Best Online Newsroom Software - Page 2

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Researched and written by Alanna Iwuh

Online newsroom software provides companies with a branded web page to host and publish news or media through a single platform. Online newsrooms or digital newsrooms house a brand’s curated digital content in one place, serving as a resource for accurate information about an organization. Public relations (PR) departments use these solutions to publish press releases, news announcements, media kits, and other multimedia-related content, from photos to videos, to control brand messaging or boost engagement. Journalists, customers, or target audiences use newsrooms as reliable sources for up-to-date information about a business.

Online newsroom solutions often provide many features of other types of public relations software. This can include publishing and tracking components which are common functions of press release distribution software and media monitoring software. Additionally, online newsroom solutions can offer features of PR CRM software and PR analytics software. Online newsroom software can feel similar to CMS tools based on the common features of digital content storage and sharing, no prior coding needed, and PR tools integration. The main difference is that online newsrooms are a one-stop shop to receive all types of digital content, while CMS tools mainly manage content on websites or blogs.

To qualify for inclusion in the Online Newsroom category, a product must: