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Compare ActiveCampaign and Twilio SendGrid Email Marketing Campaigns 
Featured Products
At a Glance
Market Segments
Small-Business (92.0% of reviews)
Small-Business (67.8% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(14,572)4.5 out of 5
Market Segments
Small-Business (92.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansTwilio SendGrid Email Marketing Campaigns
Star Rating
(314)4.0 out of 5
Market Segments
Small-Business (67.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Twilio SendGrid Email Marketing CampaignsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in user satisfaction, with a significantly higher G2 Score reflecting its strong performance in email marketing. Users appreciate the platform's marketing automation functions, noting that customer support is responsive and effective in resolving issues.
- Users say that Twilio SendGrid Email Marketing Campaigns offers a seamless experience for creating and editing emails, making it easy to manage large volumes of content. One user highlighted the platform's ability to track changes efficiently, which is particularly beneficial for those handling multiple campaigns.
- Reviewers mention that ActiveCampaign's intuitive interface and affordable pricing structure make it accessible for small businesses. Users with minimal experience in email automation find it easy to navigate, thanks to the resources provided by the team to help them understand the platform better.
- According to verified reviews, Twilio SendGrid is praised for its excellent user experience and customization options. Users appreciate how straightforward it is to design and send professional emails without needing additional complex tools, which is a significant advantage for developers.
- G2 reviewers highlight that while both platforms have similar ease of use ratings, ActiveCampaign stands out with a higher quality of support. Users have noted that the support team is proactive in finding solutions, enhancing the overall experience compared to Twilio SendGrid's support, which has received mixed feedback.
- Users report that ActiveCampaign's strong market presence and a wealth of recent reviews indicate a reliable and well-supported product, while Twilio SendGrid, despite its professional quality, has fewer recent reviews, suggesting it may not be as widely adopted or tested in the current market.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Twilio SendGrid Email Marketing Campaigns
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
Twilio SendGrid Email Marketing Campaigns
No trial information availableRatings
Meets Requirements
8.8
11,096
8.5
259
Ease of Use
8.2
11,211
8.2
259
Ease of Setup
8.0
7,144
8.0
130
Ease of Admin
8.4
6,325
8.0
126
Quality of Support
8.5
10,272
7.6
224
Has the product been a good partner in doing business?
8.8
6,182
8.2
124
Product Direction (% positive)
8.2
10,503
7.7
250
Features by Category
Sales Force Automation
8.2
2096
|
Verified
Not enough data
7.0
1014
Not enough data
7.9
1760
|
Verified
Not enough data
7.7
1672
|
Verified
Not enough data
7.0
1218
|
Verified
Not enough data
7.6
1426
|
Verified
Not enough data
7.0
1203
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1276
|
Verified
Not enough data
Marketing Automation
9.0
2307
|
Verified
Not enough data
8.8
2197
|
Verified
Not enough data
8.5
2146
|
Verified
Not enough data
7.8
1480
|
Verified
Not enough data
Customer Support
7.6
1466
|
Verified
Not enough data
7.7
1624
|
Verified
Not enough data
7.9
1757
|
Verified
Not enough data
7.0
1321
|
Verified
Not enough data
7.5
1445
|
Verified
Not enough data
Reporting & Analytics
7.7
1947
|
Verified
Not enough data
7.9
2139
|
Verified
Not enough data
7.1
1286
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1326
|
Verified
Not enough data
7.1
1369
|
Verified
Not enough data
