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Best Personalization Engines for Medium-Sized Businesses

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Personalization Engines category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Personalization Engines to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Personalization Engines category.

In addition to qualifying for inclusion in the Personalization Engines category, to qualify for inclusion in the Medium-Sized Business Personalization Engines category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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24 Listings in Personalization Engines Available
(1,072)4.8 out of 5
Optimized for quick response
1st Easiest To Use in Personalization Engines software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with a

    Users
    • Digital Marketing Specialist
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 45% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Insider Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    258
    Customer Engagement
    254
    Engagement
    234
    Personalization
    205
    Experience
    174
    Cons
    Learning Curve
    87
    Difficult Learning
    36
    Poor Customer Support
    35
    High Learning Curve
    25
    Initial Difficulty
    25
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Insider features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.2
    9.6
    Customer Profiles
    Average: 8.7
    9.6
    Contextual Targeting
    Average: 8.8
    9.7
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Insider
    Company Website
    Year Founded
    2012
    HQ Location
    Global
    Twitter
    @useinsider
    45,488 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,369 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with a

Users
  • Digital Marketing Specialist
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 45% Mid-Market
  • 29% Small-Business
Insider Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
258
Customer Engagement
254
Engagement
234
Personalization
205
Experience
174
Cons
Learning Curve
87
Difficult Learning
36
Poor Customer Support
35
High Learning Curve
25
Initial Difficulty
25
Insider features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.2
9.6
Customer Profiles
Average: 8.7
9.6
Contextual Targeting
Average: 8.8
9.7
Behavioral Targeting
Average: 8.9
Seller Details
Seller
Insider
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@useinsider
45,488 Twitter followers
LinkedIn® Page
www.linkedin.com
1,369 employees on LinkedIn®
(1,127)4.5 out of 5
Optimized for quick response
4th Easiest To Use in Personalization Engines software
View top Consulting Services for Braze
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from

    Users
    • CRM Manager
    • CRM Specialist
    Industries
    • Financial Services
    • Marketing and Advertising
    Market Segment
    • 57% Mid-Market
    • 24% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Braze Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    357
    Customer Support
    178
    Intuitive
    154
    Features
    153
    Experience
    151
    Cons
    Missing Features
    132
    Limitations
    126
    Learning Curve
    121
    Limited Features
    76
    Poor Customer Support
    69
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Braze features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.2
    8.5
    Customer Profiles
    Average: 8.7
    8.5
    Contextual Targeting
    Average: 8.8
    8.6
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Braze
    Company Website
    Year Founded
    2011
    HQ Location
    New York
    Twitter
    @Braze
    16,473 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,864 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from

Users
  • CRM Manager
  • CRM Specialist
Industries
  • Financial Services
  • Marketing and Advertising
Market Segment
  • 57% Mid-Market
  • 24% Enterprise
Braze Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
357
Customer Support
178
Intuitive
154
Features
153
Experience
151
Cons
Missing Features
132
Limitations
126
Learning Curve
121
Limited Features
76
Poor Customer Support
69
Braze features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.2
8.5
Customer Profiles
Average: 8.7
8.5
Contextual Targeting
Average: 8.8
8.6
Behavioral Targeting
Average: 8.9
Seller Details
Seller
Braze
Company Website
Year Founded
2011
HQ Location
New York
Twitter
@Braze
16,473 Twitter followers
LinkedIn® Page
www.linkedin.com
1,864 employees on LinkedIn®

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(599)4.6 out of 5
Optimized for quick response
2nd Easiest To Use in Personalization Engines software
View top Consulting Services for CleverTap
Save to My Lists
75% off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 53% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CleverTap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    128
    Customer Support
    123
    Analytics
    108
    Helpful
    89
    Personalization
    80
    Cons
    Missing Features
    39
    Learning Curve
    38
    Limited Features
    38
    Limitations
    37
    Slow Loading
    24
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CleverTap features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.2
    9.6
    Customer Profiles
    Average: 8.7
    9.5
    Contextual Targeting
    Average: 8.8
    9.6
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    CleverTap
    Company Website
    Year Founded
    2013
    HQ Location
    Mountain View, California
    Twitter
    @CleverTap
    22,125 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    672 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 53% Mid-Market
  • 28% Small-Business
CleverTap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
128
Customer Support
123
Analytics
108
Helpful
89
Personalization
80
Cons
Missing Features
39
Learning Curve
38
Limited Features
38
Limitations
37
Slow Loading
24
CleverTap features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.2
9.6
Customer Profiles
Average: 8.7
9.5
Contextual Targeting
Average: 8.8
9.6
Behavioral Targeting
Average: 8.9
Seller Details
Seller
CleverTap
Company Website
Year Founded
2013
HQ Location
Mountain View, California
Twitter
@CleverTap
22,125 Twitter followers
LinkedIn® Page
www.linkedin.com
672 employees on LinkedIn®
(504)4.5 out of 5
Optimized for quick response
9th Easiest To Use in Personalization Engines software
View top Consulting Services for MoEngage
Save to My Lists
Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is a cross-channel customer engagement platform built for marketers and product owners who value agility over cumbersome complexity. We help consumer brands adapt quickly to evolving customer

