinity makes it easy to manage all the companies that I interact with in a single platform from reminders to tracking businesses and storing notes from conversations. I would otherwise have to do all if this using excel and word docs. Review collected by and hosted on G2.com.

CG
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Affinity?

Super easy and straight forward product with a fast learning curve. The ability for CRM entries to continually refresh automatically is a huge value add. Beyond using the product as CRM entry, it is slowly becoming a system of record. Customer service team is also extremely responsive and supportive. Affinity takes our user experience feedback seriously and works with us to constantly improve the product. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

At this time, it can not replace other use case specific CRM - such as talent/recruiting- as it lacks use case specific data fields and data viewing permissions. Review collected by and hosted on G2.com.

What problems is Affinity solving and how is that benefiting you?

Affinity helps us manage our data base of people, company, and interactions in a systemiatic and automatic way. There is no way to track the breadth and depth of our network activities without a tool like Affinity. Review collected by and hosted on G2.com.

JR
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Affinity?

I really enjoy the ability to keep up with parties that myself and others on my team have reached out to so that "wires don't get crossed". I also enjoy the ability to keep track of the entire deal pipeline (size, status, etc.). Affinity team is very responsive and receptive. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

We have often asked for Affinity to have more "excel like" calculation features. They are actively working on this. The dashboard are helpful and have been improved, but they could be more intuitive, at times. Review collected by and hosted on G2.com.

What problems is Affinity solving and how is that benefiting you?

Affinity Allows us to keep all of our contacts in one common place and keep track of historical and future communications. We are able to separate contacts by certain types, status etc. Also, Affinity allows us to keep our entire deal pipeline in one simple location that everyone can see, comment on, discuss etc. Review collected by and hosted on G2.com.

Maurice R.
MR
Venture Capital
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Affinity?

Automated logging of meetings on calendar, the ability to track almost anything, etc. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

I'm not sure I dislike anything. There might be some things that come up, but considering I haven't done enough training and also haven't used it long enough, there may be things I say "I don't like how..." to, only to find out there's a way to fix it already. Review collected by and hosted on G2.com.

What problems is Affinity solving and how is that benefiting you?

Tracking relationships and ability to visualize the entire funnel of pipeline. On Salesforce (for us, at least) everything visually looked like a list, and we had to manually log events and create reports. Affinity makes all that easier. I now rarely forget about companies I spoke to a while ago that I should check back in with. Review collected by and hosted on G2.com.

Hunter M.
HM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Affinity?

Aesthetically pleasing and easy to move items across borders. The tracking function of Affinity is also helpful to the team by providing insights to tracking of activity. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

I don't like that actions are set in stone. There is no way to undo actions in Affinity. I had trouble early on deleting an item in a sheet view that would delete across all lists. Review collected by and hosted on G2.com.

What problems is Affinity solving and how is that benefiting you?

Housing all of our VC investments and potential deals. It's been helpful with tracking and providing us ability to create a framework for what we look for in companies before we invest. Review collected by and hosted on G2.com.

RW
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Affinity?

Affinity is inuative. It is great that it is not complicated to train new users on the system. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

In consistant cusor movement does present challenges when using the software. Not sure where you are typing sometimes. Review collected by and hosted on G2.com.

What problems is Affinity solving and how is that benefiting you?

Keeping track of contacts and reachouts. Tracking our deal process. Review collected by and hosted on G2.com.

Verified User in Venture Capital & Private Equity
UV
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Affinity?

Automatically feeding in email and contact data, their responsive and fantastic CS team, and how easy to use and intuitive the platform is. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

Nitpicking here but would be great to have a global view across all our teams, and integration with OneNote if possible! Review collected by and hosted on G2.com.

What problems is Affinity solving and how is that benefiting you?

Improving our deal flow management, and relationship management with our prospective and current portfolio companies. It is making our processes more efficient. Review collected by and hosted on G2.com.