Compare AdLib DSP and Basis 
At a Glance
Market Segments
Small-Business (84.5% of reviews)
Small-Business (62.8% of reviews)
Entry-Level Pricing
$499.00 Per Month
No pricing available
AdLib DSP
Star Rating
(72)4.8 out of 5
Market Segments
Small-Business (84.5% of reviews)
Entry-Level Pricing
$499.00 Per Month
Free Trial is available
Browse all 2 pricing plansBasis
Star Rating
(285)4.5 out of 5
Market Segments
Small-Business (62.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about BasisSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Basis excels in Ease of Use with a score of 8.3, while AdLib DSP shines even brighter with a score of 9.4, making it easier for new users to navigate the platform.
- Reviewers mention that AdLib DSP offers superior Campaign Optimization features, scoring 9.0 compared to Basis's 8.3, which allows for more effective ad management and performance improvements.
- G2 users highlight the Quality of Support as a strong point for both products, with Basis scoring 9.5 and AdLib DSP slightly higher at 9.7, indicating that both platforms provide excellent customer service.
- Users on G2 note that AdLib DSP's Geo-Targeting capabilities are particularly impressive, scoring 9.7, while Basis's score of 8.7 suggests it may not be as robust in this area, impacting location-based advertising effectiveness.
- Reviewers say that Basis has a solid Cross-Device Advertising functionality with a score of 9.0, but AdLib DSP outperforms it with a score of 9.0, indicating both platforms are competitive in reaching users across multiple devices.
- Users report that AdLib DSP's Fraud Protection features are rated at 8.8, slightly better than Basis's 8.4, suggesting that AdLib DSP may offer more reliable measures against ad fraud.
Pricing
Entry-Level Pricing
AdLib DSP
AdLib Pro Monthly Access
$499.00
Per Month
Unlimited Access & Usage
- Unlimited Advertisers, Campaigns, & Ads
- Unlimited User Accounts
- Unlimited Retargeting Pixels
Basis
No pricing availableFree Trial
AdLib DSP
Free Trial is available
Basis
No trial information availableRatings
Meets Requirements
9.0
56
8.7
237
Ease of Use
9.4
55
8.3
240
Ease of Setup
9.4
44
8.1
155
Ease of Admin
9.3
35
8.2
148
Quality of Support
9.7
58
9.5
236
Has the product been a good partner in doing business?
9.7
35
9.4
151
Product Direction (% positive)
9.3
51
9.2
238
Features by Category
Channel Functionality
Not enough data
9.0
80
Platform Interoperability
Not enough data
Feature Not Available
Campaign Management
8.9
46
8.1
191
|
Verified
8.9
46
8.3
189
|
Verified
9.2
46
8.6
186
|
Verified
7.8
38
7.6
176
|
Verified
8.0
38
7.8
165
|
Verified
9.1
39
8.5
182
|
Verified
8.7
38
8.4
169
|
Verified
9.5
40
8.9
183
|
Verified
9.1
44
8.4
189
|
Verified
8.2
36
8.0
165
|
Verified
8.8
34
8.3
136
|
Verified
9.2
34
8.8
81
|
Verified
9.1
30
8.3
67
|
Verified
Targeting
9.4
44
8.9
192
|
Verified
9.4
36
8.9
181
|
Verified
9.6
40
8.7
186
|
Verified
9.3
36
8.4
180
|
Verified
Platform
8.8
24
7.2
120
|
Verified
8.4
38
7.1
169
|
Verified
9.0
35
8.6
111
|
Verified
9.0
40
8.7
187
|
Verified
8.9
29
8.5
141
|
Verified
8.4
30
8.2
37
8.6
31
8.2
139
|
Verified
8.7
25
8.6
104
|
Verified
8.2
30
7.4
153
|
Verified
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Feature Not Available
Mobile Functionality
Not enough data
9.0
66
Campaign Management
8.9
46
8.1
191
|
Verified
8.9
46
8.3
189
|
Verified
9.2
46
8.6
186
|
Verified
7.8
38
7.6
176
|
Verified
8.0
38
7.8
165
|
Verified
9.1
39
8.5
182
|
Verified
8.7
38
8.4
169
|
Verified
9.5
40
8.9
183
|
Verified
9.1
44
8.4
189
|
Verified
8.2
36
8.0
165
|
Verified
8.8
34
8.3
136
|
Verified
9.2
34
8.8
81
|
Verified
9.1
30
8.3
67
|
Verified
Targeting
9.4
44
8.9
192
|
Verified
9.4
36
8.9
181
|
Verified
9.6
40
8.7
186
|
Verified
9.3
36
8.4
180
|
Verified
Mobile
Not enough data
8.9
62
9.2
34
8.8
81
|
Verified
9.1
30
8.3
67
|
Verified
Platform
8.8
24
7.2
120
|
Verified
8.4
38
7.1
169
|
Verified
9.0
35
8.6
111
|
Verified
9.0
40
8.7
187
|
Verified
8.9
29
8.5
141
|
Verified
8.4
30
8.2
37
8.6
31
8.2
139
|
Verified
8.7
25
8.6
104
|
Verified
