Compare ActiveCampaign and MassMailer 
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (43.8% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $199.00 1 users, email volume Per Month
ActiveCampaign
Star Rating
(13,790)4.5 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansMassMailer
Star Rating
(16)4.2 out of 5
Market Segments
Small-Business (43.8% of reviews)
Entry-Level Pricing
Starting at $199.00 1 users, email volume Per Month
Learn more about MassMailerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in Email Marketing, particularly in Automated Email Responses with a score of 8.9, while MassMailer falls short in this area, receiving lower ratings for similar features.
- Reviewers mention that ActiveCampaign's Ease of Setup is rated at 8.1, making it more user-friendly compared to MassMailer, which has a lower score of 6.8, indicating a more complex onboarding process.
- G2 users highlight ActiveCampaign's superior Lead Management capabilities, scoring 8.5, while MassMailer struggles with a lower score of 7.6, suggesting that ActiveCampaign provides better tools for nurturing leads.
- Users on G2 report that ActiveCampaign's Quality of Support is rated at 8.6, which is slightly better than MassMailer's 8.5, indicating that both platforms offer good support, but ActiveCampaign has a slight edge.
- Reviewers say that ActiveCampaign's Marketing Automation Integration is rated at 8.6, showcasing its robust capabilities, while MassMailer’s integration features are less impressive, scoring only 6.8.
- Users report that ActiveCampaign shines in Campaign Management with a score of 8.9, while MassMailer’s score of 7.9 suggests it may not offer the same level of functionality or ease in managing campaigns.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
MassMailer
Basic
Starting at $199.00
1 users, email volume Per Month
NA
- volume discount available, all prices in USD
Free Trial
ActiveCampaign
Free Trial is available
MassMailer
Free Trial is available
Ratings
Meets Requirements
8.8
10,337
9.0
15
Ease of Use
8.2
10,437
8.7
15
Ease of Setup
8.1
6,374
6.8
13
Ease of Admin
8.4
5,951
8.3
13
Quality of Support
8.6
9,601
8.5
14
Has the product been a good partner in doing business?
8.8
5,818
8.8
13
Product Direction (% positive)
8.3
9,743
8.4
15
Features by Category
Sales Force Automation
8.3
1837
|
Verified
Not enough data
7.1
776
Not enough data
8.0
1512
|
Verified
Not enough data
7.8
1434
|
Verified
Not enough data
7.1
988
|
Verified
Not enough data
7.7
1194
|
Verified
Not enough data
7.1
979
|
Verified
Not enough data
7.0
917
|
Verified
Not enough data
7.5
1057
|
Verified
Not enough data
Marketing Automation
9.0
2041
|
Verified
Not enough data
8.8
1937
|
Verified
Not enough data
8.5
1897
|
Verified
Not enough data
7.9
1232
|
Verified
Not enough data
Customer Support
7.7
1229
|
Verified
Not enough data
7.8
1390
|
Verified
Not enough data
8.1
1525
|
Verified
Not enough data
7.1
1101
|
Verified
Not enough data
7.6
1217
|
Verified
Not enough data
Reporting & Analytics
7.8
1718
|
Verified
Not enough data
8.0
1917
|
Verified
Not enough data
7.2
1077
|
Verified
Not enough data
Mobile & Social
7.4
1018
|
Verified
Not enough data
7.4
1118
|
Verified
Not enough data
7.2
1169
|
Verified
Not enough data
Platform
7.9
1664
|
Verified
Not enough data
8.1
1612
|
Verified
Not enough data
8.2
1721
|
Verified
Not enough data
7.4
1155
|
Verified
Not enough data
7.1
1060
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1786
|
Verified
Not enough data
7.5
1186
|
Verified
Not enough data
Integration
8.2
1668
|
Verified
Not enough data
8.1
1678
|
Verified
Not enough data
7.9
1389
|
Verified
Not enough data
Generative AI
6.1
470
Not enough data
Email Marketing
8.8
5965
|
Verified
Not enough data
8.9
5788
|
Verified
Not enough data
8.6
5648
|
Verified
Not enough data
8.9
5260
|
Verified
Not enough data
Online Marketing
7.4
3923
|
Verified
Not enough data
8.0
3633
|
Verified
Not enough data
7.9
3092
|
Verified
Not enough data
8.2
4425
|
Verified
Not enough data
7.9
3045
|
Verified
Not enough data
Lead Management
8.3
3915
|
Verified
Not enough data
8.1
3529
|
Verified
Not enough data
8.6
4636
|
Verified
Not enough data
8.0
3065
|
Verified
Not enough data
8.6
3909
|
Verified
Not enough data
8.1
3561
|
Verified
Not enough data
8.3
3374
|
Verified
Not enough data
8.1
3147
|
Verified
Not enough data
Campaign Management
8.1
3072
|
Verified
Not enough data
7.9
2692
|
Verified
Not enough data
7.3
2241
Not enough data
6.9
1944
|
Verified
