Best Enterprise Customer Data Platforms (CDP)

A
Researched and written by Alanna Iwuh

Products classified in the overall Customer Data Platform (CDP) category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Customer Data Platform (CDP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Customer Data Platform (CDP) category.

In addition to qualifying for inclusion in the Customer Data Platforms (CDP) category, to qualify for inclusion in the Enterprise Business Customer Data Platforms (CDP) category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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36 Listings in Enterprise Customer Data Platforms (CDP) Available

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    G2 Score
Insider
(1,095)4.8 out of 5
Optimized for quick response
1st Easiest To Use in Customer Data Platform (CDP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insider is the #1 AI-native Omnichannel Experience and Customer Engagement Platform – enabling marketing and customer experience teams to deliver a unique experience per person, from a single platform

    Users
    • Digital Marketing Specialist
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 45% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Insider Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Engagement
    266
    Ease of Use
    253
    Engagement
    236
    Personalization
    217
    Automation
    176
    Cons
    Learning Curve
    95
    Difficult Learning
    40
    Poor Customer Support
    35
    Time-Consuming
    30
    Integration Issues
    28
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Insider features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.0
    9.5
    Predictive Modeling
    Average: 8.1
    9.5
    Data Enrichment
    Average: 8.7
    9.5
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Insider
    Company Website
    Year Founded
    2012
    HQ Location
    Global
    Twitter
    @useinsider
    45,384 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,369 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insider is the #1 AI-native Omnichannel Experience and Customer Engagement Platform – enabling marketing and customer experience teams to deliver a unique experience per person, from a single platform

Users
  • Digital Marketing Specialist
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 45% Mid-Market
  • 29% Small-Business
Insider Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Engagement
266
Ease of Use
253
Engagement
236
Personalization
217
Automation
176
Cons
Learning Curve
95
Difficult Learning
40
Poor Customer Support
35
Time-Consuming
30
Integration Issues
28
Insider features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.0
9.5
Predictive Modeling
Average: 8.1
9.5
Data Enrichment
Average: 8.7
9.5
Expandability
Average: 8.6
Seller Details
Seller
Insider
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@useinsider
45,384 Twitter followers
LinkedIn® Page
www.linkedin.com
1,369 employees on LinkedIn®
Bloomreach
(658)4.6 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

    Users
    • CRM Manager
    • Marketing Specialist
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 50% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bloomreach is a comprehensive Customer Data Platform and Marketing Automation tool that provides advanced features for marketers, including personalization, segmentation, and reporting capabilities.
    • Users frequently mention the platform's intuitive interface, robust functionality, and exceptional customer support, praising its ability to deliver personalized communication and provide detailed insights into customer behavior.
    • Reviewers mentioned that the platform can be complex for first-time users, the integration process could be faster, and there are occasional issues with report reliability and slow loading times.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Bloomreach Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    116
    Features
    99
    Customer Support
    96
    Helpful
    87
    Analytics
    58
    Cons
    Learning Curve
    75
    Limited Features
    51
    Missing Features
    49
    Learning Difficulty
    47
    Limitations
    41
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Bloomreach features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    7.8
    Predictive Modeling
    Average: 8.1
    8.6
    Data Enrichment
    Average: 8.7
    8.7
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Bloomreach
    Company Website
    Year Founded
    2009
    HQ Location
    Mountain View, CA
    Twitter
    @bloomreach_tm
    10,588 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,071 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