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    124
    Features
    81
    Analytics
    72
    Customer Support
    68
    Helpful
    61
    Cons
    Missing Features
    45
    Expensive
    29
    Limited Features
    29
    Learning Curve
    28
    Complexity
    23
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MoEngage features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    9.3
    Customer Profiles
    Average: 8.7
    8.9
    Contextual Targeting
    Average: 8.8
    9.3
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,483 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    845 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is a cross-channel customer engagement platform built for marketers and product owners who value agility over cumbersome complexity. We help consumer brands adapt quickly to evolving customer

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
124
Features
81
Analytics
72
Customer Support
68
Helpful
61
Cons
Missing Features
45
Expensive
29
Limited Features
29
Learning Curve
28
Complexity
23
MoEngage features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
9.3
Customer Profiles
Average: 8.7
8.9
Contextual Targeting
Average: 8.8
9.3
Behavioral Targeting
Average: 8.9
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,483 Twitter followers
LinkedIn® Page
www.linkedin.com
845 employees on LinkedIn®
(646)4.6 out of 5
Optimized for quick response
14th Easiest To Use in Personalization Engines software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bloomreach is a comprehensive commerce personalization solution designed to enhance the online shopping experience by leveraging real-time customer and product data. This platform enables businesses t

    Users
    • CRM Manager
    • Marketing Specialist
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 49% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bloomreach is a customer data platform that offers marketing automation features, customer data management, and website personalization tools.
    • Reviewers appreciate Bloomreach's ability to handle large volumes of data, its user-friendly interface, and the high-quality customer support that provides timely and knowledgeable assistance.
    • Users experienced a steep learning curve to fully leverage the platform's powerful features, occasional performance inconsistencies, and some found the initial setup and configuration to be complex and time-intensive.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Bloomreach Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    125
    Features
    116
    Customer Support
    96
    Helpful
    90
    Personalization
    65
    Cons
    Learning Curve
    80
    Limited Features
    58
    Missing Features
    53
    Learning Difficulty
    47
    Limitations
    46
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Bloomreach features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    9.4
    Customer Profiles
    Average: 8.7
    9.0
    Contextual Targeting
    Average: 8.8
    9.3
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    Mountain View, CA
    Twitter
    @bloomreach_tm
    10,663 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,071 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bloomreach is a comprehensive commerce personalization solution designed to enhance the online shopping experience by leveraging real-time customer and product data. This platform enables businesses t

Users
  • CRM Manager
  • Marketing Specialist
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 49% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bloomreach is a customer data platform that offers marketing automation features, customer data management, and website personalization tools.
  • Reviewers appreciate Bloomreach's ability to handle large volumes of data, its user-friendly interface, and the high-quality customer support that provides timely and knowledgeable assistance.
  • Users experienced a steep learning curve to fully leverage the platform's powerful features, occasional performance inconsistencies, and some found the initial setup and configuration to be complex and time-intensive.
Bloomreach Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
125
Features
116
Customer Support
96
Helpful
90
Personalization
65
Cons
Learning Curve
80
Limited Features
58
Missing Features
53
Learning Difficulty
47
Limitations
46
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
9.4
Customer Profiles
Average: 8.7
9.0
Contextual Targeting
Average: 8.8
9.3
Behavioral Targeting
Average: 8.9
Seller Details
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,663 Twitter followers
LinkedIn® Page
www.linkedin.com
1,071 employees on LinkedIn®
(640)4.4 out of 5
Optimized for quick response
11th Easiest To Use in Personalization Engines software
View top Consulting Services for Iterable
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Iterable is an AI-powered customer communication platform that combines real-time customer data with the ability to create experiences that activate customers across channels in record time. With inte

