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E-Commerce Personalization Software
AB Tasty
Insider
AB Tasty-vs-Insider

Compare AB Tasty and Insider

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At a Glance
Pricing
Ratings
Features
Reviews
Alternatives
Discussions

By AB Tasty

Optimized for quick response

By Insider

Optimized for quick response

At a Glance

Star Rating

(283)4.5 out of 5

(1,079)4.8 out of 5

Market Segments

Mid-Market (46.8% of reviews)

Mid-Market (44.9% of reviews)

Entry-Level Pricing

Contact Us for Pricing

No pricing available

AB Tasty

Star Rating

(283)4.5 out of 5

Market Segments

Mid-Market (46.8% of reviews)

Entry-Level Pricing

Contact Us for Pricing

Browse all 2 pricing plans

Insider

Star Rating

(1,079)4.8 out of 5

Market Segments

Mid-Market (44.9% of reviews)

Entry-Level Pricing

No pricing available

Free Trial is available

Learn more about Insider

Summary

AI Generated Summary

AI-generated. Powered by real user reviews.

Users report that AB Tasty excels in Email Marketing, particularly in Building and Personalizing Emails and Sending Outbound Emails, both rated at 9.7, while Insider also performs well but has a slightly lower rating in these areas.
Reviewers mention that Insider shines in Visitor Behavior monitoring, achieving a score of 9.5 compared to AB Tasty's 8.1, indicating that Insider provides more robust tools for tracking user interactions.
G2 users highlight that AB Tasty's Quality of Support is rated at 9.4, which is competitive, but Insider edges ahead with a score of 9.6, suggesting that users may find more responsive and helpful support with Insider.
Users on G2 note that AB Tasty's Segmentation capabilities, particularly in A/B Testing, are rated at 8.7, while Insider offers a superior score of 9.7, indicating a more advanced approach to user segmentation and testing.
Reviewers mention that Insider's Personalization features, especially in Recommendation Engine and Personalized Messaging, are rated significantly higher than AB Tasty, showcasing Insider's strength in delivering tailored user experiences.
Users say that while both platforms offer Campaign Management tools, Insider's features like Event/Webinar Marketing and Budgeting are rated higher, suggesting a more comprehensive approach to managing marketing campaigns.

Sponsored

Netcapz

(0)

Marketing Automation

Visit Website

Pricing

Entry-Level Pricing

AB Tasty

Essentials

Experiment & Personalize, Easy-to-Use, Advanced Targeting & Modifications

A/B, split & funnel testing
Personalization campaigns
Visual and code editor, preview for QA

Browse all 2 pricing plans

Insider

No pricing available

Free Trial

AB Tasty

No trial information available

Insider

Free Trial is available

Ratings

Meets Requirements

8.7

253

9.5

965

Ease of Use

8.5

255

9.5

968

Ease of Setup

8.5

144

9.1

427

Ease of Admin

9.0

120

9.2

242

Quality of Support

9.4

249

9.6

966

Has the product been a good partner in doing business?

9.2

121

9.5

243

Product Direction (% positive)

9.1

252

9.8

917

Features by Category

Marketing AutomationHide 41 FeaturesShow 41 Features

Not enough data

9.6

12,170

Email Marketing

Building and Personalizing Emails

Not enough data

9.7(won by default)

426

Sending Outbound Emails

Not enough data

9.7(won by default)

404

Manage Email Deliverability

Not enough data

9.7(won by default)

406

Automated Email Responses

Not enough data

9.7(won by default)

349

Online Marketing

Landing Pages and Forms

Not enough data

Feature Not Available

Dynamic Content

Not enough data

9.6(won by default)

441

A/B Testing

Not enough data

9.6(won by default)

455

Mobile Optimized

Not enough data

9.6(won by default)

445

Search Tracking and Optimization

Not enough data

Feature Not Available

Lead Management

Marketing Lead Database

Not enough data

9.6(won by default)

423

Data Quality Management

Not enough data

9.5(won by default)

423

Segmentation

Not enough data

9.6(won by default)

455

Lead Scoring and Grading

Not enough data

Feature Not Available

Lead Nurturing

Not enough data

9.6(won by default)

398

Online Behavior Tracking

Not enough data

9.6(won by default)

362

Automated Alerts and Tasks

Not enough data

9.6(won by default)

406

CRM Lead Integration

Not enough data

9.6(won by default)

394

Campaign Management

Program Management

Not enough data

Feature Not Available

Event / Webinar Marketing

Not enough data

Feature Not Available

Calendaring

Not enough data

Feature Not Available

Budgeting

Not enough data

Feature Not Available

Social

Social Listening

Not enough data

Feature Not Available

Social Sharing

Not enough data

9.4(won by default)

365

Social Campaigns

Not enough data

9.5(won by default)

374

Social Media Engagement

Not enough data

Feature Not Available

Social Media Advertising

Not enough data

Feature Not Available

Reporting & Analytics

Basic Reporting

Not enough data

9.5(won by default)

448

Web Analytics

Not enough data

9.5(won by default)

448

ROI Analytics

Not enough data

9.5(won by default)

441

Revenue Analytics

Not enough data

9.5(won by default)

440

SEO / Keyword Analytics

Not enough data

9.3(won by default)

347

Platform

Customization

Not enough data

9.6(won by default)

435

Workflow Capability

Not enough data

Feature Not Available

User, Role, and Access Management

Not enough data

9.6(won by default)

420

Internationalization

Not enough data

9.6(won by default)

360

Sandbox / Test Environments

Not enough data

9.5(won by default)

369

Performance and Reliability

Not enough data

9.6(won by default)

403

Output Document Generation

Not enough data

9.5(won by default)

345

Integration

Data Import & Export Tools

Not enough data

9.4(won by default)

405

Integration APIs

Not enough data

9.4(won by default)

405

Breadth of Partner Applications

Not enough data

9.5(won by default)

378

E-Commerce PersonalizationHide 21 FeaturesShow 21 Features

7.8

1,524

9.6

10,896

Visitor Behavior

Monitoring

8.1

Verified

9.5(won by 1.4)

520

Targeting

8.3

100

Verified

9.6(won by 1.3)

538

Guided Selling

7.5

Verified

9.5(won by 2.0)

489

Templates

Library

7.8

Verified

9.6(won by 1.8)

499

Customization

8.2

Verified

9.6(won by 1.4)

542

Optimization

8.4

Verified

9.6(won by 1.2)

537

Personalization

Recommendation

7.7

Verified

9.6(won by 1.9)

525

Content

8.3

Verified

9.6(won by 1.3)

515

Cart Abandonment

7.7

Verified

9.6(won by 1.9)

528

Feature Not Available

9.5(won by default)

464

Personalization Engine

7.5

Verified

9.6(won by 2.1)

512

Product Recommendations

7.1

Verified

9.6(won by 2.5)

511

A/B Testing

9.2

Verified

9.6(won by 0.4)

540

Personalized Messaging

8.4

Verified

9.6(won by 1.2)

528

Multichannel

Web

8.4

Verified

9.7(won by 1.3)

530

5.5

9.5(won by 4.0)

468

Mobile

8.4

Verified

9.6(won by 1.2)

531

Administration

Marketing Campaigns

7.3

Verified

9.6(won by 2.3)

529

Reports & Analytics

7.7

Verified

9.4(won by 1.7)

544

User Data

7.6

Verified

9.5(won by 1.9)

523

Integrations

7.7

Verified

9.5(won by 1.8)

523

Personalization EnginesHide 10 FeaturesShow 10 Features

8.7

9.6

5,180

Segmentation

A/B Testing

8.7

9.7(won by 1.0)

562

Customer Profiles

Not enough data

9.6(won by default)

540

Targeting

Behavioral Targeting

Not enough data

9.7(won by default)

556

Contextual Targeting

Not enough data

9.6(won by default)

531

Triggered Content

Geofencing

Not enough data

9.5(won by default)

470

Triggered Emails

Feature Not Available

9.6(won by default)

465

Triggered Messages

Not enough data

9.7(won by default)

