Best Value Selling Tools
Value selling tools, also known as customer value management (CVM) or value realization tools, enable teams to quantify the business impact of a solution better. They help ensure that the value is realized.
These tools automate the creation of business cases and return on investment (ROI) calculators. This empowers sales teams with quantifiable data to infuse value throughout the sales conversations.
Value selling tools enable organizations to adapt value-selling methodologies and frameworks by aligning value throughout the customer lifecycle. Certain solutions also provide engagement analytics to better understand how successfully some business cases have performed.
These solutions can be leveraged by multiple teams, including solution engineers, sales reps, marketers, and customer success managers, to assist prospects and customers in perceiving value throughout the customer lifecycle.
Marketers can leverage these solutions to enhance website engagement. Solution engineers and sales reps can utilize these tools to create unique business cases to showcase value and business impact. Customer success managers can use these solutions to support renewals and showcase value received.
Some solutions in this space integrate with key business systems such as CRM software, sales enablement software, proposal software, and customer success software.
To qualify for inclusion in the Value Selling Tools category, a product must:
Featured Value Selling Tools At A Glance
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Symbe is an Intelligent Business Case Platform that automates and standardizes the creation of compelling business cases, empowering GTM teams to deliver value selling at scale.
ValueCore empowers sales, marketing, channel, and customer success professionals to accelerate sales and retention through quantifying and presenting visually engaging value propositions to customers.
ValueCore, formerly VisualizeROI, is a tool designed for creating dynamic output such as PPTs, infographics, Word documents, or emails, and for collaboratively working on a business case with external stakeholders. Reviewers like the ability of ValueCore to create value models and calculators of varying configurations, reducing dependency on Excel, and its seamless integration with Salesforce, enhancing productivity and efficiency. Users reported that the interface can feel jagged and clunky at places, and there are discrepancies between the data input and the final output on the spreadsheets or documents, and some exported documents displaying incorrect timeframes.
76 Twitter followers
Mediafly is a modular platform providing revenue enablement solutions for large enterprises. Mediafly’s content management, buyer and partner engagement, account and revenue intelligence, sales readin
2,552 Twitter followers
Cuvama is an AI-native discovery and value case platform built for B2B SaaS companies with dedicated value, pre-sales, or strategic deal teams. When an opportunity opens, Cuvama generates a researc
Minoa turns value engineering into software. We codify how your product creates value (use case → outcomes → metrics → financial impact), generate CFO-ready business cases and mutual value plans, and
Xfactor.io is the GrowthAI platform built for executives who refuse to rely on guesswork. We empower sales, marketing, and operations teams to engineer revenue outcomes with data-driven execution. By
Designed for enterprise sales, Poggio is the leader in AI-powered account intelligence. Poggio delivers deep account intelligence, arming sellers with tailored POVs so they show up smarter than compet
Poggio is a tool designed for account planning, offering features such as research assistance, competitive intelligence, and user-friendly pre-done research tailored for specific company profiles. Reviewers frequently mention the ease of use, the value for time, the seamless integration with existing workflows, and the accuracy of the information provided by Poggio as key benefits. Users reported issues with the efficiency of exporting data, the robustness of the message/email crafting portion, the relevance of some contacts provided, and occasional slow performance.
597 Twitter followers
Value Viewpoint is an AI-powered platform designed to revolutionize value-based selling by enabling sales teams to create personalized, data-driven business cases and ROI reports swiftly. By automatin
At The ROI Shop, we’ve transformed how sales teams communicate value. Our interactive ROI selling platform helps reps collaborate with prospects to build a strong financial business case, one that’s e
14 Twitter followers
Command.App is a high-impact mobile platform that helps companies deliver everything reps need to be successful, anywhere they go. Reps are always prepared and confident in any customer interaction.
135 Twitter followers
Qarar is a B2B SaaS platform that helps sales teams who sell complex, high-value products (like to enterprise customers) create CFO-ready business cases in minutes, without a spreadsheet. Deals w
Empower your revenue teams with Spotlight.ai, the Deal Autopilot built for Revenue, Business Value, and RevOps leaders who need execution, not just visibility. Spotlight transforms how deals move b
7 Twitter followers
AssetMule allows you to replace your static PDFs with web-based sales assets that are personalized, interactive, trackable, and can be created in minutes without design or development resources.
46 Twitter followers
DIVACS, an acronym for Digital Value and Customer Success, is a B2B SaaS platform dedicated to consolidating pre-sale, post-sale, and customer or vendor values into a unified and transparent system of
Ecosystems is the first revenue operating system (OS) built entirely on value. Designed to align everyone on value, your company, your customers, and your partners are empowered to quantify the busine
347 Twitter followers