Users
  • CRM Manager
  • Marketing Specialist
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 50% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bloomreach is a comprehensive Customer Data Platform and Marketing Automation tool that provides advanced features for marketers, including personalization, segmentation, and reporting capabilities.
  • Users frequently mention the platform's intuitive interface, robust functionality, and exceptional customer support, praising its ability to deliver personalized communication and provide detailed insights into customer behavior.
  • Reviewers mentioned that the platform can be complex for first-time users, the integration process could be faster, and there are occasional issues with report reliability and slow loading times.
Bloomreach Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
116
Features
99
Customer Support
96
Helpful
87
Analytics
58
Cons
Learning Curve
75
Limited Features
51
Missing Features
49
Learning Difficulty
47
Limitations
41
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
7.8
Predictive Modeling
Average: 8.1
8.6
Data Enrichment
Average: 8.7
8.7
Expandability
Average: 8.6
Seller Details
Seller
Bloomreach
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,588 Twitter followers
LinkedIn® Page
www.linkedin.com
1,071 employees on LinkedIn®

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Treasure Data Customer Data Platform
(158)4.5 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Treasure Data is a comprehensive enterprise customer data platform (CDP) solution designed to assist organizations in harnessing the full potential of their customer data. By integrating both batch an

    Users
    • Data Engineer
    Industries
    • Marketing and Advertising
    • Food & Beverages
    Market Segment
    • 39% Enterprise
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Treasure Data Customer Data Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    15
    Customer Support
    10
    Easy Integration
    9
    Integrations
    8
    Platform Integration
    8
    Cons
    Learning Curve
    9
    Expensive
    6
    Technical Expertise Required
    6
    Difficult Learning
    4
    Integration Issues
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Treasure Data Customer Data Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    7.8
    Predictive Modeling
    Average: 8.1
    8.3
    Data Enrichment
    Average: 8.7
    8.7
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Treasure Data
    Company Website
    Year Founded
    2011
    HQ Location
    Mountain View, CA
    Twitter
    @treasuredata
    8,046 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    489 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Treasure Data is a comprehensive enterprise customer data platform (CDP) solution designed to assist organizations in harnessing the full potential of their customer data. By integrating both batch an

Users
  • Data Engineer
Industries
  • Marketing and Advertising
  • Food & Beverages
Market Segment
  • 39% Enterprise
  • 37% Mid-Market
Treasure Data Customer Data Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
15
Customer Support
10
Easy Integration
9
Integrations
8
Platform Integration
8
Cons
Learning Curve
9
Expensive
6
Technical Expertise Required
6
Difficult Learning
4
Integration Issues
4
Treasure Data Customer Data Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
7.8
Predictive Modeling
Average: 8.1
8.3
Data Enrichment
Average: 8.7
8.7
Expandability
Average: 8.6
Seller Details
Seller
Treasure Data
Company Website
Year Founded
2011
HQ Location
Mountain View, CA
Twitter
@treasuredata
8,046 Twitter followers
LinkedIn® Page
www.linkedin.com
489 employees on LinkedIn®
Get a quote
GrowthLoop
(103)4.7 out of 5
4th Easiest To Use in Customer Data Platform (CDP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    GrowthLoop is a Compound Marketing Engine. It drives compound marketing growth by accelerating the marketing cycle, using Agentic AI powered by your first-party data. It accelerates today’s sl

    Users
    No information available
    Industries
    • Sports
    • Marketing and Advertising
    Market Segment
    • 60% Enterprise
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • GrowthLoop Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    61
    Customer Support
    51
    Features
    28
    Automation Efficiency
    19
    Easy Integration
    18
    Cons
    Learning Curve
    9
    Poor User Interface
    7
    Data Management
    5
    Error Reporting
    5
    Filtering Issues
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • GrowthLoop features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.0
    6.9
    Predictive Modeling
    Average: 8.1
    8.4
    Data Enrichment
    Average: 8.7
    8.7
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    GrowthLoop (Flywheel Software)
    Company Website
    Year Founded
    2015
    HQ Location
    San Francisco, US
    Twitter
    @growthloop
    59 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    80 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

GrowthLoop is a Compound Marketing Engine. It drives compound marketing growth by accelerating the marketing cycle, using Agentic AI powered by your first-party data. It accelerates today’s sl

