Compare ActiveCampaign and Convertkit 
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (91.5% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(13,784)4.5 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansConvertkit
Star Rating
(208)4.4 out of 5
Market Segments
Small-Business (91.5% of reviews)
Entry-Level Pricing
No pricing available
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ActiveCampaign vs Convertkit
When assessing the two solutions, reviewers found Convertkit easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.
- Reviewers felt that ActiveCampaign meets the needs of their business better than Convertkit.
- When comparing quality of ongoing product support, ActiveCampaign and Convertkit provide similar levels of assistance.
- When assessing product direction, ActiveCampaign and Convertkit received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Convertkit
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
Convertkit
Free Trial is available
Ratings
Meets Requirements
8.8
10,326
8.6
152
Ease of Use
8.2
10,426
8.6
153
Ease of Setup
8.1
6,362
8.9
57
Ease of Admin
8.4
5,946
8.8
56
Quality of Support
8.6
9,590
8.6
138
Has the product been a good partner in doing business?
8.8
5,813
8.8
51
Product Direction (% positive)
8.3
9,732
8.3
148
Features by Category
Sales Force Automation
8.3
1834
|
Verified
Not enough data
7.1
773
Not enough data
8.0
1509
|
Verified
Not enough data
7.8
1431
|
Verified
Not enough data
7.1
986
|
Verified
Not enough data
7.7
1191
|
Verified
Not enough data
7.1
977
|
Verified
Not enough data
7.0
915
|
Verified
Not enough data
7.5
1055
|
Verified
Not enough data
Marketing Automation
9.0
2039
|
Verified
Not enough data
8.8
1934
|
Verified
Not enough data
8.5
1894
|
Verified
Not enough data
8.0
1230
|
Verified
Not enough data
Customer Support
7.7
1227
|
Verified
Not enough data
7.8
1389
|
Verified
Not enough data
8.1
1524
|
Verified
Not enough data
7.1
1100
|
Verified
Not enough data
7.6
1216
|
Verified
Not enough data
Reporting & Analytics
7.8
1717
|
Verified
Not enough data
8.0
1915
|
Verified
Not enough data
7.2
1076
|
Verified
Not enough data
Mobile & Social
7.4
1017
|
Verified
Not enough data
7.4
1117
|
Verified
Not enough data
7.2
1168
|
Verified
Not enough data
Platform
7.9
1661
|
Verified
Not enough data
8.1
1609
|
Verified
Not enough data
8.2
1718
|
Verified
Not enough data
7.4
1153
|
Verified
Not enough data
7.1
1057
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1783
|
Verified
Not enough data
7.5
1183
|
Verified
Not enough data
Integration
8.2
1667
|
Verified
Not enough data
8.1
1677
|
Verified
Not enough data
7.9
1388
|
Verified
Not enough data
Generative AI
6.1
469
Not enough data
Email Marketing
Not enough data
8.5
58
Not enough data
8.4
59
Not enough data
8.7
54
Not enough data
8.3
58
Not enough data
8.5
56
Not enough data
8.4
56
Not enough data
8.5
51
Not enough data
8.4
37
Not enough data
8.1
33
Reporting & Analytics
Not enough data
8.3
45
Not enough data
8.0
57
Platform
Not enough data
8.4
33
Not enough data
8.3
25
Not enough data
8.4
36
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integration
Not enough data
7.7
35
Not enough data
7.9
31
Not enough data
7.3
30
Not enough data
7.2
28
Not enough data
7.3
30
Not enough data
7.7
28
Email Marketing
8.8
5959
|
Verified
Not enough data
8.9
5782
|
Verified
Not enough data
8.6
5642
|
Verified
Not enough data
8.9
5254
|
Verified
Not enough data
Online Marketing
7.4
3917
|
Verified
Not enough data
8.0
3627
|
Verified
Not enough data
7.9
3086
|
Verified
Not enough data
8.2
4420
|
Verified
Not enough data
7.9
3040
|
Verified
Not enough data
Lead Management
8.3
3910
|
Verified
Not enough data
8.1
3524
|
Verified
Not enough data
8.6
4632
|
Verified
Not enough data
8.0
3060
|
Verified
Not enough data
8.6
3904
|
Verified
Not enough data
8.1
3556
|
Verified
Not enough data
8.3
3369
|
Verified
Not enough data
8.1
3143
|
Verified
Not enough data
Campaign Management
8.1
3067
|
Verified
Not enough data
7.9
2687
|
Verified
Not enough data
7.3
2236
Not enough data
6.9
1938
|
Verified
Not enough data
Social
7.0
1927
|
Verified
Not enough data
7.4
2286
|
Verified
Not enough data
7.4
2158
|
Verified
Not enough data
7.3
2052
|
Verified
Not enough data
7.1
2012
|
Verified
Not enough data
Reporting & Analytics
8.2
4755
|
Verified
Not enough data
7.7
3186
|
Verified
Not enough data
7.3
2524
|
Verified
Not enough data
7.2
2331
|
Verified
Not enough data
7.0
2053
|
Verified
Not enough data
Platform
8.0
3240
|
Verified
Not enough data
8.2
3028
|
Verified
Not enough data
8.4
3235
|
Verified
Not enough data
7.6
1957
|
Verified
Not enough data
7.1
1691
|
Verified
Not enough data
8.4
3247
|
Verified
Not enough data
7.6
1991
|
Verified
Not enough data
Integration
8.2
3276
|
Verified
Not enough data
8.3
3180
|
Verified
Not enough data
7.9
2668
|
Verified
Not enough data
Messenger
7.5
1012
Not enough data
6.1
864
Not enough data
6.7
894
Not enough data
7.0
937
Not enough data
Channels
6.6
880
Not enough data
7.4
1060
Not enough data
6.0
809
Not enough data
5.5
728
Not enough data
6.1
735
Not enough data
Customers
7.7
1120
Not enough data
7.4
1048
Not enough data
7.7
1181
Not enough data
7.7
1123
Not enough data
7.3
1075
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
509
Not enough data
8.7
683
Not enough data
6.3
409
Not enough data
6.7
433
Not enough data
7.6
538
Not enough data
6.9
452
Not enough data
6.9
424
Not enough data
Repeatability and Reportability
7.5
525
Not enough data
7.5
523
Not enough data
7.5
491
Not enough data
6.7
424
Not enough data
6.0
382
Not enough data
AI and Automation
7.3
468
Not enough data
7.3
471
Not enough data
7.3
474
Not enough data
6.7
409
Not enough data
6.5
388
Not enough data
Generative AI
6.2
326
Not enough data
Visitor Behavior
7.6
377
Not enough data
7.9
367
Not enough data
7.2
325
Not enough data
Templates
7.3
379
Not enough data
8.0
407
Not enough data
7.8
380
Not enough data
Personalization
7.6
368
Not enough data
7.6
372
Not enough data
7.2
328
Not enough data
7.1
317
Not enough data
7.3
307
Not enough data
7.1
294
Not enough data
7.4
314
Not enough data
8.0
365
Not enough data
Multichannel
7.4
350
Not enough data
8.5
431
Not enough data
7.6
388
Not enough data
Administration
8.5
452
Not enough data
7.9
440
Not enough data
7.9
410
Not enough data
8.0
432
Not enough data
Templates
7.7
1785
Not enough data
6.3
1290
Not enough data
7.0
1390
Not enough data
7.6
1455
Not enough data
Edit
7.4
1519
Not enough data
8.0
1732
Not enough data
7.4
1431
Not enough data
Logistics
7.8
1591
Not enough data
7.0
1359
Not enough data
7.8
1552
Not enough data
7.8
1326
Not enough data
Generative AI
6.0
636
Not enough data
Feature Not Available
Not enough data
Text Messaging
7.3
134
Not enough data
6.6
115
Not enough data
7.4
129
Not enough data
7.5
119
Not enough data
7.1
107
Not enough data
Feature Not Available
Not enough data
8.1
145
Not enough data
6.9
120
Not enough data
SMS Platform
7.6
130
Not enough data
8.9
147
Not enough data
7.5
105
Not enough data
6.5
98
Not enough data
6.8
100
Not enough data
8.0
120
Not enough data
Design and Customization
7.7
179
Not enough data
7.6
174
Not enough data
8.0
156
Not enough data
8.0
166
Not enough data
Campaigns
7.9
144
Not enough data
8.3
157
Not enough data
7.9
123
Not enough data
7.8
157
Not enough data
Integrations
8.2
149
Not enough data
7.0
93
Not enough data
8.1
109
Not enough data
7.4
121
Not enough data
Generative AI
Feature Not Available
Not enough data
Attribution Modeling
7.1
194
Not enough data
7.1
185
Not enough data
6.8
177
Not enough data
6.9
175
Not enough data
6.3
162
Not enough data
7.1
176
Not enough data
Marketing
7.1
185
Not enough data
7.2
181
Not enough data
7.3
198
Not enough data
7.9
234
Not enough data
Reporting
7.5
268
Not enough data
7.3
250
Not enough data
7.1
235
Not enough data
Platform Interoperability
7.8(won by default)
176
Not enough data
Social Functionality
7.9(won by default)
265
Not enough data
Campaign Management
8.3(won by default)
313
Not enough data
8.3(won by default)
286
Not enough data
8.1(won by default)
271
Not enough data
7.8(won by default)
250
Not enough data
7.9(won by default)
239
Not enough data
8.2(won by default)
231
Not enough data
8.1(won by default)
224
Not enough data
7.8(won by default)
206
Not enough data
7.6(won by default)
200
Not enough data
7.9(won by default)
232
Not enough data
7.8(won by default)
207
Not enough data
7.7(won by default)
188
Not enough data
7.7(won by default)
191
Not enough data
Targeting
8.3(won by default)
261
Not enough data
8.3(won by default)
250
Not enough data
7.8(won by default)
224
Not enough data
8.0(won by default)
218
Not enough data
Platform
8.1(won by default)
278
Not enough data
7.9(won by default)
257
Not enough data
8.5(won by default)
270
Not enough data
8.5(won by default)
305
Not enough data
8.4(won by default)
240
Not enough data
8.3(won by default)
272
Not enough data
8.6(won by default)
267
