Compare ActiveCampaign and Convertkit 
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (91.5% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(13,809)4.5 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansConvertkit
Star Rating
(208)4.4 out of 5
Market Segments
Small-Business (91.5% of reviews)
Entry-Level Pricing
No pricing available
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ActiveCampaign vs Convertkit
When assessing the two solutions, reviewers found Convertkit easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.
- Reviewers felt that ActiveCampaign meets the needs of their business better than Convertkit.
- When comparing quality of ongoing product support, ActiveCampaign and Convertkit provide similar levels of assistance.
- When assessing product direction, ActiveCampaign and Convertkit received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Convertkit
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
Convertkit
Free Trial is available
Ratings
Meets Requirements
8.8
10,356
8.6
152
Ease of Use
8.2
10,456
8.6
153
Ease of Setup
8.1
6,392
8.9
57
Ease of Admin
8.4
5,960
8.8
56
Quality of Support
8.6
9,616
8.6
138
Has the product been a good partner in doing business?
8.8
5,826
8.8
51
Product Direction (% positive)
8.3
9,762
8.3
148
Features by Category
Sales Force Automation
8.3
1843
|
Verified
Not enough data
7.1
782
Not enough data
8.0
1517
|
Verified
Not enough data
7.8
1439
|
Verified
Not enough data
7.1
993
|
Verified
Not enough data
7.7
1199
|
Verified
Not enough data
7.1
984
|
Verified
Not enough data
7.0
921
|
Verified
Not enough data
7.5
1061
|
Verified
Not enough data
Marketing Automation
9.0
2047
|
Verified
Not enough data
8.8
1943
|
Verified
Not enough data
8.5
1902
|
Verified
Not enough data
7.9
1237
|
Verified
Not enough data
Customer Support
7.7
1234
|
Verified
Not enough data
7.8
1395
|
Verified
Not enough data
8.1
1530
|
Verified
Not enough data
7.1
1106
|
Verified
Not enough data
7.6
1222
|
Verified
Not enough data
Reporting & Analytics
7.8
1723
|
Verified
Not enough data
8.0
1922
|
Verified
Not enough data
7.2
1081
|
Verified
Not enough data
Mobile & Social
7.4
1023
|
Verified
Not enough data
7.4
1122
|
Verified
Not enough data
7.2
1172
|
Verified
Not enough data
Platform
7.9
1673
|
Verified
Not enough data
8.1
1621
|
Verified
Not enough data
8.2
1729
|
Verified
Not enough data
7.4
1163
|
Verified
Not enough data
7.1
1068
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1792
|
Verified
Not enough data
7.5
1192
|
Verified
Not enough data
Integration
8.2
1674
|
Verified
Not enough data
8.1
1684
|
Verified
Not enough data
7.9
1394
|
Verified
Not enough data
Generative AI
6.1
473
Not enough data
Email Marketing
Not enough data
8.5
58
Not enough data
8.4
59
Not enough data
8.7
54
Not enough data
8.3
58
Not enough data
8.5
56
Not enough data
8.4
56
Not enough data
8.5
51
Not enough data
8.4
37
Not enough data
8.1
33
Reporting & Analytics
Not enough data
8.3
45
Not enough data
8.0
57
Platform
Not enough data
8.4
33
Not enough data
8.3
25
Not enough data
8.4
36
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integration
Not enough data
7.7
35
Not enough data
7.9
31
Not enough data
7.3
30
Not enough data
7.2
28
Not enough data
7.3
30
Not enough data
7.7
28
Email Marketing
8.8
5972
|
Verified
Not enough data
8.9
5795
|
Verified
Not enough data
8.6
5655
|
Verified
Not enough data
8.9
5266
|
Verified
Not enough data
Online Marketing
7.4
3928
|
Verified
Not enough data
8.0
3638
|
Verified
Not enough data
7.9
3097
|
Verified
Not enough data
8.2
4430
|
Verified
Not enough data
7.9
3050
|
Verified
Not enough data
Lead Management
8.3
3922
|
Verified
Not enough data
8.1
3535
|
Verified
Not enough data
8.6
4642
|
Verified
Not enough data
8.0
3071
|
Verified
Not enough data
8.6
3915
|
Verified
Not enough data
8.1
3567
|
Verified
Not enough data
8.3
3380
|
Verified
Not enough data
8.1
3153
|
Verified
Not enough data
Campaign Management
8.1
3076
|
Verified
Not enough data
7.9
2697
|
Verified
Not enough data
7.3
2246
Not enough data
6.9
1949
|
Verified
Not enough data
Social
7.0
1937
|
Verified
Not enough data
7.4
2296
|
Verified
Not enough data
7.4
2169
|
Verified
Not enough data
7.3
2063
|
Verified
Not enough data
7.1
2023
|
Verified
Not enough data
Reporting & Analytics
8.2
4765
|
Verified
Not enough data
7.7
3195
|
Verified
Not enough data
7.3
2533
|
Verified
Not enough data