Users
No information available
Industries
  • Sports
  • Marketing and Advertising
Market Segment
  • 60% Enterprise
  • 32% Mid-Market
GrowthLoop Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
61
Customer Support
51
Features
28
Automation Efficiency
19
Easy Integration
18
Cons
Learning Curve
9
Poor User Interface
7
Data Management
5
Error Reporting
5
Filtering Issues
5
GrowthLoop features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.0
6.9
Predictive Modeling
Average: 8.1
8.4
Data Enrichment
Average: 8.7
8.7
Expandability
Average: 8.6
Seller Details
Seller
GrowthLoop (Flywheel Software)
Company Website
Year Founded
2015
HQ Location
San Francisco, US
Twitter
@growthloop
59 Twitter followers
LinkedIn® Page
www.linkedin.com
80 employees on LinkedIn®
Get a quote
Fullstory
(786)4.5 out of 5
Optimized for quick response
11th Easiest To Use in Customer Data Platform (CDP) software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can make every interaction more human. Customer-

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Mid-Market
    • 30% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Fullstory Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    307
    Insights
    221
    Session Replay
    209
    Helpful
    200
    User Insights
    158
    Cons
    Learning Curve
    124
    Limitations
    99
    Data Inaccuracy
    88
    Not Intuitive
    83
    Steep Learning Curve
    83
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Fullstory features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    6.8
    Predictive Modeling
    Average: 8.1
    7.5
    Data Enrichment
    Average: 8.7
    7.6
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Fullstory
    Company Website
    Year Founded
    2014
    HQ Location
    Atlanta, GA
    Twitter
    @fullstory
    4,899 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    509 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can make every interaction more human. Customer-

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Mid-Market
  • 30% Small-Business
Fullstory Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
307
Insights
221
Session Replay
209
Helpful
200
User Insights
158
Cons
Learning Curve
124
Limitations
99
Data Inaccuracy
88
Not Intuitive
83
Steep Learning Curve
83
Fullstory features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
6.8
Predictive Modeling
Average: 8.1
7.5
Data Enrichment
Average: 8.7
7.6
Expandability
Average: 8.6
Seller Details
Seller
Fullstory
Company Website
Year Founded
2014
HQ Location
Atlanta, GA
Twitter
@fullstory
4,899 Twitter followers
LinkedIn® Page
www.linkedin.com
509 employees on LinkedIn®
Tealium Customer Data Hub
(332)4.4 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Tealium Customer Data Hub (CDH) is a sophisticated customer data management solution designed to facilitate real-time connections among customer engagement data across an organization. By integrat

    Users
    • Web Analyst
    Industries
    • Retail
    • Financial Services
    Market Segment
    • 59% Enterprise
    • 29% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Tealium is a data management platform that centralizes user data, integrates with media streaming products, and provides a user-friendly interface for managing data and creating audiences.
    • Users like the availability of the data layer, the extensions, the customer data hub, the easy access, the nice interface, the online training courses, the onboarding process, and the reliability and scalability of the platform.
    • Users experienced issues with the interface lacking in terms of workflow, the inability to open more than one tab at a time, the need for working knowledge of the templates when they are not working as expected, and the big lift to integrate.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Tealium Customer Data Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    9
    Data Management
    8
    Integrations
    7
    Audience Activation
    6
    Features
    6
    Cons
    Feature Development
    2
    Integration Issues
    2
    Learning Curve
    2
    Learning Difficulty
    2
    Limitations
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Tealium Customer Data Hub features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    6.4
    Predictive Modeling
    Average: 8.1
    8.4
    Data Enrichment
    Average: 8.7
    8.8
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Tealium
    Company Website
    Year Founded
    2011
    HQ Location
    San Diego, CA
    Twitter
    @tealium
    4,813 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    597 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Tealium Customer Data Hub (CDH) is a sophisticated customer data management solution designed to facilitate real-time connections among customer engagement data across an organization. By integrat

