Compare ActiveCampaign and BenchmarkONE 
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (79.5% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$0.00
ActiveCampaign
Star Rating
(13,907)4.5 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansBenchmarkONE
Star Rating
(187)4.5 out of 5
Market Segments
Small-Business (79.5% of reviews)
Entry-Level Pricing
$0.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in automated email responses with a score of 8.9, while BenchmarkONE shines in dynamic content with a score of 9.0, indicating that both platforms offer strong email marketing capabilities but with different strengths.
- Reviewers mention that BenchmarkONE has superior quality of support with a score of 9.2 compared to ActiveCampaign's 8.6, suggesting that users may find more responsive assistance when using BenchmarkONE.
- G2 users highlight that ActiveCampaign's email deliverability management is rated at 8.6, which is competitive, but BenchmarkONE's score of 8.7 indicates a slight edge in ensuring emails reach their intended recipients.
- Users on G2 report that BenchmarkONE's customer contract management feature scores 9.2, significantly higher than ActiveCampaign's 7.5, making it a better choice for businesses that require robust contract handling.
- Reviewers say that ActiveCampaign's campaign management is rated at 8.9, which is on par with BenchmarkONE, but users mention that BenchmarkONE's event/webinar marketing capabilities score 8.8, indicating a more specialized focus in that area.
- Users report that while both platforms offer CRM integration, BenchmarkONE scores higher at 9.0 compared to ActiveCampaign's 8.3, suggesting that BenchmarkONE may provide a more seamless experience for users looking to integrate their CRM systems.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
BenchmarkONE
Free Forever
$0.00
Unlimited Users, 250 Contacts, 500 Emails per month
- Contact Management
- Email Marketing
- Marketing Automation
Free Trial
ActiveCampaign
Free Trial is available
BenchmarkONE
Free Trial is available
Ratings
Meets Requirements
8.8
10,455
8.5
157
Ease of Use
8.2
10,557
8.7
158
Ease of Setup
8.1
6,492
8.6
103
Ease of Admin
8.4
6,011
9.0
105
Quality of Support
8.6
9,706
9.2
155
Has the product been a good partner in doing business?
8.8
5,875
9.3
105
Product Direction (% positive)
8.3
9,863
8.8
154
Features by Category
Sales Force Automation
8.3
1889
|
Verified
9.2
28
|
Verified
7.0
826
Feature Not Available
8.0
1562
|
Verified
8.8
26
|
Verified
7.8
1484
|
Verified
8.5
25
|
Verified
7.1
1035
|
Verified
9.0
7
7.7
1242
|
Verified
9.0
8
7.1
1024
|
Verified
9.3
5
7.0
962
|
Verified
8.7
5
7.4
1101
|
Verified
9.2
6
Marketing Automation
9.0
2097
|
Verified
9.1
28
|
Verified
8.8
1993
|
Verified
8.9
27
|
Verified
8.5
1947
|
Verified
8.7
24
|
Verified
7.9
1281
|
Verified
8.0
18
|
Verified
Customer Support
7.7
1277
|
Verified
8.6
7
7.8
1436
|
Verified
9.4
8
8.0
1570
|
Verified
8.8
8
7.1
1145
|
Verified
9.2
6
7.6
1261
|
Verified
9.4
6
Reporting & Analytics
7.8
1764
|
Verified
8.1
24
|
Verified
8.0
1962
|
Verified
8.6
28
|
Verified
7.2
1117
|
Verified
8.2
15
|
Verified
Mobile & Social
7.4
1059
|
Verified
Feature Not Available
7.4
1158
|
Verified
Feature Not Available
7.2
1206
|
Verified
8.7
5
Platform
7.9
1726
|
Verified
8.8
14
|
Verified
8.1
1675
|
Verified
8.3
14
|
Verified
8.2
1781
|
Verified
8.0
5
7.3
1213
|
Verified
Not enough data
7.1
1116
|
Verified
Not enough data
Feature Not Available
Feature Not Available
8.3
1846
|
Verified
9.0
15
|
Verified
7.5
1242
|
Verified
Not enough data
Integration
8.1
1716
|
Verified
9.2
15
|
Verified
8.1
1726
|
Verified
9.3
5
|
Verified
7.9
1430
|
Verified
Not enough data
Generative AI
6.1
501
Feature Not Available
Email Marketing
8.8
6025
|
Verified
9.1
60
|
Verified
8.9
5849
|
Verified
9.0
59
|
Verified
8.6
5709
|
Verified
8.7
58
|
Verified
8.9
5318
|
Verified
9.3
54
|
Verified
Online Marketing
7.4
3980
|
Verified
8.3
42
|
Verified
7.9
3686
|
Verified
9.0
16
7.9
3144
|
Verified
8.6
7
8.1
4478
|
Verified
8.1
43
|
Verified
7.8
3094
|
Verified
8.3
11
Lead Management
8.3
3968
|
Verified
9.0
53
|
Verified
8.1
3581
|
Verified
8.8
51
|
Verified
8.6
4689
|
Verified
9.1
52
|
Verified
8.0
3114
|
Verified
9.0
53
|
Verified
8.6
3960
|
Verified
9.0
52
|
Verified
8.1
3611
|
Verified
8.7
45
|
Verified
8.3
3423
|
Verified
8.9
49
|
Verified
8.1
3195
|
Verified
