Introducing G2.ai, the future of software buying.Try now
Compare AdRoll and Facebook for Business 
Featured Products
At a Glance
Market Segments
Small-Business (56.2% of reviews)
Small-Business (66.3% of reviews)
Entry-Level Pricing
Pay As You Go
Cost per 1,000 Impressions
AdRoll
Star Rating
(695)4.0 out of 5
Market Segments
Small-Business (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansFacebook for Business
Star Rating
(1,422)4.2 out of 5
Market Segments
Small-Business (66.3% of reviews)
Pros & Cons
Entry-Level Pricing
Cost per 1,000 Impressions
Browse all 2 pricing plansAdRoll vs Facebook for Business
When assessing the two solutions, reviewers found AdRoll easier to use, set up, and do business with overall. However, reviewers preferred the ease of administration with Facebook for Business.
- Reviewers felt that Facebook for Business meets the needs of their business better than AdRoll.
- When comparing quality of ongoing product support, reviewers felt that AdRoll is the preferred option.
- When assessing product direction, AdRoll and Facebook for Business received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Free Trial
AdRoll
Free Trial is available
Facebook for Business
No trial information availableRatings
Meets Requirements
8.2
584
8.6
1,189
Ease of Use
8.3
589
8.2
1,193
Ease of Setup
8.2
373
8.1
648
Ease of Admin
8.1
336
8.3
615
Quality of Support
8.0
558
6.6
1,083
Has the product been a good partner in doing business?
8.1
335
7.8
602
Product Direction (% positive)
7.2
574
7.2
1,159
Features by Category
Channel Functionality
8.2
400
8.7
40
Platform Interoperability
7.5
80
8.2
30
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
438
8.3
963
7.6
427
8.2
948
8.1
430
8.3
989
7.0
373
7.5
803
7.7
367
7.7
762
7.8
356
Feature Not Available
7.7
313
7.6
699
7.7
359
Feature Not Available
8.1
399
Feature Not Available
7.5
376
8.0
862
7.5
331
8.2
794
7.7
212
8.1
403
7.8
210
8.4
420
Targeting
7.9
406
8.7
980
8.7
430
8.6
874
8.0
372
8.8
906
7.7
338
Feature Not Available
Platform
7.7
284
8.0
682
7.2
333
8.0
839
8.0
368
8.5
937
8.1
404
8.4
970
7.8
314
8.3
752
7.4
325
8.0
903
7.5
321
8.0
805
7.8
267
8.3
685
7.6
333
8.4
967
Campaign Management & Optimization
Not enough data
7.7
14
Not enough data
7.6
14
Not enough data
8.1
14
Not enough data
8.2
13
Not enough data
8.1
13
Not enough data
7.6
13
Not enough data
8.5
13
Not enough data
6.4
13
Not enough data
7.1
12
Not enough data
7.6
13
Not enough data
8.1
15
Analytics & Administration
Not enough data
8.5
14
Not enough data
8.4
15
Not enough data
8.6
14
Platform
Not enough data
8.0
14
Not enough data
8.5
14
Not enough data
7.9
14
Not enough data
8.2
15
Not enough data
8.1
14
Not enough data
8.1
13
Not enough data
8.2
14
Not enough data
8.1
14
Authoring Tools
Not enough data
8.0
24
Not enough data
8.1
19
Not enough data
8.1
21
Not enough data
8.5
21
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
8.7
19
Not enough data
8.7
19
Publishing Tools
Not enough data
8.4
20
Not enough data
8.2
19
Not enough data
9.3
21
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
7.2
18
Mobile Functionality
8.0
203
8.1
26
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
438
8.3
963
7.6
427
8.2
948
8.1
430
8.3
989
7.0
373
7.5
803
7.7
367
7.7
762
7.8
356
Feature Not Available
7.7
313
7.6
699
7.7
359
Feature Not Available
8.1
399
Feature Not Available
7.5
376
8.0
862
7.5
331
8.2
794
7.7
212
8.1
403
7.8
210
8.4
420
Targeting
7.9
406
8.7
980
8.7
430
8.6
874
8.0
372
8.8
906
7.7
338
Feature Not Available
Mobile
7.8
169
7.9
23
7.7
212
8.1
403
7.8
210
8.4
420
Platform
7.7
284
