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Compare AdRoll and Google Marketing Platform 
Featured Products
At a Glance
Market Segments
Small-Business (56.3% of reviews)
Mid-Market (48.5% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(694)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansGoogle Marketing Platform
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Marketing Platform excels in providing a comprehensive solution for managing marketing campaigns, with users appreciating its ability to integrate tools like Google Analytics and Google Ads seamlessly. This unified approach simplifies campaign tracking and performance analysis, making it a favorite among mid-market users.
- Users say that AdRoll stands out for its exceptional customer support, with many praising the responsiveness and helpfulness of the support team. This level of service is particularly beneficial for small businesses that may require more guidance during their advertising journey.
- Reviewers mention that Google Marketing Platform's reporting dashboards are user-friendly and effective for measuring ROI, which is a significant advantage for marketers looking to analyze their campaign performance efficiently. This feature is often highlighted as a key reason for its higher overall satisfaction ratings.
- According to verified reviews, AdRoll's ease of use is frequently noted, especially its dynamic ad creation tools. Users appreciate the inbuilt ad maker that simplifies the process of generating ads tailored to their specific needs, making it an attractive option for those new to digital advertising.
- G2 reviewers highlight that while Google Marketing Platform has a robust feature set, some users find it challenging to navigate initially, particularly during the setup phase. This can be a hurdle for those who are not as tech-savvy, contrasting with AdRoll's more straightforward onboarding experience.
- Users report that AdRoll's retargeting capabilities are top-tier, allowing businesses to effectively re-engage potential customers. This feature is particularly praised for its effectiveness, making it a strong choice for companies focused on maximizing their advertising reach.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Google Marketing Platform
No pricing availableFree Trial
AdRoll
Free Trial is available
Google Marketing Platform
No trial information availableRatings
Meets Requirements
8.2
582
8.5
248
Ease of Use
8.3
587
7.9
247
Ease of Setup
8.2
371
7.3
128
Ease of Admin
8.1
336
7.7
119
Quality of Support
8.0
556
6.9
226
Has the product been a good partner in doing business?
8.1
335
7.6
120
Product Direction (% positive)
7.2
572
8.0
245
Features by Category
Channel Functionality
8.2
400
8.5
167
Platform Interoperability
7.5
80
7.2
10
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
437
8.3
181
|
Verified
7.6
426
8.1
177
|
Verified
8.1
429
8.3
156
|
Verified
7.0
373
7.7
150
|
Verified
7.7
367
7.9
154
|
Verified
7.8
356
7.8
142
|
Verified
7.7
313
7.6
129
|
Verified
7.7
359
8.4
73
8.1
399
8.1
69
7.5
375
7.7
149
|
Verified
7.5
331
7.9
141
|
Verified
7.7
212
7.0
39
7.8
210
7.6
94
|
Verified
Targeting
7.9
406
8.5
160
|
Verified
8.7
428
8.4
150
|
Verified
8.0
372
8.2
150
|
Verified
7.7
338
8.1
69
Platform
7.7
284
8.0
55
7.2
333
8.1
164
|
Verified
8.0
368
8.3
159
|
Verified
8.1
404
8.4
169
|
Verified
7.8
314
8.4
145
|
Verified
7.4
325
7.6
152
|
Verified
7.5
321
7.9
152
|
Verified
7.8
267
8.1
117
|
Verified
7.6
333
7.7
136
|
Verified
Campaign Management & Optimization
Not enough data
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Analytics & Administration
Not enough data
8.9
97
Not enough data
8.4
94
Not enough data
8.5
98
Platform
Not enough data
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.5
98
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
7.8
6
Mobile Functionality
8.0
203
7.7
119
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
437
