What is AdLib DSP used for?

AdLib is an advertising software company offering customizable user interfaces and APIs for streamlined and automated cross-channel media buying, data activation, and analytics. Founded by early and long-term MediaMath employees, AdLib started as an easy-to-use DSP. Today, ad agencies, brands, and marketers of all sizes use AdLib as a workflow platform to reduce labor costs, grow revenue streams, and eliminate costly errors & omissions.