Platform
7.8
1974
|
Verified
Not enough data
8.0
1928
|
Verified
Not enough data
8.1
2022
|
Verified
Not enough data
7.3
1448
|
Verified
Not enough data
7.0
1346
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2093
|
Verified
Not enough data
7.4
1473
|
Verified
Not enough data
Integration
8.1
1925
|
Verified
Not enough data
8.1
1933
|
Verified
Not enough data
7.8
1633
|
Verified
Not enough data
Generative AI
6.1
642
Not enough data
Agentic AI - CRM
6.5
88
Not enough data
6.4
87
Not enough data
6.7
90
Not enough data
6.3
85
Not enough data
6.5
87
Not enough data
6.5
86
Not enough data
6.6
87
Not enough data
Email Marketing
Not enough data
8.6
157
|
Verified
Not enough data
8.1
163
|
Verified
Not enough data
8.8
158
|
Verified
Not enough data
8.3
161
|
Verified
Not enough data
8.8
166
|
Verified
Not enough data
8.4
164
|
Verified
Not enough data
8.2
125
|
Verified
Not enough data
7.8
69
|
Verified
Not enough data
7.7
52
|
Verified
Reporting & Analytics
Not enough data
8.2
118
|
Verified
Not enough data
8.3
159
|
Verified
Generative AI
Not enough data
8.1
15
Not enough data
7.9
15
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.2
92
|
Verified
Not enough data
8.7
81
|
Verified
Not enough data
8.0
61
|
Verified
Not enough data
7.8
38
|
Verified
Not enough data
Feature Not Available
Not enough data
7.4
31
|
Verified
Email Marketing
8.7
6465
|
Verified
Not enough data
8.9
6295
|
Verified
Not enough data
8.5
6135
|
Verified
Not enough data
8.8
5755
|
Verified
Not enough data
Online Marketing
7.4
4382
|
Verified
Not enough data
7.9
4075
|
Verified
Not enough data
7.8
3532
|
Verified
Not enough data
8.1
4863
|
Verified
Not enough data
7.8
3466
|
Verified
Not enough data
Lead Management
8.3
4355
|
Verified
Not enough data
8.0
3957
|
Verified
Not enough data
8.5
5098
|
Verified
Not enough data
8.0
3486
|
Verified
Not enough data
8.5
4346
|
Verified
Not enough data
8.1
3992
|
Verified
Not enough data
8.2
3791
|
Verified
Not enough data
8.0
3569
|
Verified
Not enough data
Campaign Management
8.0
3486
|
Verified
Not enough data
7.8
3103
|
Verified
Not enough data
7.2
2633
Not enough data
6.8
2332
|
Verified
Not enough data
Social
6.9
2320
|
Verified
Not enough data
7.3
2673
|
Verified
Not enough data
7.3
2545
|
Verified
Not enough data
7.1
2438
|
Verified
Not enough data
7.0
2396
|
Verified
Not enough data
Reporting & Analytics
8.1
5181
|
Verified
Not enough data
7.6
3586
|
Verified
Not enough data
7.2
2914
|
Verified
Not enough data
7.1
2720
|
Verified
Not enough data
6.9
2439
|
Verified
Not enough data
Platform
7.9
3717
|
Verified
Not enough data
8.2
3510
|
Verified
Not enough data
8.3
3702
|
Verified
Not enough data
7.5
2399
|
Verified
Not enough data
7.0
2131
|
Verified
Not enough data
8.4
3709
|
Verified
Not enough data
7.5
2422
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
218
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.4
218
Not enough data
6.3
220
Not enough data
6.4
221
Not enough data
Integration
8.1
3753
|
Verified
Not enough data
8.1
3646
|
Verified
Not enough data
7.8
3125
|
Verified
Not enough data
Messenger
7.4
1123
Not enough data
5.9
976
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.7
58
Not enough data
8.5
61
Not enough data
8.4
68
Not enough data
8.5
65
Tracking
Not enough data
8.3
70
Not enough data
8.3
60
Not enough data
8.2
72
Not enough data
8.2
64
Not enough data
8.1
66
Reporting
Not enough data
8.4
71
Not enough data
8.1
66
Not enough data
8.1
65
Not enough data
8.0
63
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
602
Not enough data
8.6
780
Not enough data
6.3
497
Not enough data
6.8
524
Not enough data
7.6
630
Not enough data
6.9
542
Not enough data
6.9
514
Not enough data
Repeatability and Reportability
7.5
621
Not enough data
7.5
619
Not enough data
7.4
582
Not enough data
6.7
514
Not enough data
6.0
470
Not enough data
AI and Automation
7.1
555
