Compare AdLib DSP and Simpli.fi 
At a Glance
Market Segments
Small-Business (82.2% of reviews)
Small-Business (58.5% of reviews)
Entry-Level Pricing
$499.00 Per Month
No pricing available
AdLib DSP
Star Rating
(74)4.8 out of 5
Market Segments
Small-Business (82.2% of reviews)
Entry-Level Pricing
$499.00 Per Month
Free Trial is available
Browse all 2 pricing plansSimpli.fi
Star Rating
(138)4.5 out of 5
Market Segments
Small-Business (58.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Simpli.fiSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Simpli.fi excels in Cross-Device Capabilities with a score of 8.5, while AdLib DSP outperforms with a score of 9.0, indicating that AdLib DSP offers a more seamless experience across multiple devices.
- Reviewers mention that AdLib DSP's Quality of Support is rated at 9.7, which is higher than Simpli.fi's 9.4, suggesting that users find AdLib DSP's customer service to be more responsive and helpful.
- G2 users highlight that Simpli.fi has a lower score of 8.2 for 1st-Party Data Integration, compared to AdLib DSP's 8.9, indicating that AdLib DSP provides better capabilities for integrating first-party data into campaigns.
- Users on G2 report that AdLib DSP shines in Campaign Optimization with a score of 9.0, while Simpli.fi's score of 8.6 suggests that AdLib DSP offers more effective tools for optimizing advertising campaigns.
- Reviewers mention that Simpli.fi's Performance Analytics score of 9.7 is impressive, but AdLib DSP's 9.4 still indicates strong analytics capabilities, with users appreciating the depth of insights provided by both platforms.
- Users say that AdLib DSP's Brand Safety features, rated at 9.2, are superior to Simpli.fi's 8.4, reflecting a stronger commitment to ensuring ads are placed in safe environments.
Pricing
Entry-Level Pricing
AdLib DSP
AdLib Pro Monthly Access
$499.00
Per Month
Unlimited Access & Usage
- Unlimited Advertisers, Campaigns, & Ads
- Unlimited User Accounts
- Unlimited Retargeting Pixels
Simpli.fi
No pricing availableFree Trial
AdLib DSP
Free Trial is available
Simpli.fi
No trial information availableRatings
Meets Requirements
9.0
58
8.8
125
Ease of Use
9.4
57
8.8
124
Ease of Setup
9.4
45
8.9
81
Ease of Admin
9.3
36
8.9
74
Quality of Support
9.7
60
9.4
125
Has the product been a good partner in doing business?
9.7
37
9.1
79
Product Direction (% positive)
9.3
53
9.1
121
Features by Category
Channel Functionality
Not enough data
8.9
90
Platform Interoperability
Not enough data
Feature Not Available
Campaign Management
8.9
48
8.6
98
|
Verified
8.8
48
8.6
95
|
Verified
9.2
48
8.7
96
|
Verified
7.8
40
7.7
77
|
Verified
8.0
40
7.9
77
|
Verified
9.0
41
8.5
87
|
Verified
8.7
40
8.4
78
|
Verified
9.4
42
8.9
90
|
Verified
9.0
46
9.0
96
|
Verified
8.2
38
8.5
79
|
Verified
8.6
36
8.5
69
|
Verified
9.1
36
8.8
73
|
Verified
8.8
32
8.6
68
|
Verified
Targeting
9.3
46
9.1
100
|
Verified
9.3
38
9.3
100
|
Verified
9.5
42
9.4
100
|
Verified
9.2
38
8.9
92
|
Verified
Platform
8.7
26
8.0
79
|
Verified
8.3
40
7.8
94
|
Verified
9.0
37
8.8
89
|
Verified
8.9
42
8.8
95
|
Verified
8.8
31
8.7
75
|
Verified
8.4
32
8.3
83
|
Verified
8.5
33
8.5
80
|
Verified
8.6
27
8.4
62
8.1
32
Feature Not Available
Data Integration
Not enough data
8.2
14
Not enough data
8.1
8
Not enough data
8.2
11
Not enough data
8.3
9
Not enough data
8.5
10
Not enough data
8.2
11
Data Analysis & Optimization
Not enough data
7.2
12
Not enough data
8.5
10
Not enough data
7.4
11
Not enough data
7.7
13
Platform
Not enough data
7.4
12
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
8.2
11
Not enough data
6.9
12
Platform Interoperability
Not enough data
Feature Not Available
