Digital Experience Platforms (DXP) Resources

Our content platform combines the functionality of an enterprise DXP suite with the flexibility of an API-first headless solution. Magnolia lets you bring together content, data, and services seamlessly in any tech stack, making it easy to orchestrate and deliver great digital experiences across channels in an agile way. For more info visit: https://www.magnolia-cms.com/product/solutions/digital-experience-platform.html

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Bloomreach offers fully flexible weblayers supported by its CDP. Weblayers are easy to build thanks to their parametric design. The best place to start taking advantage of weblayers is by using one of Bloomreach’s 20+ out-of-the-box templates. You can edit everything from position, copywriting, fonts, to colors, animation, buttons, layout. If you want to go deeper, it is also possible to edit via HTML / CSS / JS editor. What really makes Bloomreach weblayers powerful is the underlying data you can use behind it. You can personalize every weblayer for every visitor based on their name, their country, their device, their lifetime value, their loyalty, their last viewed products, their favorite brands/categories, or which channel they came from. As with every campaign, it is important to first determine your goal. If you want to increase your email subscriber base, you may want to consider using out-of-the-box subscription banner with built-in consent functionality. If you want to create a sense of urgency, you can use discount countdowns. If you want to provide social proof, you can set up view count banners. For most of your needs, Bloomreach offers either built-in weblayer templates or ready Plug&Play use case solutions that our consultants can deploy for you.