7.2
2340
|
Verified
Not enough data
7.0
2063
|
Verified
Not enough data
Platform
8.0
3253
|
Verified
Not enough data
8.2
3043
|
Verified
Not enough data
8.4
3248
|
Verified
Not enough data
7.6
1969
|
Verified
Not enough data
7.1
1703
|
Verified
Not enough data
8.4
3260
|
Verified
Not enough data
7.6
2003
|
Verified
Not enough data
Integration
8.2
3289
|
Verified
Not enough data
8.3
3193
|
Verified
Not enough data
7.9
2681
|
Verified
Not enough data
Messenger
7.5
1022
Not enough data
6.1
873
Not enough data
6.6
903
Not enough data
7.0
947
Not enough data
Channels
6.5
889
Not enough data
7.4
1070
Not enough data
6.0
818
Not enough data
5.5
737
Not enough data
6.0
744
Not enough data
Customers
7.7
1129
Not enough data
7.4
1056
Not enough data
7.7
1189
Not enough data
7.7
1131
Not enough data
7.3
1083
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
511
Not enough data
8.7
685
Not enough data
6.3
411
Not enough data
6.8
436
Not enough data
7.6
540
Not enough data
6.9
455
Not enough data
6.9
427
Not enough data
Repeatability and Reportability
7.5
528
Not enough data
7.5
525
Not enough data
7.5
493
Not enough data
6.7
427
Not enough data
6.0
385
Not enough data
AI and Automation
7.3
471
Not enough data
7.3
473
Not enough data
7.3
476
Not enough data
6.7
411
Not enough data
6.5
390
Not enough data
Generative AI
6.2
328
Not enough data
Visitor Behavior
7.6
379
Not enough data
7.9
369
Not enough data
7.2
327
Not enough data
Templates
7.3
381
Not enough data
8.0
409
Not enough data
7.8
382
Not enough data
Personalization
7.6
370
Not enough data
7.6
374
Not enough data
7.2
330
Not enough data
7.1
319
Not enough data
7.3
309
Not enough data
7.1
296
Not enough data
7.4
316
Not enough data
8.0
367
Not enough data
Multichannel
7.4
352
Not enough data
8.5
433
Not enough data
7.6
390
Not enough data
Administration
8.5
454
Not enough data
7.9
442
Not enough data
7.9
412
Not enough data
8.0
434
Not enough data
Templates
7.7
1791
Not enough data
6.3
1296
Not enough data
7.0
1396
Not enough data
7.6
1462
Not enough data
Edit
7.4
1525
Not enough data
8.0
1738
Not enough data
7.4
1436
Not enough data
Logistics
7.8
1596
Not enough data
7.0
1364
Not enough data
7.8
1557
Not enough data
7.8
1332
Not enough data
Generative AI
6.0
642
Not enough data
Feature Not Available
Not enough data
Text Messaging
7.4
135
Not enough data
6.6
116
Not enough data
7.4
130
Not enough data
7.5
120
Not enough data
7.1
108
Not enough data
Feature Not Available
Not enough data
8.1
146
Not enough data
6.9
121
Not enough data
SMS Platform
7.6
131
Not enough data
8.9
148
Not enough data
7.5
106
Not enough data
6.5
99
Not enough data
6.8
101
Not enough data
8.0
121
Not enough data
Design and Customization
7.7
179
Not enough data
7.6
174
Not enough data
8.0
156
Not enough data
8.0
166
Not enough data
Campaigns
7.9
144
Not enough data
8.3
157
Not enough data
7.9
123
Not enough data
7.8
157
Not enough data
Integrations
8.2
149
Not enough data
7.0
93
Not enough data
8.1
109
Not enough data
7.4
121
Not enough data
Generative AI
Feature Not Available
Not enough data
Attribution Modeling
7.1
195
Not enough data
7.1
186
Not enough data
6.8
178
Not enough data
6.9
176
Not enough data
6.3
163
Not enough data
7.1
177
Not enough data
Marketing
7.1
186
Not enough data
7.2
182
Not enough data
7.3
199
Not enough data
7.9
235
Not enough data
Reporting
7.5
269
Not enough data
7.3
251
Not enough data
7.0
236
Not enough data
Platform Interoperability
7.8(won by default)
176
Not enough data
Social Functionality
7.9(won by default)
265
Not enough data
Campaign Management
8.3(won by default)
313
Not enough data
8.3(won by default)
286
Not enough data
8.1(won by default)
271
Not enough data
7.8(won by default)
250
Not enough data
7.9(won by default)
239
Not enough data
8.2(won by default)
231
Not enough data
8.1(won by default)
224
Not enough data
7.8(won by default)
206
Not enough data
7.6(won by default)
200
Not enough data
7.9(won by default)
232
Not enough data
7.8(won by default)
207
Not enough data
7.7(won by default)
188
Not enough data
7.7(won by default)
191
Not enough data
Targeting
8.3(won by default)
261
Not enough data
8.3(won by default)
250
Not enough data
7.8(won by default)
224
Not enough data
8.0(won by default)
218
Not enough data
Platform
8.1(won by default)
278
Not enough data
7.9(won by default)
257
Not enough data
8.5(won by default)
270
Not enough data
8.5(won by default)
