Webinars are virtual seminars that, by definition, are interactions between a conductor and an audience. The audience can vary in size from a small staff training to a large-scale TED talk. In contrast, the conductor and their source remain singular. Webinars host online events for trainings, sales presentations, executive briefings, and product introductions. You can engage with a broader range of your target audiences with premium video and audio. Webinar platforms can help develop presentations that align with company brand guidelines and provide other customizations. This helps increase audience engagement and makes a webinar more memorable. These tools make it easy for businesses, educators, and other professionals to share information and engage with their audience without the need for physical presence. While webinar software is similar to web conferencing and audio conferencing software, the main standout is their focus on connecting many viewers to one authority.
To qualify for inclusion in the Webinar category, a product must:
Be meant for multiple presenters with up to hundreds or even thousands of attendees in live webinar sessions
Include lead capture and registration capabilities
Provide for the creation of engaging presentations and videos for widespread viewing
Include performance tracking and audience analytics