Best Digital Analytics Tools - Page 16

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Digital analytics software, also referred to as web analytics software, measures website engagement by tracking web traffic and visitors. Marketers, web developers, and analysts use digital analytics tools to report on the effectiveness of web experiences and to determine how visitors are interacting with their sites. By monitoring events such as page views, clicks, and conversions, businesses can distill web traffic data into meaningful insights. Digital analytics software gives organizations insights into customer behavior when encountering their brand’s website and allows reporting on online conversion, demographic, and content-interaction metrics.

Many solutions in this space offer additional analytical tools such as session replay software, heatmap tools, product analytics software, and A/B testing software to optimize the customer experience and provide a full story on the visitor’s journey. This software often integrates with digital advertising and other marketing systems to provide a view of customer journeys across advertising, search engines, and social media channels.

To qualify for inclusion in the Digital Analytics category, a product must:

Measure web traffic, including visits, sessions, unique visitors, user entry and exit pages, and behavioral funnels
Track any tagged digital event or conversion
Report on traffic over time and in real time
Segment traffic based on demographics, device, acquisition medium, geography, and cohort

Best Digital Analytics Software At A Glance

Best for Small Businesses:
Best for Mid-Market:
Best for Enterprise:
Highest User Satisfaction:
Best Free Software:
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Best for Enterprise:
Highest User Satisfaction:
Best Free Software:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

No filters applied
243 Listings in Digital Analytics Available
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adentro is the only visit-based marketing platform that pairs with your in-store WiFi to drive real guest visits AND proves it. Our technology helps you identify unknown customers, attract new ones, a

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 56% Mid-Market
    • 44% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adentro features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adentro
    Year Founded
    2012
    HQ Location
    San Francisco, CA
    Twitter
    @AdentroMktg
    893 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    96 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adentro is the only visit-based marketing platform that pairs with your in-store WiFi to drive real guest visits AND proves it. Our technology helps you identify unknown customers, attract new ones, a

Users
No information available
Industries
No information available
Market Segment
  • 56% Mid-Market
  • 44% Small-Business
Adentro features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
8.7
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Adentro
Year Founded
2012
HQ Location
San Francisco, CA
Twitter
@AdentroMktg
893 Twitter followers
LinkedIn® Page
www.linkedin.com
96 employees on LinkedIn®
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Measure what matters with AvePoint tyGraph. Today's leaders must make critical decisions amidst a sea of change. From managing a distributed workforce to embracing digital transformation and looking f

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • AvePoint tyGraph features and usability ratings that predict user satisfaction
    0.0
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    No information available
    0.0
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    0.0
    No information available
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  • Seller Details
    Seller
    AvePoint
    Year Founded
    2001
    HQ Location
    Jersey City, NJ
    Twitter
    @AvePoint
    10,040 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,925 employees on LinkedIn®
    Ownership
    NASDAQ: AVPT
Product Description
How are these determined?Information
This description is provided by the seller.

Measure what matters with AvePoint tyGraph. Today's leaders must make critical decisions amidst a sea of change. From managing a distributed workforce to embracing digital transformation and looking f

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
AvePoint tyGraph features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
AvePoint
Year Founded
2001
HQ Location
Jersey City, NJ
Twitter
@AvePoint
10,040 Twitter followers
LinkedIn® Page
www.linkedin.com
1,925 employees on LinkedIn®
Ownership
NASDAQ: AVPT

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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Let's face it, with the introduction of AI, our technology and the business landscape are undergoing significant changes and will be completely different in just a few years. In today's fast-paced wor

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Bizipro Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Automation
    1
    Automation Ease
    1
    Automation Efficiency
    1
    Automation Features
    1
    Automation Focus
    1
    Cons
    This product has not yet received any negative sentiments.
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  • Bizipro features and usability ratings that predict user satisfaction
    0.0
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    0.0
    No information available
  • Seller Details
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  • Seller Details
    Seller
    Bizipro
Product Description
How are these determined?Information
This description is provided by the seller.