Users
  • Web Analyst
Industries
  • Retail
  • Financial Services
Market Segment
  • 59% Enterprise
  • 29% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Tealium is a data management platform that centralizes user data, integrates with media streaming products, and provides a user-friendly interface for managing data and creating audiences.
  • Users like the availability of the data layer, the extensions, the customer data hub, the easy access, the nice interface, the online training courses, the onboarding process, and the reliability and scalability of the platform.
  • Users experienced issues with the interface lacking in terms of workflow, the inability to open more than one tab at a time, the need for working knowledge of the templates when they are not working as expected, and the big lift to integrate.
Tealium Customer Data Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
9
Data Management
8
Integrations
7
Audience Activation
6
Features
6
Cons
Feature Development
2
Integration Issues
2
Learning Curve
2
Learning Difficulty
2
Limitations
2
Tealium Customer Data Hub features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
6.4
Predictive Modeling
Average: 8.1
8.4
Data Enrichment
Average: 8.7
8.8
Expandability
Average: 8.6
Seller Details
Seller
Tealium
Company Website
Year Founded
2011
HQ Location
San Diego, CA
Twitter
@tealium
4,813 Twitter followers
LinkedIn® Page
www.linkedin.com
597 employees on LinkedIn®
Get a quote
WebEngage
(680)4.5 out of 5
Optimized for quick response
6th Easiest To Use in Customer Data Platform (CDP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Education Management
    Market Segment
    • 56% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • WebEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    199
    Features
    119
    Journey Creation
    115
    Customer Support
    114
    Helpful
    108
    Cons
    Missing Features
    71
    Poor Customer Support
    54
    Slow Performance
    50
    Limited Features
    45
    Slow Loading
    43
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • WebEngage features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    7.8
    Predictive Modeling
    Average: 8.1
    8.2
    Data Enrichment
    Average: 8.7
    8.2
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    WebEngage
    Company Website
    Year Founded
    2011
    HQ Location
    Mumbai
    Twitter
    @webengage
    5,154 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    471 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Education Management
Market Segment
  • 56% Mid-Market
  • 28% Small-Business
WebEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
199
Features
119
Journey Creation
115
Customer Support
114
Helpful
108
Cons
Missing Features
71
Poor Customer Support
54
Slow Performance
50
Limited Features
45
Slow Loading
43
WebEngage features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
7.8
Predictive Modeling
Average: 8.1
8.2
Data Enrichment
Average: 8.7
8.2
Expandability
Average: 8.6
Seller Details
Seller
WebEngage
Company Website
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,154 Twitter followers
LinkedIn® Page
www.linkedin.com
471 employees on LinkedIn®
Get a quote
SAP Customer Data Platform
(65)4.4 out of 5
View top Consulting Services for SAP Customer Data Platform
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAP’s purpose is to help the world run better and improve people’s lives with sustainability at the core.Our business analytics solutions close the gap between transactions, data preparation, analysis

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 40% Enterprise
    • 34% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SAP Customer Data Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    9.1
    Predictive Modeling
    Average: 8.1
    9.3
    Data Enrichment
    Average: 8.7
    9.1
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SAP
    Year Founded
    1972
    HQ Location
    Walldorf
    Twitter
    @SAP
    301,284 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    125,049 employees on LinkedIn®
    Ownership
    NYSE:SAP
Product Description
How are these determined?Information
This description is provided by the seller.

SAP’s purpose is to help the world run better and improve people’s lives with sustainability at the core.Our business analytics solutions close the gap between transactions, data preparation, analysis

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 40% Enterprise
  • 34% Mid-Market
SAP Customer Data Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
9.1
Predictive Modeling
Average: 8.1
9.3
Data Enrichment
Average: 8.7
9.1
Expandability
Average: 8.6
Seller Details
Seller
SAP
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
301,284 Twitter followers
LinkedIn® Page
www.linkedin.com
125,049 employees on LinkedIn®
Ownership
NYSE:SAP
Read SAP Customer Data Platform Reviews
SAS Customer Intelligence 360
(116)4.3 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAS Customer Intelligence 360 is an enterprise multi-channel marketing hub that transforms insights into action, delivering seamless, personalized customer experiences. Our technology empowers markete