8.8
44
|
Verified
Campaign Management
8.0
3120
|
Verified
9.2
16
7.8
2741
|
Verified
8.8
28
|
Verified
7.3
2288
8.3
7
6.9
1990
|
Verified
7.4
7
Social
7.0
1977
|
Verified
7.4
9
7.4
2336
|
Verified
8.9
9
7.4
2209
|
Verified
8.0
9
7.3
2103
|
Verified
7.8
9
7.1
2064
|
Verified
7.9
8
Reporting & Analytics
8.2
4809
|
Verified
8.0
53
|
Verified
7.7
3238
|
Verified
7.7
40
|
Verified
7.3
2574
|
Verified
7.3
29
|
Verified
7.2
2381
|
Verified
7.2
29
|
Verified
7.0
2104
|
Verified
6.3
10
Platform
8.0
3306
|
Verified
8.2
29
|
Verified
8.2
3095
|
Verified
8.5
27
|
Verified
8.3
3301
|
Verified
9.4
8
7.5
2020
|
Verified
Not enough data
7.0
1753
|
Verified
Not enough data
8.4
3314
|
Verified
9.1
34
|
Verified
7.6
2052
|
Verified
8.8
7
Integration
8.2
3341
|
Verified
8.4
33
|
Verified
8.2
3244
|
Verified
8.0
19
|
Verified
7.9
2729
|
Verified
8.0
10
|
Verified
Messenger
7.5
1052
Not enough data
6.0
904
Not enough data
6.6
933
Not enough data
7.0
975
Not enough data
Channels
6.5
918
Not enough data
7.4
1100
Not enough data
6.0
846
Not enough data
5.5
764
Not enough data
6.0
771
Not enough data
Customers
7.6
1159
Not enough data
7.4
1085
Not enough data
7.6
1220
Not enough data
7.7
1159
Not enough data
7.3
1111
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
523
Not enough data
8.6
700
Not enough data
6.3
423
Not enough data
6.7
449
Not enough data
7.6
553
Not enough data
6.9
467
Not enough data
6.9
439
Not enough data
Repeatability and Reportability
7.5
541
Not enough data
7.5
538
Not enough data
7.5
506
Not enough data
6.7
440
Not enough data
6.0
397
Not enough data
AI and Automation
7.3
482
Not enough data
7.3
484
Not enough data
7.2
487
Not enough data
6.7
422
Not enough data
6.5
401
Not enough data
Generative AI
6.1
339
Not enough data
Visitor Behavior
7.6
388
Not enough data
7.9
377
Not enough data
7.2
335
Not enough data
Templates
7.3
389
Not enough data
8.0
417
Not enough data
7.8
390
Not enough data
Personalization
7.6
379
Not enough data
7.6
382
Not enough data
7.2
338
Not enough data
7.1
327
Not enough data
7.3
317
Not enough data
7.2
304
Not enough data
7.4
324
Not enough data
8.0
375
Not enough data
Multichannel
7.4
360
Not enough data
8.5
441
Not enough data
7.6
398
Not enough data
Administration
8.5
462
Not enough data
7.9
450
Not enough data
7.9
420
Not enough data
8.0
442
Not enough data
Templates
7.7
1830
Not enough data
6.3
1334
Not enough data
7.0
1434
Not enough data
7.6
1499
Not enough data
Edit
7.4
1564
Not enough data
8.0
1776
Not enough data
7.4
1474
Not enough data
Logistics
7.8
1634
Not enough data
7.0
1402
Not enough data
7.8
1593
Not enough data
7.8
1368
Not enough data
Generative AI
6.0
678
Not enough data
Feature Not Available
Not enough data
Text Messaging
7.4
135
Not enough data
6.6
116
Not enough data
7.4
130
Not enough data
7.5
120
Not enough data
7.1
108
Not enough data
Feature Not Available
Not enough data
8.1
146
Not enough data
6.9
121
Not enough data
SMS Platform
7.6
131
Not enough data
8.9
148
Not enough data
7.5
106
Not enough data
6.5
99
Not enough data
6.8
101
Not enough data
8.0
121
Not enough data
Design and Customization
7.7
181
Not enough data
7.6
176
Not enough data
8.0
158
Not enough data
8.0
168
Not enough data
Campaigns
7.8
146
Not enough data
8.3
158
Not enough data
7.8
125
Not enough data
7.7
159
Not enough data
Integrations
8.2
151
Not enough data
6.9
95
Not enough data
8.0
110
Not enough data
7.3
123
Not enough data
Generative AI
Feature Not Available
Not enough data
Attribution Modeling
7.1
196
Not enough data
7.1
187
Not enough data
6.8
179
Not enough data
6.9
177
Not enough data
6.3
164
Not enough data
7.1
178
Not enough data
Marketing
7.1
187
Not enough data
7.1
183
Not enough data
7.3
200
Not enough data
7.9
237
Not enough data
Reporting
7.5
271
Not enough data
7.3
252
Not enough data
7.0
238
Not enough data
Platform Interoperability
7.8(won by default)
182
Not enough data
Social Functionality
7.9(won by default)
272
Not enough data
Campaign Management
8.3(won by default)
320
Not enough data
8.3(won by default)
294
Not enough data
8.1(won by default)
278
Not enough data
7.8(won by default)
258
Not enough data
7.9(won by default)
247
Not enough data
8.2(won by default)
238
Not enough data
8.1(won by default)
230
Not enough data
7.8(won by default)
212
Not enough data
7.6(won by default)
206
Not enough data
7.9(won by default)
238
Not enough data
