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I'm unable to access external content such as the article you mentioned. However, I can provide a general overview of personal branding based on common knowledge.
Personal branding is the practice of marketing oneself and one's career as a brand. It involves creating a unique professional identity and coherent message that sets an individual apart from others in their field. Key elements of personal branding include:
1. **Authenticity**: Being genuine and true to oneself, which helps build trust and credibility.
2. **Consistency**: Maintaining a consistent message and image across all platforms and interactions.
3. **Value Proposition**: Clearly communicating the unique skills, experiences, and qualities that one offers.
4. **Visibility**: Actively engaging in networking and using social media to increase one's presence and reach.
5. **Reputation Management**: Monitoring and influencing how one is perceived by others, both online and offline.
If you have specific questions about personal branding, feel free to ask!
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