Not enough data
Social
7.0
1933
|
Verified
Not enough data
7.4
2292
|
Verified
Not enough data
7.4
2164
|
Verified
Not enough data
7.3
2058
|
Verified
Not enough data
7.1
2018
|
Verified
Not enough data
Reporting & Analytics
8.2
4760
|
Verified
Not enough data
7.7
3191
|
Verified
Not enough data
7.3
2529
|
Verified
Not enough data
7.2
2336
|
Verified
Not enough data
7.0
2058
|
Verified
Not enough data
Platform
8.0
3248
|
Verified
Not enough data
8.2
3036
|
Verified
Not enough data
8.4
3242
|
Verified
Not enough data
7.6
1964
|
Verified
Not enough data
7.1
1698
|
Verified
Not enough data
8.4
3255
|
Verified
Not enough data
7.6
1998
|
Verified
Not enough data
Integration
8.2
3283
|
Verified
Not enough data
8.3
3187
|
Verified
Not enough data
7.9
2675
|
Verified
Not enough data
Messenger
7.5
1016
Not enough data
6.1
868
Not enough data
6.7
898
Not enough data
7.0
941
Not enough data
Channels
6.5
884
Not enough data
7.4
1064
Not enough data
6.0
813
Not enough data
5.5
732
Not enough data
6.0
739
Not enough data
Customers
7.7
1124
Not enough data
7.4
1052
Not enough data
7.7
1185
Not enough data
7.7
1127
Not enough data
7.3
1079
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
510
Not enough data
8.7
684
Not enough data
6.3
410
Not enough data
6.7
434
Not enough data
7.6
539
Not enough data
6.9
453
Not enough data
6.9
425
Not enough data
Repeatability and Reportability
7.5
526
Not enough data
7.5
524
Not enough data
7.5
492
Not enough data
6.7
425
Not enough data
6.0
383
Not enough data
AI and Automation
7.3
469
Not enough data
7.3
471
Not enough data
7.3
474
Not enough data
6.7
409
Not enough data
6.5
388
Not enough data
Generative AI
6.2
326
Not enough data
Visitor Behavior
7.6
377
Not enough data
7.9
367
Not enough data
7.2
325
Not enough data
Templates
7.3
379
Not enough data
8.0
407
Not enough data
7.8
380
Not enough data
Personalization
7.6
368
Not enough data
7.6
372
Not enough data
7.2
328
Not enough data
7.1
317
Not enough data
7.3
307
Not enough data
7.1
294
Not enough data
7.4
314
Not enough data
8.0
365
Not enough data
Multichannel
7.4
350
Not enough data
8.5
431
Not enough data
7.6
388
Not enough data
Administration
8.5
452
Not enough data
7.9
440
Not enough data
7.9
410
Not enough data
8.0
432
Not enough data
Templates
7.7
1787
Not enough data
6.3
1292
Not enough data
7.0
1392
Not enough data
7.6
1458
Not enough data
Edit
7.4
1521
Not enough data
8.0
1734
Not enough data
7.4
1432
Not enough data
Logistics
7.8
1592
Not enough data
7.0
1360
Not enough data
7.8
1553
Not enough data
7.8
1328
Not enough data
Generative AI
6.0
638
Not enough data
Feature Not Available
Not enough data
Text Messaging
7.3
134
Not enough data
6.6
115
Not enough data
7.4
129
Not enough data
7.5
119
Not enough data
7.1
107
Not enough data
Feature Not Available
Not enough data
8.1
145
Not enough data
6.9
120
Not enough data
SMS Platform
7.6
130
Not enough data
8.9
147
Not enough data
7.5
105
Not enough data
6.5
98
Not enough data
6.8
100
Not enough data
8.0
120
Not enough data
Design and Customization
7.7
179
Not enough data
7.6
174
Not enough data
8.0
156
Not enough data
8.0
166
Not enough data
Campaigns
7.9
144
Not enough data
8.3
157
Not enough data
7.9
123
Not enough data
7.8
157
Not enough data
Integrations
8.2
149
Not enough data
7.0
93
Not enough data
8.1
109
Not enough data
7.4
121
Not enough data
Generative AI
Feature Not Available
Not enough data
Attribution Modeling
7.1
195
Not enough data
7.1
186
Not enough data
6.8
178
Not enough data
6.9
176
Not enough data
6.3
163
Not enough data
7.1
177
Not enough data
Marketing
7.1
186
Not enough data
7.2
182
Not enough data
7.3
199
Not enough data
7.9
235
Not enough data
Reporting
7.5
269
Not enough data
7.3
251
Not enough data
7.0
236
Not enough data
Platform Interoperability
7.8(won by default)
176
Not enough data
Social Functionality
7.9(won by default)
265
Not enough data
Campaign Management
8.3(won by default)
313
Not enough data
8.3(won by default)
286
Not enough data
8.1(won by default)
271
Not enough data
7.8(won by default)
250
Not enough data
7.9(won by default)
239
Not enough data
8.2(won by default)
231
Not enough data
8.1(won by default)
224
Not enough data
7.8(won by default)
206
Not enough data
7.6(won by default)
200
Not enough data
7.9(won by default)
232
Not enough data
7.8(won by default)
207
Not enough data
7.7(won by default)
188
Not enough data
7.7(won by default)
191
Not enough data
Targeting
8.3(won by default)
261
Not enough data
8.3(won by default)
250
Not enough data
