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Compare AdRoll and Roku OneView (formerly Dataxu)

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At a Glance
AdRoll
AdRoll
Star Rating
(631)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Information
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 2 pricing plans
Roku OneView (formerly Dataxu)
Roku OneView (formerly Dataxu)
Star Rating
(86)3.8 out of 5
Market Segments
Mid-Market (40.5% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Roku OneView (formerly Dataxu)
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that AdRoll excels in 1st-Party Data Integration with a score of 8.8, allowing for seamless integration of customer data, while Roku OneView's score of 7.4 in 3rd-Party Data Integration indicates some limitations in connecting with external data sources.
  • Reviewers mention that AdRoll's Manage Email Deliverability feature scores an impressive 8.5, which is crucial for ensuring emails reach their intended recipients, whereas Roku OneView lacks a dedicated email marketing feature, which may be a drawback for users focused on email campaigns.
  • G2 users highlight that AdRoll's High-Volume Sending capability scores 8.3, making it suitable for businesses with large email marketing needs, while Roku OneView does not offer comparable email functionalities, potentially limiting its appeal for email-centric strategies.
  • Users on G2 report that AdRoll's Automated Email Responses feature, with a score of 7.6, allows for efficient customer engagement, while Roku OneView does not provide similar automation features, which could hinder user interaction.
  • Reviewers say that AdRoll's Cross-Device Attribution feature scores 8.6, providing robust tracking across devices, while Roku OneView's score of 8.0 in Cross-Device Capabilities suggests it may not be as effective in tracking user behavior across multiple platforms.
  • Users report that AdRoll's Custom Reports feature, scoring 9.0, offers extensive customization options for analytics, whereas Roku OneView's score of 7.3 indicates a more limited reporting capability, which may affect users' ability to derive insights from their data.
Featured Products
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Browse all 2 pricing plans
Roku OneView (formerly Dataxu)
No pricing available
Free Trial
AdRoll
Free Trial is available
Roku OneView (formerly Dataxu)
No trial information available
Ratings
Meets Requirements
8.2
528
7.6
79
Ease of Use
8.2
533
7.1
77
Ease of Setup
8.2
319
7.0
46
Ease of Admin
8.1
304
7.3
45
Quality of Support
7.9
506
8.3
77
Has the product been a good partner in doing business?
8.0
303
8.1
50
Product Direction (% positive)
7.0
516
7.4
80
Features by Category
8.0
335
Not enough data
Email Marketing
8.1
15
Not enough data
7.6
15
Not enough data
8.0
15
Not enough data
8.0
16
Not enough data
7.8
16
Not enough data
8.2
15
Not enough data
7.4
15
Not enough data
7.4
14
Not enough data
8.1
13
Not enough data
Reporting & Analytics
8.2
17
Not enough data
8.1
17
Not enough data
Platform
8.6
24
Not enough data
8.3
16
Not enough data
8.1
25
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Integration
7.6
22
Not enough data
8.9
19
Not enough data
8.0
15
Not enough data
8.0
14
Not enough data
7.2
15
Not enough data
7.6
17
Not enough data
7.8
8,607
7.5
1,487
Channel Functionality
8.2
366
8.0
67
Platform Interoperability
7.9
52
Not enough data
Campaign Management
8.0
399
7.1
64
|
Verified
7.6
389
7.4
69
|
Verified
8.1
392
8.5
49
|
Verified
7.0
336
6.4
58
|
Verified
7.7
331
6.8
56
|
Verified
7.8
320
7.8
65
|
Verified
7.7
277
7.7
62
|
Verified
7.7
322
8.5
68
|
Verified
8.1
363
8.0
71
|
Verified
7.5
342
7.3
60
|
Verified
7.5
297
7.7
49
|
Verified
7.8
178
7.0
38
|
Verified
7.9
176
7.5
30
|
Verified
Targeting
7.9
371
8.0
73
|
Verified
8.6
392
8.5
71
|
Verified
8.0
337
8.0
68
|
Verified
7.7
306
7.6
60
|
Verified
Platform
7.7
251
7.1
37
|
Verified
7.3
300
7.3
61
|
Verified
8.1
337
Feature Not Available
8.0
369
8.0
69
|
Verified
7.9
282
7.8
54
|
Verified
7.5
292
6.9
55
|
Verified
7.5
290
7.1
53
|
Verified
7.8
237
7.6
35
|
Verified
7.7
303
6.6
45
|
Verified
Data Management Platform (DMP)Hide 15 FeaturesShow 15 Features
Not enough data
8.3
113
Data Integration
Not enough data
8.8
8
Not enough data
9.0
5
Not enough data
7.4
7
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.4
6
Data Analysis & Optimization
Not enough data
7.2
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
9.0
10
Platform
Not enough data
8.1
6
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
7.9
8
Not enough data
7.9
8
8.3
1,070
Not enough data
Retargeting
8.5
130
Not enough data
8.3
161
Not enough data
8.1
149
Not enough data
8.3
170
Not enough data
8.2
159
Not enough data
8.3
159
Not enough data
8.3
142
Not enough data
8.4
289
Not enough data
Attribution Modeling
8.3
22
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
8.6
24
|
Verified
Not enough data
7.4
18
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
Marketing
9.2
16
|
Verified
Not enough data
8.8
21
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
Reporting
8.5
27
|
Verified
Not enough data
8.6
27
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
7.8
8,909
7.5
1,582
Platform Interoperability
7.5
21
Not enough data
Mobile Functionality
8.0
189
7.7
52
Campaign Management
8.0
399
7.1
64
|
Verified
7.6
389
7.4
69
|
Verified
8.1
392
8.5
49
|
Verified
7.0
336
6.4
58
|
Verified
7.7
331
6.8
56
|
Verified
7.8
320
7.8
65
|
Verified
7.7
277
7.7
62
|
Verified
7.7
322
8.5
68
|
Verified
8.1
363
8.0
71
|
Verified
7.5
342
7.3
60
|
Verified
7.5
297
7.7
49
|
Verified
7.8
178
7.0
38
|
Verified
7.9
176
7.5
30
|
Verified
Targeting
7.9
371
8.0
73
|
Verified
8.6
392
8.5
71
|
Verified
8.0
337
8.0
68
|
Verified
7.7
306
7.6
60
|
Verified
Mobile
7.9
156
7.1
42
7.8
178
7.0
38
|
Verified
7.9
176
7.5
30
|
Verified
Platform
7.7
251
7.1
37
|
Verified
7.3
300
7.3
61
|
Verified
8.1
337
Feature Not Available
8.0
369
8.0
69
|
Verified
7.9
282
7.8
54
|
Verified
7.5
292
6.9
55
|
Verified
7.5
290
7.1
53
|
Verified
7.8
237
7.6
35
|
Verified
7.7
303
6.6
45
|
Verified
7.8
8,189
7.5
1,467
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
8.0
47
Campaign Management
8.0
399
7.1
64
|
Verified
7.6
389
7.4
69
|
Verified
8.1
392
8.5
49
|
Verified
7.0
336
6.4
58
|
Verified
7.7
331
6.8
56
|
Verified
7.8
320
7.8
65
|
Verified
7.7
277
7.7
62
|
Verified
7.7
322
8.5
68
|
Verified
8.1
363
8.0
71
|
Verified
7.5
342
7.3
60
|
Verified
7.5
297
7.7
49
|
Verified
7.8
178
7.0
38
|
Verified
7.9
176
7.5
30
|
Verified
Targeting
7.9
371
8.0
73
|
Verified
8.6
392
8.5
71
|
Verified
8.0
337
8.0
68
|
Verified
7.7
306
7.6
60
|
Verified
Platform
7.7
251
7.1
37
|
Verified
7.3
300
7.3
61
|
Verified
8.1
337
Feature Not Available
8.0
369
8.0
69
|
Verified
7.9
282
7.8
54
|
Verified
7.5
292
6.9
55
|
Verified
7.5
290
7.1
53
|
Verified
7.8
237
7.6
35
|
Verified
7.7
303
6.6
45
|
Verified
Social Media AdvertisingHide 28 FeaturesShow 28 Features
7.8
8,425
7.5
1,420
Platform Interoperability
8.1
26
Not enough data
Social Functionality
8.0
210
Not enough data
Campaign Management
8.0
399
7.1
64
|
Verified
7.6
389
7.4
69
|
Verified
8.1
392
8.5
49
|
Verified
7.0
336
6.4
58
|
Verified
7.7
331
6.8
56
|
Verified
7.8
320
7.8
65
|
Verified
7.7
277
7.7
62
|
Verified
7.7
322
8.5
68
|
Verified
8.1
363
8.0
71
|
Verified
7.5
342
7.3
60
|
Verified
7.5
297
7.7
49
|
Verified
7.8
178
7.0
38
|
Verified
7.9
176
7.5
30
|
Verified
Targeting
7.9
371
8.0
73
|
Verified
8.6
392
8.5
71
|
Verified
8.0
337
8.0
68
|
Verified
7.7
306
7.6
60
|
Verified
Platform
7.7
251
7.1
37
|
Verified
7.3
300
7.3
61
|
Verified
8.1
337
Feature Not Available
8.0
369
8.0
69
|
Verified
7.9
282
7.8
54
|
Verified
7.5
292
6.9
55
|
Verified
7.5
290
7.1
53
|
Verified
7.8
237
7.6
35
|
Verified