518

Personalized Content

Recommendation Engine

Not enough data

9.7(won by default)

507

Personalized Discounts

Not enough data

9.7(won by default)

488

Website Personalization

Not enough data

9.6(won by default)

543

SMS MarketingHide 14 FeaturesShow 14 Features

Not enough data

9.6

521

Text Messaging

Bulk SMS

Not enough data

9.8(won by default)

Two-Way Text Messaging

Not enough data

9.6(won by default)

Text Scheduler

Not enough data

9.7(won by default)

Automatic Replies

Not enough data

9.6(won by default)

Automatic URL Shortening

Not enough data

9.7(won by default)

MMS Marketing

Not enough data

9.6(won by default)

Personalization

Not enough data

9.8(won by default)

Transactional SMS

Not enough data

9.5(won by default)

SMS Platform

Reporting

Not enough data

9.6(won by default)

Automation

Not enough data

9.6(won by default)

White Label

Not enough data

9.7(won by default)

Text-to-Landline

Not enough data

Feature Not Available

Short Codes

Not enough data

9.5(won by default)

API Integration

Not enough data

9.4(won by default)

Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features

Not enough data

9.5

3,540

Data Sourcing

Data Enrichment

Not enough data

9.5(won by default)

533

Verified

Expandability

Not enough data

9.5(won by default)

522

Verified

Content Marketing

Not enough data

9.6(won by default)

327

Multiple Devices

Not enough data

9.6(won by default)

551

Verified

Intelligence

Marketing Metrics

Not enough data

9.5(won by default)

555

Verified

Predictive Modeling

Not enough data

9.5(won by default)

530

Verified

Recommendation Engine

Not enough data

9.6(won by default)

522

Verified

Customer Journey AnalyticsHide 9 FeaturesShow 9 Features

Not enough data

9.5

5,072

Platform Basics

Dynamic Segmentation

Not enough data

9.5(won by default)

582

Verified

Journey Optimization

Not enough data

9.5(won by default)

582

Verified

Platform Data

Journey Reporting

Not enough data

9.5(won by default)

567

Verified

Trends Reporting

Not enough data

9.5(won by default)

550

Verified

Dashboards

Not enough data

9.4(won by default)

583

Verified

Advanced Data Filtering

Not enough data

9.4(won by default)

553

Platform Additional Functionality

Journey Mapping

Not enough data

9.5(won by default)

558

Verified

Integrations

Not enough data

9.5(won by default)

555

Verified

Automated Alerts

Not enough data

9.5(won by default)

542

Feature ManagementHide 6 FeaturesShow 6 Features

8.2

109

Not enough data

Management

Flag Management

8.6(won by default)

Not enough data

Rollout & Rollback Control

8.2(won by default)

Not enough data

Monitoring

7.9(won by default)

Not enough data

Functionality

Multi-Environment Control

7.6(won by default)

Not enough data

Feature Testing

8.6(won by default)

Not enough data

Low-Code Interface

8.0(won by default)

Not enough data

E-Commerce SearchHide 12 FeaturesShow 12 Features

Not enough data

9.8

399

Search Setup

Indexing

Not enough data

9.7(won by default)

Auto Complete

Not enough data

9.8(won by default)

Product Information

Not enough data

9.7(won by default)

Stemming

Not enough data

9.9(won by default)

Product Discovery

Recommendations

Not enough data

9.8(won by default)

Conversion

Not enough data

9.8(won by default)

Personalization

Not enough data

9.7(won by default)

Faceted Search

Not enough data

9.8(won by default)

Ranking and Relevancy

Not enough data

9.8(won by default)

Integration

E-Commerce

Not enough data

9.7(won by default)

PIM

Not enough data

9.8(won by default)

Merchadising

Not enough data

9.7(won by default)

A/B TestingHide 8 FeaturesShow 8 Features

7.4

1,051

Not enough data

Computing

WYSIWYG

7.7(won by default)

139

Not enough data

AI/Machine Learning

6.2(won by default)

Not enough data

Little to No Coding

7.3(won by default)

138

Not enough data

Experimental Design

Multivariate testing capacities

8.3(won by default)

