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Compare Adobe Marketo Engage and Braze 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Mid-Market (56.6% of reviews)
Entry-Level Pricing
Contact Us Per Month
No pricing available
Adobe Marketo Engage
Star Rating
(3,081)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansBraze
Star Rating
(1,491)4.5 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in scalable email marketing and automation, with users highlighting its advanced segmentation and dynamic content features that facilitate personalized communication at scale.
- Users say that Braze stands out for its targeted segmentation capabilities, allowing marketers to ensure that the right messages reach the right audience, which has significantly boosted their campaign results.
- According to verified reviews, Adobe Marketo Engage offers a comprehensive platform that integrates marketing automation, lead management, and campaign tracking, making it a robust choice for B2B lifecycle marketing.
- Reviewers mention that Braze's API functionality is a game-changer, enabling users to easily pull and send data across platforms, which enhances their operational efficiency and data management.
- G2 reviewers highlight that while Adobe Marketo Engage has strong features for email deliverability and workflow management, some users face challenges with its setup process, indicating a steeper learning curve compared to Braze.
- Users report that Braze's overall user experience is enhanced by its ease of use and support quality, with many praising the intuitive interface and responsive customer service, making it a preferred choice for teams looking for quick implementation.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Braze
No pricing availableFree Trial
Adobe Marketo Engage
Free Trial is available
Braze
Free Trial is available
Ratings
Meets Requirements
8.3
2,614
8.5
971
Ease of Use
7.3
2,669
8.3
1,179
Ease of Setup
6.7
1,322
7.6
658
Ease of Admin
7.6
1,175
8.5
362
Quality of Support
7.5
2,464
8.5
921
Has the product been a good partner in doing business?
7.7
1,168
8.9
370
Product Direction (% positive)
8.0
2,583
9.2
934
Features by Category
Email Marketing
8.3
1755
|
Verified
8.8
567
8.7
1740
|
Verified
8.8
537
8.1
1715
|
Verified
8.4
539
8.5
1651
|
Verified
8.3
450
Online Marketing
7.8
1699
|
Verified
6.9
356
7.8
1518
|
Verified
8.4
479
7.9
1573
|
Verified
8.7
521
7.4
1572
|
Verified
8.4
493
7.4
1338
|
Verified
7.2
371
Lead Management
8.5
1355
|
Verified
7.5
391
7.9
1251
|
Verified
7.5
397
8.2
1629
|
Verified
8.6
536
8.2
1594
|
Verified
6.8
324
8.4
1649
|
Verified
7.4
353
8.0
1533
|
Verified
7.5
381
8.3
1548
|
Verified
Feature Not Available
8.2
1595
|
Verified
7.8
383
Campaign Management
8.3
1604
|
Verified
Feature Not Available
8.3
1493
|
Verified
Feature Not Available
7.3
1190
|
Verified
Feature Not Available
7.0
945
Feature Not Available
Social
7.3
748
|
Verified
Feature Not Available
7.5
799
|
Verified
6.7
326
7.6
787
|
Verified
Feature Not Available
7.5
754
|
Verified
Feature Not Available
7.5
716
|
Verified
6.6
330
Reporting & Analytics
7.7
1646
|
Verified
7.7
533
7.2
1414
|
Verified
Feature Not Available
7.2
1234
|
Verified
Feature Not Available
7.2
1162
|
Verified
6.6
399
6.9
1012
|
Verified
Feature Not Available
Platform
7.7
899
|
Verified
8.3
449
8.0
892
|
Verified
Feature Not Available
8.4
914
|
Verified
8.5
445
7.7
636
|
Verified
7.7
350
7.3
638
|
Verified
7.7
401
7.7
895
|
Verified
8.5
431
7.6
596
Feature Not Available
Agentic AI - Marketing Automation
7.4
63
6.5
39
7.4
62
6.6
37
7.3
62
6.7
37
6.9
62
6.5
37
7.1
61
6.4
37
7.5
61
6.4
36
Integration
8.0
912
|
Verified
7.9
451
7.9
867
|
Verified
8.1
433
8.1
792
|
Verified
7.9
393
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Campaigns
Not enough data
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
469
Analytics
Not enough data
8.2
490
Not enough data
7.7
452
Optimization
Not enough data
8.7
472
Not enough data
8.8
482
Not enough data
8.3
393
Not enough data
8.1
391
Agentic AI - Push Notification
Not enough data
6.4
40
Not enough data
6.5
38
Not enough data
6.3
37
Segmentation
Not enough data
8.8
211
Not enough data
8.5
199
Targeting
Not enough data
8.6
193
Not enough data
8.5
178
Triggered Content
Not enough data
7.7
117
Not enough data
9.1
200
Not enough data
9.1
196
Personalized Content
Not enough data
7.4
117
Not enough data
7.1
111
Not enough data
7.0
108
Agentic AI - Personalization Engines
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Templates
Not enough data
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
125
Not enough data
7.9
131
Edit
Not enough data
7.1
125
Not enough data
8.3
129
Not enough data
7.9
128
Logistics
Not enough data
7.3
128
Not enough data
7.0
123
Not enough data
7.6
123
Not enough data
Feature Not Available
Generative AI
Not enough data
6.7
86
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
5.5
30
Not enough data
5.5
30
Text Messaging
Not enough data
8.6
68
Not enough data
7.9
67
Not enough data
8.7
68
Not enough data
8.2
65
Not enough data
8.1
64
Not enough data
8.1
65
Not enough data
8.7
67
Not enough data
8.3
66
SMS Platform
Not enough data
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Agentic AI - SMS Marketing
Not enough data
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Platform Basics
Not enough data
8.3
110
Not enough data
8.5
106
Platform Data
Not enough data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Platform Additional Functionality
Not enough data
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Agentic AI - Personalization
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.2
15
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
297
Not enough data
8.2
290
Not enough data
8.3
311
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
34
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
34
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.5
107
|
Verified
7.5
385
8.6
117
7.7
475
|
Verified
8.1
84
|
Verified
7.1
343
|
Verified
8.3
93
|
Verified
6.9
371
|
Verified
Campaigns
8.3
103
7.6
330
|
Verified
8.2
103
|
Verified
9.0
465
|
Verified
8.3
101
7.6
312
8.1
99
|
Verified
6.6
233
8.7
98
|
Verified
8.9
444
|
Verified
8.5
98
|
Verified
8.7
461
|
Verified
Engagement
8.1
94
|
Verified
7.4
267
Platform
8.4
113
|
Verified
8.2
391
8.3
110
|
Verified
8.2
367
|
Verified
8.3
106
|
Verified
7.9
323
Agentic AI - Mobile Marketing
8.7
5
6.5
41
8.0
5
6.7
42
7.7
5
6.7
40
8.3
5
6.6
40
8.3
5
6.5
40
9.0
5
6.5
41
Categories
Categories
Shared Categories
Adobe Marketo Engage and Braze are categorized as Marketing Automation and Mobile Marketing
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Email Tracking, and Sales Engagement
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.6%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.4%
Financial Services
12.2%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.4%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
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