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Banking
    Market Segment
    • 47% Mid-Market
    • 31% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SAS Customer Intelligence 360 Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    48
    Insights
    30
    Analytics
    24
    Capabilities
    22
    Data Management
    18
    Cons
    Expensive
    19
    Learning Curve
    19
    Integration Issues
    12
    Pricing Issues
    11
    Complexity
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SAS Customer Intelligence 360 features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 9.0
    8.4
    Predictive Modeling
    Average: 8.1
    8.8
    Data Enrichment
    Average: 8.7
    8.6
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SAS Institute Inc.
    Company Website
    Year Founded
    1976
    HQ Location
    Cary, NC
    Twitter
    @SASsoftware
    62,199 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    17,268 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SAS Customer Intelligence 360 is an enterprise multi-channel marketing hub that transforms insights into action, delivering seamless, personalized customer experiences. Our technology empowers markete

Users
No information available
Industries
  • Marketing and Advertising
  • Banking
Market Segment
  • 47% Mid-Market
  • 31% Enterprise
SAS Customer Intelligence 360 Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
48
Insights
30
Analytics
24
Capabilities
22
Data Management
18
Cons
Expensive
19
Learning Curve
19
Integration Issues
12
Pricing Issues
11
Complexity
9
SAS Customer Intelligence 360 features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 9.0
8.4
Predictive Modeling
Average: 8.1
8.8
Data Enrichment
Average: 8.7
8.6
Expandability
Average: 8.6
Seller Details
Seller
SAS Institute Inc.
Company Website
Year Founded
1976
HQ Location
Cary, NC
Twitter
@SASsoftware
62,199 Twitter followers
LinkedIn® Page
www.linkedin.com
17,268 employees on LinkedIn®
Get a quote
D&B Rev.Up ABX
(109)4.4 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you ge

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 40% Mid-Market
    • 33% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • D&B Rev.Up ABX Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    36
    Analytics
    35
    Insights
    35
    Data Accuracy
    33
    Analytics Insights
    27
    Cons
    Learning Curve
    21
    Expensive
    19
    Complexity
    15
    Learning Difficulty
    14
    Steep Learning Curve
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • D&B Rev.Up ABX features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Predictive Modeling
    Average: 8.1
    9.4
    Data Enrichment
    Average: 8.7
    8.9
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Dun & Bradstreet
    HQ Location
    Short Hills, NJ
    Twitter
    @DunBradstreet
    21,965 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    5,752 employees on LinkedIn®
    Ownership
    NYSE: DNB
    Total Revenue (USD mm)
    $1,738
Product Description
How are these determined?Information
This description is provided by the seller.

D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you ge

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 40% Mid-Market
  • 33% Small-Business
D&B Rev.Up ABX Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
36
Analytics
35
Insights
35
Data Accuracy
33
Analytics Insights
27
Cons
Learning Curve
21
Expensive
19
Complexity
15
Learning Difficulty
14
Steep Learning Curve
14
D&B Rev.Up ABX features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
8.3
Predictive Modeling
Average: 8.1
9.4
Data Enrichment
Average: 8.7
8.9
Expandability
Average: 8.6
Seller Details
Seller
Dun & Bradstreet
HQ Location
Short Hills, NJ
Twitter
@DunBradstreet
21,965 Twitter followers
LinkedIn® Page
www.linkedin.com
5,752 employees on LinkedIn®
Ownership
NYSE: DNB
Total Revenue (USD mm)
$1,738
Read D&B Rev.Up ABX Reviews
mParticle
(169)4.4 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    mParticle, an end-to-end customer data platform (CDP), turns customer data into customer joy by seamlessly orchestrating the entirety of the customer data stack in real time. mParticle’s powerfully-co