7.7
303
6.6
45
|
Verified
Demand Side Platform (DSP)Hide 30 FeaturesShow 30 Features
7.8
8,189
7.5
1,532
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
8.0
399
7.1
64
|
Verified
7.6
389
7.4
69
|
Verified
8.1
392
8.5
49
|
Verified
7.0
336
6.4
58
|
Verified
7.7
331
6.8
56
|
Verified
7.8
320
7.8
65
|
Verified
7.7
277
7.7
62
|
Verified
7.7
322
8.5
68
|
Verified
8.1
363
8.0
71
|
Verified
7.5
342
7.3
60
|
Verified
7.5
297
7.7
49
|
Verified
7.8
178
7.0
38
|
Verified
7.9
176
7.5
30
|
Verified
Targeting
7.9
371
8.0
73
|
Verified
8.6
392
8.5
71
|
Verified
8.0
337
8.0
68
|
Verified
7.7
306
7.6
60
|
Verified
Demand Side Platforms
Not enough data
7.9
39
|
Verified
Not enough data
6.8
39
|
Verified
Not enough data
8.0
34
|
Verified
Platform
7.7
251
7.1
37
|
Verified
7.3
300
7.3
61
|
Verified
8.1
337
Feature Not Available
8.0
369
8.0
69
|
Verified
7.9
282
7.8
54
|
Verified
7.5
292
6.9
55
|
Verified
7.5
290
7.1
53
|
Verified
7.8
237
7.6
35
|
Verified
7.7
303
6.6
45
|
Verified
Account-Based ExecutionHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll
AdRoll
Roku OneView (formerly Dataxu)
Roku OneView (formerly Dataxu)
AdRoll and Roku OneView (formerly Dataxu) are categorized as Cross-Channel Advertising, Mobile Advertising, Display Advertising, and Video Advertising
Unique Categories
Roku OneView (formerly Dataxu)
Roku OneView (formerly Dataxu) is categorized as Data Management Platform (DMP) and Demand Side Platform (DSP)
Reviews
Reviewers' Company Size
AdRoll
AdRoll
Small-Business(50 or fewer emp.)
56.1%
Mid-Market(51-1000 emp.)
35.0%
Enterprise(> 1000 emp.)
8.9%
Roku OneView (formerly Dataxu)
Roku OneView (formerly Dataxu)
Small-Business(50 or fewer emp.)
32.1%
Mid-Market(51-1000 emp.)
40.5%
Enterprise(> 1000 emp.)
27.4%
Reviewers' Industry
AdRoll
AdRoll
Marketing and Advertising
25.9%
Computer Software
7.2%
Retail
6.1%
Apparel & Fashion
4.8%
Information Technology and Services
4.4%
Other
51.6%
Roku OneView (formerly Dataxu)
Roku OneView (formerly Dataxu)
Marketing and Advertising
63.1%
Hospital & Health Care
7.1%
Broadcast Media
6.0%
Sports
2.4%
Information Technology and Services
2.4%
Other
19.0%
Most Helpful Reviews
AdRoll
AdRoll
Most Helpful Favorable Review
Adam P.
AP
Adam P.
Verified User in Computer Software

I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...

Most Helpful Critical Review
Verified User
G
Verified User in Retail

Our experience with account management was terribly poor. We were promised certain benefits from our account manager. We waited for months to have these added to our account. Then, two months later (after we had continually requested status updates) we were...

Roku OneView (formerly Dataxu)
Roku OneView (formerly Dataxu)
Most Helpful Favorable Review
Jiajie (Sean) P.
JP
Jiajie (Sean) P.
Verified User in Marketing and Advertising

They have a wide range of offline 3rd party data that informs audience in detail. They are very good at re-targeting the audience they is part of the core target. They are also good at syncing some target from offline to online base on their purchase...

Most Helpful Critical Review
Verified User
G
Verified User in Hospital & Health Care

The amount of time it takes to solve an internal issue is longer than it should be.

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Roku OneView (formerly Dataxu)
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Discussions
AdRoll
AdRoll Discussions
If you account got suspended will your campaign keep running?
1 comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 comment
sandra H.
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 comment
Ewa S.
ES
Hello Ryan! This is Ewa from AdRoll's Marketing Team. Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Roku OneView (formerly Dataxu)
Roku OneView (formerly Dataxu) Discussions
Monty the Mongoose crying
Roku OneView (formerly Dataxu) has no discussions with answers