Compare ActiveCampaign and Adobe Marketo Engage 
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Mid-Market (54.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Contact Us Per Month
ActiveCampaign
Star Rating
(13,921)4.5 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansAdobe Marketo Engage
Star Rating
(2,608)4.1 out of 5
Market Segments
Mid-Market (54.4% of reviews)
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in ease of use, scoring 8.2 compared to Adobe Marketo Engage's 7.3. Reviewers mention that the intuitive interface and straightforward navigation make it easier for small businesses to get started quickly.
- Reviewers mention that ActiveCampaign offers superior quality of support, with a score of 8.6 versus Adobe Marketo Engage's 7.4. Users appreciate the responsive customer service and extensive resources available for troubleshooting.
- G2 users highlight that ActiveCampaign's automated email responses feature is particularly strong, scoring 8.9 compared to Adobe Marketo Engage's 8.5. Reviewers say that the automation workflows are easy to set up and highly effective in nurturing leads.
- Users on G2 report that ActiveCampaign has a better entry-level price, starting at $15.00, making it more accessible for small businesses compared to Adobe Marketo Engage, which requires potential customers to contact for pricing.
- Reviewers mention that while both platforms offer A/B testing capabilities, they rate equally at 7.9. However, users say that ActiveCampaign's implementation is more user-friendly, allowing for quicker testing and optimization of campaigns.
- Users report that Adobe Marketo Engage shines in marketing lead database management, scoring 8.5 compared to ActiveCampaign's 8.3. Reviewers appreciate the robust features for managing and segmenting leads effectively, which is crucial for mid-market businesses.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Free Trial
ActiveCampaign
Free Trial is available
Adobe Marketo Engage
Free Trial is available
Ratings
Meets Requirements
8.8
10,466
8.4
2,200
Ease of Use
8.2
10,569
7.3
2,252
Ease of Setup
8.1
6,504
6.7
1,152
Ease of Admin
8.4
6,019
7.6
1,085
Quality of Support
8.6
9,717
7.4
2,078
Has the product been a good partner in doing business?
8.8
5,883
7.7
1,077
Product Direction (% positive)
8.3
9,875
8.0
2,173
Features by Category
Sales Force Automation
8.3
1896
|
Verified
Not enough data
7.0
833
Not enough data
8.0
1569
|
Verified
Not enough data
7.8
1491
|
Verified
Not enough data
7.0
1042
|
Verified
Not enough data
7.7
1249
|
Verified
Not enough data
7.1
1031
|
Verified
Not enough data
7.0
968
|
Verified
Not enough data
7.4
1107
|
Verified
Not enough data
Marketing Automation
9.0
2103
|
Verified
Not enough data
8.8
1999
|
Verified
Not enough data
8.5
1953
|
Verified
Not enough data
7.9
1287
|
Verified
Not enough data
Customer Support
7.7
1283
|
Verified
Not enough data
7.8
1442
|
Verified
Not enough data
8.0
1576
|
Verified
Not enough data
7.1
1151
|
Verified
Not enough data
7.6
1267
|
Verified
Not enough data
Reporting & Analytics
7.7
1770
|
Verified
Not enough data
8.0
1968
|
Verified
Not enough data
7.2
1123
|
Verified
Not enough data
Mobile & Social
7.4
1065
|
Verified
Not enough data
7.4
1164
|
Verified
Not enough data
7.2
1212
|
Verified
Not enough data
Platform
7.9
1734
|
Verified
Not enough data
8.1
1683
|
Verified
Not enough data
8.2
1789
|
Verified
Not enough data
7.3
1221
|
Verified
Not enough data
7.1
1124