    Users
    • Email Marketing Manager
    • Lifecycle Marketing Manager
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 55% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Iterable Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    159
    Customer Support
    116
    Intuitive
    74
    Helpful
    72
    Experience
    68
    Cons
    Missing Features
    72
    Learning Curve
    52
    Inadequate Reporting
    37
    Reporting Issues
    34
    Limitations
    28
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Iterable features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.6
    Customer Profiles
    Average: 8.7
    7.9
    Contextual Targeting
    Average: 8.8
    7.9
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Iterable
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @Iterable
    2,645 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    746 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Iterable is an AI-powered customer communication platform that combines real-time customer data with the ability to create experiences that activate customers across channels in record time. With inte

Users
  • Email Marketing Manager
  • Lifecycle Marketing Manager
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 55% Mid-Market
  • 29% Small-Business
Iterable Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
159
Customer Support
116
Intuitive
74
Helpful
72
Experience
68
Cons
Missing Features
72
Learning Curve
52
Inadequate Reporting
37
Reporting Issues
34
Limitations
28
Iterable features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.6
Customer Profiles
Average: 8.7
7.9
Contextual Targeting
Average: 8.8
7.9
Behavioral Targeting
Average: 8.9
Seller Details
Seller
Iterable
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@Iterable
2,645 Twitter followers
LinkedIn® Page
www.linkedin.com
746 employees on LinkedIn®
(225)4.4 out of 5
Optimized for quick response
View top Consulting Services for Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Save to My Lists
Entry Level Price:$100,000.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Today, customers expect outreach from brands to always be personalized to their wants and needs. Not providing these personalized experiences can be expensive, causing customers to opt out and brands

    Users
    No information available
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 51% Mid-Market
    • 22% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    27
    Personalization
    22
    Experience
    16
    Analytics
    15
    Engagement
    15
    Cons
    Expensive
    12
    Complexity
    7
    Learning Curve
    7
    Required Expertise
    7
    Slow Performance
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Salesforce Marketing Cloud Personalization (formerly Interaction Studio) features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    8.4
    Customer Profiles
    Average: 8.7
    8.9
    Contextual Targeting
    Average: 8.8
    9.2
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    584,242 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    78,543 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Today, customers expect outreach from brands to always be personalized to their wants and needs. Not providing these personalized experiences can be expensive, causing customers to opt out and brands

Users
No information available
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 51% Mid-Market
  • 22% Enterprise
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
27
Personalization
22
Experience
16
Analytics
15
Engagement
15
Cons
Expensive
12
Complexity
7
Learning Curve
7
Required Expertise
7
Slow Performance
7
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
8.4
Customer Profiles
Average: 8.7
8.9
Contextual Targeting
Average: 8.8
9.2
Behavioral Targeting
Average: 8.9
Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,242 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Use the power of digital messaging to create human connections in the moments that matter

    Users
    No information available
    Industries
    • Information Technology and Services
    Market Segment
    • 56% Mid-Market
    • 22% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Epsilon PeopleCloud Messaging Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    9
    Personalization
    6
    Campaign Creation
    5
    Experience
    5
    Automation
    3
    Cons
    Expensive
    5
    Integration Difficulty
    3
    Missing Features
    2
    Slow Performance
    2
    Testing Difficulties
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Epsilon PeopleCloud Messaging features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 9.2
    8.1
    Customer Profiles
    Average: 8.7
    8.1
    Contextual Targeting
    Average: 8.8
    8.8
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Epsilon
    Year Founded
    1969
    HQ Location
    Irving, TX
    Twitter
    @EpsilonMktg
    6,666 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    9,751 employees on LinkedIn®
    Ownership
    NYSE:ADS
Product Description
How are these determined?Information
This description is provided by the seller.

