Best Personalization Software - Page 14

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Personalization software is used to create personal website experiences based on user preferences. Personalization software leverages cookies, collaborative filtering, data analysis tools, and user profiling to tailor each website visitor experience. Organizations use personalization software to meet their customers’ needs in a more efficient manner and to increase customer satisfaction. Personalization software is often used by product and development teams to maximize a website's performance and to convert website visitors into buyers.

Personalization software can often be implemented as a part of other website performance tools such as A/B testing software and digital analytics software. It can also be used to integrate with e-commerce platforms, shopping cart software, and product information management (PIM) software to display relevant product information to the prospective buyer.

To qualify for inclusion in the Personalization category, a product must:

Monitor user behavior on channels such as mobile, web, or email
Provide features to create personalized messaging and product recommendations
Target visitors with custom messaging based on behavior and history
Provide a machine learning product that takes user recommendations and applies it to website analytics

Best Personalization Software At A Glance

Best for Small Businesses:
Best for Mid-Market:
Best for Enterprise:
Highest User Satisfaction:
Best Free Software:
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Best for Enterprise:
Highest User Satisfaction:
Best Free Software:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

No filters applied
235 Listings in Personalization Available
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Elysia Marketing is an AI-powered personalization platform. It empowers marketers to create highly targeted campaigns through advanced data analytics and artificial intelligence. The platform's core s

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Elysia Marketing features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2023
    HQ Location
    The Hague, NL
    LinkedIn® Page
    www.linkedin.com
Product Description
How are these determined?Information
This description is provided by the seller.

Elysia Marketing is an AI-powered personalization platform. It empowers marketers to create highly targeted campaigns through advanced data analytics and artificial intelligence. The platform's core s

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Elysia Marketing features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2023
HQ Location
The Hague, NL
LinkedIn® Page
www.linkedin.com
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Enalito is an AI-powered Email Marketing and Personalization platform that empowers marketers, brands & eCommerce professionals to deliver 1:1 personalized shopping experiences and engagement with

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Small-Business
  • User Satisfaction
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  • Enalito features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    10.0
    Ease of Use
    Average: 8.8
    8.3
    Quality of Support
    Average: 9.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
Product Description
How are these determined?Information
This description is provided by the seller.

Enalito is an AI-powered Email Marketing and Personalization platform that empowers marketers, brands & eCommerce professionals to deliver 1:1 personalized shopping experiences and engagement with

Users
No information available
Industries
No information available
Market Segment
  • 100% Small-Business
Enalito features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
10.0
Ease of Use
Average: 8.8
8.3
Quality of Support
Average: 9.3
Seller Details

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By EQUP
(2)4.5 out of 5
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    EQUP is an all-in-one software that helps business owners in streamlining their businesses process like marketing, sales, billing, communication, etc. With EQUP, business owners do not have to settle

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • EQUP Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Experience
    1
    Customer Support
    1
    Helpful
    1
    Cons
    Limited Options
    1
    Product Limitations
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • EQUP features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    8.3
    Ease of Use
    Average: 8.8
    10.0
    Quality of Support
    Average: 9.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    EQUP
    Year Founded
    2012
    HQ Location
    Boca Raton, US
    LinkedIn® Page
    www.linkedin.com
    4 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

EQUP is an all-in-one software that helps business owners in streamlining their businesses process like marketing, sales, billing, communication, etc. With EQUP, business owners do not have to settle

Users
No information available
Industries
No information available
Market Segment
  • 100% Small-Business
EQUP Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Experience
1
Customer Support
1
Helpful
1
Cons
Limited Options
1
Product Limitations
1
EQUP features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
8.3
Ease of Use
Average: 8.8
10.0
Quality of Support
Average: 9.3
Seller Details
Seller
EQUP
Year Founded
2012
HQ Location
Boca Raton, US
LinkedIn® Page
www.linkedin.com
4 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Exchange Solutions provides clients access to ES Engage, a cloud based, advanced customer engagement product that helps top enterprise retailers drive customer lifetime value by improving customer beh

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ES Engage features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1996
    HQ Location
    Toronto, Canada
    Twitter
    @ExchangeSolns
    249 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    198 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Exchange Solutions provides clients access to ES Engage, a cloud based, advanced customer engagement product that helps top enterprise retailers drive customer lifetime value by improving customer beh

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
ES Engage features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
1996
HQ Location
Toronto, Canada
Twitter
@ExchangeSolns
249 Twitter followers
LinkedIn® Page
www.linkedin.com
198 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Advanced Omnichannel Personalization Solution. We put your content on any media channel and advertising format. Top personalization capabilities

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Flight Control features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Clinch
    Year Founded
    2013
    HQ Location
    New York, NY
    LinkedIn® Page
    www.linkedin.com
    90 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Advanced Omnichannel Personalization Solution. We put your content on any media channel and advertising format. Top personalization capabilities

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Flight Control features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Clinch
Year Founded
2013
HQ Location
New York, NY
LinkedIn® Page
www.linkedin.com
90 employees on LinkedIn®
0 ratings
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Formation empowers companies to achieve true 1:1 personalization at enterprise scale. We use artificial intelligence (AI) and machine learning (ML) to continue learning about customer preferences, ana

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Formation features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Formation
Product Description
How are these determined?Information
This description is provided by the seller.