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1854
|
Verified
Not enough data
7.5
1250
|
Verified
Not enough data
Integration
8.1
1721
|
Verified
Not enough data
8.1
1732
|
Verified
Not enough data
7.9
1436
|
Verified
Not enough data
Generative AI
6.0
507
Not enough data
Email Marketing
8.8
6033
|
Verified
8.3
1669
|
Verified
8.9
5857
|
Verified
8.7
1658
|
Verified
8.6
5717
|
Verified
8.1
1634
|
Verified
8.9
5326
|
Verified
8.5
1568
|
Verified
Online Marketing
7.4
3986
|
Verified
7.8
1617
|
Verified
7.9
3692
|
Verified
7.8
1437
|
Verified
7.9
3151
|
Verified
7.9
1490
|
Verified
8.1
4485
|
Verified
7.4
1492
|
Verified
7.8
3101
|
Verified
7.4
1258
|
Verified
Lead Management
8.3
3974
|
Verified
8.5
1271
|
Verified
8.1
3587
|
Verified
7.9
1169
|
Verified
8.6
4696
|
Verified
8.2
1544
|
Verified
8.0
3120
|
Verified
8.2
1506
|
Verified
8.6
3967
|
Verified
8.4
1562
|
Verified
8.1
3618
|
Verified
8.0
1455
|
Verified
8.3
3430
|
Verified
8.3
1469
|
Verified
8.1
3201
|
Verified
8.2
1510
|
Verified
Campaign Management
8.0
3126
|
Verified
8.3
1522
|
Verified
7.8
2747
|
Verified
8.4
1418
|
Verified
7.3
2294
7.2
1117
|
Verified
6.9
1996
|
Verified
7.0
870
Social
7.0
1983
|
Verified
7.3
672
|
Verified
7.4
2343
|
Verified
7.5
724
|
Verified
7.4
2215
|
Verified
7.6
711
|
Verified
7.2
2109
|
Verified
7.5
680
|
Verified
7.1
2070
|
Verified
7.5
641
|
Verified
Reporting & Analytics
8.2
4815
|
Verified
7.7
1561
|
Verified
7.7
3245
|
Verified
7.2
1337
|
Verified
7.3
2581
|
Verified
7.2
1156
|
Verified
7.2
2387
|
Verified
7.2
1085
|
Verified
7.0
2110
|
Verified
6.9
936
|
Verified
Platform
8.0
3314
|
Verified
7.7
840
|
Verified
8.2
3102
|
Verified
7.9
830
|
Verified
8.3
3309
|
Verified
8.4
858
|
Verified
7.5
2027
|
Verified
7.7
580
|
Verified
7.0
1760
|
Verified
7.2
583
|
Verified
8.4
3321
|
Verified
7.7
842
|
Verified
7.6
2059
|
Verified
7.6
540
Integration
8.2
3348
|
Verified
8.0
856
|
Verified
8.2
3251
|
Verified
7.9
807
|
Verified
7.9
2736
|
Verified
8.1
736
|
Verified
Lead Intelligence
Not enough data
8.2
302
Not enough data
8.2
306
Not enough data
8.4
320
Lead Management
Not enough data
8.4
344
Not enough data
8.0
310
Not enough data
8.2
319
Marketing Campaigns
Not enough data
8.4
297
Not enough data
8.1
282
Not enough data
8.1
281
Not enough data
8.1
296
|
Verified
Not enough data
8.3
323
Campaign Execution
Not enough data
8.2
304
Not enough data
8.1
292
Not enough data
8.1
282
Not enough data
9.0
144
|
Verified
Messenger
7.5
1059
Not enough data
6.0
911
Not enough data
6.6
940
Not enough data
7.0
982
Not enough data
Channels
6.5
925
Not enough data
7.3
1107
Not enough data
6.0
853
Not enough data
5.5
771
Not enough data
6.0
778
Not enough data
Customers
7.6
1167
Not enough data
7.4
1092
Not enough data
7.6
1228
Not enough data
7.7
1167
Not enough data
7.2
1118
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
525
Not enough data
8.6
703
Not enough data
6.3
425
Not enough data
6.7
451
Not enough data
7.6
555
Not enough data
6.9
469
Not enough data
6.9
441
Not enough data
Repeatability and Reportability
7.5
543
Not enough data
7.5
540
Not enough data
7.5
508
Not enough data
6.7
442
Not enough data
6.0
399
Not enough data
AI and Automation
7.2
484
Not enough data
7.2
486
Not enough data
7.2
489
Not enough data
6.7
424
Not enough data
6.5
403
Not enough data
Generative AI
6.1
341
Not enough data
Visitor Behavior
7.6
387
Not enough data
7.9
376
Not enough data
7.2
334
Not enough data
Templates
7.3
388
Not enough data
8.0
416
Not enough data
7.8
389
Not enough data
Personalization
7.6
378
Not enough data
7.6
381
Not enough data
7.2
338
Not enough data
7.1
327
Not enough data
7.3
317
Not enough data
7.2
304
Not enough data
7.4
324
Not enough data
8.0
374
Not enough data
Multichannel
7.4
360
Not enough data
8.5
440
Not enough data
7.6
398
Not enough data
Administration
8.5
462
Not enough data
7.9
450
Not enough data
7.9
420
Not enough data
8.0
442
Not enough data
Templates
7.7
1836
Not enough data
6.3
1339
Not enough data
7.0
1441
Not enough data
7.6
1505
Not enough data
Edit
7.4
1569
Not enough data
8.0
1783
Not enough data
7.4
1480
Not enough data
Logistics
7.8
1640
Not enough data
7.0
1408
Not enough data
7.8
1599
Not enough data
7.8
1374
Not enough data
Generative AI
5.9
683
Not enough data
Feature Not Available
Not enough data
Text Messaging
7.4
135
Not enough data
6.6
116
Not enough data
7.4
130
Not enough data
7.5
120
Not enough data
7.1
108
Not enough data
Feature Not Available
Not enough data
8.1
146
Not enough data
6.9
121
Not enough data
SMS Platform
7.6
131
Not enough data
8.9
148
Not enough data
7.5
106
Not enough data
6.5
99
Not enough data
6.8
101
Not enough data
8.0
121
Not enough data
Design and Customization
7.7
181
Not enough data
7.6
176
Not enough data
8.0
158
Not enough data
8.0
168
Not enough data
Campaigns
7.8
146
Not enough data
8.3
158
Not enough data
7.8
125
Not enough data
7.7
159
Not enough data
Integrations
8.2
151
Not enough data
6.9
95
Not enough data
8.0
110
Not enough data
7.3
123
Not enough data
Generative AI
Feature Not Available
Not enough data
Attribution Modeling
7.1
196
Not enough data
7.1
187
Not enough data
6.8
179
Not enough data
6.9
177
Not enough data
6.3
164
Not enough data
7.1
178
Not enough data
Marketing
7.1
187
Not enough data
7.1
183
Not enough data
7.3
200
Not enough data
7.9
237
Not enough data
Reporting
7.5
271
Not enough data
7.3
252
Not enough data
7.0
238
Not enough data
Platform Interoperability
7.8(won by default)
182
Not enough data
Social Functionality
7.9(won by default)
272
Not enough data
Campaign Management
8.3(won by default)
320
Not enough data
8.3(won by default)
294
Not enough data
8.1(won by default)
278
Not enough data
7.8(won by default)
258
Not enough data
7.9(won by default)
247
Not enough data
8.2(won by default)
238
Not enough data
8.1(won by default)
230
Not enough data
7.8(won by default)
212
Not enough data
7.6(won by default)
206
Not enough data
7.9(won by default)
238
Not enough data
7.8(won by default)
213
Not enough data
7.6(won by default)
194
Not enough data
7.7(won by default)
197
Not enough data
Targeting
8.3(won by default)
268
Not enough data
8.3(won by default)
256
Not enough data
7.8(won by default)
231
Not enough data
8.0(won by default)
224
Not enough data
Platform
8.1(won by default)
284
Not enough data
7.9(won by default)
263
Not enough data
8.5(won by default)
276
Not enough data
8.5(won by default)
312
Not enough data
8.3(won by default)
246
Not enough data
8.3(won by default)
278
Not enough data
8.6(won by default)
273
Not enough data
8.1(won by default)
217
Not enough data
8.1(won by default)
264
Not enough data
Page Customization
8.2
548
Not enough data
7.9
573
Not enough data
7.8
491
Not enough data
7.5
514
Not enough data
Page Optimization
7.7
389
Not enough data
7.8
493
Not enough data
7.5
436
Not enough data
7.2
377
Not enough data
Integrations
7.5
369
Not enough data
8.5
506
Not enough data
8.2
477
Not enough data
Generative AI
