# Best SMS Marketing Software for Medium-Sized Businesses *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Products classified in the overall SMS Marketing category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business SMS Marketing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business SMS Marketing category. In addition to qualifying for inclusion in the SMS Marketing Software category, to qualify for inclusion in the Medium-Sized Business SMS Marketing Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business. ## How Many SMS Marketing Software Products Does G2 Track? **Total Products under this Category:** 566 ### Category Stats (May 2026) - **Average Rating**: 4.49/5 - **New Reviews This Quarter**: 469 - **Buyer Segments**: Small-Business 57% │ Mid-Market 32% │ Enterprise 12% - **Top Trending Product**: Burst SMS (+0.096) *Last updated: May 18, 2026* ## How Does G2 Rank SMS Marketing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 92,200+ Authentic Reviews - 566+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Top SMS Marketing Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Attentive](https://www.g2.com/products/attentive/reviews) | 4.5/5.0 (1,376 reviews) | Ecommerce SMS retention campaigns | "[User-Friendly with Exceptional Support](https://www.g2.com/survey_responses/attentive-review-10981103)" | | 2 | [Insider One](https://www.g2.com/products/insider-one/reviews) | 4.8/5.0 (1,338 reviews) | Omnichannel journey orchestration | "[Insider One: Helps scale CRM](https://www.g2.com/survey_responses/insider-one-review-12845239)" | | 3 | [Birdeye](https://www.g2.com/products/birdeye/reviews) | 4.7/5.0 (3,939 reviews) | Review-driven customer texting | "[User-Friendly Platform + Top-Notch Support Team!](https://www.g2.com/survey_responses/birdeye-review-10657558)" | | 4 | [Podium](https://www.g2.com/products/podium/reviews) | 4.6/5.0 (2,012 reviews) | Local business text-first communication | "[Fees less like a review collection tool and more like a digital front desk](https://www.g2.com/survey_responses/podium-review-12877946)" | | 5 | [HighLevel](https://www.g2.com/products/highlevel/reviews) | 4.6/5.0 (623 reviews) | Agency CRM and SMS automation | "[Outstanding C ***** 5 stars for Mari Aguilar. she needs a raise I will be sending her boss an email](https://www.g2.com/survey_responses/highlevel-review-12853292)" | | 6 | [SlickText](https://www.g2.com/products/slicktext/reviews) | 4.8/5.0 (1,828 reviews) | Simple SMS campaign setup | "[Easy and affordable](https://www.g2.com/survey_responses/slicktext-review-12775763)" | | 7 | [Textedly](https://www.g2.com/products/textedly/reviews) | 4.6/5.0 (1,330 reviews) | Bulk texting for periodic outreach | "[Efficient Mass Communication with Room for Improvement](https://www.g2.com/survey_responses/textedly-review-9740578)" | | 8 | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5.0 (1,307 reviews) | Ecommerce email and SMS segmentation | "[Klaviyo Delivers Strong ROI with Seamless Integrations and Powerful Automation](https://www.g2.com/survey_responses/klaviyo-review-12634864)" | | 9 | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5.0 (1,657 reviews) | Personalized customer engagement at scale | "[Engage your users with an higher level AI-native orchestration tool](https://www.g2.com/survey_responses/braze-review-5272290)" | | 10 | [Close](https://www.g2.com/products/close/reviews) | 4.7/5.0 (2,023 reviews) | Sales outreach with SMS and calling | "[Efficient CRM with Easy Setup and Strong Follow-Up Tools](https://www.g2.com/survey_responses/close-review-11140783)" | ## Which Type of SMS Marketing Software Tools Are You Looking For? - [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) *(current)* - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) - [Email Marketing Software](https://www.g2.com/categories/email-marketing) - [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) - [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing) - [Push Notification Software](https://www.g2.com/categories/push-notification) - [Personalization Software](https://www.g2.com/categories/personalization) - [Email Template Builder Software](https://www.g2.com/categories/email-template-builder) --- **Sponsored** ### Twilio Twilio powers the future of business communications, enabling phones, VoIP, and messaging to be embedded into web, desktop, and mobile software. We take care of the messy telecom hardware and expose a globally available cloud API that developers can interact with to build intelligent & complex communications systems. As your app’s usage scales up or down, Twilio automatically scales with you. You only pay for what you use - no contracts, no shenanigans. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1781&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2798&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing%3Fpage%3D5&secure%5Btoken%5D=5d2ac5f725144407d5757d948cd0539f4c52105bf1287cf23e7219eeaa7eb176&secure%5Burl%5D=https%3A%2F%2Fwww.twilio.com%2Fproducts&secure%5Burl_type%5D=paid_promos) --- ## Buyer Guide: Key Questions for Choosing SMS Marketing Software Software ### What does SMS marketing Software do? When I explain SMS marketing software, I frame it as a system that helps businesses manage text-based customer communication from campaign creation to measurement. These platforms bring bulk messaging, segmentation, automated journeys, two-way conversations, reminders, subscriber management, and CRM or email connections into one workflow. Instead of relying on one-off texts or disconnected outreach tools, teams can reach customers faster, manage conversations more clearly, and track how SMS campaigns perform. ### Why do businesses use SMS marketing Software? From the reviewer patterns I evaluated, businesses use SMS marketing software because communication often becomes scattered across email, calls, forms, and manual follow-up. Users want a reliable way to reach contacts quickly and keep conversations tied to sales or service activity. Common benefits reviewers highlight include: - Faster communication with customers, patients, leads, or subscribers. - Easier campaign setup, scheduling, and bulk delivery. - Better reminders, promotions, follow-ups, and cart recovery. - More organized contact lists and templates. - Stronger engagement through automation and segmentation. - Clearer campaign reporting. ### Who uses SMS marketing Software primarily? I found that reviewers most often come from outreach, revenue, and operations roles: - **Marketing teams** that build promotions, lifecycle campaigns, and subscriber programs. - **E-commerce teams** that send abandoned cart, loyalty, and purchase messages. - **Sales teams** that follow up with leads. - **Support teams** that use text for quick updates. - **Healthcare, real estate, retail, restaurant, and local service businesses** that need reminders. - **Agencies and administrators** that manage campaigns and lists. ### What types of SMS marketing Software should I consider? From the feedback I evaluated, buyers should consider: - **Dedicated SMS platforms** for bulk sends, lists, templates, and scheduled messages. - **Omnichannel platforms** that combine SMS with email, push, web, or in-app campaigns. - **Conversational messaging tools** for two-way communication and shared inboxes. - **CRM and sales tools with texting** , calling, templates, and activity history. - **Local business platforms** for reviews and reminders. ### What are the core features to look for in SMS marketing Software? G2 reviewer sentiment points to features that affect daily value: - Simple campaign creation and message scheduling for faster SMS execution. - Contact import, list management, and segmentation for more targeted outreach. - Automated flows, triggers, and journey tools that reduce manual follow-up. - Two-way texting with conversation inboxes and message history for managing replies in one place. - Templates, personalization fields, and AI-assisted content support for more relevant messaging. - Integrations with email, CRM, ecommerce, and support platforms that connect SMS to broader customer workflows. - Deliverability controls and compliance setup guidance for meeting regulatory requirements. - Reporting dashboards that surface campaign performance and reply activity. - Responsive support and onboarding resources that reduce time to first send. ### What trends are shaping SMS marketing Software right now? I found several patterns in reviewer sentiment: - **SMS is consolidating into broader marketing stacks** as buyers expect native connections across email, CRM, and customer data platforms. - **AI adoption is accelerating** across message creation, response assistance, and send-time optimization. - **Automation is maturing** from basic triggers into multi-step journeys covering reminders, cart recovery, and follow-up sequences. - **Mobile-first execution** is influencing platform selection as lean teams prioritize speed and simplicity over feature depth. - **Pricing structures are facing greater scrutiny** as credit limits and list size caps surface earlier in buying decisions. - **Integration reliability and setup clarity** are emerging as long-term satisfaction drivers as teams scale SMS programs. ### How should I choose SMS marketing Software? For me, the strongest SMS marketing software is the kind that helps teams send timely messages while keeping contact management and reporting easy. When campaign volume, automation, two-way conversations, segmentation, integrations, and ease of use align with the team's outreach workflow, SMS marketing software becomes a dependable system for reaching customers quickly and clearly. --- ## What Are the Top-Rated SMS Marketing Software Products in 2026? ### 1. [Attentive](https://www.g2.com/products/attentive/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,376 **Why buyers love it?:** Attentive showed a clear pattern around SMS-led customer retention in the feedback I evaluated. When I reviewed G2 sentiment, users highlight campaign creation, journeys, list growth, segmentation, performance reporting, and support during setup or migration. Reviewers often connect it with ecommerce workflows such as abandoned cart, post-purchase messages, and personalized subscriber outreach. I found that it fits teams that want SMS to operate as a measurable retention channel alongside other customer messaging. Users also mention pricing concerns, limits in popup or flow customization, and a desire for deeper reporting flexibility. ### What Do G2 Reviewers Say About Attentive? *AI-generated summary from verified user reviews* **Pros:** - Users find Attentive's platform **incredibly easy to use** , making it simple to manage and scale SMS campaigns effectively. - Users commend the **outstanding customer support** of Attentive, noting quick responses and friendly, knowledgeable service. - Users value the **extremely helpful support** from Attentive's team, enhancing their overall experience and campaign management. - Users find Attentive to be **extremely user-friendly** , making it easy for teams to manage marketing tasks seamlessly. - Users find the **easy setup** of Attentive beneficial for seamless campaign implementation and smooth user experience. **Cons:** - Users find Attentive to be **expensive** , noting high costs for features and limited SMS usage for campaigns. - Users express frustration over **missing features** like Klaviyo integration and limitations in content formatting and exporting. - Users find the **reporting issues** challenging, particularly with integration and tracking across different e-commerce platforms. - Users desire **more advanced features** in Attentive, such as better segmentation and landing page options. - Users face **integration issues** with Attentive, finding the process difficult and not very intuitive with e-commerce platforms. #### Key Features - Internationalization - Campaign Analysis - Proximity Marketing - Bulk SMS - Automation #### What Are Recent G2 Reviews of Attentive? **"[Powerful AI Tools with Room for UI Improvement](https://www.g2.com/survey_responses/attentive-review-11448934)"** **Rating:** 4.0/5.0 stars *— Connor C.* [Read full review](https://www.g2.com/survey_responses/attentive-review-11448934) --- **"[User-Friendly with Exceptional Support](https://www.g2.com/survey_responses/attentive-review-10981103)"** **Rating:** 4.0/5.0 stars *— Becca A.