8.2
30
7.4
153
|
Verified
Platform Interoperability
9.0
7
Feature Not Available
Video Functionality
9.4
9
8.7
65
Campaign Management
8.9
46
8.1
191
|
Verified
8.9
46
8.3
189
|
Verified
9.2
46
8.6
186
|
Verified
7.8
38
7.6
176
|
Verified
8.0
38
7.8
165
|
Verified
9.1
39
8.5
182
|
Verified
8.7
38
8.4
169
|
Verified
9.5
40
8.9
183
|
Verified
9.1
44
8.4
189
|
Verified
8.2
36
8.0
165
|
Verified
8.8
34
8.3
136
|
Verified
9.2
34
8.8
81
|
Verified
9.1
30
8.3
67
|
Verified
Targeting
9.4
44
8.9
192
|
Verified
9.4
36
8.9
181
|
Verified
9.6
40
8.7
186
|
Verified
9.3
36
8.4
180
|
Verified
Platform
8.8
24
7.2
120
|
Verified
8.4
38
7.1
169
|
Verified
9.0
35
8.6
111
|
Verified
9.0
40
8.7
187
|
Verified
8.9
29
8.5
141
|
Verified
8.4
30
8.2
37
8.6
31
8.2
139
|
Verified
8.7
25
8.6
104
|
Verified
8.2
30
7.4
153
|
Verified
Platform Basics
Not enough data
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Platform Reporting
Not enough data
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Demand Side Platforms
9.0
25
8.6
27
Campaign Management
8.9
46
8.1
191
|
Verified
8.9
46
8.3
189
|
Verified
9.2
46
8.6
186
|
Verified
7.8
38
7.6
176
|
Verified
8.0
38
7.8
165
|
Verified
9.1
39
8.5
182
|
Verified
8.7
38
8.4
169
|
Verified
9.5
40
8.9
183
|
Verified
9.1
44
8.4
189
|
Verified
8.2
36
8.0
165
|
Verified
8.8
34
8.3
136
|
Verified
9.2
34
8.8
81
|
Verified
9.1
30
8.3
67
|
Verified
Targeting
9.4
44
8.9
192
|
Verified
9.4
36
8.9
181
|
Verified
9.6
40
8.7
186
|
Verified
9.3
36
8.4
180
|
Verified
Demand Side Platforms
8.7
32
7.8
134
|
Verified
8.1
30
7.0
155
|
Verified
8.9
30
8.7
158
|
Verified
Platform
8.8
24
7.2
120
|
Verified
8.4
38
7.1
169
|
Verified
9.0
35
8.6
111
|
Verified
9.0
40
8.7
187
|
Verified
8.9
29
8.5
141
|
Verified
8.4
30
8.2
37
8.6
31
8.2
139
|
Verified
8.7
25
8.6
104
|
Verified
8.2
30
7.4
153
|
Verified
Categories
Categories
Shared Categories
AdLib DSP and Basis are categorized as Demand Side Platform (DSP), Digital Audio Advertising, Video Advertising, and Cross-Channel Advertising
Reviews
Reviewers' Company Size
AdLib DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
50.7%
Online Media
9.9%
Entertainment
5.6%
Non-Profit Organization Management
2.8%
Legal Services
2.8%
Other
28.2%
Marketing and Advertising
60.9%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
26.8%
Most Helpful Reviews
AdLib DSP
Most Helpful Favorable Review
Verified User in Online Media
AdLib is easy to use, quick to implement and the customer service is great!
Most Helpful Critical Review
Basis
Most Helpful Favorable Review
Dallas K.
Verified User in Marketing and Advertising
Ability to reach and have endless inventory and audiences to reach our targeted audience. Also enjoy having access to our own account rep that helps us each week to better perform our campaigns or help strategize new tactics for new campaigns. PMP deals and...
Most Helpful Critical Review
Verified User in Automotive
Campaign set up and optimization. Difficulties getting conversions to track correctly.
Verified User in Online Media
AdLib is easy to use, quick to implement and the customer service is great!
Dallas K.
Verified User in Marketing and Advertising
Ability to reach and have endless inventory and audiences to reach our targeted audience. Also enjoy having access to our own account rep that helps us each week to better perform our campaigns or help strategize new tactics for new campaigns. PMP deals and...
Verified User in Automotive
Campaign set up and optimization. Difficulties getting conversions to track correctly.
Alternatives
Discussions
What is AdLib DSP used for?
1 comment
MH
AdLib is an advertising software company offering customizable user interfaces and APIs for streamlined and automated cross-channel media buying, data...Read more
AdLib DSP has no more discussions with answers
What is implementation and ongoing services like at Centro?
1 comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
Gmail.com addresses not permitted. A business domain using Google is allowed.
By proceeding, you agree to our Terms of Use and Privacy Policy