8.0
682
7.2
333
8.0
839
8.0
368
8.5
937
8.1
404
8.4
970
7.8
314
8.3
752
7.4
325
8.0
903
7.5
321
8.0
805
7.8
267
8.3
685
7.6
333
8.4
967
Platform Interoperability
6.7
12
8.2
18
Video Functionality
7.9
14
8.1
25
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
438
8.3
963
7.6
427
8.2
948
8.1
430
8.3
989
7.0
373
7.5
803
7.7
367
7.7
762
7.8
356
Feature Not Available
7.7
313
7.6
699
7.7
359
Feature Not Available
8.1
399
Feature Not Available
7.5
376
8.0
862
7.5
331
8.2
794
7.7
212
8.1
403
7.8
210
8.4
420
Targeting
7.9
406
8.7
980
8.7
430
8.6
874
8.0
372
8.8
906
7.7
338
Feature Not Available
Platform
7.7
284
8.0
682
7.2
333
8.0
839
8.0
368
8.5
937
8.1
404
8.4
970
7.8
314
8.3
752
7.4
325
8.0
903
7.5
321
8.0
805
7.8
267
8.3
685
7.6
333
8.4
967
Platform Interoperability
8.0
35
8.3(won by 0.3)
170
Agentic AI - Social Media Advertising
6.7
7
6.9(won by 0.2)
12
6.7
7
7.2(won by 0.5)
12
7.9(won by 0.4)
7
7.5
12
7.1
7
7.5(won by 0.4)
12
6.9
7
7.1(won by 0.2)
12
6.7
7
7.2(won by 0.5)
12
Social Functionality
8.0(won by default)
221
Feature Not Available
Campaign Management
8.0
438
8.3(won by 0.3)
963
7.6
427
8.2(won by 0.6)
948
8.1
430
8.3(won by 0.2)
989
7.0
373
7.5(won by 0.5)
803
7.7(tied score)
367
7.7(tied score)
762
7.8(won by default)
356
Feature Not Available
7.7(won by 0.1)
313
7.6
699
7.7(won by default)
359
Feature Not Available
8.1(won by default)
399
Feature Not Available
7.5
376
8.0(won by 0.5)
862
7.5
331
8.2(won by 0.7)
794
7.7
212
8.1(won by 0.4)
403
7.8
210
8.4(won by 0.6)
420
Targeting
7.9
406
8.7(won by 0.8)
980
8.7(won by 0.1)
430
8.6
874
8.0
372
8.8(won by 0.8)
906
7.7(won by default)
338
Feature Not Available
Platform
7.7
284
8.0(won by 0.3)
682
7.2
333
8.0(won by 0.8)
839
8.0
368
8.5(won by 0.5)
937
8.1
404
8.4(won by 0.3)
970
7.8
314
8.3(won by 0.5)
752
7.4
325
8.0(won by 0.6)
903
7.5
321
8.0(won by 0.5)
805
7.8
267
8.3(won by 0.5)
685
7.6
333
8.4(won by 0.8)
967
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
438
8.3
963
7.6
427
8.2
948
8.1
430
8.3
989
7.0
373
7.5
803
7.7
367
7.7
762
7.8
356
Feature Not Available
7.7
313
7.6
699
7.7
359
Feature Not Available
8.1
399
Feature Not Available
7.5
376
8.0
862
7.5
331
8.2
794
7.7
212
8.1
403
7.8
210
8.4
420
Targeting
7.9
406
8.7
980
8.7
430
8.6
874
8.0
372
8.8
906
7.7
338
Feature Not Available
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
8.0
682
7.2
333
8.0
839
8.0
368
8.5
937
8.1
404
8.4
970
7.8
314
8.3
752
7.4
325
8.0
903
7.5
321
8.0
805
7.8
267
8.3
685
7.6
333
8.4
967
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Facebook for Business are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Facebook for Business is categorized as Creative Management Platforms, Digital Audio Advertising, and Paid Search Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Facebook for Business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Marketing and Advertising
19.6%
Retail
4.9%
Real Estate
3.7%
Information Technology and Services
3.5%
Internet
3.2%
Other
65.2%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
How to promote myself as a professional content writer?
2 Comments
MS
Here an article write me about Personal Brand: https://micaelasabja.com/marketing/5-respuestas-sobre-marca-personal/Read more
What is Facebook for Business used for?
2 Comments
DC
It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful...Read more
I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?
2 Comments
SV
Try and utilize the Advantage+ Shopping campaigns feature it is AI-integrated and it works wonders.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