146

Not enough data

Concurrent Testing

8.1(won by default)

127

Not enough data

Mobile Testing

8.2(won by default)

146

Not enough data

Analytics

Reporting and Analytics

7.9(won by default)

154

Not enough data

Heatmaps

5.4(won by default)

103

Not enough data

WhatsApp MarketingHide 10 FeaturesShow 10 Features

Not enough data

9.5

111

WhatsApp Messaging - WhatsApp Marketing

Transactional Messages

Not enough data

9.3(won by default)

Bulk WhatsApp Messaging

Not enough data

9.2(won by default)

Conversational Messaging

Not enough data

9.1(won by default)

Personalization

Not enough data

9.1(won by default)

Promotional Messages

Not enough data

9.5(won by default)

Automated Replies

Not enough data

9.5(won by default)

WhatsApp Business Platform - WhatsApp Marketing

Segmentation

Not enough data

9.7(won by default)

API Integration

Not enough data

9.7(won by default)

WhatsApp Commerce

Not enough data

9.7(won by default)

Analytics

Not enough data

9.7(won by default)

Emotion AIHide 16 FeaturesShow 16 Features

Not enough data

Usability - Emotion AI

Multi-Modal Support

Not enough data

Setup Simplicity

Not enough data

Platform Integration

Not enough data

User Interface Design

Not enough data

Performance Optimization - Emotion AI

Data Privacy

Not enough data

Scalability

Not enough data

Real-Time Processing

Not enough data

Security & Compliance - Emotion AI

Emotion Granularity

Not enough data

Ethical AI Compliance

Not enough data

Encryption Support

Not enough data

Advanced Features - Emotion AI

Integration APIs

Not enough data

Adaptive Emotion Responses

Not enough data

Multi-Language Support

Not enough data

Detection Features - Emotion AI

Voice Emotion Analysis

Not enough data

Facial Expression Recognition

Not enough data

Emotion Detection in Low-Quality Inputs

Not enough data

Mobile MarketingHide 14 FeaturesShow 14 Features

Not enough data

9.5

7,433

Analysis

Application Attribution

Not enough data

9.3(won by default)

555

Campaign Analysis

Not enough data

9.5(won by default)

619

Uninstall Tracking

Not enough data

9.3(won by default)

489

Verified

Custom Dashboards

Not enough data

9.5(won by default)

529

Verified

Campaigns

Proximity Marketing

Not enough data

9.4(won by default)

513

Verified

Push Notifications

Not enough data

9.7(won by default)

621

Verified

Bulk SMS

Not enough data

9.4(won by default)

419

Two-Way Text Messaging

Not enough data

9.2(won by default)

422

Email Campaigns

Not enough data

9.6(won by default)

496

Verified

Audience Segmentation

Not enough data

9.6(won by default)

581

Verified

Engagement

Coupons and Promotions

Not enough data

9.6(won by default)

558

Platform

Optimization

Not enough data

9.6(won by default)

601

Integrations - Mobile Marketing

Not enough data

9.5(won by default)

555

Verified

Internationalization

Not enough data

9.5(won by default)

475

Mobile App OptimizationHide 15 FeaturesShow 15 Features

8.7

227

Not enough data

Variation Testing

A/B Testing

9.3(won by default)

Not enough data

WYSIWYG Editor

7.7(won by default)

Not enough data

Conversion Goal

8.8(won by default)

Not enough data

Percentage of Traffic

9.1(won by default)

Not enough data

Confidence Level

8.6(won by default)

Not enough data

Multivariant Testing

8.2(won by default)

Not enough data

Reporting

Segmentation

8.5(won by default)

Not enough data

Reports and Dashboards

8.4(won by default)

Not enough data

Personalization

Standard Targeting

9.0(won by default)

Not enough data

Custom Targeting

9.0(won by default)

Not enough data

Data Segmentation

8.3(won by default)

Not enough data

Administration

API / Integrations

8.8(won by default)

Not enough data

QA Testing

8.5(won by default)

Not enough data

Performance and Reliability

8.6(won by default)

Not enough data

User, Role, and Access Management

9.2(won by default)

Not enough data

Categories

Shared Categories

AB Tasty

Insider

AB Tasty and Insider are categorized as Personalization, Personalization Engines, and E-Commerce Personalization

Unique Categories

AB Tasty is categorized as Feature Management, A/B Testing, Mobile App Optimization, and Emotion AI

Insider is categorized as E-Commerce Search, Customer Journey Analytics, Customer Data Platform (CDP), Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing

Reviews

Reviewers' Company Size

AB Tasty

Small-Business(50 or fewer emp.)