Feature Not Available
Not enough data
Customization
8.0
575
Not enough data
7.6
472
Not enough data
6.8
383
Not enough data
7.4
568
Not enough data
Additional Functionality
7.9
584
Not enough data
5.6
345
Not enough data
7.4
450
Not enough data
6.1
356
Not enough data
7.0
430
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.5
108
Not enough data
8.2
96
Not enough data
8.6
101
Not enough data
7.9
77
Not enough data
7.9
62
Not enough data
Internal Use
8.2
131
Not enough data
8.0
82
Not enough data
8.5
87
Not enough data
8.3
83
Not enough data
7.9
73
Not enough data
8.4
86
Not enough data
Data Sourcing
7.8
246
Not enough data
7.9
274
Not enough data
7.8
233
Not enough data
8.0
270
Not enough data
8.2
294
Not enough data
Predictive Analytics
8.1
258
Not enough data
7.9
241
Not enough data
7.4
205
Not enough data
7.4
231
Not enough data
Sales Management
8.2
279
Not enough data
7.8
143
Not enough data
8.1
267
Not enough data
8.4
311
Not enough data
Lead Intelligence
Not enough data
8.2
241
Not enough data
8.0
245
Not enough data
8.1
257
Lead Management
Not enough data
8.4
268
Not enough data
8.0
241
Not enough data
8.1
249
Marketing Campaigns
Not enough data
8.2
222
Not enough data
8.0
195
Not enough data
8.0
215
Not enough data
8.0
215
Not enough data
8.1
247
Not enough data
8.4
108
Lead Intelligence
Not enough data
8.4
279
Not enough data
8.2
273
Not enough data
8.3
292
Lead Management
Not enough data
8.6
290
Not enough data
8.1
277
Not enough data
8.3
276
Marketing Campaigns
Not enough data
8.3
258
Not enough data
8.1
240
Not enough data
8.3
249
Not enough data
8.3
256
Not enough data
8.3
278
Data Availability - Marketing Account Intelligence
Not enough data
8.2
17
Data Accuracy - Marketing Account Intelligence
Not enough data
7.7
17
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.5
100
|
Verified
Not enough data
8.7
110
Not enough data
8.3
77
|
Verified
Not enough data
8.4
86
|
Verified
Campaigns
Not enough data
8.4
96
Not enough data
8.2
96
|
Verified
Not enough data
8.2
94
Not enough data
8.2
92
|
Verified
Not enough data
8.6
91
|
Verified
Not enough data
8.5
91
|
Verified
Engagement
Not enough data
8.2
87
|
Verified
Platform
Not enough data
8.5
106
|
Verified
Not enough data
8.3
103
|
Verified
Not enough data
8.3
99
|
Verified
Attribution
8.1
397
Not enough data
8.2
372
Not enough data
8.1
355
Not enough data
Discovery
8.2
408
Not enough data
8.2
413
Not enough data
8.1
364
Not enough data
Management
8.0
349
Not enough data
8.3
391
Not enough data
Platform
8.1
369
Not enough data
8.1
398
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Adobe Marketo Engage are categorized as Marketing Automation
Unique Categories
ActiveCampaign is categorized as Sales Platforms, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, CRM, and Salesforce AppExchange Apps
Adobe Marketo Engage is categorized as Marketing Account Intelligence, Account Data Management, Mobile Marketing, and Account-Based Analytics
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.8%
Computer Software
24.8%
Information Technology and Services
12.9%
Marketing and Advertising
12.4%
Internet
5.2%
Financial Services
4.4%
Other
40.2%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Adobe Marketo Engage
Most Helpful Favorable Review
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
How do I gain experience with Marketo?
3 comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
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