Let's face it, with the introduction of AI, our technology and the business landscape are undergoing significant changes and will be completely different in just a few years. In today's fast-paced wor

Users
No information available
Industries
No information available
Market Segment
  • 100% Mid-Market
Bizipro Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Automation
1
Automation Ease
1
Automation Efficiency
1
Automation Features
1
Automation Focus
1
Cons
This product has not yet received any negative sentiments.
Bizipro features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Bizipro
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Conviva provides enterprise customers with real-time performance analytics and AI-powered insights for digital products (mobile and web applications) and video streaming to drive growth and operationa

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 50% Enterprise
    • 50% Mid-Market
  • User Satisfaction
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  • Conviva features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Conviva
    Company Website
    Year Founded
    2006
    HQ Location
    Foster City, CA
    Twitter
    @conviva
    13,002 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    389 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Conviva provides enterprise customers with real-time performance analytics and AI-powered insights for digital products (mobile and web applications) and video streaming to drive growth and operationa

Users
No information available
Industries
No information available
Market Segment
  • 50% Enterprise
  • 50% Mid-Market
Conviva features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Conviva
Company Website
Year Founded
2006
HQ Location
Foster City, CA
Twitter
@conviva
13,002 Twitter followers
LinkedIn® Page
www.linkedin.com
389 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Electrik.AI is a marketing intelligence platform to extract, collect and integrate data from various marketing channels such as Google Analytics, AdWords, Bing, Facebook, Shopify, etc. Electrik.AI is

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Mid-Market
  • User Satisfaction
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  • Electrik.AI features and usability ratings that predict user satisfaction
    0.0
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    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
Product Description
How are these determined?Information
This description is provided by the seller.

Electrik.AI is a marketing intelligence platform to extract, collect and integrate data from various marketing channels such as Google Analytics, AdWords, Bing, Facebook, Shopify, etc. Electrik.AI is

Users
No information available
Industries
No information available
Market Segment
  • 100% Mid-Market
Electrik.AI features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
By EQUP
(2)4.5 out of 5
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    EQUP is an all-in-one software that helps business owners in streamlining their businesses process like marketing, sales, billing, communication, etc. With EQUP, business owners do not have to settle

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • EQUP Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Experience
    1
    Customer Support
    1
    Helpful
    1
    Cons
    Limited Options
    1
    Product Limitations
    1
  • User Satisfaction
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  • EQUP features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    EQUP
    Year Founded
    2012
    HQ Location
    Boca Raton, US
    LinkedIn® Page
    www.linkedin.com
    4 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

EQUP is an all-in-one software that helps business owners in streamlining their businesses process like marketing, sales, billing, communication, etc. With EQUP, business owners do not have to settle

Users
No information available
Industries
No information available
Market Segment
  • 100% Small-Business
EQUP Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Experience
1
Customer Support
1
Helpful
1
Cons
Limited Options
1
Product Limitations
1
EQUP features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
EQUP
Year Founded
2012
HQ Location
Boca Raton, US
LinkedIn® Page
www.linkedin.com
4 employees on LinkedIn®
(1)4.5 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Factr helps businesses, teams, and individuals find and share the information they need, and make better decisions.

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Small-Business
  • User Satisfaction
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  • Factr features and usability ratings that predict user satisfaction
    0.0
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    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Factr
    Twitter
    @Factr
    260 Twitter followers
    LinkedIn® Page
    www.linkedin.com
Product Description
How are these determined?Information
This description is provided by the seller.

Factr helps businesses, teams, and individuals find and share the information they need, and make better decisions.

Users
No information available
Industries
No information available
Market Segment
  • 100% Small-Business
Factr features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Factr
Twitter
@Factr
260 Twitter followers
LinkedIn® Page
www.linkedin.com
Entry Level Price:$49.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Keitaro is Ultimate Advertising Tracker for CPA and Digital Marketing. Keitaro allows you to collect all necessary data with incoming parameters and user conversions. Optimize, control, and protect yo

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 67% Small-Business
    • 33% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Keitaro Tracker Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    2
    Comprehensive Data
    1
    Data Management
    1
    Documentation
    1
    Ease of Use
    1
    Cons
    Complexity
    1
    Complex Usage
    1
    Difficult Learning
    1
    Learning Curve
    1
    Limitations
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Keitaro Tracker features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Keitaro
    Year Founded
    2009
    Twitter
    @keitaro_tracker
    179 Twitter followers
    LinkedIn® Page
    www.linkedin.com
Product Description
How are these determined?Information
This description is provided by the seller.