17.3%

Mid-Market(51-1000 emp.)

46.8%

Enterprise(> 1000 emp.)

36.0%

Insider

Small-Business(50 or fewer emp.)

29.0%

Mid-Market(51-1000 emp.)

44.9%

Enterprise(> 1000 emp.)

26.1%

Small-Business

(50 or fewer emp.)

17.3%

29.0%

Mid-Market

(51-1000 emp.)

46.8%

44.9%

Enterprise

(> 1000 emp.)

36.0%

26.1%

Reviewers' Industry

AB Tasty

Retail

14.4%

Cosmetics

8.3%

Leisure, Travel & Tourism

5.8%

Consumer Goods

4.7%

Marketing and Advertising

3.2%

Other

63.7%

Insider

Retail

26.7%

Apparel & Fashion

9.9%

Cosmetics

4.0%

Marketing and Advertising

3.9%

Leisure, Travel & Tourism

3.8%

Other

51.7%

Most Helpful Reviews

AB Tasty

Most Helpful Favorable Review

Jerrod H.

Verified User in Retail

The platform is easy to learn and utilize. The AB Tasty account team is EXCELLENT! They take the time to listen to their customers and provide solutions instead of empty promises.

Most Helpful Critical Review

Verified User in Health, Wellness and Fitness

The tool is not helping the user. It would be helpful to have more informations in the settings like "to take live your test, turn off the QA". Intuitively we were all searching for a "take live" button. Also the visual editor in the beginning is easy but...

Insider

Most Helpful Favorable Review

Maria Paula V.

Verified User in Furniture

We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....

Most Helpful Critical Review

Dilan T.

Verified User in Retail

We’re highly impressed with the capabilities of Insider’s products. There’s absolutely nothing that we dislike about the platform. Truly an excellent platform!

Jerrod H.

Verified User in Retail

The platform is easy to learn and utilize. The AB Tasty account team is EXCELLENT! They take the time to listen to their customers and provide solutions instead of empty promises.

Maria Paula V.

Verified User in Furniture

Verified User in Health, Wellness and Fitness

Dilan T.

Verified User in Retail

We’re highly impressed with the capabilities of Insider’s products. There’s absolutely nothing that we dislike about the platform. Truly an excellent platform!

Alternatives

AB Tasty Alternatives

VWO Testing

Optimizely Web Experimentation

Kameleoon

Dynamic Yield

Insider Alternatives

Netcore Customer Engagement and Experience Platform

WebEngage

Bloomreach

MoEngage

Discussions

AB Tasty Discussions

How does AB Tasty work?

1 comment

Official Response from AB Tasty

AB Tasty is a SaaS (Software as a Service) solution that’s hosted in the cloud and provides a web interface for the ultra-simple creation of A/B tests,...Read more

How do I install AB Tasty on my site?

1 comment

Official Response from AB Tasty

Before you can set up a campaign, you need to install the AB Tasty tag on your site. This process only takes a few minutes. Read more

Is AB Tasty compliant with personal data protection laws?

1 comment

Official Response from AB Tasty

Since we’re dedicated to respecting international laws and regulations, we make sure that our solution is compliant with all data regulation.Read more

See all discussions

Insider Discussions

How effective is the tool at new acquisition and driving traffic to website?

3 comments

Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more

Is it possible for insider future development to reduce the setup process?

1 comment

We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more

how do i experiment using insider with internal RFM analytic?

1 comment

Hello Imam, Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more

See all discussions

Ask AB Tasty a Question Contact AB Tasty

Ask Insider a Question Contact Insider

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