Not enough data
7.1
557
Not enough data
7.2
563
Not enough data
6.6
496
Not enough data
6.4
474
Not enough data
Generative AI
6.1
413
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2017
7.9
52
|
Verified
6.3
1513
7.0
36
|
Verified
7.0
1613
7.2
44
|
Verified
7.6
1677
8.4
28
Edit
7.4
1752
7.5
48
|
Verified
8.0
1965
8.0
57
|
Verified
7.4
1659
8.1
53
|
Verified
Logistics
7.8
1814
7.9
55
|
Verified
7.0
1578
7.2
43
|
Verified
7.8
1772
8.0
38
|
Verified
7.8
1542
7.7
23
Generative AI
6.0
837
7.7
8
6.1
675
7.1
8
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Platform Basics
Not enough data
8.6
21
Not enough data
8.0
21
Not enough data
8.0
19
Not enough data
8.7
20
Not enough data
8.3
20
Platform Data
Not enough data
8.5
21
Not enough data
8.4
21
Not enough data
8.3
21
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
7.7
202
Not enough data
7.6
197
Not enough data
8.1
179
Not enough data
8.0
189
Not enough data
Campaigns
7.9
168
Not enough data
8.3
179
Not enough data
7.9
146
Not enough data
7.8
180
Not enough data
Integrations
8.1
172
Not enough data
6.7
115
Not enough data
7.9
130
Not enough data
7.3
143
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.8
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
198
Not enough data
7.2
193
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Page Customization
8.2
584
Not enough data
7.9
610
Not enough data
7.8
528
Not enough data
7.6
550
Not enough data
Page Optimization
7.6
423
Not enough data
7.8
527
Not enough data
7.5
470
Not enough data
7.2
411
Not enough data
Integrations
7.5
403
Not enough data
8.5
540
Not enough data
8.2
513
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
658
Not enough data
7.5
550
Not enough data
6.8
462
Not enough data
7.4
651
Not enough data
Additional Functionality
7.9
669
Not enough data
5.7
421
Not enough data
7.4
529
Not enough data
6.2
431
Not enough data
7.0
505
Not enough data
Generative AI
6.7
28
Not enough data
6.8
28
Not enough data
6.3
28
Not enough data
Communication
8.3
126
Not enough data
8.1
113
Not enough data
8.4
118
Not enough data
7.7
94
Not enough data
7.8
78
Not enough data
Internal Use
7.9
166
Not enough data
7.8
98
Not enough data
8.2
103
Not enough data
8.1
99
Not enough data
7.7
87
Not enough data
8.1
100
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
431
Not enough data
8.2
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
449
Not enough data
8.0
398
Not enough data
Management
8.0
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Twilio SendGrid Email Marketing Campaigns are categorized as Email Template Builder
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, CRM, WhatsApp Marketing, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Twilio SendGrid Email Marketing Campaigns is categorized as Email Deliverability, Email Marketing, and Email Testing
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio SendGrid Email Marketing Campaigns
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Information Technology and Services
17.1%
Marketing and Advertising
12.5%
Computer Software
8.9%
Financial Services
7.2%
Internet
4.6%
Other
49.7%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Does Marketing Campaigns support both WYSIWYG, visual drag and drop editing as well as options for HTML code?
1 Comment
Official Response from Twilio SendGrid Email Marketing Campaigns
Yes! With Marketing Campaigns, whether you prefer building campaigns visually, using HTML or a mix of both, we've got you covered.
Our powerful,...Read more
Does Marketing Campaigns offer access to free email templates?
1 Comment
Official Response from Twilio SendGrid Email Marketing Campaigns
Whether you're editing using code, visual drag and drop or a mix of both, Marketing Campaigns offers a library of beautifully flexible and responsive...Read more
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