Use the power of digital messaging to create human connections in the moments that matter

Users
No information available
Industries
  • Information Technology and Services
Market Segment
  • 56% Mid-Market
  • 22% Enterprise
Epsilon PeopleCloud Messaging Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
9
Personalization
6
Campaign Creation
5
Experience
5
Automation
3
Cons
Expensive
5
Integration Difficulty
3
Missing Features
2
Slow Performance
2
Testing Difficulties
2
Epsilon PeopleCloud Messaging features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.2
8.1
Customer Profiles
Average: 8.7
8.1
Contextual Targeting
Average: 8.8
8.8
Behavioral Targeting
Average: 8.9
Seller Details
Seller
Epsilon
Year Founded
1969
HQ Location
Irving, TX
Twitter
@EpsilonMktg
6,666 Twitter followers
LinkedIn® Page
www.linkedin.com
9,751 employees on LinkedIn®
Ownership
NYSE:ADS
(437)4.3 out of 5
Optimized for quick response
13th Easiest To Use in Personalization Engines software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibili

    Users
    • Marketing Manager
    • Marketing Director
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 54% Mid-Market
    • 25% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Emarsys is a marketing automation platform that provides personalized customer interactions, segmentation capabilities, and detailed analytics for tracking campaign success.
    • Users like the platform's easy-to-use automation tools, strong segmentation capabilities, and detailed analytics which streamline marketing efforts, save time, and allow for highly targeted campaigns.
    • Users experienced challenges with the initial setup and learning curve of the platform, found the pricing options unaffordable for smaller businesses, and reported difficulties with customer support and integrating with older systems.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SAP Emarsys Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    34
    Features
    26
    Automation
    21
    Experience
    19
    Helpful
    19
    Cons
    Missing Features
    15
    Learning Curve
    13
    Limited Features
    11
    Limited Functionality
    11
    Complexity
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SAP Emarsys features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.2
    8.8
    Customer Profiles
    Average: 8.7
    8.3
    Contextual Targeting
    Average: 8.8
    8.5
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Emarsys
    Company Website
    Year Founded
    2000
    HQ Location
    Vienna, Austria
    LinkedIn® Page
    www.linkedin.com
    876 employees on LinkedIn®
    Ownership
    SAP
Product Description
How are these determined?Information
This description is provided by the seller.

SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibili

Users
  • Marketing Manager
  • Marketing Director
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 54% Mid-Market
  • 25% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Emarsys is a marketing automation platform that provides personalized customer interactions, segmentation capabilities, and detailed analytics for tracking campaign success.
  • Users like the platform's easy-to-use automation tools, strong segmentation capabilities, and detailed analytics which streamline marketing efforts, save time, and allow for highly targeted campaigns.
  • Users experienced challenges with the initial setup and learning curve of the platform, found the pricing options unaffordable for smaller businesses, and reported difficulties with customer support and integrating with older systems.
SAP Emarsys Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
34
Features
26
Automation
21
Experience
19
Helpful
19
Cons
Missing Features
15
Learning Curve
13
Limited Features
11
Limited Functionality
11
Complexity
10
SAP Emarsys features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.2
8.8
Customer Profiles
Average: 8.7
8.3
Contextual Targeting
Average: 8.8
8.5
Behavioral Targeting
Average: 8.9
Seller Details
Seller
Emarsys
Company Website
Year Founded
2000
HQ Location
Vienna, Austria
LinkedIn® Page
www.linkedin.com
876 employees on LinkedIn®
Ownership
SAP
(198)4.8 out of 5
6th Easiest To Use in Personalization Engines software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    We help businesses increase their online conversions, allowing experimentation without restrictions. With our simple approach and market-leading technology, we enhance digital experiences with an abso

    Users
    • Marketing Manager
    Industries
    • Leisure, Travel & Tourism
    • Marketing and Advertising
    Market Segment
    • 43% Small-Business
    • 38% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Webtrends Optimize Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    33
    Ease of Use
    20
    Helpful
    20
    Experience
    16
    Implementation Ease
    14
    Cons
    Learning Curve
    6
    Poor Interface
    5
    Dashboard Issues
    4
    Difficult Learning
    4
    Poor UI
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Webtrends Optimize features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.2
    9.6
    Customer Profiles
    Average: 8.7
    9.8
    Contextual Targeting
    Average: 8.8
    9.9
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2000
    HQ Location
    Egham, GB
    Twitter
    @WTOptimize
    187 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

We help businesses increase their online conversions, allowing experimentation without restrictions. With our simple approach and market-leading technology, we enhance digital experiences with an abso