Keitaro is Ultimate Advertising Tracker for CPA and Digital Marketing. Keitaro allows you to collect all necessary data with incoming parameters and user conversions. Optimize, control, and protect yo

Users
No information available
Industries
No information available
Market Segment
  • 67% Small-Business
  • 33% Enterprise
Keitaro Tracker Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
2
Comprehensive Data
1
Data Management
1
Documentation
1
Ease of Use
1
Cons
Complexity
1
Complex Usage
1
Difficult Learning
1
Learning Curve
1
Limitations
1
Keitaro Tracker features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Keitaro
Year Founded
2009
Twitter
@keitaro_tracker
179 Twitter followers
LinkedIn® Page
www.linkedin.com
0 ratings
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Linito offers a simpler interface for GA4, making it easy to visualize your Google Analytics data at a glance. On a single page, you can explore your website traffic and use advanced filters and compa

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Linito features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Linito
    HQ Location
    N/A
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Linito offers a simpler interface for GA4, making it easy to visualize your Google Analytics data at a glance. On a single page, you can explore your website traffic and use advanced filters and compa

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Linito features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Linito
HQ Location
N/A
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Today when you configure web analytics tracking it can get messy really fast. Documentation becomes outdated and I thought there was a better way. It's time consuming to create instructions for develo

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Measurementplan features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2024
    HQ Location
    Stockholm, SE
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Today when you configure web analytics tracking it can get messy really fast. Documentation becomes outdated and I thought there was a better way. It's time consuming to create instructions for develo

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Measurementplan features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2024
HQ Location
Stockholm, SE
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
0 ratings
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Qwestify transforms how you work with Google Analytics 4 by turning complex data into simple answers. With just a question, Qwestify delivers instant insights on your website’s performance, helping yo

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Qwestify features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Qwestify
    Year Founded
    2024
    HQ Location
    San Francisco, US
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Qwestify transforms how you work with Google Analytics 4 by turning complex data into simple answers. With just a question, Qwestify delivers instant insights on your website’s performance, helping yo

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Qwestify features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Qwestify
Year Founded
2024
HQ Location
San Francisco, US
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Simple, lightweight, and privacy-focused web analytics

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Regal Analytics features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
Product Description
How are these determined?Information
This description is provided by the seller.

Simple, lightweight, and privacy-focused web analytics

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Regal Analytics features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
0 ratings
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Seline is a straightforward and private tool for website and product analytics. It’s made for teams who don’t regularly keep up with their website or app stats or who find checking metrics too complic

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Seline features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Seline
    Year Founded
    2024
    Twitter
    @getseline
    328 Twitter followers
    LinkedIn® Page
    www.linkedin.com
Product Description
How are these determined?Information
This description is provided by the seller.

Seline is a straightforward and private tool for website and product analytics. It’s made for teams who don’t regularly keep up with their website or app stats or who find checking metrics too complic

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seline features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Seline
Year Founded
2024
Twitter
@getseline
328 Twitter followers
LinkedIn® Page
www.linkedin.com
(1)5.0 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sisu is a proactive analytics platform uniquely suited for rapidly exploring complex enterprise data, helping analysts explain why their critical metrics are changing. Based on years of research at St

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Sisu features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Sisu Data
Product Description
How are these determined?Information
This description is provided by the seller.

Sisu is a proactive analytics platform uniquely suited for rapidly exploring complex enterprise data, helping analysts explain why their critical metrics are changing. Based on years of research at St

Users
No information available
Industries
No information available
Market Segment
  • 100% Small-Business
Sisu features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Sisu Data
0 ratings
Save to My Lists
Entry Level Price:R$14.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Somo uma plataforma especializada em marketing e oferecer aos usuários do portal um painel intuitivo, com diversas funcionalidades, integrações, Marketing por email WhatsApp Business API e muito mais,

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Trackify features and usability ratings that predict user satisfaction
    0.0
    No information available
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Somo uma plataforma especializada em marketing e oferecer aos usuários do portal um painel intuitivo, com diversas funcionalidades, integrações, Marketing por email WhatsApp Business API e muito mais,

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