    Users
    • Product Manager
    • Data Analyst
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 54% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • mParticle Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    12
    Data Management
    9
    Easy Integration
    9
    Easy Integrations
    9
    Features
    8
    Cons
    Limitations
    5
    Data Management
    4
    Integration Issues
    4
    Expensive
    3
    Lack of Integrations
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • mParticle features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    7.1
    Predictive Modeling
    Average: 8.1
    8.3
    Data Enrichment
    Average: 8.7
    8.8
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    mParticle
    Company Website
    Year Founded
    2012
    HQ Location
    New York, NY
    Twitter
    @mParticle
    3,626 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    239 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

mParticle, an end-to-end customer data platform (CDP), turns customer data into customer joy by seamlessly orchestrating the entirety of the customer data stack in real time. mParticle’s powerfully-co

Users
  • Product Manager
  • Data Analyst
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 54% Mid-Market
  • 27% Small-Business
mParticle Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
12
Data Management
9
Easy Integration
9
Easy Integrations
9
Features
8
Cons
Limitations
5
Data Management
4
Integration Issues
4
Expensive
3
Lack of Integrations
3
mParticle features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
7.1
Predictive Modeling
Average: 8.1
8.3
Data Enrichment
Average: 8.7
8.8
Expandability
Average: 8.6
Seller Details
Seller
mParticle
Company Website
Year Founded
2012
HQ Location
New York, NY
Twitter
@mParticle
3,626 Twitter followers
LinkedIn® Page
www.linkedin.com
239 employees on LinkedIn®
Get a quote
Listrak
(280)4.6 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Listrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging to power hyper-personalized customer experiences. Built for leading ret

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Retail
    • Consumer Goods
    Market Segment
    • 57% Mid-Market
    • 33% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Listrak Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    25
    Helpful
    21
    Ease of Use
    11
    Email Marketing
    11
    Automation Efficiency
    10
    Cons
    Learning Curve
    10
    Not Intuitive
    8
    Poor User Interface
    7
    Poor UX
    6
    Data Management
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Listrak features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    7.2
    Predictive Modeling
    Average: 8.1
    7.9
    Data Enrichment
    Average: 8.7
    8.2
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Listrak
    Company Website
    Year Founded
    1999
    HQ Location
    Lititz, PA
    Twitter
    @Listrak
    3,283 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    366 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Listrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging to power hyper-personalized customer experiences. Built for leading ret

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Retail
  • Consumer Goods
Market Segment
  • 57% Mid-Market
  • 33% Small-Business
Listrak Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
25
Helpful
21
Ease of Use
11
Email Marketing
11
Automation Efficiency
10
Cons
Learning Curve
10
Not Intuitive
8
Poor User Interface
7
Poor UX
6
Data Management
5
Listrak features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
7.2
Predictive Modeling
Average: 8.1
7.9
Data Enrichment
Average: 8.7
8.2
Expandability
Average: 8.6
Seller Details
Seller
Listrak
Company Website
Year Founded
1999
HQ Location
Lititz, PA
Twitter
@Listrak
3,283 Twitter followers
LinkedIn® Page
www.linkedin.com
366 employees on LinkedIn®
Get a quote
ActionIQ by Uniphore
(45)4.1 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActionIQ by Uniphore is a new kind of customer data platform for enterprise brands, giving marketers easy and secure ways to activate data anywhere in the customer experience. ActionIQ’s unique compos

    Users
    No information available
    Industries
    • Retail
    Market Segment
    • 56% Enterprise
    • 22% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ActionIQ by Uniphore features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    7.2
    Predictive Modeling
    Average: 8.1
    7.1
    Data Enrichment
    Average: 8.7
    8.2
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Uniphore
    Year Founded
    2008
    HQ Location
    Palo Alto , US
    Twitter
    @uniphore
    2,176 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    876 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ActionIQ by Uniphore is a new kind of customer data platform for enterprise brands, giving marketers easy and secure ways to activate data anywhere in the customer experience. ActionIQ’s unique compos

