Best Software for 2025 is now live!

The Top 8 Easiest To Use Paid Search Intelligence Software

See the top Paid Search Intelligence Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

Collapse AllExpand All

Usability Score

Compare

SE Ranking

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.3

Ease of Use

Average: 8.8

9.1

Meets Requirements

Average: 9.0

9.3

Customer Segment Breakdown

Small Business

90%

Mid Market

Enterprise

Semrush

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.6

Ease of Use

Average: 8.8

8.4

Meets Requirements

Average: 9.0

8.9

Customer Segment Breakdown

Small Business

67%

Mid Market

28%

Enterprise

Similarweb

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.8

Ease of Use

Average: 8.8

8.6

Meets Requirements

Average: 9.0

8.5

Customer Segment Breakdown

Small Business

23%

Mid Market

43%

Enterprise

34%

SpyFu

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.4

Ease of Use

Average: 8.8

9.3

Meets Requirements

Average: 9.0

9.1

Customer Segment Breakdown

Small Business

73%

Mid Market

21%

Enterprise

Ahrefs

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.5

Ease of Use

Average: 8.8

8.8

Meets Requirements

Average: 9.0

9.6

Customer Segment Breakdown

Small Business

64%

Mid Market

31%

Enterprise

AppTweak

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.2

Ease of Use

Average: 8.8

9.1

Meets Requirements

Average: 9.0

8.9

Customer Segment Breakdown

Small Business

45%

Mid Market

33%

Enterprise

22%

Serpstat

7.8

Overall Usability Score

7.8

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.3

Ease of Use

Average: 8.8

8.6

Meets Requirements

Average: 9.0

8.8

Customer Segment Breakdown

Small Business

81%

Mid Market

17%

Enterprise

Adthena

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.0

Ease of Use

Average: 8.8

8.4

Meets Requirements

Average: 9.0

8.6

Customer Segment Breakdown

Small Business

31%

Mid Market

36%

Enterprise

33%