7.8(won by default)
213
Not enough data
7.6(won by default)
194
Not enough data
7.7(won by default)
197
Not enough data
Targeting
8.3(won by default)
268
Not enough data
8.3(won by default)
256
Not enough data
7.8(won by default)
231
Not enough data
8.0(won by default)
224
Not enough data
Platform
8.1(won by default)
284
Not enough data
7.9(won by default)
263
Not enough data
8.5(won by default)
276
Not enough data
8.5(won by default)
312
Not enough data
8.3(won by default)
246
Not enough data
8.3(won by default)
278
Not enough data
8.6(won by default)
273
Not enough data
8.1(won by default)
217
Not enough data
8.1(won by default)
264
Not enough data
Page Customization
8.2
544
Not enough data
7.9
569
Not enough data
7.8
487
Not enough data
7.5
510
Not enough data
Page Optimization
7.7
385
Not enough data
7.8
489
Not enough data
7.5
432
Not enough data
7.2
373
Not enough data
Integrations
7.5
365
Not enough data
8.5
502
Not enough data
8.2
473
Not enough data
Generative AI
Feature Not Available
Not enough data
Customization
8.0
575
Not enough data
7.6
472
Not enough data
6.8
383
Not enough data
7.4
568
Not enough data
Additional Functionality
7.9
584
Not enough data
5.6
345
Not enough data
7.4
450
Not enough data
6.1
356
Not enough data
7.0
430
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.5
108
Not enough data
8.2
96
Not enough data
8.6
101
Not enough data
7.9
77
Not enough data
7.9
62
Not enough data
Internal Use
8.2
131
Not enough data
8.0
82
Not enough data
8.5
87
Not enough data
8.3
83
Not enough data
7.9
73
Not enough data
8.4
86
Not enough data
Data Sourcing
7.8
246
Not enough data
7.9
274
Not enough data
7.8
233
Not enough data
8.0
270
Not enough data
8.2
294
Not enough data
Predictive Analytics
8.1
258
Not enough data
7.9
241
Not enough data
7.4
205
Not enough data
7.4
231
Not enough data
Sales Management
8.2
279
Not enough data
7.8
143
Not enough data
8.1
267
Not enough data
8.4
311
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
396
Not enough data
8.2
371
Not enough data
8.1
354
Not enough data
Discovery
8.2
407
Not enough data
8.2
412
Not enough data
8.1
363
Not enough data
Management
8.0
348
Not enough data
8.3
390
Not enough data
Platform
8.1
368
Not enough data
8.1
397
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and BenchmarkONE are categorized as CRM and Marketing Automation
Unique Categories
ActiveCampaign is categorized as Sales Platforms, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
BenchmarkONE has no unique categories
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
BenchmarkONE
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.8%
Marketing and Advertising
18.8%
Computer Software
8.0%
Information Technology and Services
6.8%
Management Consulting
5.7%
Health, Wellness and Fitness
4.5%
Other
56.3%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
BenchmarkONE
Most Helpful Favorable Review
Donald G. P.
Verified User in Higher Education
I touch on much of what I likea couple of questions down. The fact that I can largely automate my recruiting/marketing is huge plus after working with the clunky ACT! CRM for six years. Timely deliver of pertinent information, e-mail tracking capability...
Most Helpful Critical Review
Verified User in Computer Software
Compared to Salesforce, Hubspot, Marketo, or Act-On, Hatchbuck is extremely limiting, especially when it comes to reporting and automation. It's missing a lot of the core features I've come to expect in CRM/MA tools, and it doesn't integrate with anything...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Donald G. P.
Verified User in Higher Education
I touch on much of what I likea couple of questions down. The fact that I can largely automate my recruiting/marketing is huge plus after working with the clunky ACT! CRM for six years. Timely deliver of pertinent information, e-mail tracking capability...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Verified User in Computer Software
Compared to Salesforce, Hubspot, Marketo, or Act-On, Hatchbuck is extremely limiting, especially when it comes to reporting and automation. It's missing a lot of the core features I've come to expect in CRM/MA tools, and it doesn't integrate with anything...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
BenchmarkONE has no discussions with answers
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