Users
  • Marketing Manager
Industries
  • Leisure, Travel & Tourism
  • Marketing and Advertising
Market Segment
  • 43% Small-Business
  • 38% Mid-Market
Webtrends Optimize Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
33
Ease of Use
20
Helpful
20
Experience
16
Implementation Ease
14
Cons
Learning Curve
6
Poor Interface
5
Dashboard Issues
4
Difficult Learning
4
Poor UI
4
Webtrends Optimize features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.2
9.6
Customer Profiles
Average: 8.7
9.8
Contextual Targeting
Average: 8.8
9.9
Behavioral Targeting
Average: 8.9
Seller Details
Year Founded
2000
HQ Location
Egham, GB
Twitter
@WTOptimize
187 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Amplitude Audiences combines product analytics and automated machine learning to personalize every touchpoint possible without tapping technical resources.

    Users
    • Product Manager
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 61% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Amplitude Audiences Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3
    Analytics
    2
    Data Management
    2
    Experience
    2
    Segmentation
    2
    Cons
    Difficult Learning
    2
    Complex Usage
    1
    Data Limitations
    1
    Data Management
    1
    Email Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Amplitude Audiences features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.2
    Customer Profiles
    Average: 8.7
    8.2
    Contextual Targeting
    Average: 8.8
    8.2
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Amplitude
    Company Website
    Year Founded
    2012
    HQ Location
    San Francisco, CA
    Twitter
    @Amplitude_HQ
    20,860 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    876 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Amplitude Audiences combines product analytics and automated machine learning to personalize every touchpoint possible without tapping technical resources.

Users
  • Product Manager
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 61% Mid-Market
  • 24% Small-Business
Amplitude Audiences Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3
Analytics
2
Data Management
2
Experience
2
Segmentation
2
Cons
Difficult Learning
2
Complex Usage
1
Data Limitations
1
Data Management
1
Email Issues
1
Amplitude Audiences features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.2
Customer Profiles
Average: 8.7
8.2
Contextual Targeting
Average: 8.8
8.2
Behavioral Targeting
Average: 8.9
Seller Details
Seller
Amplitude
Company Website
Year Founded
2012
HQ Location
San Francisco, CA
Twitter
@Amplitude_HQ
20,860 Twitter followers
LinkedIn® Page
www.linkedin.com
876 employees on LinkedIn®
(50)4.6 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Cordial's technology helps companies like PacSun, L.L. Bean and Realtor.com automate high-conversion messages across email, SMS, mobile app, social media, direct mail and more—driving scalable revenu

    Users
    No information available
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 44% Small-Business
    • 38% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Cordial Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Automation
    2
    Customer Support
    2
    Customization
    2
    Ease of Use
    2
    Easy Implementation
    2
    Cons
    Missing Features
    2
    Segmentation Issues
    2
    Campaign Management
    1
    Complexity
    1
    Complex Reporting
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Cordial features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.1
    Customer Profiles
    Average: 8.7
    8.3
    Contextual Targeting
    Average: 8.8
    8.5
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Cordial
    Company Website
    Year Founded
    2014
    HQ Location
    San Diego, CA
    Twitter
    @cordialinc
    847 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    244 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Cordial's technology helps companies like PacSun, L.L. Bean and Realtor.com automate high-conversion messages across email, SMS, mobile app, social media, direct mail and more—driving scalable revenu

