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Best Enterprise Digital Advertising Intelligence Software

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Digital Advertising Intelligence category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Digital Advertising Intelligence to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Digital Advertising Intelligence category.

In addition to qualifying for inclusion in the Digital Advertising Intelligence Software category, to qualify for inclusion in the Enterprise Business Digital Advertising Intelligence Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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3 Listings in Enterprise Digital Advertising Intelligence Software Available

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    G2 Score
Similarweb
By Similarweb
(1,066)4.5 out of 5
2nd Easiest To Use in Digital Advertising Intelligence software
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

    Users
    • Account Executive
    • Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 43% Mid-Market
    • 34% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Similarweb is a tool for marketing research and competitive analysis, providing analytics metrics for marketing research and allowing users to pull data from the past year.
    • Reviewers frequently mention the user-friendly interface, organized data presentation, and the constant improvement and addition of new data and features by the SimilarWeb team.
    • Reviewers noted limitations in data pulling, with some reporting that Similarweb was only able to provide data for less than a third of the websites they were researching, and others mentioning high costs for additional features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Similarweb Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    187
    Insights
    149
    Competitor Analysis
    145
    Traffic Analysis
    132
    Features
    100
    Cons
    Data Inaccuracy
    77
    Inaccurate Data
    65
    Limited Features
    59
    Limited Data
    54
    Limited Data Access
    53
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Similarweb features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 8.7
    8.7
    Quality of Support
    Average: 9.0
    7.9
    Ad Intelligence Reporting
    Average: 8.6
    7.9
    Ad Competitive Benchmarking
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Similarweb
    Company Website
    Year Founded
    2007
    HQ Location
    New York
    Twitter
    @SimilarWeb
    45,970 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,313 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

Users
  • Account Executive
  • Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 43% Mid-Market
  • 34% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Similarweb is a tool for marketing research and competitive analysis, providing analytics metrics for marketing research and allowing users to pull data from the past year.
  • Reviewers frequently mention the user-friendly interface, organized data presentation, and the constant improvement and addition of new data and features by the SimilarWeb team.
  • Reviewers noted limitations in data pulling, with some reporting that Similarweb was only able to provide data for less than a third of the websites they were researching, and others mentioning high costs for additional features.
Similarweb Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
187
Insights
149
Competitor Analysis
145
Traffic Analysis
132
Features
100
Cons
Data Inaccuracy
77
Inaccurate Data
65
Limited Features
59
Limited Data
54
Limited Data Access
53
Similarweb features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.7
8.7
Quality of Support
Average: 9.0
7.9
Ad Intelligence Reporting
Average: 8.6
7.9
Ad Competitive Benchmarking
Average: 8.4
Seller Details
Seller
Similarweb
Company Website
Year Founded
2007
HQ Location
New York
Twitter
@SimilarWeb
45,970 Twitter followers
LinkedIn® Page
www.linkedin.com
1,313 employees on LinkedIn®
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Pathmatics by Sensor Tower
By Pathmatics (By Sensor Tower)
(346)4.3 out of 5
5th Easiest To Use in Digital Advertising Intelligence software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their d

    Users
    • Account Executive
    • Assistant Strategist
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 48% Mid-Market
    • 40% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Pathmatics by Sensor Tower features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.7
    8.7
    Quality of Support
    Average: 9.0
    9.0
    Ad Intelligence Reporting
    Average: 8.6
    8.4
    Ad Competitive Benchmarking
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Pathmatics (By Sensor Tower)
    Year Founded
    2011
    HQ Location
    Santa Monica, CA
    Twitter
    @Pathmatics
    3,464 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    22 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their d

Users
  • Account Executive
  • Assistant Strategist
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 48% Mid-Market
  • 40% Enterprise
Pathmatics by Sensor Tower features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.7
8.7
Quality of Support
Average: 9.0
9.0
Ad Intelligence Reporting
Average: 8.6
8.4
Ad Competitive Benchmarking
Average: 8.4
Seller Details
Seller
Pathmatics (By Sensor Tower)
Year Founded
2011
HQ Location
Santa Monica, CA
Twitter
@Pathmatics
3,464 Twitter followers
LinkedIn® Page
www.linkedin.com
22 employees on LinkedIn®
Read Pathmatics by Sensor Tower Reviews

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MediaRadar
By MediaRadar
(134)4.5 out of 5
6th Easiest To Use in Digital Advertising Intelligence software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MediaRadar's award-winning advertising intelligence solutions deliver timely cross-media insights that are targeted to those that are involved in the media selling, planning, or buying processes. Medi

    Users
    • Account Executive
    Industries
    • Marketing and Advertising
    • Publishing
    Market Segment
    • 55% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • MediaRadar Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Business Growth
    2
    Ease of Use
    2
    Features
    2
    Insights
    2
    Accuracy
    1
    Cons
    Cluttered Layout
    1
    Data Inaccuracy
    1
    Difficult Usability
    1
    Inaccurate Data
    1
    Inefficient Search Functionality
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • MediaRadar features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.7
    9.2
    Quality of Support
    Average: 9.0
    8.1
    Ad Intelligence Reporting
    Average: 8.6
    8.3
    Ad Competitive Benchmarking
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    MediaRadar
    Year Founded
    2006
    HQ Location
    New York, NY
    Twitter
    @MediaRadar
    4,369 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    444 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MediaRadar's award-winning advertising intelligence solutions deliver timely cross-media insights that are targeted to those that are involved in the media selling, planning, or buying processes. Medi

Users
  • Account Executive
Industries
  • Marketing and Advertising
  • Publishing
Market Segment
  • 55% Mid-Market
  • 27% Small-Business
MediaRadar Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Business Growth
2
Ease of Use
2
Features
2
Insights
2
Accuracy
1
Cons
Cluttered Layout
1
Data Inaccuracy
1
Difficult Usability
1
Inaccurate Data
1
Inefficient Search Functionality
1
MediaRadar features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.7
9.2
Quality of Support
Average: 9.0
8.1
Ad Intelligence Reporting
Average: 8.6
8.3
Ad Competitive Benchmarking
Average: 8.4
Seller Details
Seller
MediaRadar
Year Founded
2006
HQ Location
New York, NY
Twitter
@MediaRadar
4,369 Twitter followers
LinkedIn® Page
www.linkedin.com
444 employees on LinkedIn®
Read MediaRadar Reviews
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3 Listings in Enterprise Digital Advertising Intelligence Software Available

  • Sort By:
    G2 Score