* [Read full review](https://www.g2.com/survey_responses/attentive-review-10981103) --- ### 2. [Insider One](https://www.g2.com/products/insider-one/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 1,338 **Why buyers love it?:** Insider One stood out for unifying multiple customer engagement channels in one platform. From the reviewer patterns I evaluated, users highlight journey templates, web and app campaigns, push, email, SMS, analytics, AI-assisted journey creation, and responsive support. Reviewers often connect it with faster campaign setup, segmentation, personalization, and reduced dependence on separate tools. I found that it fits teams that need complex customer journeys across several channels. Users also mention higher pricing, documentation gaps, and a need for stronger multi-brand access in one panel. ### What Do G2 Reviewers Say About Insider One? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Insider One, benefiting from quick campaign edits and automated notifications. - Users benefit from **enhanced customer engagement** through personalized recommendations and timely communication across multiple channels. - Users value the **personalization features** of Insider One, enabling tailored communications and higher engagement across channels. - Users commend the **proactive support** from Insider One's Customer Success team, enhancing problem resolution and strategic input. - Users value the **high engagement rates** provided by Insider One's personalized communication strategies across various channels. **Cons:** - Users find the **learning curve steep** due to the complex setup and numerous features in Insider One. - Users find the **difficult learning** curve of Insider One's platform challenging, impacting the onboarding experience. - Users find the **time-consuming setup** process for campaigns and surveys hinders efficiency and timely execution. - Users experience **poor customer support** during onboarding, leading to technical errors and slow resolution processes. - Users face **integration issues** with Insider One, finding the process time-consuming and documentation inadequate for complex setups. #### Key Features - Mobile Optimized - Segmentation - Revenue Analytics - Application Attribution - Push Notifications #### What Are Recent G2 Reviews of Insider One? **"[Flexible, Easy Personalization Across Channels with Proactive Customer Success](https://www.g2.com/survey_responses/insider-one-review-12809588)"** **Rating:** 5.0/5.0 stars *— Seray Y.* [Read full review](https://www.g2.com/survey_responses/insider-one-review-12809588) --- **"[Insider One: Helps scale CRM](https://www.g2.com/survey_responses/insider-one-review-12845239)"** **Rating:** 5.0/5.0 stars *— Claudio M.* [Read full review](https://www.g2.com/survey_responses/insider-one-review-12845239) --- #### What Are G2 Users Discussing About Insider One? - [Do you recommend connecting Insider with Yotpo?](https://www.g2.com/discussions/do-you-recommend-connecting-insider-with-yotpo) - 1 comment - [Can we decide which campaigns need to be prioritized more when users are eligible for multiple journeys and can receive multiple messages?](https://www.g2.com/discussions/can-we-decide-which-campaigns-need-to-be-prioritized-more-when-users-are-eligible-for-multiple-journeys-and-can-receive-multiple-messages) - 1 comment - [Does Insider offer predictive segments to target users?](https://www.g2.com/discussions/does-insider-offer-predictive-segments-to-target-users) - 1 comment ### 3. [Birdeye](https://www.g2.com/products/birdeye/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 3,939 **Why buyers love it?:** Birdeye appeared strongest where customer messaging and reputation management overlap. When I reviewed G2 feedback, users highlight text communication, review capture, centralized dashboards, AI response support, and fast support. Reviewers often connect it with customer follow-up, review requests, ticket assignment, and online reputation visibility. I found that it fits businesses that want SMS outreach tied to customer reviews and local business interactions. Users also mention interface confusion, hidden features, listing update issues, reporting friction, and a learning curve for advanced tools. ### What Do G2 Reviewers Say About Birdeye? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Birdeye, finding it intuitive and efficient for managing customer feedback. - Users appreciate the **ease of managing reviews** with Birdeye, enhancing efficiency and responsiveness to customer feedback. - Users appreciate the **effortless review management** in Birdeye, allowing efficient responses and improved customer feedback tracking. - Users praise Birdeye for its **fast and effective customer support** , enhancing their experience and overall satisfaction. - Users appreciate how Birdeye effectively **centralizes reviews and patient feedback** , making reputation management easy and efficient. **Cons:** - Users desire more features, highlighting the **missing integrations and reporting capabilities** for a fuller experience. - Users note that the **AI chatbot needs improvement** , as it struggles with complex queries and can frustrate customers. - Users find the **dashboard challenging to navigate** , impacting their admin experience across multiple locations. - Users experience a noticeable **learning curve** with Birdeye's interface, especially those less familiar with technology. - Users find the **limited features** of Birdeye hinder effective review management and AI response quality, needing improvements. #### Key Features - Customer Feedback - Dashboard - Social Networks Monitoring - Social Media - Optimization #### What Are Recent G2 Reviews of Birdeye? **"[User-Friendly Platform + Top-Notch Support Team!](https://www.g2.com/survey_responses/birdeye-review-10657558)"** **Rating:** 4.5/5.0 stars *— Grace F.* [Read full review](https://www.g2.com/survey_responses/birdeye-review-10657558) --- **"[A Powerful Tool for Managing Multiple Offices Efficiently](https://www.g2.com/survey_responses/birdeye-review-12855750)"** **Rating:** 5.0/5.0 stars *— Gina .* [Read full review](https://www.g2.com/survey_responses/birdeye-review-12855750) --- #### What Are G2 Users Discussing About Birdeye? - [What makes Birdeye a preferred tool for businesses looking to improve their online reputation and customer feedback management?](https://www.g2.com/discussions/what-makes-birdeye-a-preferred-tool-for-businesses-looking-to-improve-their-online-reputation-and-customer-feedback-management) - 1 comment - [What is Birdeye used for?](https://www.g2.com/discussions/what-is-birdeye-used-for) - 1 comment - [Are BirdEye reviews fake?](https://www.g2.com/discussions/are-birdeye-reviews-fake) - 2 comments ### 4. [Braze](https://www.g2.com/products/braze/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,657 **Why buyers love it?:** Braze reflected a broader customer engagement pattern in the review data. When I reviewed G2 sentiment, users highlight segmentation, AI-supported communication, data management, reliability, personalization, and journey orchestration. Reviewers often connect it with customer communications across channels and more targeted outreach based on user behavior. I found that it fits teams that need SMS as part of a larger lifecycle engagement program. Users also mention clunky reporting, rigid journey controls, and a need for more flexible campaign-level communication settings. ### What Do G2 Reviewers Say About Braze? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Braze, citing its intuitive tools and efficient campaign workflows. - Users find Braze to be **intuitive and user-friendly** , making it easy to learn and adapt for various needs. - Users commend Braze for its **responsive and attentive customer support** , enhancing their overall experience and satisfaction. - Users appreciate the **intuitive user interface and powerful multi-channel capabilities** of Braze, enhancing customer engagement effectively. - Users appreciate the **flexibility and intuitive learning** of Braze, allowing for scalable solutions and effective email personalization. **Cons:** - Users find a **challenging learning curve** with Braze, especially for advanced features and technical skills like liquid coding. - Users find the **missing features** of Braze, like a mobile wallet and better reporting, to be limiting. - Users find Braze's **reporting limitations** frustrating, especially for simpler use cases, leading to a cumbersome experience. - Users find the **analytics and reporting features limited** , requiring workarounds for effective usage and insights. - Users find a **steep learning curve** with Braze, making it challenging for new users to adapt quickly. #### What Are Recent G2 Reviews of Braze? **"[Smooth sailing](https://www.g2.com/survey_responses/braze-review-8154150)"** **Rating:** 5.0/5.0 stars *— Ákos V.* [Read full review](https://www.g2.com/survey_responses/braze-review-8154150) --- **"[Engage your users with an higher level AI-native orchestration tool](https://www.g2.com/survey_responses/braze-review-5272290)"** **Rating:** 4.5/5.0 stars *— Federico M.* [Read full review](https://www.g2.com/survey_responses/braze-review-5272290) --- ### 5. [Podium](https://www.g2.com/products/podium/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 2,012 **Why buyers love it?:** Podium came through as a communications hub for customer conversations. From the G2 sentiment I evaluated, reviewers highlight text-first messaging, review requests, shared inboxes, payments, and team collaboration. Users often connect it with faster customer responses and one place to manage conversations from different channels. I found that it fits local businesses that rely on SMS for customer engagement and review collection. Reviewers also mention pricing concerns, plan-based feature limits, restricted integrations, and limited flexibility for smaller teams. ### What Do G2 Reviewers Say About Podium? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of Podium, enjoying its intuitive interface and streamlined communication features. - Users find Podium's **streamlined feedback management** essential for enhancing customer satisfaction and simplifying communication. - Users value the **seamless communication** through Podium, enhancing client connections and efficiency in interactions. - Users value the **easy communication** with customers through Podium, enhancing convenience and fostering friendly interactions. - Users highlight the **exceptional customer support** from Podium, significantly enhancing their experience and overall satisfaction. **Cons:** - Users find **messaging issues** in Podium overwhelming, as tracking large volumes of messages hampers efficiency and response time. - Users express frustration over **missing features** , experiencing unmet expectations and difficulties with promised services from Podium. - Users find Podium's **limited features** hinder effective message tracking and integration with other essential tools. - Users find Podium's pricing to be **excessive** , particularly for small businesses needing advanced features. - Users express frustration over **poor customer support** , with delayed responses and unprofessional appointment handling impacting their experience. #### Key Features - Corporate Reporting - Social Media Management - Employee Performance - Pop-up Chat - Customization #### What Are Recent G2 Reviews of Podium? **"[Fees less like a review collection tool and more like a digital front desk](https://www.g2.com/survey_responses/podium-review-12877946)"** **Rating:** 4.0/5.0 stars *— Neelakshi S.* [Read full review](https://www.g2.com/survey_responses/podium-review-12877946) --- **"[Revolutionized Our Customer Engagement](https://www.g2.com/survey_responses/podium-review-12707136)"** **Rating:** 5.0/5.0 stars *— Edgar c.* [Read full review](https://www.g2.com/survey_responses/podium-review-12707136) --- #### What Are G2 Users Discussing About Podium? - [Is podium a CRM?](https://www.g2.com/discussions/is-podium-a-crm) - 2 comments - [What does the company podium do?](https://www.g2.com/discussions/what-does-the-company-podium-do) - 2 comments - [What is podium app?](https://www.g2.com/discussions/what-is-podium-app) ### 6. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 1,307 **Why buyers love it?:** Klaviyo appeared most distinct where SMS sits beside email and ecommerce customer data. From the feedback I evaluated, users highlight email and SMS in one platform, segmentation, drag-and-drop design, loyalty workflows, Shopify connections, and flexible campaign creation. Reviewers often connect it with retention, customer targeting, automation, and ecommerce marketing operations. I found that it fits brands that want SMS tied to email journeys and customer segments. Users also mention SMS availability limits in some regions, a need for stronger analytics views, and difficulty evaluating newer initiatives. ### What Do G2 Reviewers Say About Klaviyo? *AI-generated summary from verified user reviews* **Pros:** - Users find Klaviyo remarkably **easy to use** , with intuitive features that simplify email and SMS campaign management. - Users appreciate the **powerful automation** of Klaviyo, making email marketing easy and effective for driving engagement. - Users value the **powerful automation** in Klaviyo, enabling tailored campaigns that engage customers and drive revenue. - Users value the **easy integration** of Klaviyo with various platforms, enhancing their campaign management and effectiveness. - Users appreciate the **scheduling and integration capabilities** of Klaviyo, enhancing their campaign effectiveness through seamless connections. **Cons:** - Users find Klaviyo to be **expensive** and occasionally overwhelming, particularly for beginners navigating frequent UI changes. - Users find the **learning curve steep** , requiring significant time to master Klaviyo for effective use. - Users find several **missing features** in Klaviyo, affecting SMS ease, search functionality, and stock notification setups. - Users note the **limited features** of Klaviyo, wishing for more templates and intuitive options for better usability. - Users report challenges with **poor customer support** , noting slow response times and limited access for free plan users. #### What Are Recent G2 Reviews of Klaviyo? **"[Klaviyo Makes Email Automation Simple, Powerful, and Reliable](https://www.g2.com/survey_responses/klaviyo-review-12738916)"** **Rating:** 4.5/5.0 stars *— Tejas K.* [Read full review](https://www.g2.com/survey_responses/klaviyo-review-12738916) --- **"[Klaviyo Delivers Strong ROI with Seamless Integrations and Powerful Automation](https://www.g2.com/survey_responses/klaviyo-review-12634864)"** **Rating:** 4.5/5.0 stars *— Chad T.* [Read full review](https://www.g2.com/survey_responses/klaviyo-review-12634864) --- #### What Are G2 Users Discussing About Klaviyo? - [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) - 2 comments - [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) - 3 comments - [How do you integrate Klaviyo?](https://www.g2.com/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote ### 7. [MoEngage](https://www.g2.com/products/moengage/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 509 **Why buyers love it?:** MoEngage stood out for customer data activation across engagement channels. From the G2 feedback I evaluated, users highlight segmentation, personalization, analytics, journey flows, helpful support, and a clean interface. Reviewers often connect it with customer behavior insight, timely communication, and coordinated campaigns across channels. I found that it fits teams that need SMS as part of data-driven lifecycle messaging. Users also mention occasional downtime, an initial learning curve, and a platform depth that takes time to unlock. ### What Do G2 Reviewers Say About MoEngage? *AI-generated summary from verified user reviews* **Pros:** - Users find MoEngage's **ease of use** and intuitive interface greatly enhances their campaign management efficiency. - Users praise MoEngage for its **user-friendly funnel building** and real-time segment updates, enhancing marketing strategies. - Users value the **easy funnel building** in MoEngage, facilitating informed decisions through instant drop-off and conversion insights. - Users find MoEngage to be **extremely helpful** for segment flows, data management, and campaign performance analysis. - Users find **MoEngage's campaign management** exceptional for enhancing lead generation and simplifying data complexities effectively. **Cons:** - Users often face **missing session-related features** and require tech support for updates, impacting user experience. - Users find the **steep learning curve** challenging, but investing time leads to significant returns in functionality. - Users find the **limitations in live features and AI accuracy** frustrating, impacting campaign optimization effectiveness. - Users find the **complexity** of MoEngage challenging, especially regarding management and the pricing structure. - Users find the **difficult learning** curve challenging, especially for new users navigating MoEngage's features and setup. #### What Are Recent G2 Reviews of MoEngage? **"[MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys](https://www.g2.com/survey_responses/moengage-review-12502802)"** **Rating:** 4.5/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/moengage-review-12502802) --- **"[Effortless Funnel Building and Real-Time Segmentation](https://www.g2.com/survey_responses/moengage-review-12111630)"** **Rating:** 4.5/5.0 stars *— Ravindra N.* [Read full review](https://www.g2.com/survey_responses/moengage-review-12111630) --- #### What Are G2 Users Discussing About MoEngage? - [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote - [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments ### 8. [Textedly](https://www.g2.com/products/textedly/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 1,330 **Why buyers love it?:** Textedly stood out in feedback where users need simple mass texting without complex setup. When I reviewed G2 patterns, users highlight ease of use, quick setup, uncomplicated billing, contact uploads, and efficient bulk messages. Reviewers often connect it with recruiting, store promotions, community updates, and outreach to contacts who miss email. I found that it fits organizations with recurring or seasonal text campaigns. Users also mention plan suspension limits and the need for more flexibility when messaging is not needed every month. ### What Do G2 Reviewers Say About Textedly? *AI-generated summary from verified user reviews* **Pros:** - Users find Textedly **easy to use** , appreciating its straightforward setup and clean interface for managing contacts. - Users commend Textedly's **helpful customer support** , highlighting their quick responses and effective problem-solving abilities. - Users appreciate Textedly's **exceptional customer support** , consistently providing fast responses and effective problem resolution. - Users appreciate the **effective communication tools** of Textedly, enhancing engagement and streamlining customer interactions effortlessly. - Users love the **time-saving benefits** of Textedly, allowing quick, customized communication with patients and boosting efficiency. **Cons:** - Users find Textedly to be **expensive** compared to competitors, with additional costs for features that should be included. - Users express a desire for **missing features** like saving sent messages to improve efficiency in sending reminders. - Users report **SMS issues** with Textedly, facing delivery problems and character count complications affecting message costs. - Users find the **learning curve steep** due to inadequate documentation and unclear platform requirements. - Users find the **limited texting features** of Textedly hinder efficient message management and could require higher costs. #### Key Features - Campaign Analysis - Audience Segmentation - Sequencing - Website - Profiles #### What Are Recent G2 Reviews of Textedly? **"[Professional Support, Fast Approvals, and an Easy-to-Use UI](https://www.g2.com/survey_responses/textedly-review-12738037)"** **Rating:** 4.5/5.0 stars *— Youssef H.* [Read full review](https://www.g2.com/survey_responses/textedly-review-12738037) --- **"[Efficient Mass Communication with Room for Improvement](https://www.g2.com/survey_responses/textedly-review-9740578)"** **Rating:** 4.5/5.0 stars *— Jesse R.* [Read full review](https://www.g2.com/survey_responses/textedly-review-9740578) --- #### What Are G2 Users Discussing About Textedly? - [What is Textedly used for?](https://www.g2.com/discussions/what-is-textedly-used-for) - 1 comment - [What are the features of SMS?](https://www.g2.com/discussions/textedly-what-are-the-features-of-sms) - [How much does Textedly cost?](https://www.g2.com/discussions/how-much-does-textedly-cost) - 2 comments ### 9. [Dotdigital](https://www.g2.com/products/dotdigital/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,173 **Product Description:** Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com. ### What Do G2 Reviewers Say About Dotdigital? *AI-generated summary from verified user reviews* **Pros:** - Users find Dotdigital to be **super easy to use** , with a clear interface and excellent reporting capabilities. - Users praise Dotdigital for its **exceptional customer support** , highlighting the team's responsiveness and helpfulness in resolving issues. - Users appreciate the **powerful features** of Dotdigital, enjoying enhanced marketing capabilities and seamless integration for effective campaigns. - Users appreciate the **user-friendly features** of Dotdigital, enabling effective and efficient email marketing strategies with excellent support. - Users appreciate the **dynamic features** of Dotdigital, enhancing customization and audience segmentation for targeted marketing campaigns. **Cons:** - Users find the **missing features** in Dotdigital limit their experience, particularly in testing and content control. - Users find the **learning curve steep** , particularly when navigating extensive features and setting up integrations. - Users feel the **limited features** of Dotdigital restrict their marketing effectiveness, especially with templates and segment exclusions. - Users note **reporting challenges** and a clunky onboarding process that complicates initial setup and usage of Dotdigital. - Users express frustration with **email issues** such as limited templates, poor segmentation, and confusing interface. #### What Are Recent G2 Reviews of Dotdigital? **"[A Playground for Lifecycle Marketers](https://www.g2.com/survey_responses/dotdigital-review-10922116)"** **Rating:** 4.5/5.0 stars *— Brian P.* [Read full review](https://www.g2.com/survey_responses/dotdigital-review-10922116) --- **"[Brilliant Editor That Speeds Up High-Design, Technical Emails](https://www.g2.com/survey_responses/dotdigital-review-12745291)"** **Rating:** 4.5/5.0 stars *— Aaron V.* [Read full review](https://www.g2.com/survey_responses/dotdigital-review-12745291) --- #### What Are G2 Users Discussing About Dotdigital? - [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment - [What is engagement cloud in Magento 2?](https://www.g2.com/discussions/what-is-engagement-cloud-in-magento-2) - [How do I use Dotmailer?](https://www.g2.com/discussions/how-do-i-use-dotmailer) ### 10. [WebEngage](https://www.g2.com/products/webengage/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 739 **Product Description:** WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America. ### What Do G2 Reviewers Say About WebEngage? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of WebEngage, praising its user-friendly dashboard and intuitive setup. - Users appreciate the **detailed analytics** of WebEngage, praising its user-friendly dashboard and comprehensive features. - Users value the **effective journey workflows** in WebEngage for automating and nurturing leads seamlessly across channels. - Users value the **helpful customer support** of WebEngage, quickly assisting in enhancing communication strategies and setups. - Users value the **high-speed development** of WebEngage, enabling quick adaptation to marketers' needs with intuitive design. **Cons:** - Users find the **learning curve challenging** , wishing for better onboarding resources to ease the initial complexity. - Users often face **slow performance** , with delays in loading reports and segment brewing, impacting their overall experience. - Users find the **time-consuming onboarding and support processes** hinder their productivity and overall satisfaction with WebEngage. - Users find the **missing segment creation feature** frustrating when setting up campaigns, hindering their workflow. - Users note that WebEngage can be **slow to load** , especially during high traffic, impacting user experience. #### What Are Recent G2 Reviews of WebEngage? **"[Powerful Platform for Personalised Customer Engagement & Retention- WebEngage](https://www.g2.com/survey_responses/webengage-review-12823335)"** **Rating:** 5.0/5.0 stars *— Tapesh D.* [Read full review](https://www.g2.com/survey_responses/webengage-review-12823335) --- **"[WebEngage Makes Personalized Lifecycle Campaigns Easy with Powerful Multi-Channel Automation](https://www.g2.com/survey_responses/webengage-review-12823450)"** **Rating:** 4.5/5.0 stars *— yuvraaj g.