Users
No information available
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 44% Small-Business
  • 38% Mid-Market
Cordial Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Automation
2
Customer Support
2
Customization
2
Ease of Use
2
Easy Implementation
2
Cons
Missing Features
2
Segmentation Issues
2
Campaign Management
1
Complexity
1
Complex Reporting
1
Cordial features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.2
8.1
Customer Profiles
Average: 8.7
8.3
Contextual Targeting
Average: 8.8
8.5
Behavioral Targeting
Average: 8.9
Seller Details
Seller
Cordial
Company Website
Year Founded
2014
HQ Location
San Diego, CA
Twitter
@cordialinc
847 Twitter followers
LinkedIn® Page
www.linkedin.com
244 employees on LinkedIn®
(421)4.5 out of 5
Optimized for quick response
10th Easiest To Use in Personalization Engines software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Banking
    Market Segment
    • 49% Mid-Market
    • 34% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Netcore Customer Engagement and Experience Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    189
    Customer Support
    132
    Helpful
    128
    Customer Engagement
    120
    Engagement
    118
    Cons
    Missing Features
    51
    Poor Customer Support
    39
    Limitations
    38
    Learning Curve
    36
    Delays
    35
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Netcore Customer Engagement and Experience Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.5
    Customer Profiles
    Average: 8.7
    8.1
    Contextual Targeting
    Average: 8.8
    8.9
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,854 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,199 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Banking
Market Segment
  • 49% Mid-Market
  • 34% Enterprise
Netcore Customer Engagement and Experience Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
189
Customer Support
132
Helpful
128
Customer Engagement
120
Engagement
118
Cons
Missing Features
51
Poor Customer Support
39
Limitations
38
Learning Curve
36
Delays
35
Netcore Customer Engagement and Experience Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.5
Customer Profiles
Average: 8.7
8.1
Contextual Targeting
Average: 8.8
8.9
Behavioral Targeting
Average: 8.9
Seller Details
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,854 Twitter followers
LinkedIn® Page
www.linkedin.com
1,199 employees on LinkedIn®
(156)4.5 out of 5
12th Easiest To Use in Personalization Engines software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product

    Users
    • Product Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 56% Mid-Market
    • 29% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dynamic Yield Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    31
    Ease of Use
    31
    Personalization
    25
    Experience
    24
    Helpful
    18
    Cons
    Missing Features
    10
    Limitations
    9
    Inadequate Reporting
    6
    Campaign Management
    5
    Campaign Management Issues
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dynamic Yield features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.6
    Customer Profiles
    Average: 8.7
    8.9
    Contextual Targeting
    Average: 8.8
    8.9
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1966
    HQ Location
    Purchase, NY
    Twitter
    @Mastercard
    484,684 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    39,582 employees on LinkedIn®
    Ownership
    NYSE - New York Stock Exchange
Product Description
How are these determined?Information
This description is provided by the seller.

Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product

Users
  • Product Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 56% Mid-Market
  • 29% Enterprise
Dynamic Yield Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
31
Ease of Use
31
Personalization
25
Experience
24
Helpful
18
Cons
Missing Features
10
Limitations
9
Inadequate Reporting
6
Campaign Management
5
Campaign Management Issues
5
Dynamic Yield features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.6
Customer Profiles
Average: 8.7
8.9
Contextual Targeting
Average: 8.8
8.9
Behavioral Targeting
Average: 8.9
Seller Details
Year Founded
1966
HQ Location
Purchase, NY
Twitter
@Mastercard
484,684 Twitter followers
LinkedIn® Page
www.linkedin.com
39,582 employees on LinkedIn®
Ownership
NYSE - New York Stock Exchange
(218)4.6 out of 5
15th Easiest To Use in Personalization Engines software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Nosto is an AI-driven Commerce Experience Platform (CXP) that enables brands to increase sales and customer lifetime value through personalized shopping experiences. Our comprehensive platforms offer

    Users
    • Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 48% Small-Business
    • 45% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Nosto Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    3
    Customization
    3
    Ease of Use
    3
    Engagement
    3
    Experience
    3
    Cons
    Bug Issues
    2
    Increased Costs
    2
    Poor Interface
    2
    Slow Performance
    2
    User Difficulty
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Nosto features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.2
    8.3
    Customer Profiles
    Average: 8.7
    8.3
    Contextual Targeting
    Average: 8.8
    8.1
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2013
    HQ Location
    Helsinki, Southern Finland
    Twitter
    @NostoSolutions
    2,460 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    201 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Nosto is an AI-driven Commerce Experience Platform (CXP) that enables brands to increase sales and customer lifetime value through personalized shopping experiences. Our comprehensive platforms offer

Users
  • Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 48% Small-Business
  • 45% Mid-Market
Nosto Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
3
Customization
3
Ease of Use
3
Engagement
3
Experience
3
Cons
Bug Issues
2
Increased Costs
2
Poor Interface
2
Slow Performance
2
User Difficulty
2
Nosto features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.2
8.3
Customer Profiles
Average: 8.7
8.3
Contextual Targeting
Average: 8.8
8.1
Behavioral Targeting
Average: 8.9
Seller Details
Company Website
Year Founded
2013
HQ Location
Helsinki, Southern Finland
Twitter
@NostoSolutions
2,460 Twitter followers
LinkedIn® Page
www.linkedin.com
201 employees on LinkedIn®