Not enough data
8.1(won by default)
211
Not enough data
8.1(won by default)
258
Not enough data
Page Customization
8.2
535
Not enough data
7.9
560
Not enough data
7.8
478
Not enough data
7.5
501
Not enough data
Page Optimization
7.7
375
Not enough data
7.8
480
Not enough data
7.5
422
Not enough data
7.2
363
Not enough data
Integrations
7.5
356
Not enough data
8.5
493
Not enough data
8.2
464
Not enough data
Generative AI
Feature Not Available
Not enough data
Customization
8.0
554
Not enough data
7.6
453
Not enough data
6.8
364
Not enough data
7.4
548
Not enough data
Additional Functionality
7.9
564
Not enough data
5.7
325
Not enough data
7.4
428
Not enough data
6.2
338
Not enough data
7.1
412
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.5
108
Not enough data
8.2
96
Not enough data
8.6
101
Not enough data
7.9
77
Not enough data
8.0
62
Not enough data
Internal Use
8.2
131
Not enough data
8.0
82
Not enough data
8.6
87
Not enough data
8.3
83
Not enough data
8.0
73
Not enough data
8.4
86
Not enough data
Data Sourcing
7.8
242
Not enough data
7.9
270
Not enough data
7.8
229
Not enough data
7.9
266
Not enough data
8.2
290
Not enough data
Predictive Analytics
8.1
255
Not enough data
7.9
238
Not enough data
7.4
202
Not enough data
7.4
228
Not enough data
Sales Management
8.2
275
Not enough data
7.8
140
Not enough data
8.1
264
Not enough data
8.4
308
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
392
Not enough data
8.3
367
Not enough data
8.1
349
Not enough data
Discovery
8.2
402
Not enough data
8.2
407
Not enough data
8.1
358
Not enough data
Management
8.0
344
Not enough data
8.3
386
Not enough data
Platform
8.1
364
Not enough data
8.1
393
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Convertkit share no categories
Unique Categories
ActiveCampaign is categorized as Sales Platforms, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, CRM, Salesforce AppExchange Apps, and Marketing Automation
Convertkit is categorized as Email Marketing
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Convertkit
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.7%
Health, Wellness and Fitness
11.5%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.7%
Marketing and Advertising
25.0%
Health, Wellness and Fitness
7.0%
Management Consulting
5.0%
Professional Training & Coaching
4.0%
Writing and Editing
3.5%
Other
55.5%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Convertkit
Most Helpful Favorable Review
Sahil J.
Verified User in Marketing and Advertising
I like how it lets me split my email list into different parts. This way, I can send specific emails to certain people, which has helped me connect better with my audience. The automatic email feature is also pretty cool. I can set up a bunch of emails...
Most Helpful Critical Review
Charlene M.
Verified User in Fine Art
Their support is not helpful at all. After assuring me that moving from mailchimp to convertikit was "easy" and that "We'll get it working for you! :)" they refused to help when I ran into problems. They moved 171 subscribers but refused to move the whole...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Sahil J.
Verified User in Marketing and Advertising
I like how it lets me split my email list into different parts. This way, I can send specific emails to certain people, which has helped me connect better with my audience. The automatic email feature is also pretty cool. I can set up a bunch of emails...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Charlene M.
Verified User in Fine Art
Their support is not helpful at all. After assuring me that moving from mailchimp to convertikit was "easy" and that "We'll get it working for you! :)" they refused to help when I ran into problems. They moved 171 subscribers but refused to move the whole...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Is ConvertKit better than MailChimp?
4 comments
ME
Yes, extremely. There are so many things you can do with Convertkit that you can't with MailChimp. Some highlights: Advanced tagging to really organize your...Read more
What is ConvertKit used for?
2 comments
JL
Email marketing, landing pages, marketing automations, and recently they added the ability to sell digital products and email subscriptions. The core is...Read more
Does ConvertKit have a free plan?
1 comment
DS
No- They have a trial period and then you will be asked to convert to a paid subscription. Read more
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