Formation empowers companies to achieve true 1:1 personalization at enterprise scale. We use artificial intelligence (AI) and machine learning (ML) to continue learning about customer preferences, ana

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Formation features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Formation
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AI shopping advisor that personalizes each customer's experience to boost your conversion rates. Humind's AI advisor brings personalized in-store shopping assistance to your online store. It engages

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Humind - AI Shopping Assistant features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Humind
    Year Founded
    2024
    HQ Location
    San Francisco, US
    LinkedIn® Page
    www.linkedin.com
    2 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AI shopping advisor that personalizes each customer's experience to boost your conversion rates. Humind's AI advisor brings personalized in-store shopping assistance to your online store. It engages

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Humind - AI Shopping Assistant features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Humind
Year Founded
2024
HQ Location
San Francisco, US
LinkedIn® Page
www.linkedin.com
2 employees on LinkedIn®
Entry Level Price:Pay As You Go
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Klangoo's NLP API is a Natural Language Processing engine that is capable of analyzing text automatically using patented algorithms to recognize the category of the text, extract key disambiguated top

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Klangoo NLP API features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    8.3
    Ease of Use
    Average: 8.8
    10.0
    Quality of Support
    Average: 9.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Klangoo
    Year Founded
    2014
    HQ Location
    Hoboken, US
    Twitter
    @usklangoo
    57 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Klangoo's NLP API is a Natural Language Processing engine that is capable of analyzing text automatically using patented algorithms to recognize the category of the text, extract key disambiguated top

Users
No information available
Industries
No information available
Market Segment
  • 100% Small-Business
Klangoo NLP API features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
8.3
Ease of Use
Average: 8.8
10.0
Quality of Support
Average: 9.3
Seller Details
Seller
Klangoo
Year Founded
2014
HQ Location
Hoboken, US
Twitter
@usklangoo
57 Twitter followers
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®
0 ratings
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Crayon data is a leading provider of AI-led revenue acceleration solutions for large enterprises across the Banking, Fintech, and Travel industries. We do this via our flagship platform, maya.ai. may

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • maya.ai features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2012
    HQ Location
    Singapore
    Twitter
    @crayonbigdata
    1,829 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    136 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Crayon data is a leading provider of AI-led revenue acceleration solutions for large enterprises across the Banking, Fintech, and Travel industries. We do this via our flagship platform, maya.ai. may

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
maya.ai features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2012
HQ Location
Singapore
Twitter
@crayonbigdata
1,829 Twitter followers
LinkedIn® Page
www.linkedin.com
136 employees on LinkedIn®
0 ratings
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mulch is a content activation and recommendation platform that helps marketers better understand buyers using zero-party and third-party data, automatically target them with personalized content, and

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Mulch features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
Product Description
How are these determined?Information
This description is provided by the seller.

Mulch is a content activation and recommendation platform that helps marketers better understand buyers using zero-party and third-party data, automatically target them with personalized content, and

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Mulch features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
0 ratings
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Rewind© is a flexible add-on that accelerates workflow migration between environments – from initial development and testing phases to production.

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Munvo Rewind features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Munvo
Product Description
How are these determined?Information
This description is provided by the seller.

Rewind© is a flexible add-on that accelerates workflow migration between environments – from initial development and testing phases to production.

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Munvo Rewind features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Munvo
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Everyone today expects to be engaged using whatever device they choose over a number of different channels. People also expect to see Video's, Images including pictures, graphics, illustrations and mo

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Nteraction features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2020
    HQ Location
    Denver, CO
    Twitter
    @NteractionApp
    15 Twitter followers
    LinkedIn® Page
    www.linkedin.com
Product Description
How are these determined?Information
This description is provided by the seller.

Everyone today expects to be engaged using whatever device they choose over a number of different channels. People also expect to see Video's, Images including pictures, graphics, illustrations and mo

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Nteraction features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2020
HQ Location
Denver, CO
Twitter
@NteractionApp
15 Twitter followers
LinkedIn® Page
www.linkedin.com
0 ratings
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Drive loyalty and brand value with the power of offers Mastercard Offers brings together more than 350 million cardholders and 1,000 merchants in one single platform. Through our scale, our network

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Offers features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1966
    HQ Location
    Purchase, NY
    Twitter
    @Mastercard
    484,705 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    39,582 employees on LinkedIn®
    Ownership
    NYSE - New York Stock Exchange
Product Description
How are these determined?Information
This description is provided by the seller.

Drive loyalty and brand value with the power of offers Mastercard Offers brings together more than 350 million cardholders and 1,000 merchants in one single platform. Through our scale, our network

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Offers features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
1966
HQ Location
Purchase, NY
Twitter
@Mastercard
484,705 Twitter followers
LinkedIn® Page
www.linkedin.com
39,582 employees on LinkedIn®
Ownership
NYSE - New York Stock Exchange
0 ratings
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Omneo is a toolkit for delivering powerful, integrated customer experiences. It unifies retail omnichannel experiences, enabling your customers and retail team to participate in profile creation and e

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Omneo CX Suite features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Omneo
    Company Website
    Year Founded
    2013
    HQ Location
    Melbourne, Victoria, Australia
    LinkedIn® Page
    www.linkedin.com
Product Description
How are these determined?Information
This description is provided by the seller.

Omneo is a toolkit for delivering powerful, integrated customer experiences. It unifies retail omnichannel experiences, enabling your customers and retail team to participate in profile creation and e

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Omneo CX Suite features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Omneo
Company Website
Year Founded
2013
HQ Location
Melbourne, Victoria, Australia
LinkedIn® Page
www.linkedin.com
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Optimizely Personalization is a complete, end-to-end solution, purpose-built to help marketers optimize digital experiences that drive conversions and customer loyalty. Personalization lets you pl

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Optimizely Personalization features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2010
    HQ Location
    New York
    Twitter
    @Optimizely
    29,399 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,521 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Optimizely Personalization is a complete, end-to-end solution, purpose-built to help marketers optimize digital experiences that drive conversions and customer loyalty. Personalization lets you pl

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Optimizely Personalization features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2010
HQ Location
New York
Twitter
@Optimizely
29,399 Twitter followers
LinkedIn® Page
www.linkedin.com
1,521 employees on LinkedIn®