* [Read full review](https://www.g2.com/survey_responses/webengage-review-12823450) --- ### 11. [Iterable](https://www.g2.com/products/iterable/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 813 **Product Description:** Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com. ### What Do G2 Reviewers Say About Iterable? *AI-generated summary from verified user reviews* **Pros:** - Users find Iterable to be **super easy to use** , facilitating a smooth learning experience and efficient campaign management. - Users find Iterable **intuitive and easy to navigate** , enhancing their overall experience with user-friendly tools and support. - Users value the **exceptional customer support** from Iterable, highlighting their responsiveness and helpfulness during onboarding. - Users appreciate the **helpful customer support** at Iterable, which enhances their onboarding and overall experience significantly. - Users appreciate the **automation features** of Iterable, empowering effective marketing through seamless email, SMS, and push notifications. **Cons:** - Users express frustration over **missing features** in Iterable, impacting campaign performance tracking and overall efficiency. - Users find the **learning curve steep** , often needing extensive documentation and support to navigate Iterable's features effectively. - Users express concern over **limited features** in Iterable, which hinder efficiency and streamline template and list creation. - Users find Iterable's interface **not intuitive** , making it challenging to complete projects and learn effectively. - Users face **limitations in functionality** , such as inability to delete fields and challenges in email building without HTML skills. #### What Are Recent G2 Reviews of Iterable? **"[Iterable: The Intuitive Platform That Makes Data Actionable](https://www.g2.com/survey_responses/iterable-review-12383489)"** **Rating:** 4.5/5.0 stars *— Jake B.* [Read full review](https://www.g2.com/survey_responses/iterable-review-12383489) --- **"[Amazing customer service and high-quality cross channel marketing platform!](https://www.g2.com/survey_responses/iterable-review-7950225)"** **Rating:** 5.0/5.0 stars *— Shweta P.* [Read full review](https://www.g2.com/survey_responses/iterable-review-7950225) --- #### What Are G2 Users Discussing About Iterable? - [Is iterable a CRM?](https://www.g2.com/discussions/is-iterable-a-crm) - [What is iterable in Java?](https://www.g2.com/discussions/what-is-iterable-in-java) - 1 comment - [How much does iterable cost?](https://www.g2.com/discussions/how-much-does-iterable-cost) - 1 comment ### 12. [SlickText](https://www.g2.com/products/slicktext/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 1,828 **Why buyers love it?:** SlickText registered as an accessible SMS platform for fast campaign execution. From the reviewer sentiment I evaluated, users highlight ease of use, quick setup, campaign edits, list creation, and helpful customer service. Reviewers often connect it with reminders, internal updates, resident communication, retail outreach, and nonprofit messaging. I found that it fits teams that need straightforward texting without heavy configuration. Users also mention pricing structure concerns, character limits, text-cost confusion, yearly-plan pressure, and cancellation friction. ### What Do G2 Reviewers Say About SlickText? *AI-generated summary from verified user reviews* **Pros:** - Users find SlickText **easy to use** with helpful tutorials and affordable pricing for effective communication. - Users praise the **helpful customer support** of SlickText, highlighting their friendly and efficient service. - Users find the **helpful support** of SlickText invaluable for successful SMS marketing campaigns and increased sales. - Users appreciate the **user-friendly interface** of SlickText, making message management simple for diverse technology skills. - Users find the **easy communication** features of SlickText invaluable for engaging with attendees and members effectively. **Cons:** - Users find SlickText **expensive** , highlighting high costs and limited features compared to other available options. - Users face challenges with **SMS issues** , such as account limits and the need for clear communication regarding text messages. - Users find the platform useful, but wish for more **advanced automation features** and deeper conditions in workflows. - Users are frustrated by **limited features** , wishing for enhanced reporting, admin functionality, and fewer character restrictions. - Users find the **learning curve steep** , especially with cumbersome login and confusing terminology like "Textwords." #### Key Features - Bulk SMS - Reporting #### What Are Recent G2 Reviews of SlickText? **"[Easy and affordable](https://www.g2.com/survey_responses/slicktext-review-12775763)"** **Rating:** 5.0/5.0 stars *— Jeff D.* [Read full review](https://www.g2.com/survey_responses/slicktext-review-12775763) --- **Rating:** 5.0/5.0 stars [Read full review](https://www.g2.com/survey_responses/slicktext-review-12862010) --- #### What Are G2 Users Discussing About SlickText? - [What is SlickText used for?](https://www.g2.com/discussions/what-is-slicktext-used-for) - 3 comments ### 13. [EZ Texting](https://www.g2.com/products/ez-texting/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 728 **Why buyers love it?:** EZ Texting showed a practical pattern around quick message creation and broad outreach. When I assessed reviewer feedback, users highlight ease of use, efficient bulk sends, AI-assisted message creation, reporting, and fast delivery of important updates. Reviewers often connect it with employee alerts, client updates, announcements, and simple campaign sends. I found that it fits teams that need to reach groups quickly with minimal setup. Users also mention contact-name limitations, list management friction, and the need for cleaner subscriber details. ### What Do G2 Reviewers Say About EZ Texting? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of EZ Texting, finding it straightforward and effective for their business needs. - Users love the **user-friendly experience** of EZ Texting, finding it intuitive and efficient for communication needs. - Users appreciate the **easy communication** of EZ Texting, enhancing engagement with customers and streamlining updates effectively. - Users commend EZ Texting for its **easy setup** , enabling quick and efficient communication with customers and clients. - Users appreciate the **great customer service** and the platform's ease of use for effective communication strategies. **Cons:** - Users find EZ Texting **expensive** due to non-accumulating credits and hidden costs during unexpected usage needs. - Users find the EZ Texting interface **not intuitive** , making setup and group texting more difficult than necessary. - Users find **SMS issues** frustrating, citing high credit usage for attachments and limitations in group messaging. - Users often face **sending issues** , experiencing frequent message bounces and challenges reaching specific recipients effectively. - Users find the **contact management process cumbersome** , wishing for a more user-friendly, streamlined experience in EZ Texting. #### Key Features - Bulk SMS - Reporting - Autonomous Task Execution #### What Are Recent G2 Reviews of EZ Texting? **"[It is in fact EZ](https://www.g2.com/survey_responses/ez-texting-review-10940577)"** **Rating:** 5.0/5.0 stars *— Matt .* [Read full review](https://www.g2.com/survey_responses/ez-texting-review-10940577) --- **"[EZ Texting Helped Us Scale Efficiently and Save Tons of Time](https://www.g2.com/survey_responses/ez-texting-review-12628534)"** **Rating:** 4.5/5.0 stars *— kariorozco N.* [Read full review](https://www.g2.com/survey_responses/ez-texting-review-12628534) --- #### What Are G2 Users Discussing About EZ Texting? - [What is EZ Texting used for?](https://www.g2.com/discussions/what-is-ez-texting-used-for) - 2 comments - [What technology is used to send texts?](https://www.g2.com/discussions/what-technology-is-used-to-send-texts) - [Is EZ Texting free?](https://www.g2.com/discussions/is-ez-texting-free) - 1 comment ### 14. [Customer.io](https://www.g2.com/products/customer-io/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 815 **Product Description:** Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meaningful messages across all channels, including email, in-app, push, SMS, and webhooks. Today, 7500+ brands trust their messaging needs with Customer.io, and G2 recently recognized us as a Best Software award winner in the Marketing and Digital Advertising Products category. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list. ### What Do G2 Reviewers Say About Customer.io? *AI-generated summary from verified user reviews* **Pros:** - Users find **Customer.io easy to use** , enabling seamless automation and effective personalization in their marketing campaigns. - Users praise the **automation features** of Customer.io for simplifying personalized marketing campaigns and enhancing user engagement. - Users appreciate the **real-time segmentation and event-driven automation** of Customer.io, enabling highly personalized marketing journeys. - Users find Customer.io to be **extremely helpful** , praising its easy usability and robust features for email marketing. - Users value the **helpful customer support** from Customer.io, enhancing their overall experience and usability of the product. **Cons:** - Users find the **learning curve challenging** , often requiring time to navigate advanced workflows and integrations effectively. - Users find **missing advanced analytics features** a drawback, limiting insights into email performance and campaign optimization. - Users find **limited features** in Customer.io, particularly lacking advanced analytics and customization options for campaigns. - Users find Customer.io **not intuitive** , often struggling to locate features and navigate its complex interface. - Users are frustrated with **campaign issues** such as limited filtering options and unfriendly message template features. #### What Are Recent G2 Reviews of Customer.io? **"[Easy, Powerful Automation for Personalized Messaging and User Journeys](https://www.g2.com/survey_responses/customer-io-review-12803161)"** **Rating:** 5.0/5.0 stars *— Rishang Y.* [Read full review](https://www.g2.com/survey_responses/customer-io-review-12803161) --- **"[The Agent Feature Feels Like a Personal Assistant for Messaging](https://www.g2.com/survey_responses/customer-io-review-12817730)"** **Rating:** 4.0/5.0 stars *— Leonardo C.* [Read full review](https://www.g2.com/survey_responses/customer-io-review-12817730) --- #### What Are G2 Users Discussing About Customer.io? - [What is Customer.io used for?](https://www.g2.com/discussions/what-is-customer-io-used-for) - 2 comments ### 15. [Salesmsg](https://www.g2.com/products/salesmsg/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 379 **Why buyers love it?:** Salesmsg appeared strongest for day-to-day customer texting tied to CRM activity. When I reviewed G2 sentiment, users highlight ease of use, CRM integrations, group messaging, saved replies, alerts, and customer support. Reviewers often connect it with appointment updates, reminders, customer questions, and outreach automation. I found that it fits teams that need SMS conversations connected to contact records. Users also mention setup challenges, slow loading, delivery issues, and requests for stronger automation and integration depth. ### What Do G2 Reviewers Say About Salesmsg? *AI-generated summary from verified user reviews* **Pros:** - Users find Salesmsg to be **easy and intuitive** , enhancing communication without disrupting patients' routines. - Users find **easy communication** with Salesmsg invaluable, allowing efficient interactions without disturbing patients. - Users value the **easy integration** of Salesmsg with HubSpot, enhancing their SMS communication workflows seamlessly. - Users love the **seamless HubSpot integration** , enhancing lead management and SMS communication for better customer engagement. - Users appreciate the **responsive customer support** of Salesmsg, feeling well-supported whenever assistance is required. **Cons:** - Users highlight the need for **missing features** , such as dark mode and the ability to upload large images. - Users face **messaging issues** like delivery problems, outgoing calls during texts, and limits on SMS sending. - Users experience **sending issues** with blank panels and lack of feedback on message delivery and responses. - Users find the **slow loading** of the mobile app frustrating, often preferring the desktop version for efficiency. - Users report **SMS issues** with delivery times and settings, experiencing delays that affect their messaging experience. #### Key Features - Social Media - Targeting - Text Scheduler - Reporting - Cross-system Integration #### What Are Recent G2 Reviews of Salesmsg? **"[Easy-to-Navigate Platform with Regular Updates and Standout Support](https://www.g2.com/survey_responses/salesmsg-review-12509445)"** **Rating:** 4.5/5.0 stars *— Verified User in Retail* [Read full review](https://www.g2.com/survey_responses/salesmsg-review-12509445) --- **"[Streamlined Lead Management, Effortless CRM Integration](https://www.g2.com/survey_responses/salesmsg-review-12874629)"** **Rating:** 4.5/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/salesmsg-review-12874629) --- #### What Are G2 Users Discussing About Salesmsg? - [What is Salesmsg used for?](https://www.g2.com/discussions/what-is-salesmsg-used-for) ### 16. [Evam](https://www.g2.com/products/evam/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 214 **Product Description:** Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages real-time data analysis to deliver unparalleled customer engagement. Evam empowers banks, telecommunications companies, and others to handle billions of interactions with AI algorithms, orchestrate customer journeys, and engage with customers across all channels, digital and legacy, in real-time. Our goal is to help our clients increase customer loyalty, maximize ROI and efficiency, and save time and money. Enterprises have the shortest time-to-market thanks to Evam’s low-code- development, scalable and modular platform leveraged by an experienced & high-quality management team with telco and banking domain know-how. With dozens of Forrester and Gartner research reports recognizing our excellence in customer engagement and event stream processing, our technology is trusted by industry giants like Vodafone, T-Mobile, Jazz, Turkcell, ICBC, TEB/BNP Paribas, ING Bank and Garanti BBVA. Headquartered in London and with offices in Amsterdam, Sofia and Istanbul, Evam delivers its products and services directly and through over 20 global partners. Our solutions are currently utilized by more than 600 million end-users, processing 20 billion events in over 15 countries every day. ### What Do G2 Reviewers Say About Evam? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Evam, finding it intuitive and user-friendly for effective campaign design. - Users appreciate Evam's **real-time data capabilities** , enhancing campaign management through personalized and timely offers. - Users appreciate Evam's **intuitive UI** , making campaign design and management seamless for all skill levels. - Users highlight the **efficiency of automation** in Evam, enhancing customer experience and operational processes seamlessly. - Users appreciate the **flexibility** of Evam, enabling quick, personalized interactions and seamless campaign management. **Cons:** - Users find the **learning curve steep** due to a cluttered interface and insufficient guidance for new features. - Users experience a **difficult learning curve** due to the complex interface and the need for additional guidance. - Users face a **steep learning curve** with Evam, particularly when configuring complex workflows and scenarios. - Users find **complex features** of Evam challenging, especially without prior experience or technical support to navigate them. - Users find the interface **not intuitive** , describing it as cluttered and overwhelming, hindering the learning process. #### What Are Recent G2 Reviews of Evam? **"[Intuitive UI/UX, Real-Time Data Connectors, and 8x Conversion Uplift](https://www.g2.com/survey_responses/evam-review-12867501)"** **Rating:** 4.5/5.0 stars *— Alfiya H.* [Read full review](https://www.g2.com/survey_responses/evam-review-12867501) --- **"[EVAM: Driving Campaign Excellence with Opportunities for Enhancement](https://www.g2.com/survey_responses/evam-review-12369139)"** **Rating:** 4.0/5.0 stars *— Maryam A.* [Read full review](https://www.g2.com/survey_responses/evam-review-12369139) --- #### What Are G2 Users Discussing About Evam? - [What is Evam Continuous Intelligence Platform used for?](https://www.g2.com/discussions/what-is-evam-continuous-intelligence-platform-used-for) ### 17. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 757 **Product Description:** Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies. ### What Do G2 Reviewers Say About Bloomreach? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of Bloomreach, facilitating smooth integration and daily operational efficiency. - Users appreciate the **intuitive interface and extensive reporting features** of Bloomreach, enhancing performance visibility and usability. - Users value the **outstanding support** from Bloomreach, highlighting responsiveness and professionalism that enhance their overall experience. - Users commend Bloomreach's **outstanding customer support** , especially appreciating responsive and efficient assistance from the support team. - Users benefit from **effective customer engagement tools** in Bloomreach, streamlining targeted communications and enhancing analytics. **Cons:** - Users find the **learning curve challenging** , with navigation and change requests requiring time and in-depth knowledge. - Users note the **limited features** can hinder the learning experience and overall efficiency while using Bloomreach. - Users experience **missing features** like email preview and poor communication from account reps, affecting their overall satisfaction. - Users find the **learning difficulty** with Bloomreach's advanced features complicates initial setup and adaptation. - Users find the **difficult learning** curve for advanced features and initial setup time-consuming and challenging. #### What Are Recent G2 Reviews of Bloomreach? **"[Two implementations, one clear conclusion: best CDP+automation combo for retention teams](https://www.g2.com/survey_responses/bloomreach-review-12720180)"** **Rating:** 4.5/5.0 stars *— Miguel A.* [Read full review](https://www.g2.com/survey_responses/bloomreach-review-12720180) --- **"[Unified Customer Data and Automation for More Relevant Journeys](https://www.g2.com/survey_responses/bloomreach-review-12713194)"** **Rating:** 4.5/5.0 stars *— Sophie M.* [Read full review](https://www.g2.com/survey_responses/bloomreach-review-12713194) --- #### What Are G2 Users Discussing About Bloomreach? - [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments ### 18. [Listrak](https://www.g2.com/products/listrak/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 299 **Product Description:** Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identity, and cross-channel messaging, Listrak empowers marketers to unify the customer journey and activate real-time engagement strategies that drive measurable growth and revenue. Designed for enterprise-level businesses across verticals like fashion, beauty, sporting goods, and more, Listrak goes beyond traditional marketing tools. It offers a truly unified platform that eliminates silos between channels—email, SMS, push notifications, and web—giving marketers full control over how, when, and where they connect with customers. With Listrak, brands can segment audiences with precision, personalize messaging based on predictive insights, and orchestrate campaigns that resonate deeply with individual customer needs. At the heart of Listrak’s platform is Listrak Intelligence, a suite of AI-powered capabilities including identity resolution, predictive segmentation, and recommendation engines. These tools enable marketers to anticipate customer behavior, tailor experiences in real time, and increase conversions while improving retention. Whether reactivating lapsed contacts or nurturing long-term loyalty, Listrak’s lifecycle marketing capabilities ensure brands stay connected with their customers beyond the first purchase. Listrak also stands out for its strategic partnership model. More than just a technology provider, Listrak offers hands-on guidance from retail experts who work as an extension of your team. From compliance support to campaign optimization, this collaborative approach helps brands navigate complexity and maximize impact. Efficiency is another core advantage. With an intuitive user interface, pre-built automation workflows, and real-time analytics, Listrak enables marketers to execute faster, make smarter decisions, and scale seamlessly. Its enterprise-grade infrastructure ensures reliability, security, and scalability—delivering billions of messages across channels with confidence. Ultimately, Listrak is built for marketers who demand results. Every feature is designed to increase engagement, reduce churn, and accelerate profitability. By turning insights into action and delivering deeply personalized experiences, Listrak helps brands build stronger customer relationships and achieve lasting business success. ### What Do G2 Reviewers Say About Listrak? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional customer support** from Listrak, highlighting its knowledgeable and responsive team that ensures success. - Users find Listrak's **ease of use** remarkable, streamlining marketing efforts and simplifying campaign management effortlessly. - Users value the **excellent account management support** from Listrak, enhancing their overall marketing experience significantly. - Users appreciate the **unified cross-channel experience** of Listrak, enhancing efficiency in email, SMS, and web marketing. - Users value the **automation efficiency** of Listrak, seamlessly integrating multiple channels for enhanced marketing performance. **Cons:** - Users find the **learning curve steep** , requiring significant support and technical knowledge to navigate Listrak effectively. - Users find the **user interface unintuitive** , causing frustration and complicating navigation for simple tasks on Listrak. - Users find Listrak **difficult to learn** , as its complexity often necessitates help from the Account Manager. - Users find the **limited features** of Listrak, like lack of video embedding, restricts their creative options. - Users find **navigation difficult** due to a complicated interface and lack of intuitive functionalities. #### What Are Recent G2 Reviews of Listrak? **"[Unifies E-commerce Marketing, Boosting Sales](https://www.g2.com/survey_responses/listrak-review-12449307)"** **Rating:** 4.0/5.0 stars *— Sebastian R.* [Read full review](https://www.g2.com/survey_responses/listrak-review-12449307) --- **"[Game-Changer for B2B E-Commerce Automation](https://www.g2.com/survey_responses/listrak-review-12448237)"** **Rating:** 4.0/5.0 stars *— Hagner H.* [Read full review](https://www.g2.com/survey_responses/listrak-review-12448237) --- #### What Are G2 Users Discussing About Listrak? - [What is Listrak used for?](https://www.g2.com/discussions/what-is-listrak-used-for) ### 19. [Close](https://www.g2.com/products/close/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 2,023 **Why buyers love it?:** Close came through as a sales CRM with communication built into the workflow. From the reviewer patterns I evaluated, users highlight a clean interface, calling, texting, automation, contact organization, tasks, and activity tracking. Reviewers often connect it with lead follow-up, sales process management, and high-volume outreach. I found that it fits teams that want SMS tied closely to calls, email, and sales pipeline activity. Users also mention mobile navigation issues, communication history friction, automation and reporting limits, system lags, and power dialer concerns. ### What Do G2 Reviewers Say About Close? *AI-generated summary from verified user reviews* **Pros:** - Users find Close to be **user-friendly and straightforward** , enhancing efficiency and streamlining their daily tasks. - Users appreciate the **helpful customer support** of Close, enhancing their experience and efficiency during tight timelines. - Users appreciate the **powerful and user-friendly features** of Close CRM, enhancing sales efficiency and communication. - Users find Close to be **super easy and user-friendly** , greatly enhancing customer management and streamlining workflows. - Users love the **intuitive design** of Close, highlighting its simplicity and efficiency in managing calls and prospects. **Cons:** - Users note the **missing features** in Inbox management and customization that hinder productivity and user experience. - Users experience **call issues** such as unexpected charges and occasional recording failures that hinder usability. - Users find **limited features** in Close, requiring additional tools for a complete CRM experience. - Users find the **limited customization** options frustrating, especially for advanced reporting and tailored workflows. - Users find the **learning curve steep** initially due to the UI, but adapt with some practice and tinkering. #### Key Features - User, Role, and Access Management - Contact & Account Management - Email Marketing - Support Analytics - Integration APIs #### What Are Recent G2 Reviews of Close? **"[Streamlined Sales Tracking with Close](https://www.g2.com/survey_responses/close-review-9087574)"** **Rating:** 5.0/5.0 stars *— Tristan W.