7.8(won by default)
224
Not enough data
8.0(won by default)
218
Not enough data
Platform
8.1(won by default)
278
Not enough data
7.9(won by default)
257
Not enough data
8.5(won by default)
270
Not enough data
8.5(won by default)
305
Not enough data
8.4(won by default)
240
Not enough data
8.3(won by default)
272
Not enough data
8.6(won by default)
267
Not enough data
8.1(won by default)
211
Not enough data
8.1(won by default)
258
Not enough data
Page Customization
8.2
535
Not enough data
7.9
560
Not enough data
7.8
478
Not enough data
7.5
501
Not enough data
Page Optimization
7.7
375
Not enough data
7.8
480
Not enough data
7.5
422
Not enough data
7.2
363
Not enough data
Integrations
7.5
356
Not enough data
8.5
493
Not enough data
8.2
464
Not enough data
Generative AI
Feature Not Available
Not enough data
Customization
8.0
556
Not enough data
7.6
455
Not enough data
6.8
366
Not enough data
7.4
549
Not enough data
Additional Functionality
7.9
566
Not enough data
5.7
327
Not enough data
7.4
430
Not enough data
6.2
340
Not enough data
7.0
414
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.5
108
Not enough data
8.2
96
Not enough data
8.6
101
Not enough data
7.9
77
Not enough data
8.0
62
Not enough data
Internal Use
8.2
131
Not enough data
8.0
82
Not enough data
8.6
87
Not enough data
8.3
83
Not enough data
8.0
73
Not enough data
8.4
86
Not enough data
Data Sourcing
7.8
241
Not enough data
7.9
269
Not enough data
7.8
228
Not enough data
7.9
265
Not enough data
8.2
289
Not enough data
Predictive Analytics
8.1
254
Not enough data
7.9
237
Not enough data
7.4
201
Not enough data
7.4
227
Not enough data
Sales Management
8.2
274
Not enough data
7.7
139
Not enough data
8.1
263
Not enough data
8.4
307
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
392
Not enough data
8.3
367
Not enough data
8.1
349
Not enough data
Discovery
8.2
402
Not enough data
8.2
407
Not enough data
8.1
358
Not enough data
Management
8.0
344
Not enough data
8.3
386
Not enough data
Platform
8.1
364
Not enough data
8.1
393
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
ActiveCampaign and MassMailer are categorized as Salesforce AppExchange Apps
Unique Categories
ActiveCampaign is categorized as Sales Platforms, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, CRM, and Marketing Automation
MassMailer is categorized as Email Tracking
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MassMailer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.7%
Health, Wellness and Fitness
11.5%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.7%
Financial Services
25.0%
Internet
12.5%
Telecommunications
6.3%
Staffing and Recruiting
6.3%
Sporting Goods
6.3%
Other
43.8%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
MassMailer
Most Helpful Favorable Review
Jim S.
Verified User in Telecommunications
Support was excellent. Once setup I was just a few clicks away from sending an email out to as many Salesforce contacts or leads that I wanted to. There was no longer any 500/day limit. With Mass Mailer you were able to see important statistics about a...
Most Helpful Critical Review
Kelly D.
Verified User in Financial Services
The app isn't always user friendly so you have to be careful with what emails you set up.
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Jim S.
Verified User in Telecommunications
Support was excellent. Once setup I was just a few clicks away from sending an email out to as many Salesforce contacts or leads that I wanted to. There was no longer any 500/day limit. With Mass Mailer you were able to see important statistics about a...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Kelly D.
Verified User in Financial Services
The app isn't always user friendly so you have to be careful with what emails you set up.
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Can I get all the statistics(open click etc) in Massmailer
1 comment
Official Response from MassMailer
Yes, if you are using massmailer wizard all the statistics are created in Mass Email wizard statistics tab. For campaign all statistics are shown in new...Read more
Unsubscribe in Massmailer
1 comment
Official Response from MassMailer
MassMailer support unsubscribe. If a recipient click on unsubscribe button Email opt out field will get checked for that lead/contact in salesforce and...Read more
Server used to send emails
1 comment
Official Response from MassMailer
All the mails are send from Sendgrid serversRead more
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