Users
No information available
Industries
  • Retail
Market Segment
  • 56% Enterprise
  • 22% Mid-Market
ActionIQ by Uniphore features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
7.2
Predictive Modeling
Average: 8.1
7.1
Data Enrichment
Average: 8.7
8.2
Expandability
Average: 8.6
Seller Details
Seller
Uniphore
Year Founded
2008
HQ Location
Palo Alto , US
Twitter
@uniphore
2,176 Twitter followers
LinkedIn® Page
www.linkedin.com
876 employees on LinkedIn®
Read ActionIQ by Uniphore Reviews
Amperity
(52)4.3 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With the Amperity customer data platform, brands can build a first-party data foundation to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy comp

    Users
    No information available
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 44% Enterprise
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Amperity Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3
    Interface Ease
    3
    User Interface
    3
    Customer Support
    2
    User-Friendly
    2
    Cons
    Tool Limitations
    2
    Access Control
    1
    Difficult Learning
    1
    Error Management
    1
    Expensive
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Amperity features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    7.6
    Predictive Modeling
    Average: 8.1
    8.2
    Data Enrichment
    Average: 8.7
    8.5
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Amperity
    Company Website
    Year Founded
    2016
    HQ Location
    Seattle, Washington
    Twitter
    @amperity
    1,333 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    280 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With the Amperity customer data platform, brands can build a first-party data foundation to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy comp

Users
No information available
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 44% Enterprise
  • 37% Mid-Market
Amperity Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3
Interface Ease
3
User Interface
3
Customer Support
2
User-Friendly
2
Cons
Tool Limitations
2
Access Control
1
Difficult Learning
1
Error Management
1
Expensive
1
Amperity features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
7.6
Predictive Modeling
Average: 8.1
8.2
Data Enrichment
Average: 8.7
8.5
Expandability
Average: 8.6
Seller Details
Seller
Amperity
Company Website
Year Founded
2016
HQ Location
Seattle, Washington
Twitter
@amperity
1,333 Twitter followers
LinkedIn® Page
www.linkedin.com
280 employees on LinkedIn®
Get a quote
Catalyst
(597)4.6 out of 5
8th Easiest To Use in Customer Data Platform (CDP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Catalyst, now part of Totango, empowers teams to identify and capitalize on expansion and upsell opportunities, driving recurring revenue growth. Built to simplify complex strategies, it helps busines

    Users
    • Customer Success Manager
    • Account Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 76% Mid-Market
    • 14% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Catalyst Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    105
    Intuitive
    49
    User Interface
    43
    Integrations
    42
    Helpful
    36
    Cons
    Missing Features
    24
    Integration Issues
    22
    Learning Curve
    21
    Tool Limitations
    14
    Steep Learning Curve
    13
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Catalyst features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    7.8
    Predictive Modeling
    Average: 8.1
    8.4
    Data Enrichment
    Average: 8.7
    8.5
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Totango
    Company Website
    Year Founded
    2010
    HQ Location
    Redwood City, CA
    Twitter
    @Totango
    7,491 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    116 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Catalyst, now part of Totango, empowers teams to identify and capitalize on expansion and upsell opportunities, driving recurring revenue growth. Built to simplify complex strategies, it helps busines

Users
  • Customer Success Manager
  • Account Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 76% Mid-Market
  • 14% Small-Business
Catalyst Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
105
Intuitive
49
User Interface
43
Integrations
42
Helpful
36
Cons
Missing Features
24
Integration Issues
22
Learning Curve
21
Tool Limitations
14
Steep Learning Curve
13
Catalyst features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
7.8
Predictive Modeling
Average: 8.1
8.4
Data Enrichment
Average: 8.7
8.5
Expandability
Average: 8.6
Seller Details
Seller
Totango
Company Website
Year Founded
2010
HQ Location
Redwood City, CA
Twitter
@Totango
7,491 Twitter followers
LinkedIn® Page
www.linkedin.com
116 employees on LinkedIn®
Get a quote
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