8.3
181
|
Verified
7.6
426
8.1
177
|
Verified
8.1
429
8.3
156
|
Verified
7.0
373
7.7
150
|
Verified
7.7
367
7.9
154
|
Verified
7.8
356
7.8
142
|
Verified
7.7
313
7.6
129
|
Verified
7.7
359
8.4
73
8.1
399
8.1
69
7.5
375
7.7
149
|
Verified
7.5
331
7.9
141
|
Verified
7.7
212
7.0
39
7.8
210
7.6
94
|
Verified
Targeting
7.9
406
8.5
160
|
Verified
8.7
428
8.4
150
|
Verified
8.0
372
8.2
150
|
Verified
7.7
338
8.1
69
Mobile
7.8
169
7.7
112
7.7
212
7.0
39
7.8
210
7.6
94
|
Verified
Platform
7.7
284
8.0
55
7.2
333
8.1
164
|
Verified
8.0
368
8.3
159
|
Verified
8.1
404
8.4
169
|
Verified
7.8
314
8.4
145
|
Verified
7.4
325
7.6
152
|
Verified
7.5
321
7.9
152
|
Verified
7.8
267
8.1
117
|
Verified
7.6
333
7.7
136
|
Verified
Platform Interoperability
6.7
12
7.8
6
Video Functionality
7.9
14
7.9
99
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
437
8.3
181
|
Verified
7.6
426
8.1
177
|
Verified
8.1
429
8.3
156
|
Verified
7.0
373
7.7
150
|
Verified
7.7
367
7.9
154
|
Verified
7.8
356
7.8
142
|
Verified
7.7
313
7.6
129
|
Verified
7.7
359
8.4
73
8.1
399
8.1
69
7.5
375
7.7
149
|
Verified
7.5
331
7.9
141
|
Verified
7.7
212
7.0
39
7.8
210
7.6
94
|
Verified
Targeting
7.9
406
8.5
160
|
Verified
8.7
428
8.4
150
|
Verified
8.0
372
8.2
150
|
Verified
7.7
338
8.1
69
Platform
7.7
284
8.0
55
7.2
333
8.1
164
|
Verified
8.0
368
8.3
159
|
Verified
8.1
404
8.4
169
|
Verified
7.8
314
8.4
145
|
Verified
7.4
325
7.6
152
|
Verified
7.5
321
7.9
152
|
Verified
7.8
267
8.1
117
|
Verified
7.6
333
7.7
136
|
Verified
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by default)
221
Not enough data
Campaign Management
8.0
437
8.3(won by 0.3)
181
|
Verified
7.6
426
8.1(won by 0.5)
177
|
Verified
8.1
429
8.3(won by 0.2)
156
|
Verified
7.0
373
7.7(won by 0.7)
150
|
Verified
7.7
367
7.9(won by 0.2)
154
|
Verified
7.8(tied score)
356
7.8(tied score)
142
|
Verified
7.7(won by 0.1)
313
7.6
129
|
Verified
7.7
359
8.4(won by 0.7)
73
8.1(tied score)
399
8.1(tied score)
69
7.5
375
7.7(won by 0.2)
149
|
Verified
7.5
331
7.9(won by 0.4)
141
|
Verified
7.7(won by 0.7)
212
7.0
39
7.8(won by 0.2)
210
7.6
94
|
Verified
Targeting
7.9
406
8.5(won by 0.6)
160
|
Verified
8.7(won by 0.3)
428
8.4
150
|
Verified
8.0
372
8.2(won by 0.2)
150
|
Verified
7.7
338
8.1(won by 0.4)
69
Platform
7.7
284
8.0(won by 0.3)
55
7.2
333
8.1(won by 0.9)
164
|
Verified
8.0
368
8.3(won by 0.3)
159
|
Verified
8.1
404
8.4(won by 0.3)
169
|
Verified
7.8
314
8.4(won by 0.6)
145
|
Verified
7.4
325
7.6(won by 0.2)
152
|
Verified
7.5
321
7.9(won by 0.4)
152
|
Verified
7.8
267
8.1(won by 0.3)
117
|
Verified
7.6
333
7.7(won by 0.1)
136
|
Verified
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
437
8.3
181
|
Verified
7.6
426
8.1
177
|
Verified
8.1
429
8.3
156
|
Verified
7.0
373
7.7
150
|
Verified
7.7
367
7.9
154
|
Verified
7.8
356
7.8
142
|
Verified
7.7
313
7.6
129
|
Verified
7.7
359
8.4
73
8.1
399
8.1
69
7.5
375
7.7
149
|
Verified
7.5
331
7.9
141
|
Verified
7.7
212
7.0
39
7.8
210
7.6
94
|
Verified
Targeting
7.9
406
8.5
160
|
Verified
8.7
428
8.4
150
|
Verified
8.0
372
8.2
150
|
Verified
7.7
338
8.1
69
Demand Side Platforms
8.3
5
8.2
44
|
Verified
8.3
5
7.5
49
|
Verified
8.3
5
7.6
49
|
Verified
Platform
7.7
284
8.0
55
7.2
333
8.1
164
|
Verified
8.0
368
8.3
159
|
Verified
8.1
404
8.4
169
|
Verified
7.8
314
8.4
145
|
Verified
7.4
325
7.6
152
|
Verified
7.5
321
7.9
152
|
Verified
7.8
267
8.1
117
|
Verified
7.6
333
7.7
136
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Google Marketing Platform are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, and Social Media Advertising
Google Marketing Platform is categorized as Paid Search Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.6%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Marketing and Advertising
54.2%
Internet
7.0%
Computer Software
5.5%
Retail
2.9%
Telecommunications
1.8%
Other
28.6%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
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