Best Digital Experience Platforms (DXP) - Page 7
Digital experience platforms (DXPs) are composed of an integrated set of core technologies that support the creation, management, and delivery of omnichannel digital experiences.
DXPs help organizations leverage customer data in marketing channels such as websites, social media platforms, advertisements, and customer touchpoints such as customer service, e-commerce platforms, and so on. DXPs are primarily used by marketers to incorporate customer data into multiple steps of the customer journey. The deep feature set of DXPs allows marketers to orchestrate personalized experiences across multiple channels and touchpoints.
Having evolved from traditional content management systems (CMSs), DXPs share some similarities with web content management software and digital asset management software. However, DXPs do much more; in addition to content management and asset tracking, these platforms facilitate much of the development for a company’s final product, website, or portal.
While there are certain foundational components that DXPs must have to accomplish its core purpose of delivering omnichannel experiences, they can also cover a lot of additional ground in terms of the functionality they provide. These pieces include, but aren’t limited to, hybrid or headless CMS software, personalization software, marketing automation software, CRM software, data management platforms (DMP) software, digital analytics software, various translation and localization tools, and other assorted content management software.
To qualify for inclusion in the Digital Experience Platform (DXP) category, a product must:
Best Digital Experience Platforms (DXP) At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Uniform is the next evolution of digital experience platforms, uniting native personalization and localization, content management, A/B testing, and generative AI features with one-click access to ext
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Vizury, launched in 2007, is an performance-focused MarTech solution that empowers brands to achieve higher funnel conversions and customer retention. Since inception, the focus of our unique techno
- Retail
- Apparel & Fashion
- 55% Mid-Market
- 28% Small-Business
2,064 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Wedia is a provider of Digital Asset Management software solutions for large organizations. Wedia helps its clients convert their marketing visuals into sales by providing them with a central hub to
- Marketing and Advertising
- 43% Mid-Market
- 36% Small-Business
766 Twitter followers
- Overview
- User Satisfaction
- Seller Details
WoodWing Assets (formerly called Elvis DAM) provides organizations, publishers, and agencies with an advanced Digital Asset Management (DAM) solution that centralizes and streamlines digital content m
- Publishing
- 48% Small-Business
- 37% Mid-Market
1,799 Twitter followers
