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At a Glance
Market Segments
Small-Business (83.3% of reviews)
Mid-Market (35.5% of reviews)
Entry-Level Pricing
Contact Us Per Year
No pricing available
AdLib DSP
Star Rating
(79)4.7 out of 5
Market Segments
Small-Business (83.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Free Trial is available
Learn more about AdLib DSPAdobe Advertising Cloud
Star Rating
(97)3.7 out of 5
Market Segments
Mid-Market (35.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe Advertising CloudAdLib DSP vs Adobe Advertising Cloud
When assessing the two solutions, reviewers found AdLib DSP easier to use, set up, and administer. Reviewers also preferred doing business with AdLib DSP overall.
- Reviewers felt that AdLib DSP meets the needs of their business better than Adobe Advertising Cloud.
- When comparing quality of ongoing product support, reviewers felt that AdLib DSP is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of AdLib DSP over Adobe Advertising Cloud.
Pricing
Entry-Level Pricing
AdLib DSP
The AdLib Platform
Contact Us
Per Year
Unlimited Access & Usage
- Dedicated Client Success Team
- Unlimited Advertisers, Campaigns, & Ads
- Unlimited Retargeting Pixels
Adobe Advertising Cloud
No pricing availableFree Trial
AdLib DSP
Free Trial is available
Adobe Advertising Cloud
No trial information availableRatings
Meets Requirements
9.0
62
7.6
88
Ease of Use
9.3
62
6.8
86
Ease of Setup
9.4
50
6.2
46
Ease of Admin
9.3
38
7.2
48
Quality of Support
9.7
64
7.5
83
Has the product been a good partner in doing business?
9.7
39
7.7
49
Product Direction (% positive)
9.4
57
7.2
88
Features by Category
Channel Functionality
Not enough data
7.8
34
Platform Interoperability
Not enough data
8.3
6
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
52
8.1
53
|
Verified
8.8
52
8.2
51
|
Verified
9.2
52
7.6
48
|
Verified
7.8
43
7.8
46
|
Verified
8.0
44
8.0
47
|
Verified
9.0
45
7.7
27
8.8
44
7.7
38
|
Verified
9.5
46
8.1
27
9.0
50
8.0
48
|
Verified
8.2
42
8.0
48
|
Verified
8.5
40
7.5
40
|
Verified
9.0
40
9.0
10
|
Verified
8.8
36
8.8
10
|
Verified
Targeting
9.3
50
8.2
50
|
Verified
9.3
42
7.8
47
|
Verified
9.5
46
7.9
44
|
Verified
9.2
42
7.7
32
Platform
8.6
29
7.8
37
|
Verified
8.2
44
8.2
49
|
Verified
9.0
41
8.0
51
|
Verified
8.9
46
7.5
52
|
Verified
8.8
35
7.9
46
|
Verified
8.3
36
8.2
51
|
Verified
8.4
36
8.0
42
|
Verified
8.6
30
7.9
38
|
Verified
8.0
35
8.0
45
|
Verified
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management & Optimization
Not enough data
7.9
54
Not enough data
7.4
51
Not enough data
7.0
46
Not enough data
7.2
39
Not enough data
7.4
43
Not enough data
7.8
51
Not enough data
7.2
49
Not enough data
6.4
40
Not enough data
6.9
42
Not enough data
7.5
30
Not enough data
8.0
52
Analytics & Administration
Not enough data
7.9
55
Not enough data
7.5
51
Not enough data
8.0
55
Platform
Not enough data
7.4
39
Not enough data
8.0
44
Not enough data
7.6
48
Not enough data
7.6
49
Not enough data
7.3
53
Not enough data
7.7
47
Not enough data
7.4
45
Not enough data
7.5
37
Authoring Tools
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
7.9
8
Not enough data
8.5
8
Publishing Tools
Not enough data
7.9
8
Not enough data
8.3
8
Not enough data
9.2
8
Platform Interoperability
Feature Not Available
Not enough data
Video Functionality
9.2
10
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
52
8.1
53
|
Verified
8.8
52
8.2
51
|
Verified
9.2
52
7.6
48
|
Verified
7.8
43
7.8
46
|
Verified
8.0
44
8.0
47
|
Verified
9.0
45
7.7
27
8.8
44
7.7
38
|
Verified
9.5
46
8.1
27
9.0
50
8.0
48
|
Verified
8.2
42
8.0
48
|
Verified
8.5
40
7.5
40
|