Mobile Functionality
Not enough data
9.1
57
Campaign Management
8.9
48
8.6
98
|
Verified
8.8
48
8.6
95
|
Verified
9.2
48
8.7
96
|
Verified
7.8
40
7.7
77
|
Verified
8.0
40
7.9
77
|
Verified
9.0
41
8.5
87
|
Verified
8.7
40
8.4
78
|
Verified
9.4
42
8.9
90
|
Verified
9.0
46
9.0
96
|
Verified
8.2
38
8.5
79
|
Verified
8.6
36
8.5
69
|
Verified
9.1
36
8.8
73
|
Verified
8.8
32
8.6
68
|
Verified
Targeting
9.3
46
9.1
100
|
Verified
9.3
38
9.3
100
|
Verified
9.5
42
9.4
100
|
Verified
9.2
38
8.9
92
|
Verified
Mobile
Not enough data
8.9
55
9.1
36
8.8
73
|
Verified
8.8
32
8.6
68
|
Verified
Platform
8.7
26
8.0
79
|
Verified
8.3
40
7.8
94
|
Verified
9.0
37
8.8
89
|
Verified
8.9
42
8.8
95
|
Verified
8.8
31
8.7
75
|
Verified
8.4
32
8.3
83
|
Verified
8.5
33
8.5
80
|
Verified
8.6
27
8.4
62
8.1
32
Feature Not Available
Platform Interoperability
9.0
7
8.8
18
Video Functionality
9.4
9
9.2
36
Campaign Management
8.9
48
8.6
98
|
Verified
8.8
48
8.6
95
|
Verified
9.2
48
8.7
96
|
Verified
7.8
40
7.7
77
|
Verified
8.0
40
7.9
77
|
Verified
9.0
41
8.5
87
|
Verified
8.7
40
8.4
78
|
Verified
9.4
42
8.9
90
|
Verified
9.0
46
9.0
96
|
Verified
8.2
38
8.5
79
|
Verified
8.6
36
8.5
69
|
Verified
9.1
36
8.8
73
|
Verified
8.8
32
8.6
68
|
Verified
Targeting
9.3
46
9.1
100
|
Verified
9.3
38
9.3
100
|
Verified
9.5
42
9.4
100
|
Verified
9.2
38
8.9
92
|
Verified
Platform
8.7
26
8.0
79
|
Verified
8.3
40
7.8
94
|
Verified
9.0
37
8.8
89
|
Verified
8.9
42
8.8
95
|
Verified
8.8
31
8.7
75
|
Verified
8.4
32
8.3
83
|
Verified
8.5
33
8.5
80
|
Verified
8.6
27
8.4
62
8.1
32
Feature Not Available
Platform Interoperability
Not enough data
8.7(won by default)
5
Social Functionality
Not enough data
9.0(won by default)
8
Campaign Management
8.9(won by 0.3)
48
8.6
98
|
Verified
8.8(won by 0.2)
48
8.6
95
|
Verified
9.2(won by 0.5)
48
8.7
96
|
Verified
7.8(won by 0.1)
40
7.7
77
|
Verified
8.0(won by 0.1)
40
7.9
77
|
Verified
9.0(won by 0.5)
41
8.5
87
|
Verified
8.7(won by 0.3)
40
8.4
78
|
Verified
9.4(won by 0.5)
42
8.9
90
|
Verified
9.0(tied score)
46
9.0(tied score)
96
|
Verified
8.2
38
8.5(won by 0.3)
79
|
Verified
8.6(won by 0.1)
36
8.5
69
|
Verified
9.1(won by 0.3)
36
8.8
73
|
Verified
8.8(won by 0.2)
32
8.6
68
|
Verified
Targeting
9.3(won by 0.2)
46
9.1
100
|
Verified
9.3(tied score)
38
9.3(tied score)
100
|
Verified
9.5(won by 0.1)
42
9.4
100
|
Verified
9.2(won by 0.3)
38
8.9
92
|
Verified
Platform
8.7(won by 0.7)
26
8.0
79
|
Verified
8.3(won by 0.5)
40
7.8
94
|
Verified
9.0(won by 0.2)
37
8.8
89
|
Verified
8.9(won by 0.1)
42
8.8
95
|
Verified
8.8(won by 0.1)
31
8.7
75
|
Verified
8.4(won by 0.1)
32
8.3
83
|
Verified
8.5(tied score)
33
8.5(tied score)
80
|
Verified
8.6(won by 0.2)
27
8.4
62
8.1(won by default)
32
Feature Not Available
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.9
27
9.2
22
Campaign Management
8.9
48
8.6
98
|
Verified
8.8
48
8.6
95
|
Verified
9.2
48
8.7
96
|
Verified
7.8
40
7.7
77
|
Verified
8.0
40
7.9
77
|
Verified
9.0
41
8.5
87
|
Verified
8.7
40
8.4
78
|
Verified
9.4
42
8.9
90
|
Verified
9.0
46
9.0
96
|
Verified
8.2
38
8.5
79
|
Verified
8.6
36
8.5
69
|
Verified
9.1
36
8.8
73
|
Verified
8.8
32
8.6
68
|
Verified
Targeting
9.3
46
9.1
100
|
Verified
9.3
38
9.3
100
|
Verified
9.5
42
9.4
100
|
Verified
9.2
38
8.9
92
|
Verified
Demand Side Platforms
8.6
34
8.2
43
|
Verified
8.1
32
7.9
42
|
Verified
8.9
32
8.6
44
|
Verified
Platform
8.7
26
8.0
79
|
Verified
8.3
40
7.8
94
|
Verified
9.0
37
8.8
89
|
Verified
8.9
42
8.8
95
|
Verified
8.8
31
8.7
75
|
Verified
8.4
32
8.3
83
|
Verified
8.5
33
8.5
80
|
Verified
8.6
27
8.4
62
8.1
32
Feature Not Available
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
9.5
7
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