* [Read full review](https://www.g2.com/survey_responses/close-review-9087574) --- **"[Efficient CRM with Easy Setup and Strong Follow-Up Tools](https://www.g2.com/survey_responses/close-review-11140783)"** **Rating:** 5.0/5.0 stars *— Elle C.* [Read full review](https://www.g2.com/survey_responses/close-review-11140783) --- #### What Are G2 Users Discussing About Close? - [What is Close used for?](https://www.g2.com/discussions/close-what-is-close-used-for) - 2 comments - [What is Close used for?](https://www.g2.com/discussions/what-is-close-used-for) - 1 comment ### 20. [Twilio](https://www.g2.com/products/twilio/reviews) **Average Rating:** 4.1/5.0 **Total Reviews:** 451 **Product Description:** Twilio powers the future of business communications, enabling phones, VoIP, and messaging to be embedded into web, desktop, and mobile software. We take care of the messy telecom hardware and expose a globally available cloud API that developers can interact with to build intelligent & complex communications systems. As your app’s usage scales up or down, Twilio automatically scales with you. You only pay for what you use - no contracts, no shenanigans. ### What Do G2 Reviewers Say About Twilio? *AI-generated summary from verified user reviews* **Pros:** - Users find Twilio to be **extremely user-friendly** , appreciating the ease of purchasing services and obtaining phone numbers. - Users find Twilio's **easy integrations** seamless, enhancing communication and efficiently linking CRM functionalities for businesses. - Users appreciate the **seamless integrations** of Twilio, enjoying its stability and ease of use with various systems. - Users appreciate the **easy setup** of Twilio, enabling seamless integration and customization for various communication needs. - Users value Twilio for its **excellent API integration** , enhancing communication through calls, SMS, and other services. **Cons:** - Users find Twilio's **pricing can become expensive** at scale, particularly for SMS and WhatsApp services. - Users report **poor customer support** , highlighting long response times and lack of live assistance for urgent issues. - Users find the **difficult configuration** of advanced features challenging, especially for those without programming expertise. - Users find the **complex setup** for advanced features challenging, especially lacking programming skills and inadequate support. - Users find that **technical knowledge is required** for Twilio's advanced features, making it challenging for smaller teams. #### What Are Recent G2 Reviews of Twilio? **"[High-Volume Emailing Without Risk, Plus Smooth SAML Integration](https://www.g2.com/survey_responses/twilio-review-12676571)"** **Rating:** 4.0/5.0 stars *— Robert B.* [Read full review](https://www.g2.com/survey_responses/twilio-review-12676571) --- **"[Reliable Global Messaging with Affordable Rates and Superb Support](https://www.g2.com/survey_responses/twilio-review-11267611)"** **Rating:** 5.0/5.0 stars *— Rongen R.* [Read full review](https://www.g2.com/survey_responses/twilio-review-11267611) --- #### What Are G2 Users Discussing About Twilio? - [What is Twilio used for?](https://www.g2.com/discussions/what-is-twilio-used-for) - 1 comment - [Is twilio reliable?](https://www.g2.com/discussions/is-twilio-reliable) - 1 comment - [What makes twilio unique?](https://www.g2.com/discussions/what-makes-twilio-unique) ### 21. [indigitall](https://www.g2.com/products/indigitall/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 415 **Product Description:** indigitall is a comprehensive customer engagement platform built to deliver seamless, personalized experiences across every digital touchpoint. By unifying all your inbound and outbound communication channels—including push notifications, WhatsApp, and advanced AI Agents—we provide the tools for you to genuinely understand your audience. This holistic approach empowers brands to launch automated, targeted campaigns that not only boost engagement but directly drive conversion and long-term customer value. To learn more, visit indigitall.com. ### What Do G2 Reviewers Say About indigitall? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of indigitall, enabling effortless management of multiple communication channels from one platform. - Users value the **helpful customer support** and effective communication features, enhancing overall satisfaction and interaction. - Users value the **responsive customer support** of indigitall, enhancing their experience with quick and helpful assistance. - Users find Indigitall **extremely useful** for easy, personalized messaging across multiple channels, enhancing marketing efficiency and engagement. - Users value the **automation capabilities** of Indigitall, enabling efficient and effective marketing campaigns across various channels. **Cons:** - Users find the **steep learning curve** of Indigitall challenging initially, requiring time to master its features. - Users find the **steep learning curve** of Indigitall challenging at first, requiring time to master its features. - Users note the **initial complexity** of indigitall's features, which may overwhelm beginners and require significant learning. - Users find the **integration issues** with Salesforce Marketing Cloud and APIs can complicate their overall experience. - Users find the **learning curve steep** for Indigitall, making it challenging to navigate its features effectively. #### What Are Recent G2 Reviews of indigitall? **"[Perfect for digital journalists](https://www.g2.com/survey_responses/indigitall-review-11408201)"** **Rating:** 5.0/5.0 stars *— Verified User in Information Services* [Read full review](https://www.g2.com/survey_responses/indigitall-review-11408201) --- **"[Intuitive with Excellent Support, But Needs Better Integration](https://www.g2.com/survey_responses/indigitall-review-10658159)"** **Rating:** 5.0/5.0 stars *— maria augusta m.* [Read full review](https://www.g2.com/survey_responses/indigitall-review-10658159) --- ### 22. [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 2,440 **Product Description:** Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitable for companies of all sizes. Build lasting customer relationships with Brevo's flexible toolkit. Products range from marketing to sales, chat, and transactional emails. Choose what you need — and only pay for what you use. Here are just some of the things you can do with Brevo: - Run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads - Trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs - Automate marketing activities to deliver the right message at the right time, and efficiently manage your audience - Reduce the number of marketing and sales apps — and get a full view of customer interactions with tools that talk to each other - Engage customers in real-time and reply to FAQs 24/7 with live chat and chatbot - Track leads, automate tasks, and schedule meetings with the Brevo Sales Platform - Connect your e-commerce store to track web sales and use the Retention analysis to improve your marketing strategy. - Talk to customers anytime, anywhere with Brevo’s cloud-based phone system Learn more and start for free at https://www.brevo.com/products/marketing-platform/ Get a custom quote: https://www.brevo.com/plus/contact/ ### What Do G2 Reviewers Say About Brevo Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** of Brevo Marketing Platform invaluable, especially beginners appreciating its friendly design. - Users value the **ease of integration** and user-friendly interface of Brevo Marketing Platform for effective marketing. - Users find the **easy setup** of Brevo Marketing Platform ideal for quick and effective email marketing campaigns. - Users appreciate the **efficiency and automation** of Brevo Marketing Platform, making email marketing easy and effective. - Users love the **easy-to-use interface** of Brevo, making email marketing accessible for everyone in the team. **Cons:** - Users find the **missing features** of Brevo Marketing Platform hinder flexibility and complicate marketing tasks. - Users find that **Brevo's features are limited** , especially in template flexibility and automation capabilities, impacting their marketing efforts. - Users find **limited customization** in Brevo, which restricts their ability to create tailored marketing solutions. - Users face a **deep learning curve** initially, making it challenging for beginners to navigate the platform effectively. - Users find Brevo Marketing Platform to be **expensive** , especially with rising SMS costs and limited advanced features affecting profitability. #### What Are Recent G2 Reviews of Brevo Marketing Platform? **"[Brevo: Easy Email Campaigns with Solid Features at a Lower Price](https://www.g2.com/survey_responses/brevo-marketing-platform-review-12676684)"** **Rating:** 5.0/5.0 stars *— Bhavya D.* [Read full review](https://www.g2.com/survey_responses/brevo-marketing-platform-review-12676684) --- **"[All-in-One Marketing Platform That Simplifies Automation, Improves Targeting, and Drives Better ROI](https://www.g2.com/survey_responses/brevo-marketing-platform-review-12763163)"** **Rating:** 5.0/5.0 stars *— Hardik C.* [Read full review](https://www.g2.com/survey_responses/brevo-marketing-platform-review-12763163) --- #### What Are G2 Users Discussing About Brevo Marketing Platform? - [What is Sendinblue used for?](https://www.g2.com/discussions/brevo-marketing-platform-what-is-sendinblue-used-for) - 1 comment, 1 upvote - [Is Sendinblue free?](https://www.g2.com/discussions/is-sendinblue-free) - 6 comments - [What is Sendinblue email?](https://www.g2.com/discussions/what-is-sendinblue-email) - 1 comment ### 23. [MSG91](https://www.g2.com/products/msg91/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 196 **Product Description:** MSG91 is a comprehensive communication platform designed to facilitate seamless interaction between businesses and their customers across multiple channels. By integrating SMS, WhatsApp, email, voice, and advanced marketing automation tools, MSG91 enables organizations to communicate effectively and efficiently, ensuring that messages are delivered promptly and reliably. Targeted at businesses of all sizes, from startups to large enterprises, MSG91 addresses a variety of communication needs. Its versatile features cater to diverse industries, including e-commerce, fintech, healthcare, and technology. Companies can utilize MSG91 for various use cases such as sending one-time passwords (OTPs) for secure logins, providing order updates, and executing personalized marketing campaigns. This all-in-one solution eliminates the need for multiple vendors, allowing businesses to manage their communication strategies from a single, user-friendly dashboard. Key features of MSG91 include robust APIs for SMS, WhatsApp, and email, which facilitate fast and reliable message delivery. The platform's SMS service ensures global reach with dependable performance, while the WhatsApp Business API allows for engaging customer interactions through verified messaging. Additionally, the Email API supports personalized bulk and transactional emails, complete with detailed analytics to track engagement. The Voice API automates calls and reminders, enhancing customer experience without added complexity. Furthermore, the Hello Chatbot offers 24/7 support, handling conversations and lead management across various channels, ensuring that customer inquiries are addressed promptly. MSG91 stands out in the communication landscape due to its commitment to reliability and compliance. With a 99.9% uptime guarantee and adherence to GDPR, TRAI, and Ofcom messaging standards, businesses can trust that their communications are secure and compliant. The platform also offers transparent pricing with a pay-as-you-go model, ensuring that companies only pay for what they use, without hidden fees. Additionally, MSG91 provides dedicated human support, ensuring that users have access to assistance whenever needed. In a rapidly evolving digital landscape, MSG91 not only focuses on message delivery but also on enhancing customer experiences through intelligent automation and real-time analytics. By leveraging these capabilities, businesses can foster meaningful connections with their customers, driving engagement and growth. With over a decade of experience, MSG91 combines Indian innovation with global reliability, making it a trusted partner for thousands of brands looking to optimize their communication strategies. ### What Do G2 Reviewers Say About MSG91? *AI-generated summary from verified user reviews* **Pros:** - Users commend MSG91 for its **responsive customer support** , consistently helping with queries and enhancing the user experience. - Users find MSG91's support **responsive and helpful** , enhancing their overall experience and confidence in the platform. - Users appreciate the **ease of use** of MSG91, highlighting its simple integration and user-friendly dashboard. - Users find the **easy setup** of MSG91 to be well-guided, making integration seamless and efficient. - Users laud the **exceptional staff support** from MSG91, which enhances their experience and resolves issues efficiently. **Cons:** - Users report that the **dashboard issues** in MSG91 make it challenging to locate features and understand configurations. - Users experience **lack of clarity** in the dashboard and documentation, complicating setup and advanced features. - Users experience occasional **delays** in delivery reports and lengthy query resolution times, impacting overall satisfaction. - Users express frustration with the **poor customer support** , finding setup difficult and documentation lacking clarity. - Users express concerns about the **poor interface design** of MSG91, finding it cluttered and confusing. #### What Are Recent G2 Reviews of MSG91? **"[MSG91: Fast, Dependable Messaging with Easy API Integration](https://www.g2.com/survey_responses/msg91-review-12604095)"** **Rating:** 5.0/5.0 stars *— Amber J.