Verified
9.0
40
9.0
10
|
Verified
8.8
36
8.8
10
|
Verified
Targeting
9.3
50
8.2
50
|
Verified
9.3
42
7.8
47
|
Verified
9.5
46
7.9
44
|
Verified
9.2
42
7.7
32
Platform
8.6
29
7.8
37
|
Verified
8.2
44
8.2
49
|
Verified
9.0
41
8.0
51
|
Verified
8.9
46
7.5
52
|
Verified
8.8
35
7.9
46
|
Verified
8.3
36
8.2
51
|
Verified
8.4
36
8.0
42
|
Verified
8.6
30
7.9
38
|
Verified
8.0
35
8.0
45
|
Verified
Platform Interoperability
Not enough data
7.7(won by default)
5
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
Feature Not Available
Campaign Management
8.9(won by 0.8)
52
8.1
53
|
Verified
8.8(won by 0.6)
52
8.2
51
|
Verified
9.2(won by 1.6)
52
7.6
48
|
Verified
7.8(tied score)
43
7.8(tied score)
46
|
Verified
8.0(tied score)
44
8.0(tied score)
47
|
Verified
9.0(won by 1.3)
45
7.7
27
8.8(won by 1.1)
44
7.7
38
|
Verified
9.5(won by 1.4)
46
8.1
27
9.0(won by 1.0)
50
8.0
48
|
Verified
8.2(won by 0.2)
42
8.0
48
|
Verified
8.5(won by 1.0)
40
7.5
40
|
Verified
9.0(tied score)
40
9.0(tied score)
10
|
Verified
8.8(tied score)
36
8.8(tied score)
10
|
Verified
Targeting
9.3(won by 1.1)
50
8.2
50
|
Verified
9.3(won by 1.5)
42
7.8
47
|
Verified
9.5(won by 1.6)
46
7.9
44
|
Verified
9.2(won by 1.5)
42
7.7
32
Platform
8.6(won by 0.8)
29
7.8
37
|
Verified
8.2(tied score)
44
8.2(tied score)
49
|
Verified
9.0(won by 1.0)
41
8.0
51
|
Verified
8.9(won by 1.4)
46
7.5
52
|
Verified
8.8(won by 0.9)
35
7.9
46
|
Verified
8.3(won by 0.1)
36
8.2
51
|
Verified
8.4(won by 0.4)
36
8.0
42
|
Verified
8.6(won by 0.7)
30
7.9
38
|
Verified
8.0(tied score)
35
8.0(tied score)
45
|
Verified
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
9.0
31
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
52
8.1
53
|
Verified
8.8
52
8.2
51
|
Verified
9.2
52
7.6
48
|
Verified
7.8
43
7.8
46
|
Verified
8.0
44
8.0
47
|
Verified
9.0
45
7.7
27
8.8
44
7.7
38
|
Verified
9.5
46
8.1
27
9.0
50
8.0
48
|
Verified
8.2
42
8.0
48
|
Verified
8.5
40
7.5
40
|
Verified
9.0
40
9.0
10
|
Verified
8.8
36
8.8
10
|
Verified
Targeting
9.3
50
8.2
50
|
Verified
9.3
42
7.8
47
|
Verified
9.5
46
7.9
44
|
Verified
9.2
42
7.7
32
Demand Side Platforms
8.6
38
Not enough data
8.2
36
Not enough data
8.9
36
Not enough data
Platform
8.6
29
7.8
37
|
Verified
8.2
44
8.2
49
|
Verified
9.0
41
8.0
51
|
Verified
8.9
46
7.5
52
|
Verified
8.8
35
7.9
46
|
Verified
8.3
36
8.2
51
|
Verified
8.4
36
8.0
42
|
Verified
8.6
30
7.9
38
|
Verified
8.0
35
8.0
45
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdLib DSP and Adobe Advertising Cloud are categorized as Demand Side Platform (DSP) and Cross-Channel Advertising
Unique Categories
AdLib DSP is categorized as Data Management Platform (DMP), Digital Audio Advertising, and Video Advertising
Adobe Advertising Cloud is categorized as Creative Management Platforms, Native Advertising, Social Media Advertising, Display Advertising, and Paid Search Advertising
Reviews
Reviewers' Company Size
AdLib DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Advertising Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
51.3%
Online Media
9.0%
Entertainment
5.1%
Non-Profit Organization Management
2.6%
Legal Services
2.6%
Other
29.5%
Marketing and Advertising
36.6%
Internet
9.7%
Financial Services
4.3%
Computer Software
4.3%
Higher Education
3.2%
Other
41.9%
Discussions
What is AdLib DSP used for?
1 Comment
MH
AdLib is an advertising software company offering customizable user interfaces and APIs for streamlined and automated cross-channel media buying, data...Read more
AdLib DSP has no more discussions with answers
Adobe Advertising Cloud has no discussions with answers
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