9.6
8
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
9.0
8
Not enough data
9.3
9
Categories
Categories
Shared Categories
AdLib DSP and Simpli.fi are categorized as Data Management Platform (DMP), Demand Side Platform (DSP), Video Advertising, and Cross-Channel Advertising
Unique Categories
AdLib DSP is categorized as Digital Audio Advertising
Simpli.fi is categorized as Mobile Advertising, Display Advertising, Native Advertising, Social Media Advertising, and Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
AdLib DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Simpli.fi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
50.7%
Online Media
9.6%
Entertainment
5.5%
Non-Profit Organization Management
2.7%
Legal Services
2.7%
Other
28.8%
Marketing and Advertising
67.4%
Broadcast Media
3.7%
Online Media
3.0%
Retail
2.2%
Newspapers
2.2%
Other
21.5%
Most Helpful Reviews
AdLib DSP
Most Helpful Favorable Review
Jessica M.
Verified User in Marketing and Advertising
They have a helpful onboarding process where you are able to meet with a team member to discuss your campaign needs. They also have customer support that was very helpful in providing our team direction when a particular creative was giving us trouble.
Most Helpful Critical Review
Simpli.fi
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Simpli.fi offered a transparency and straight forward approach to cross-channel inventory that no other programmatic partners could match. For clients who are very digital savvy, it was very helpful to work with Simpli.fi to create and target custom...
Most Helpful Critical Review
Verified User in Marketing and Advertising
The fact that it required one of our clients sacrificing most of their revenue derived from site retargeting for a time to plainly see that we were lied to during the sales process about the platform's capabilities. The fact that no legitimate support was...
Jessica M.
Verified User in Marketing and Advertising
They have a helpful onboarding process where you are able to meet with a team member to discuss your campaign needs. They also have customer support that was very helpful in providing our team direction when a particular creative was giving us trouble.
Verified User in Marketing and Advertising
Simpli.fi offered a transparency and straight forward approach to cross-channel inventory that no other programmatic partners could match. For clients who are very digital savvy, it was very helpful to work with Simpli.fi to create and target custom...
Verified User in Marketing and Advertising
The fact that it required one of our clients sacrificing most of their revenue derived from site retargeting for a time to plainly see that we were lied to during the sales process about the platform's capabilities. The fact that no legitimate support was...
Discussions
What is AdLib DSP used for?
1 comment
MH
AdLib is an advertising software company offering customizable user interfaces and APIs for streamlined and automated cross-channel media buying, data...Read more
AdLib DSP has no more discussions with answers
What is the best way to pull a report within the UI?
1 comment
Official Response from Simpli.fi
Hi, Megan. If you log into the Simpli.fi platform, you'll notice a drop-down option on the top menu bar titled 'Analytics' which hosts our report center. For...Read more
What is TAG Simpli fi?
1 comment
Official Response from Simpli.fi
Our tag management tool allows advertisers on our platforms to place pixels on websites that allow them to create custom audiences and track online conversions.Read more
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