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Compare Affinity and Attio

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Affinity
Affinity
(67)
4.4 out of 5
Affinity
By Affinity
Attio
Attio
(18)
4.8 out of 5
Attio
By Attio
At a Glance
Affinity
Affinity
Star Rating
(67)4.4 out of 5
Market Segments
Small-Business (77.0% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Affinity
Attio
Attio
Star Rating
(18)4.8 out of 5
Market Segments
Small-Business (94.4% of reviews)
Information
Entry-Level Pricing
Free 3 Seats Per Month
Browse all 4 pricing plans
Featured Products
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Affinity vs Attio

When assessing the two solutions, reviewers found Attio easier to use, set up, and administer. Reviewers also preferred doing business with Attio overall.

  • Reviewers felt that Attio meets the needs of their business better than Affinity.
  • When comparing quality of ongoing product support, reviewers felt that Attio is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Attio over Affinity.
Pricing
Entry-Level Pricing
Affinity
No pricing available
Attio
Free
Free
3 Seats Per Month
Browse all 4 pricing plans
Free Trial
Affinity
Free Trial is available
Attio
Free Trial is available
Ratings
Meets Requirements
8.4
47
8.6
17
Ease of Use
8.6
48
9.7
18
Ease of Setup
8.0
19
9.2
11
Ease of Admin
7.7
20
9.1
9
Quality of Support
8.9
47
9.3
17
Has the product been a good partner in doing business?
8.2
20
9.8
8
Product Direction (% positive)
9.2
45
10.0
18
Features by Category
CRMHide 36 FeaturesShow 36 Features
Not enough data
8.3
16
Sales Force Automation
Not enough data
9.7
15
Not enough data
Feature Not Available
Not enough data
9.6
16
Not enough data
8.6
16
Not enough data
Feature Not Available
Not enough data
9.1
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Marketing Automation
Not enough data
6.9
9
Not enough data
Feature Not Available
Not enough data
8.8
13
Not enough data
Feature Not Available
Customer Support
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
8.9
11
Not enough data
8.5
13
Not enough data
Feature Not Available
Mobile & Social
Not enough data
6.9
7
Not enough data
Feature Not Available
Not enough data
7.1
11
Platform
Not enough data
8.5
14
Not enough data
9.1
11
Not enough data
9.2
14
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.0
9
Not enough data
9.3
12
Not enough data
7.5
8
Integration
Not enough data
8.7
14
Not enough data
8.6
12
Not enough data
7.7
10
Generative AI
Not enough data
Feature Not Available
Venture Capital ManagementHide 7 FeaturesShow 7 Features
7.5
14
Not enough data
Investment Management
7.9
11
Not enough data
7.6
11
Not enough data
7.9
13
Not enough data
5.0
8
Not enough data
Fund Management
9.0
14
Not enough data
8.1
9
Not enough data
6.7
7
Not enough data
Financial Services CRMHide 20 FeaturesShow 20 Features
6.1
6
Not enough data
Content
7.8
6
Not enough data
Platform Additional Functionality
4.3
5
Not enough data
6.7
6
Not enough data
6.3
5
Not enough data
4.3
5
Not enough data
2.7
5
Not enough data
Platform Reporting and Analytics
6.7
6
Not enough data
6.0
5
Not enough data
Customer Support
6.3
5
Not enough data
7.3
5
Not enough data
7.2
6
Not enough data
6.9
6
Not enough data
Marketing Automation
5.0
5
Not enough data
7.5
6
Not enough data
5.0
5
Not enough data
Sales Force Automation
8.1
6
Not enough data
6.4
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Affinity
Affinity
Attio
Attio
Affinity and Attio share no categories
Unique Categories
Affinity
Affinity is categorized as Venture Capital Management and Financial Services CRM
Attio
Attio is categorized as CRM
Reviews
Reviewers' Company Size
Affinity
Affinity
Small-Business(50 or fewer emp.)
77.0%
Mid-Market(51-1000 emp.)
19.7%
Enterprise(> 1000 emp.)
3.3%
Attio
Attio
Small-Business(50 or fewer emp.)
94.4%
Mid-Market(51-1000 emp.)
0%
Enterprise(> 1000 emp.)
5.6%
Reviewers' Industry
Affinity
Affinity
Venture Capital & Private Equity
52.5%
Financial Services
11.5%
Computer Software
9.8%
Investment Management
3.3%
Investment Banking
3.3%
Other
19.7%
Attio
Attio
Venture Capital & Private Equity
22.2%
Computer Software
22.2%
Investment Management
11.1%
Information Technology and Services
11.1%
Professional Training & Coaching
5.6%
Other
27.8%
Most Helpful Reviews
Affinity
Affinity
Most Helpful Favorable Review
Verified User
G
Verified User in Investment Banking

Access to support is key. There are many aspects to understand and direct access to support simplifies the frustration.

Most Helpful Critical Review
TH
Trevor H.
Verified User in Management Consulting

EVERYTHING can be inputted as a free text option and sales teams often have free reign in filling fields. This makes it absolutely impossible to generate any substantial reporting, let alone have normalised data void of simple spelling errors.

Attio
Attio
Most Helpful Favorable Review
JB
Jono B.
Verified User in Professional Training & Coaching

Attio is the only CRM I have found that really meets my overall needs. Every other CRM felt like I was having to fit into a box. The airtable-style approach is awesome for building custom pipelines, and the combo of clearly defined stages and attributes...

Most Helpful Critical Review
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Discussions
Affinity
Affinity Discussions
Monty the Mongoose crying
Affinity has no discussions with answers
See all discussions
Attio
Attio Discussions
Monty the Mongoose crying
Attio has no discussions with answers
See all discussions
Ask Affinity a QuestionContact Affinity
Ask Attio a QuestionContact Attio

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Affinity
Affinity
Attio
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