* [Read full review](https://www.g2.com/survey_responses/msg91-review-12604095) --- **"[Reliable, Fast SMS Delivery with Transparent, Reasonable Pricing](https://www.g2.com/survey_responses/msg91-review-12262112)"** **Rating:** 5.0/5.0 stars *— Abhinav M.* [Read full review](https://www.g2.com/survey_responses/msg91-review-12262112) --- #### What Are G2 Users Discussing About MSG91? - [How do I use MSG91 API?](https://www.g2.com/discussions/how-do-i-use-msg91-api) - [Is MSG91 safe?](https://www.g2.com/discussions/is-msg91-safe) - [Whats is MSG91?](https://www.g2.com/discussions/whats-is-msg91) ### 24. [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 626 **Product Description:** SimpleTexting is an easy-to-use SMS marketing and business texting platform that helps organizations communicate faster and more effectively with their audiences. Trusted by thousands of businesses—from small teams and nonprofits to healthcare providers, schools, and Fortune 500 companies—SimpleTexting makes it simple to reach people where they’re most responsive: text messages. With SimpleTexting, teams can send mass text campaigns, manage two-way conversations, and engage contacts in real time—all from a clean, intuitive dashboard. Every plan includes access to powerful texting features like SMS and MMS messaging, scheduled campaigns, autoresponders, contact segmentation, AI-assisted replies, API access, and compliance-friendly tools designed for growing organizations. Whether you’re sending appointment reminders, event updates, marketing promotions, or internal alerts, SimpleTexting helps ensure messages are delivered quickly and clearly. The platform is built to scale, making it just as effective for small businesses as it is for large enterprises with complex messaging needs. In addition to its core platform, SimpleTexting offers free resources and tools to help users write better messages and improve campaign performance. Support is available seven days a week via phone, chat, and email, and SimpleTexting can be accessed on the web or through mobile apps for iOS and Android. Try SimpleTexting free and start connecting with your audience today. Key features and capabilities include: - Mass SMS and MMS messaging: Send broadcast messages to large contact lists or specific segments with support for text, images, links, and custom fields. - Two-way business texting: Manage incoming responses and conversations through a shared inbox with features like templates, auto-replies, notes, and filters. - Audience management and opt-ins: Import contacts or capture new subscribers through keywords, web widgets, and signup tools while maintaining compliance with SMS consent requirements. - Automation and scheduling: Create scheduled texts, welcome series, behavior-based triggers, and other automated message workflows. - Number options and configuration: Text from new local or toll-free numbers, enable existing landlines for SMS, or provision short codes based on messaging volume and use case. - Analytics and tracking: Monitor message delivery, link click-throughs, list growth, and campaign performance to inform future outreach. - Mobile and web access: Use the platform through both desktop and mobile applications for on-the-go messaging and management ### What Do G2 Reviewers Say About SimpleTexting? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **excellent customer support** of SimpleTexting, highlighting quick responses and ease of contact. - Users value the **quick and responsive chat support** of SimpleTexting, enhancing their overall experience with the tool. - Users value the **seamless CRM integration** of SimpleTexting, enhancing their messaging efficiency with quick API responses. - Users find the **ease of use** of SimpleTexting exceptional, allowing for quick navigation and efficient messaging. - Users value the **excellent support** from SimpleTexting, appreciating quick responses and helpful documentation. **Cons:** - Users report **poor customer support** , experiencing slow response times and unresolved issues affecting critical communications. - Users face **access issues** as changing passwords does not log users out on all devices, leading to security concerns. - Users experience **unreliable alerts** and face delays with customer service responses through the chat feature. - Users experience **delay issues** during setup, impacting the overall speed of implementation with SimpleTexting. - Users experience **delays in setup** , which can take weeks despite faster turnaround promises. #### What Are Recent G2 Reviews of SimpleTexting? **"[User-Friendly with Credibility Boost for Client Communication](https://www.g2.com/survey_responses/simpletexting-review-8401039)"** **Rating:** 5.0/5.0 stars *— James C.* [Read full review](https://www.g2.com/survey_responses/simpletexting-review-8401039) --- **"[Effortless Communication with Invaluable Link Tracking](https://www.g2.com/survey_responses/simpletexting-review-5068882)"** **Rating:** 5.0/5.0 stars *— B.J. E.* [Read full review](https://www.g2.com/survey_responses/simpletexting-review-5068882) --- #### What Are G2 Users Discussing About SimpleTexting? - [What is SimpleTexting used for?](https://www.g2.com/discussions/what-is-simpletexting-used-for) ### 25. [Wunderkind](https://www.g2.com/products/wunderkind/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 88 **Product Description:** Wunderkind is an advanced AI-driven performance marketing solution designed to assist brands in collecting consent-based, first-party data and identifying anonymous traffic. This innovative platform enables businesses to scale hyper-personalized one-to-one messaging, ensuring that marketing efforts resonate with their target audience. By leveraging the proprietary Wunderkind Identity Network, which recognizes 9 billion devices and 1 billion opted-in consumers, brands can effectively trigger impactful offers at the right moment and through the most suitable channels. The target audience for Wunderkind includes businesses across various industries seeking to enhance their marketing strategies through data-driven insights. The platform is particularly beneficial for brands that prioritize personalized communication and aim to optimize their marketing performance across multiple channels, including email, text, and advertising. With the ability to observe 2 trillion digital transactions annually, Wunderkind provides valuable insights that help brands understand consumer behavior and preferences, enabling them to tailor their messaging accordingly. Key features of Wunderkind include its Autonomous Marketing Platform, which integrates seamlessly with existing email service providers (ESPs). This AI engine enhances performance by utilizing the vast data available within the Wunderkind Identity Network. The platform stands out in its category by guaranteeing a lift in revenue for its clients, delivering over $5 billion in directly attributable revenue annually. This level of assurance often positions Wunderkind as a top revenue channel in clients' analytics platforms, making it a reliable choice for brands looking to drive growth. Additionally, Wunderkind's advertising product, WunderKIND Ads, offers a unique user-first ad experience across a curated selection of top-tier publishers. This approach ensures that high-impact ads are delivered in a non-intrusive manner, enhancing user satisfaction while maximizing returns for both advertisers and publishers. By focusing on creating a positive experience for users, Wunderkind not only improves engagement but also fosters brand loyalty. Overall, Wunderkind provides a comprehensive solution for brands aiming to achieve efficient growth through data-driven marketing strategies. By harnessing the power of AI and first-party data, businesses can enhance their outreach and drive significant revenue growth, making Wunderkind a valuable partner in the competitive landscape of performance marketing. ### What Do G2 Reviewers Say About Wunderkind? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **responsive and helpful customer support** from Wunderkind, enhancing overall satisfaction and campaign success. - Users highlight the **helpfulness** of the Wunderkind team, noting their responsiveness and strategic support in driving growth. - Users commend Wunderkind for its **significant business growth** , achieving impressive revenue gains through effective email strategies and retargeting. - Users value the **helpfulness of the Wunderkind team** , praising their responsiveness and support for company success. - Users commend Wunderkind for delivering **massive revenue gains** through effective email strategies and dedicated support. **Cons:** - Users note the **limited features** of Wunderkind, desiring more customization and self-service options for better usability. - Users note the **limited functionality** of Wunderkind, highlighting the need for more adaptability and self-service options. - Users note **missing features** in Wunderkind, expressing a desire for improved functionality and more customization options. - Users feel there is **insufficient support** from Wunderkind, requiring close collaboration for effective integration and use. - Users face **SMS integration issues** with Wunderkind, affecting deliverability and subscriber engagement negatively. #### What Are Recent G2 Reviews of Wunderkind? **"[Great Features, But Some Drawbacks](https://www.g2.com/survey_responses/wunderkind-review-11903636)"** **Rating:** 4.0/5.0 stars *— Verified User in Sporting Goods* [Read full review](https://www.g2.com/survey_responses/wunderkind-review-11903636) --- **"[An Extension to Our Team](https://www.g2.com/survey_responses/wunderkind-review-11873857)"** **Rating:** 5.0/5.0 stars *— Verified User in Consumer Goods* [Read full review](https://www.g2.com/survey_responses/wunderkind-review-11873857) --- #### What Are G2 Users Discussing About Wunderkind? - [Where is wunderkind located?](https://www.g2.com/discussions/where-is-wunderkind-located) - [What is wunderkind formerly BounceX?](https://www.g2.com/discussions/what-is-wunderkind-formerly-bouncex) - [What does BounceX do?](https://www.g2.com/discussions/what-does-bouncex-do) ## What Is SMS Marketing Software? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to SMS Marketing Software? - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) - [Email Marketing Software](https://www.g2.com/categories/email-marketing) - [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) - [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing) - [Push Notification Software](https://www.g2.com/categories/push-notification) - [Personalization Software](https://www.g2.com/categories/personalization) - [Email Template Builder Software](https://www.g2.com/categories/email-template-builder) --- ## How Do You Choose the Right SMS Marketing Software? ### What You Should Know About SMS Marketing Software ### SMS Marketing Software buying insights at a glance [SMS marketing software](https://www.g2.com/categories/sms-marketing) enables businesses to reach customers directly through text messaging, making it one of the most immediate and high-engagement communication channels available today. As attention spans shrink and inboxes become more crowded, I’ve seen sms marketing platforms evolve into a critical part of modern marketing strategies. The best sms marketing software helps teams automate campaigns, segment audiences, and deliver timely, personalized messages that drive conversions and customer engagement. ([Source 1](https://www.g2.com/categories/sms-marketing)) In practice, businesses use sms marketing solutions for promotional campaigns, transactional alerts, appointment reminders, and customer support follow-ups. I consistently see companies adopt sms marketing software to increase response rates, improve customer communication, and create more direct engagement compared to email or social channels. As organizations scale, the best sms marketing software becomes less about sending messages and more about orchestrating multi-touch customer journeys across channels. Buyers evaluating sms marketing platforms tend to focus on deliverability, automation capabilities, and ease of campaign management. Across the category, usability and speed to launch are key differentiators. Pricing typically depends on message volume, contact lists, and feature access, with many sms marketing companies offering usage-based or tiered pricing models. Pricing for SMS marketing software is typically based on message volume or credits used, with many platforms offering usage-based or tiered pricing models. Costs tend to increase as businesses adopt more advanced features like automation workflows, audience segmentation, and integrations with other systems. As a result, buyers often evaluate scalability carefully, especially as contact lists expand and campaign frequency increases over time. #### Top 5 FAQs from software buyers: - What is the best sms marketing software for high-volume campaigns? - How do sms marketing platforms handle compliance and opt-in management? - Which sms marketing solutions integrate with CRM and ecommerce tools? - How quickly can I launch campaigns using sms marketing software? - What features define the best sms marketing software for personalization? G2’s top-rated SMS marketing software, based on verified reviews, includes [Attentive](https://www.g2.com/products/attentive/reviews), [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews), [EZ Texting](https://www.g2.com/products/ez-texting/reviews), and [BirdEye](https://www.g2.com/products/birdeye/reviews). ### What are the top-reviewed SMS Marketing Software on G2? These are 5 of the top-reviewed sms marketing software: - [**Attentive**](https://www.g2.com/products/attentive/reviews) - Number of Reviews: 1,275 - Satisfaction: 99 - Market Presence: 95 - G2 Score: 97 - [**Klaviyo**](https://www.g2.com/products/klaviyo/reviews) - Number of Reviews: 1,298 - Satisfaction: 50 - Market Presence: 94 - G2 Score: 72 - [**EZ Texting**](https://www.g2.com/products/ez-texting/reviews) - Number of Reviews: 725 - Satisfaction: 77 - Market Presence: 67 - G2 Score: 72 - [**BirdEye**](https://www.g2.com/products/birdeye/reviews) - Number of Reviews: 3,900 - Satisfaction: 82 - Market Presence: 88 - G2 Score: 85 - [**Podium**](https://www.g2.com/products/podium/reviews) - Number of Reviews: 2,066 - Satisfaction: 79 - Market Presence: 95 - G2 Score: 87 Satisfaction score reflects how happy users are with a product, based on multiple experience factors beyond star ratings. ([Source 2](https://www.g2.com/reports)) Market Presence score reflects a product’s reach and scale in the market using a combination of adoption and company data. ([Source 2](https://www.g2.com/reports)) G2 Score is the overall score used to rank products within the category, calculated from Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports)) ### What I Often See in SMS Marketing Software **Feedback Pros: What Users Consistently Appreciate** **Easy campaign setup with intuitive dashboards and message scheduling workflows** - _“What’s not to love? The ease of use in the drag-and-drop editor makes my weekly newsletters super easy to build. We use Klaviyo multiple times a week to check our revenue attribution and tweak our flows.Its also was easy to implement it with our current workflow. It integrates well with everything from our Shopify store to even Canva! I was worried the number of features would be overwhelming, but the UI is clean enough that you don't get lost. Plus, whenever I’ve hit a snag, customer support has been quick to point me in the right direction. Worth every penny for a growing brand.” -_ [_Angela W_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12466313)_. Klaviyo Review_ **High message delivery rates with reliable real time customer engagement tracking** - _“Working alongside our Customer Success Manager is an absolute pleasure. The team is extremely knowledgeable, helpful, and supportive, and they’re willing to do whatever it takes to help ensure our SMS Marketing program is successful. We also have clear, transparent conversations about product development and enhancements, including platform features as well as improvements that are specific to our program. They are a leader in the SMS industry and have provided great insight as it pertains to iOS26 privacy updates; leading to sustainable delivery and engagement rates. We also will begin using RCS Business Messaging thanks to the team's innovative updates.” -_ [_Isabella C_](https://www.g2.com/products/attentive/reviews/attentive-review-11207229)_. Attentive Review_ **Seamless integrations with crm ecommerce platforms streamline marketing automation processes** - _“What I like most about Klaviyo is how well it connects with the rest of an e-commerce stack, especially Shopify. The integration is seamless, and it pulls in customer behavior, purchase history, and engagement data automatically. That consolidated data makes it much easier to build meaningful segments and customer journeys. The platform itself is also very intuitive. Building campaigns and automated flows is straightforward, and the flow library gives you frameworks to work with so you can quickly customize for your brand. On top of that, Klaviyo’s revenue attribution and analytics make it very clear what your emails and flows are generating, which helps you understand exactly how email is impacting store revenue.” -_ [_Dorothy N_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160)_. Klaviyo Review_ **Cons: Where Many Platforms Fall Short** **Limited message customization options restrict advanced segmentation and personalization capabilities** - _“...Entry-level plans may have strict bulk messaging limits (such as 250 per month) with no rollover for unused credits, which can be frustrating for businesses running monthly marketing campaigns. Many reviews highlight a significant drop in support quality after the initial onboarding phase, citing long wait times to reach a human and a lack of accountability when technical issues arise. Some users were disappointed to find a lack of Yelp integration or that certain promised CRM integrations were slower or more difficult to set up than expected.” -_ [_Murgan_](https://www.g2.com/products/podium/reviews/podium-review-12192861)_. Podium Review_ **Pricing structures become expensive quickly with high volume messaging campaigns** - _“One downside of Klaviyo is the pricing structure. You’re typically paying based on the number of active profiles in your account and your email sending volume, which can add up quickly as your list grows.”_ - [Dorothy N](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160). Klaviyo Review **Occasional delays or delivery inconsistencies impact time sensitive campaign performance** - _“What I haven't figured out how to fix yet is to send a text to known good numbers that keep bouncing (5-7x) I was once one of the bounced #s that came up when I sent out a campaign text. Somehow, about 30% of the 124 contacts I sent a text to bounced. Sent a ticket and still havent heard back.” -_ [_Lloyd A_](https://www.g2.com/products/ez-texting/reviews/ez-texting-review-11839305)_. EZ Texting Review_ ### My Expert Takeaway on SMS Marketing Software in 2026 What stands out to me is how sms marketing software is increasingly being used as a core engagement channel, not just a supplemental tool. High-performing teams treat sms marketing platforms as part of a broader customer communication strategy, integrating them with email, CRM systems, and ecommerce platforms to create cohesive customer journeys. The teams that get the most value from sms marketing solutions are those that lean into automation and segmentation. Instead of sending one-off campaigns, they build triggered workflows based on customer behavior, lifecycle stage, or purchase history. This is where the best sms marketing software clearly separates itself from more basic tools. I also see strong adoption in industries like ecommerce, retail, and local services, where real-time communication drives immediate action. These teams prioritize fast campaign execution, reliable delivery, and clear performance tracking. The best sms marketing software stands out when it combines speed, automation, and personalization. It is not just about sending messages. It is about creating timely, relevant interactions that drive engagement and revenue at scale. ### SMS Marketing Software FAQs #### What is the best SMS marketing software for small businesses? Small businesses typically prioritize ease of use, affordability, and quick setup. These platforms are commonly favored: - [EZ Texting](https://www.g2.com/products/ez-texting/reviews) – Simple interface with fast campaign setup and strong core features. - [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) – Easy-to-use platform with solid customer support and scalability. - [TextMagic](https://www.g2.com/products/textmagic/reviews) – Flexible pay-as-you-go pricing ideal for smaller teams. #### What is the most reliable SMS marketing platform for retailers? Retailers need high deliverability, segmentation, and real-time engagement. These platforms are often used in retail environments: - [Attentive](https://www.g2.com/products/attentive/reviews) – Built for ecommerce with strong personalization and campaign performance. - [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Deep integration with ecommerce platforms and customer data. - [Postscript](https://www.g2.com/products/postscript/reviews) – Designed specifically for Shopify stores with strong automation flows. #### What is the best SMS marketing service with automation features? Automation is key for scaling campaigns and customer journeys. These tools are known for strong automation capabilities: - [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Advanced segmentation and automated lifecycle messaging. - [Attentive](https://www.g2.com/products/attentive/reviews) – Behavioral triggers and personalized messaging at scale. - [Postscript](https://www.g2.com/products/postscript/reviews) – Automated flows tailored for ecommerce use cases. #### What are the benefits of SMS marketing software? SMS marketing software allows businesses to communicate directly with customers in real time, often resulting in higher open and response rates compared to other channels. It helps teams automate campaigns, send time-sensitive alerts, and personalize messaging based on customer behavior. SMS marketing platforms also improve engagement by reaching customers on devices they check frequently, making it an effective channel for promotions, reminders, and transactional updates. #### Which software combines email and SMS marketing? Some platforms combine both email and SMS to support multi-channel campaigns. These tools are commonly used for that purpose: - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) – Strong combined email and SMS marketing with unified customer data. - [HubSpot](https://www.g2.com/products/hubspot-marketing-hub/reviews) – Offers integrated marketing automation across email, SMS, and CRM. - [Omnisend](https://www.g2.com/products/omnisend/reviews) – Built for ecommerce with combined email and SMS workflows. ### Sources 1. [G2 category](https://www.g2.com/categories/sms-marketing) definition and inclusion criteria for SMS Marketing Software 2. [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*rm4vvy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuODE3MDU4MTE5LjE3NzE3OTA0MzAuMTc3MTc5MDQyOQ..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzI0ODg3NTckbzE2MSRnMSR0MTc3MjQ5MDQ3MCRqNjAkbDAkaDA.)(Satisfaction, Market Presence, and G2 Score definitions). **Researched by:** [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh?_gl=1*nvv7gy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuNzU1ODM0NTYzLjE3NzM4NDEyNzQuMTc3Mzg0MTI3Mw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzM4NTI0NjYkbzE5NCRnMSR0MTc3Mzg1NDE0MyRqNTgkbDAkaDA.) **Last Updated on:** March 19, 2026