305
Not enough data
8.4(won by default)
240
Not enough data
8.3(won by default)
272
Not enough data
8.6(won by default)
267
Not enough data
8.1(won by default)
211
Not enough data
8.1(won by default)
258
Not enough data
Page Customization
8.2
536
Not enough data
7.9
561
Not enough data
7.8
479
Not enough data
7.5
502
Not enough data
Page Optimization
7.7
376
Not enough data
7.8
481
Not enough data
7.5
423
Not enough data
7.2
364
Not enough data
Integrations
7.5
357
Not enough data
8.5
494
Not enough data
8.2
465
Not enough data
Generative AI
Feature Not Available
Not enough data
Customization
8.0
558
Not enough data
7.6
458
Not enough data
6.8
369
Not enough data
7.4
552
Not enough data
Additional Functionality
7.9
568
Not enough data
5.7
330
Not enough data
7.4
433
Not enough data
6.2
343
Not enough data
7.1
417
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.5
108
Not enough data
8.2
96
Not enough data
8.6
101
Not enough data
7.9
77
Not enough data
8.0
62
Not enough data
Internal Use
8.2
131
Not enough data
8.0
82
Not enough data
8.6
87
Not enough data
8.3
83
Not enough data
8.0
73
Not enough data
8.4
86
Not enough data
Data Sourcing
7.8
243
Not enough data
7.9
271
Not enough data
7.8
230
Not enough data
7.9
267
Not enough data
8.2
291
Not enough data
Predictive Analytics
8.1
256
Not enough data
7.9
239
Not enough data
7.3
203
Not enough data
7.4
229
Not enough data
Sales Management
8.2
276
Not enough data
7.7
141
Not enough data
8.1
265
Not enough data
8.4
309
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
392
Not enough data
8.3
367
Not enough data
8.1
349
Not enough data
Discovery
8.2
402
Not enough data
8.2
407
Not enough data
8.1
358
Not enough data
Management
8.0
344
Not enough data
8.3
386
Not enough data
Platform
8.1
364
Not enough data
8.1
393
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Convertkit share no categories
Unique Categories
ActiveCampaign is categorized as Sales Platforms, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, CRM, Salesforce AppExchange Apps, and Marketing Automation
Convertkit is categorized as Email Marketing
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Convertkit
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.8%
Marketing and Advertising
25.0%
Health, Wellness and Fitness
7.0%
Management Consulting
5.0%
Professional Training & Coaching
4.0%
Writing and Editing
3.5%
Other
55.5%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Convertkit
Most Helpful Favorable Review
𝕋𝕖𝕛𝕒𝕤𝕧𝕚 .
Verified User in Retail
This is such a User-Friendly Email Marketing tool. The main application of this tool is that it helps users to create and manage email campaigns, build landing pages, automate email sequences, and build Email lists. The platform is easy to use, allowing...
Most Helpful Critical Review
Verified User in Apparel & Fashion
WORST CUSTOMER SERVICE EVER! You have to prove to them when you have a bigger list that you have at least 20% Open rate which is impossible and unrealistic when your email marketing ends up on the gmail promotions folder.
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
𝕋𝕖𝕛𝕒𝕤𝕧𝕚 .
Verified User in Retail
This is such a User-Friendly Email Marketing tool. The main application of this tool is that it helps users to create and manage email campaigns, build landing pages, automate email sequences, and build Email lists. The platform is easy to use, allowing...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Verified User in Apparel & Fashion
WORST CUSTOMER SERVICE EVER! You have to prove to them when you have a bigger list that you have at least 20% Open rate which is impossible and unrealistic when your email marketing ends up on the gmail promotions folder.
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Is ConvertKit better than MailChimp?
4 comments
ME
Yes, extremely. There are so many things you can do with Convertkit that you can't with MailChimp. Some highlights: Advanced tagging to really organize your...Read more
What is ConvertKit used for?
2 comments
JL
Email marketing, landing pages, marketing automations, and recently they added the ability to sell digital products and email subscriptions. The core is...Read more
Does ConvertKit have a free plan?
1 comment
DS
No- They have a trial period and then you will be asked to convert to a paid subscription. Read more
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